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USA January 2018: Toyota & Nissan pull market up 1.2%

The Nissan Rogue climbs onto the U.S. podium for the first time in history. 

* See the Top 15 groups, Top 40 brands and Top 280 models by clicking on the title *

Up 1.2% on January 2017 to 1.157.407 units, the U.S. mew light vehicle market records its third year-on-year gain in the past five months after last September and November, seemingly indicating sales are headed towards a plateau. However the 2018 forecast is a first drop below 17 million annual units in 3 years, with most analysts aiming at a 16.7-16.9m range. The Seasonally Adjusted Annualised Selling Rate (SAAR) hits 17.18m this month, down 1.4% on the 17.43m of January and down on the 17.86m of December 2017. As it has been the case for the past few years, sales are prepped up by booming light truck sales and generous incentives.

The Chevrolet Equinox hits a record-breaking 6th place in January.

Light trucks are up 8% to 773.433 or 66.8% of the market, an all-time share for January, whereas passenger cars drop 10.8% to 381.452 or a paltry 33.2% share. In the detail, crossovers gain 13.6% to 399.204, pickups are up 5% to 186.831 and SUVs are up 0.2% to 124.244 while midsize cars are down 12.6% to 158.803 and small cars down 13% to 161.936. According to ALG, the average new-vehicle incentive shoots up 9.8% to $3,812 this month, and with an average transaction price up 4% to $36,270 (source Kelly Blue Book), incentives exceed the symbolic 10% of sticker price for the 18th time over the past 19 months.

The Tacoma (+34%) helps Toyota up 17% in the U.S. this month.

General Motors follows the market with a 1.3% gain (its fourth consecutive positive month) as retail deliveries are down 2% but fleet sales surge 16%, commercial and government deliveries combined soar 44% and daily rental sales are down 7%. Chevrolet (+5%), Buick (+4%) are up but Cadillac (-3.9%) and GMC (-11%) struggle. Toyota Motor posts its largest year-on-year gain since May 2014 at an impressive +16.8% on the back of fleet deliveries surging 69% according to Cox Automotive. Toyota is up 17% and Lexus up 15%. In contrast, Ford Motor ends a four-month winning streak at -6.3%, with deliveries hampered by cars down 23%, fleets down 12% and retail sales down 4.3%. The Ford division is down 5.2% and Lincoln down 27%.

Subaru posts a 74th consecutive month in positive.

FCA extends its negative streak to 17 months with a harsh 12.1% drop in January triggered by fleet sales down 50% and in spite of retail volume up 2% to 83% of its total for the month. Jeep is up 2.2% but Ram (-15.8%), Chrysler (-20.9%), Dodge (-31.2%) and Fiat (-43.2%) are among the worst-performing brands for the month. Nissan Motor soars 17.5% with the Nissan brand up 12.1%, Mitsubishi up 31.3% but Infiniti down 8%. Honda Motor skids 1.7% with Honda down 1.6% and Acura down 3.2%. Hyundai-Kia posts a 14th connective month of year-on-year decline at -6.4% with Hyundai down 11.3% but Kia edging up 0.01%. Subaru (+1.1%) on the other hand extends its winning streak to 74 consecutive months of year-on-year gains. Mercedes (-0.3%) tops luxury brands above BMW (+5%), Lexus (+15%) and Audi (+9.9%) extending its winning streak to 99 consecutive months of year-on-year gains. Other big gainers include Alfa Romeo (+1426%), Volvo (+60.3%), Tesla (+36.4%), Lamborghini (+15.4%) and Mazda (+15%).

U.S. VW Tiguan sales shoot up 138% year-on-year in January.

Model-wise, the Chevrolet Silverado (+15%) advances faster than the market leader, the Ford F-Series (+2%), for the third consecutive month and the 4th time in the past 5 months. The Nissan Rogue surges 26% to climb onto the overall U.S. podium for the first time in the nameplate’s history, dislodging the Ram Pickup (-13%). Note U.S. Rogue sales figures include the Rogue Sport, aka Qashqai. The Toyota RAV4 is up 20% to #5 but the Chevrolet Equinox posts the largest year-on-year gain in the Top 20 at +50% to #6 overall, its highest ever, eclipsing the #7 hit in April 2015 and December 2017. The Toyota Camry (+21%) tops passenger cars but ranks at a low 7th place (#6 in 2017).

