Malaysia 1990: Proton Saga holds 40% market share

The Proton Saga holds 40% of the Malaysian market in 1990.

162.515 new light vehicles found a buyer in Malaysia in 1990. Local carmaker Proton is ultra-dominant just under 40% share, selling over 3 times more than the #2 Nissan (12.7%) with Toyota (11%) the only other brand above 10% share. Perusahaan Otomobil Nasional (Proton) was established in May 1983 through a joint-venture between HICOM and Mitsubishi Motors. As such, Proton’s first car, the Saga launched in July 1985, was based on the second generation 1983 Mitsubishi Lancer Fiore 4-door saloon. As of 1990, this is still Proton’s only car and therefore holds almost 40% of the Malaysian market.

Back to the brands ranking where Ford (#4) and Volvo (#10) are the only non-Asian brands in the Top 10, with the remaining spots held by Daihatsu, Honda, Isuzu, Mitsubishi and Mazda. In the models charts, below the Proton Saga the Nissan Vanette, Ford Econovan and Toyota Liteace show a very light commercial-oriented market with the Honda Accord and Toyota Corolla taking the 5th and 6th spots respectively.

Full Year 1990 Top 20 All-brands and Top 70 All-models below.