Indonesia 1976-1989: Market up 146%, Toyota Kijang should lead

1977 Toyota Kijang (1st generation)

Annual sales volumes for the Indonesian new car market are available for the 14 years between 1976 and 1989. During this period, the market increased 146% from 72.438 units to 178.147, however the progression was far from linear. After a 187% surge to reach a record 207.804 units in 1981 (a level that wouldn’t be reached again until 1990, the economic crisis of the eighties had an impact and sent car sales down -27% between 1981 and 1983, followed by a flat market up until 1988.

1981 Toyota Kijang (2nd generation)

Toyota dominates the Indonesian market over the period. Th Japanese manufacturer launched the Kijang (Indonesian for ‘deer’) in 1977 specifically for the Indonesian market and it is reasonable to assume that this nameplate has topped local sales each year between 1978 and 1989, this through 3 generations: the first in 1977, the 2nd in 1981 and the 3rd in 1986. You can track the entire history of the Toyota Kijang here.

Full Year 1976 to 1989 annual volumes below.