The Ford Ecosport makes its very first appearance in the U.S. sales charts.

Inside the Top 50, notice also the Jeep Compass (+222%), VW Tiguan (+138%), Mazda CX-5 (+67%), Honda Pilot (+62%), Nissan Murano (+56%), Subaru Crosstrek (+45%), Chevrolet Traverse (+41%), Toyota Tacoma (+34%), Nissan Sentra (+32%) and Hyundai Tucson (+28%). The VW Atlas (#78) tops all recent launches (<12 months) ahead of the Toyota C-HR (#84), Range Rover Velar (#145), Kia Stinger (#171) and Tesla Model 3 (#174). This month we welcome the Ford Ecosport (#208), Jaguar E-Pace (#261) and Volvo XC40 (#275) into the U.S. charts.

Previous post: USA Full Year 2017: First decline since 2009, RAV4 & Rogue outsell all passenger cars

One year ago: USA January 2017: SUVs outsell passenger cars in market down 1.7%

Full January 2018 Top 15 groups, Top 40 brands and Top 280 models below.


USA Full Year 2017: First decline since 2009, F-Series leads, Toyota RAV4 and Nissan Rogue outsell all passenger cars

For the first time in history, the RAV4 is Toyota’s best-seller in the U.S. 

* See the Top 15 groups, Top 40 brands and Top 315 models by clicking on the title *

Consult 110 years worth of U.S. Historical Data here

The story was on the wall: the U.S. new light vehicle market only scored two months of year-on-year gains in 2017 and ends the year down 1.7% to 17.244.347 units. This is the first U.S. annual decline in eight years, since the 27-year low of 10.4 million units in 2009, in the midst of the financial crisis. Although disappointing, this is the third consecutive year the U.S. market is above 17 million annual units and only the fifth time in history, the only two other years being 2000 and 2001. Following up on long term trends, light trucks continue to gain market share in 2017 with a 4.3% year-on-year gain to 10.897.511 sales – the segment’s second consecutive, and ever, year above the 10m mark – while passenger cars freefall even faster than in 2016 at -10.9% vs. -8.1% to just 6.332.925 units. In the detail, pickup trucks are up 4.8% to 2.822.839, crossovers are up 8.1% to 5.351.370 and SUVs up 0.3% to 1.791.481. In the Passenger Car aisle, midsize cars are down 13.1% to 2.792.346 while small cars are down 9.6% to 2.615.386.

The Ford F-Series is the best-selling vehicle in the U.S. for the 36th year in a row.

General Motors drops slightly less than the market at -1.3% to maintain itself just above 3m units for the year, improving its market share slightly from 17.3% to 17.4%. Astonishingly, this is only the 4th year since 1990 that GM sees a year-on-year market share gain… GM crossover deliveries are up 17%, driven by record sales of the Chevrolet Equinox, Traverse and Trax and Buick Envision, Encore and GMC Acadia. For the fourth consecutive year, GM sold more pickup trucks in the U.S. than any other automaker at a record 948.909 units. GM sold 239.719 full-size SUVs and has led the segment since the launch of the Chevrolet Suburban in 1935. GM’s average transaction prices (ATPs), which are net of incentive spending estimates, end the year above $35.400 vs. an industry average of $31.600. Finally, the result of a policy to reduce reliance on less-profitable sales, 2017 marks the first year in the past 25 that GM Commercial and Government deliveries outsell daily rental deliveries, following a cumulative reduction of 170,000 rental deliveries since 2014.

The Nissan Rogue soars 22% to break into the annual U.S. Top 5 for the first time.

Ford Motor remains the #2 manufacturer in the country, also dropping slower than the market at -0.9% to 2.575m units and resulting in an improved 14.9% share. Car sales are down an abysmal 14.2% to 593.390 but SUVs are up 2.9% to a record 867.909 and trucks up 4.3% to 1.123.416. Fleet represent 29% of total sales for 2017 (-0.1 point on 2016) with 11.1% going to rental (+0.3 point), 11.8% to Commercial (-0.2 point) and 6.1% to Government (-0.1 point). Toyota Motor drops even less at -0.6% to 2.43m but FCA tumbles down 7.6% to 2.07m. Nissan Motor mechanically lifts up one spot thanks to its acquisition of Mitsubishi, up 2.2% to a record 1.7m, distancing American Honda up 0.2%, posting a third consecutive annual volume record at 1.64m. Hyundai-Kia is the hardest hit of all manufacturers in the U.S. this year at -10.4% to 1.275m deliveries, whereas the Volkswagen Group (+5.9%) and Jaguar Land Rover (+9.1%) fare the best. In fact, only FCA, BMW Group, Hyundai-Kia and Mazda lose market share year-on-year.

The Toyota Camry holds onto the title of #1 passenger car in the U.S. for the 20th year. 

Brand-wise, Ford remains the most popular for the 8th year in a row, dropping slightly at -0.9% to 2.46m deliveries. Ford brand SUV sales are at an all-new high of 796.302. Toyota (+3.2%) passes Chevrolet (-1.5%) to #2, partly due to the incorporation of discontinued Scion models into its lineup. Honda edges up 0.7% to a new annual record at 1.49m units, with Nissan up 1% to also hit a new high at 1.44m sales. Breaking records in 2016, Jeep (-10.6%), Hyundai (-13.4%) and Kia (8.9%) all fall heavily this year. Subaru on the other hand posts an incredible 9th record year in a row at +5.3% to 648.000 units and is on a 73-month streak of consecutive year-on-year gains. Just below GMC up 2.6% and above 560.000 deliveries, Ram posts a new record at +2% to 557.000 units.

Subaru posts an incredible 9th consecutive record year in 2017. 

Volkswagen (+5.2%) and Mitsubishi (+7.7%) also shine but like in 2016 the highest year-on-year improvements are to be found in the luxury segment. Mercedes is the best-selling luxury car brand in the U.S. for the second year running despite falling for the second time in a row at -0.9% to 337.246 units excluding Sprinter variants – despite posting an all-time record month in December at 35.203 sales. After 11 consecutive years of Lexus reign between 2000 and 2011, BMW had won the luxury crown in 2011, 2012, 2014 and 2015, while Mercedes was tops in 2013 and 2016. BMW (-2.4%) comes in 2nd place, edging past Lexus (-7.9%) while Audi surges 7.8% to a record 227.000 sales and is on a 98-month streak of consecutive year-on-year gains. Infiniti (+10.9%), Land Rover (+1.2%), Porsche (+2.1%) and Tesla (+35.1%) all post new annual volume records, with Jaguar (+26.7%), Rolls Royce (+49.1%), McLaren (+27%), Genesis (+196%) and Alfa Romeo (+2232%) also up spectacularly.

Audi is on a 98-month streak of consecutive year-on-year monthly gains.

The Ford F-Series is the best-selling pickup truck in the U.S. for the 41st consecutive year (since 1977) and the best-selling vehicle in the country for the 36th year in a row (no interruption since 1982). With deliveries up a sturdy 9% to just under 897.000 units, the F-Series is at its best in 12 years, signing it fourth best-ever annual volume below 2004 (939.511), 2001 (911.597) and 2005 (901.463). Fittingly, in December 2017 the F-Series had its best month since December 2005 at 89.385 deliveries, and sees its Average Transaction Price shoot up 7.7% to a new record $47.800 per truck vs. $44.400 in 2016. Its two followers, the Chevrolet Silverado and Ram Pickup, both edge up just 2% but should be a bigger menace in 2018 with both nameplates launching completely new generations. 2017 marks the fourth consecutive year the U.S. podium is 100% full-size pickups and only the 5th time in the past two decades along with 20032014, 2015 and 2016.

The Ford Escape is the best-selling U.S.-branded SUV at home, #11 overall. 

It’s just outside the podium that we witness the most significant change of the year and, potentially, the most symbolic in the past decade. Illustrating the ever-strong rush of U.S. car buyers away from passenger cars into the SUV/crossover segment, the 2017 U.S. Top 5 models are for the first time 100% light trucks. The Toyota RAV4 surges 16% to cross the 400.000 annual mark for the first time in the nameplate’s 23-year career, landing just below 408.000, becoming the brand’s best-seller in the U.S, for the first time in history. It is also the first time in Toyota’s history that an SUV is its best-seller. Exactly the same event happened to Nissan with the Rogue in 2016 and the brand’s star nameplate doubles up with a stunning 22% for a maiden trip above the 400.000 annual milestone, partly due to the arrival of the Rogue Sport aka Qashqai.

The Toyota Camry can then be found just outside the Top 5 at #6 with sales down 0.4% to 387.081, now America’s favourite car for the 16th straight year and for 20 of the past 21 years. But the picture looked very different as late as end-November, with the Honda Civic then in the lead by 2.130 units. It took the Camry its best December ever (43.331) and its best-ever quarter (104.574) to rally back to #1 by the end of the year. The Honda CR-V is up 6% but drops from #1 to #3 SUV, also edging past the Civic (+3%) and the Toyota Corolla (-11%) while the Honda Accord, in difficulty at -7% rounds up the Top 10.

The Chevrolet Equinox lodges a record year in 2017, up 20% to #12. 

If U.S. carmakers have cemented their domination in the full-size pickup segment, 2017 marks the 21st consecutive year that U.S. passenger car sales have been dominated by a Japanese model: the last American sedan to be crowned #1 is the Ford Taurus in 1996. In fact, this year the most popular U.S. passenger car only ranks 7th in the segment below six Japanese nameplates and #19 overall: the Ford Fusion, down a steep 21%. More worrying, like it was the case in both 2015 and 2016 there are no U.S. SUVs in the overall 2017 Top 10, but they line up just below: the Ford Escape is up 0.4% to #11, the Chevrolet Equinox up 20% to #12 – both nameplates posting all-time volume records while the Ford Explorer is up 9% to sign its best year since 2005.

Other notable performers near the top of the ranking include the Jeep Grand Cherokee (+13%), Toyota Highlander (+13%), Toyota 4Runner (+15%), Mazda CX-5 (+14%), Kia Forte (+14%), Subaru Impreza (+33%), Hyundai Tucson (+28%), GMC Acadia (+26%) and Subaru Crosstrek (+15%). Launched or relaunched in 2016, the Chrysler Pacifica (+90%), Cadillac XT5 (+73%), Nissan Titan (+142%) and Buick Envision (+189%) also impress. The Kia Niro (#135) is the best-selling all-new launch for 2017, followed closely by the VW Atlas (#137) and Toyota C-HR (#141). The Hyundai Ioniq (#194) also slots into the 2017 Top 200.

Previous month: USA November 2017: Nissan, Honda, Ford lift market up 1.3%

Previous year: USA Full Year 2016: Incentives lift market to second straight annual record

Two years ago: USA Full Year 2015: 15 year-old annual record eclipsed: 17,470,659 units

Full Year 2017 Top 15 groups, Top 40 brands and Top 315 models vs. Full Year 2016 figures below.

Full December 2017 Top 15 groups, Top 40 brands and Top 285 models below.

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USA November 2017: Nissan, Honda, Ford lift market up 1.3%

Nissan Motor sales are up 18.5% in November, helped by the Rogue (+35%).

* See the Top 15 groups, Top 40 brands and Top 280 models by clicking on the title *

The US new light vehicle market scores only its second year-on-year gain of the year in November at +1.3% to 1.397.856 registrations, an all-time record for the month leading to a year-to-date tally down 1.5% to 15.627.307. US sales are headed towards a third consecutive year above 17 million annual units and a first year-on-year decline for the first time in eight years. The Seasonally Adjusted Annual Selling Rate (SAAR) comes in at 17.55m, the third highest this year below September (18.58m) and October (18.11m). Average transaction prices also hit a new high at $35.870. Cars continue to freefall at -9.3% to 484.686 or 34.4% share, adding up to 5.814.600 (-10.3%) year-to-date while light trucks shoot up 7.9% to 916.170 or 65.6% share and up 4.6% so far this year to 9.812.707 units. Crossovers are up 11.8% to 461.027, pickup trucks up 3.6% to 230.153 and SUVs up 3.5% to 151.950. After eleven months, crossovers are up 8.7% to 4.813.659, pickups trucks up 4.7% to 2.537.435 and SUVs up 0.3% to 1.608.948.

Honda Motor gains 8.3% thanks partly to the CR-V (+25%). 

General Motors is still the most successful group in the US but drops once again at -2.9% year-on-year to 245.387, with Chevrolet (-1.1%), Buick (-3%), GMC (-5.8%) and Cadillac (-12.8%) all down. In contrast, Ford Motor is up 7% to 210.205, helped by strong fleet and truck sales, with the Ford brand up 7.6% but Lincoln down 5.5%. Toyota Motor ends a five month streak of year-on-year gain with a 3% drop in November as the Toyota brand loses 2.3% and Lexus falls 6.7%. No end in sight for FCA’s negative streak: handicapped by lower fleet sales, the company posts a 15th consecutive year-on-year decline at -3.9% to 156.060. Gains at Alfa Romeo (+6161%) and Chrysler posting its first increase in 22 months at +13.7% failing to compensate falls at Jeep (-1.9%, 15th consecutive decline), Ram (-5%), Dodge (-15.3%) and Fiat (-28.2%).

Ford Motor is up 7% year-on-year this month with the Explorer up 23%.

Nissan Motor is the hero of the month with a 18.5% surge to 144.594 keeping the company in 5th place: Nissan is up 19.3% to #4 overall, Infiniti up 7.5% and Mitsubishi up 24.8%. Honda Motor also performs at +8.3% (Honda up 8.2%, Acura up 9.5%) while for Hyundai-Kia the nightmare continues at -11.7% (Hyundai -9.4% Kia -15.6% Genesis +36%). Subaru extends its streaks of year-on-year gains to 72 consecutive months or a full six years thanks to deliveries edging up 0.8% to 51.721. The Volkswagen Group is up 3% on the strength of Audi (+12.1%) just as VW drops 1.6% and Mercedes is headed towards a second consecutive year as the country’s favourite premium brand with sales up 3.6% this month above BMW (+7.1%). Among smaller brands, Land Rover (+20%), Tesla (+50%), Ferrari (+40.2%), Lamborghini (+82.9%) and Rolls Royce (+37%) impress but Mini (-10.4%), Maserati (-17.3%), Bentley (-36.2%) and Smart (-76.9%) struggle.

Subaru scores a 72nd consecutive year-on-year gain thanks to the Impreza (+96%). 

Over in the models ranking, the Ford F-Series (+1%) is steady at the highest level, above 70.000 sales for the 8th time this year, followed as usual by the Chevrolet Silverado (+3%) and Ram Pickup (-0.5%). Only 600 sales below is the Nissan Rogue shooting up 35% to top all crossovers (including the new Rogue Sport). The Toyota Camry (+24%), now feeling the effects of the new generation, returns to #1 passenger car but still trails the Honda Civic year-to-date with only one month left in the year. The Honda CR-V (+25%) is back above the Toyota RAV4 (+2%) while the Ford Escape (+9%) and Explorer (+23%) also make their way into the Top 10 which only includes two passenger cars. The Honda Accord is in difficulty at -15% as is the Toyota Corolla (-28%).

The Alfa Romeo Stelvio is up 51% on October. Picture 

Let’s also note the great performances of the Jeep Cherokee (+44%), Honda Pilot (+57%), Ford Focus (+45%), Chrysler Pacifica (+51%), Hyundai Tucson (+51%), Ford Transit (+47%), Chevrolet Impala (+54%), Subaru Impreza (+96%), Nissan Titan (+131%), VW Tiguan (+54%) and Buick Enclave (+88%). The VW Atlas (#83) leads recent launches (<12 months) with a record 5.154 sales, distancing the Toyota C-HR (#104), Chevrolet Bolt (#114) at a best-ever 2.987 deliveries, Kia Niro (#140), Range Rover Velar (#160) with a record 1.475 units, Hyundai Ioniq (#182), Alfa Romeo Giulia (#201), Tesla Model 3 (#205) and Alfa Romeo Stelvio (#207). The Kia Stinger makes its first appearance in the US sales charts at #274.

Previous month: USA October 2017: Market down 1.1% but SAAR remains above 18m

One year ago: USA November 2016: Incentives revive annual record hopes

Full November 2017 Top 15 groups, Top 40 brands and Top 280 models below.

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USA October 2017: Market down 1.1% but SAAR remains above 18m

The Honda Civic is up 15% to lead U.S. passenger cars for the 2nd straight month. 

* See the Top 15 groups, Top 40 brands and Top 285 models by clicking on the title *

After posting its first year-on-year gain of the year in September, the U.S. new light vehicle market returns to negative for the 9th time in the past 10 months at -1.1% in October to 1.356.789 registrations, leading to a year-to-date tally down 1.7% to 14.240.706. However the seasonally adjusted annualised rate (SAAR) remains above 18 million for the second straight month at 18.11m, thanks to higher discounts, strong fleet sales, replacement business in hurricane-stricken areas and as very robust light truck deliveries it has been the case for a couple of years now. According to Automotive News, it is only the 12th month since 2000 and the 14th time since 1976 that the SAAR is above 18 million. Light trucks are up 3.6% to 876.701 whereas passenger cars are down 9.2% to 478.274. Pickups are up 8% to 243.945, crossovers up 8.8% to 437.112 but SUVs down 5.9% to 137.504. Year-to-date, passenger cars are down 10.4% to 5.332.913 while light trucks are up 4.3% to 8.896.535.

The VW Atlas is the best-selling recent launch in the U.S. 

Continuing on September, it would appear consumers are more keen to benefit from more generous offers on 2017 models rather than forking out higher prices for a newer 2018 vehicle: 72% of new vehicles sold this month are 2017 models vs. 60% in October last year being 2016 models, this according to Edmunds. As noted above, incentives are on the up: according to J.D. Power they averaged $3.901 per vehicle over the first 17 days of the month, up $66 on October last year. Based on ALG figures, October incentives are estimated at $3.820, up 8.4% year-on-year. General Motors, BMW, Daimler, FCA, Ford and Nissan all offer higher incentives than average whereas Subaru, Honda, Toyota and Hyundai are the more frugal (see table below). J.D. Power estimates the average transaction price is up $615 year-on-year to $32.185 which indicates that incentives aren’t hurting benefits.

Source: Automotive News

General Motors remains the most popular group in the country but drops 2.2% to 252.813 units, declines at Chevrolet (-3.8%), Buick (-4.5%) and Cadillac (-0.1%) weren’t compensated by a strong 4.6% increase at GMC. GM’s passenger cars tumble down 24% to 52.800, a drop crossover sales (+8.3% to 78.057) and pickups (+8.6%) failed to compensate for. Fleet sales account for 23.1% of sales vs. 19.5% a year ago and 19.4% year-to-date. The Chevrolet Equinox (+29%), Traverse (+1%), Buick Encore (+25%), Enclave (+31%) and GMC Acadia (+5%) all post October volume records, with the GMC Sierra up 26% and the Chevrolet Bolt hitting a new high at 2.781 deliveries. Reversely the Chevrolet Cruze (-35%), Corvette (-49%) and Sonic (-66%) struggle, with only three nameplates in the entire GM passenger cars lineup posting a year-on-year gain.

The F-Series (+15%) accounts for 40% of Ford U.S. sales in October.

After gaining 8.9% in September, Ford Motor manages its first back-to-back year-on-year gains in 2017 at +6.4% in October to 199.698 units. Truck sales are up 11%, SUVs up 5.3% but cars drop 2.4%, with fleet sales up 15% to account for 26% of sales while retail sales are up 3.5%. The Ford brand is up 6.8% but Lincoln is down 1.8%. A whopping 40% of Ford brand sales come from the F-Series up a stunning 16% to post its highest October volume since 2004. The F-Series is the only Ford nameplate to post a double-digit gain so far in 2017 (+11%).

Toyota RAV4 sales are up another 29% in October.

Toyota Motor edges up 1.1% to sign its 5th consecutive gain thanks to truck sales soaring 19% to an October record, offsetting a 15% decline in passenger car sales. Year-to-date, a 12% improvement in light truck sales is cancelled by a 12% drop in passenger car sales. The Toyota brand is up 2.5% but Lexus is down 7.7% despite both its crossovers shining: the NX is up 6% and the RX up 4%. The carmaker’s best-seller is once again the RAV4 up a whopping 29% in 4th place overall and best-selling non-pickup truck. Surprisingly, the Camry is down 11% despite the new generation and trails the Honda Civic for the title of best-selling car of 2017 at 308.759 vs. 314.699. If the Civic wins 2017 it would be its very first U.S. annual win and the end of 15 consecutive years of Camry reign. Notice also the 4Runner up a very solid 31% to break into the Top 30.

Jeep Compass sales are up 81% this month.

Fiat Chrysler Automobiles posts a 14th consecutive decline at -13.2% to 154.513 units with Alfa Romeo (1.205 sales) its only brand in positive. Jeep is down 2.5% for a 14th consecutive drop, Ram down 3.3%, Chrysler down 22% (21st consecutive fall), Fiat down 33% (18th consecutive decline) and Dodge down 41%. Fleet sales are down 43% year-on-year to 23.220 or 15% of FCA’s total sales, retail deliveries are down 4%. The company’s best-seller, the Ram Pickup, is up a meagre 0.7% and is losing significant ground on the #2 the Chevrolet Silverado (+7%). Jeep’s three best-sellers are down – Grand Cherokee -4%, Wrangler -7% and Cherokee -3% but the new Compass is up 81% and the Alfa Romeo Stelvio is up 32% on September to 434 sales.

The Nissan Rogue is up 43%

Nissan Motor soars 7.6% to 130.393 with the Nissan brand up 10.2%, Infiniti down 8.1% – its first decline in 14 months – and slipping below both Cadillac and Acura year-to-date, and Mitsubishi down 3.4%. Once again, Nissan’s superstar is the Rogue shooting up 43% to 30.286 units, but the Sentra (+29%), Maxima (+72%), Titan (+29%) and Armada (+100%) also shine. Honda Motor edges up 0.9% to 127.353 and is a rare case of cars performing better than light trucks: +5.9% vs. -3.6% with all Honda-branded light trucks except the Pilot (+19%) declining in October. The Honda brand is up 1.2% but Acura is down 1.3%. Honda’s strong car sales are led by the Civic up 15% to a new October record at 30.319 and the best-selling car in the U.S. for the 2nd straight month and the new generation Accord up 5%, outselling the Camry at 26.740 vs. 26.252.

 Kia Cadenza sales are up 252% in October.

The nightmarish year continues for Hyundai-Kia, down 12.6% to 94.407 with Hyundai down 16.4% and Kia down 9.4%. The 48.7% surge in Genesis sales is far from compensating the two main brand’s harsh drops. Hyundai fleet sales are down 23% year-on-year. A few positives are the Santa Fe up 15%, the Tucson up 8%, the Forte up 15%, Sportage up 4% and the Cadenza up 253%. Reversely the Sonata is down 49%, Veloster down 83%, Soul down 29%, Sorento down 15% and Optima down 24%. Subaru manages to hold onto its streak of 71 consecutive months of year-on-year gains at +0.5% to a new October record at 54.045 deliveries. The Outback remains the brand’s best-seller but is down 12% just as the Impreza (+124%) and Crosstrek (+30%) break their October volume record.

Audi posts a 96th consecutive month of year-on-year gains in the U.S. 

Sales at the Volkswagen Group are up 10.2% to 52.148, lifting the year-to-date tally up 7.8% to 509.219. The Volkswagen brand is up 11.8% to 27.732 with the Jetta up 14%, the Tiguan up 54% and the Atlas remaining the best-selling recent launch (<12 months) at #95 just above the Toyota C-HR (#96). Audi extends its streak of year-on-year gains to an incredible 96 months (eight full years) thanks to deliveries up 9.6% to 19.425. This is also the 82nd consecutive month of record U.S. sales for Audi. The Q5 is up 44%, the Q7 up 23% and the A5 up 252%. Daimler sales are down 0.8% to 31.541 with Mercedes down 0.1% to remain by far the #1 luxury brand in the U.S. BMW is down 3.4% to 23.208. Finally, Tesla sales are up 44.1% to an estimated 4.900 just as the Model 3 is up to 500 units vs. 220 in September.

Previous month: USA September 2017: First gain this year, SAAR at highest in 12 years

One year ago: USA October 2016: Record year now unlikely as market drops again

Full October 2017 Top 15 groups, Top 40 brands and Top 285 models below.

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USA September 2017: First gain this year, SAAR at highest in 12 years

The Chevrolet Equinox (+80%) helps General Motors up 11.9% this month.

* See the Top 15 groups, Top 40 brands and Top 288 models by clicking on the title *

At last! After eight consecutive months of decline, September marks the first positive month of 2017 with a solid 6.3% year-on-year gain to 1.523.867 deliveries. The year-to-date total is now down 1.8% or 233.000 units to 12.874.473, but the September result and the prospect of a strong last quarter pushed in part by replacement of cars damaged by the Harvey and Irma hurricanes in Texas and Florida (estimated at 500.000 to 600.000) has the industry hoping for a third consecutive year above 17 million units. The Seasonally Adjusted Annualised Sales Rate (SAAR) for September 2017 shoots up to an incredible 18.58 million, the highest since the 20.64 million from July 2005 which was boosted by employee-style discounts.

Continuing on a years-long trend, light trucks are up 12.4% to 967.547 sales or 63.5% share, bringing the year-to-date total up 4.4% to 8.019.834 or 62.3% share. Pickups are up 11.6% to 247.864, crossovers up 19.2% to 482.141 and SUVs up 1.1% to 152.633. Year-to-date, pickups are up 4.5% to 2.063.336, crossovers up 8.4% to 3.915.520 and SUVs up 0.7% to 1.319.493. Reversely, cars continue their decline at -3.3% to 556.320 or 36.5% share in September, albeit a much better rate that the 10.5% year-to-date drop to 4.854.639.

Incentives also helped September into positive: according to Edmunds, average new vehicle incentives are up 21% year-on-year to $3.506 while ALG says they are up just 1.5% to $3.742. General Motors, Nissan and FCA are the biggest culprits whereas Subaru, Honda, Hyundai and Toyota are the most frugal (see table below). Factories, lenders and dealers are using spiffs to entice buyers to replace their hurricane damaged vehicle even before the insurance cheque has arrived. Even then, inventories continue to grow, now at an average of 80 days. Also, 2018 models only represent 16% of sales in September as consumers take advantage of more interesting deals on outgoing 2017 models, this according to Edmunds and quoted by Automotive News.

Source: Automotive News 

General Motors hits its best September volume in nine years, up 12% on September 2016 to 279.397 units which is also its largest year-on-year gain since the +16% it delivered in October 2015. GM’s surge is entirely fuelled by light trucks, with crossovers up 39% and trucks/vans/SUVs up 10% but cars down 8%. GM sees its fleet sales grow faster than the rest this month, representing 20.9% of its total, up from 18.2% a year ago. Brand-wise, Chevrolet is up 17.4%, GMC up 9.4%, Cadillac up 1.1% but Buick down 20% the brand’s third double-digit decline in a row, handicapped by a 50% reduction of fleet sales so far in 2017. The Chevrolet Equinox (+80%), Traverse (+51%) and Silverado (+22%) are among GM’s best performers this month, while the Bolt breaks its volume record at 2.632.

Toyota North America posts its third consecutive year-on-year gain at +14.9% to 279.397 units, now in positive year-to-date at +0.5% to 1.83m units. The Toyota brand surges 19.5% with SUV sales up 43% and pickups up 16%, posting its first month above 200.000 units this year, while Lexus is up a timid 1.5% only its second positive result of 2017. September marks the first fill month of sales for the new generation Camry, resulting in a 13% uptick but losing the best-selling car spot to the Honda Civic. The RAV4 soars 44% to lodge its third consecutive month above 40.000 units, a first for the nameplate.

Ford Motor is up a more modest but still market-beating 8.9%, fuelled by very strong fleet sales up 25% while retail sales edge up 4.4%. Ford says a third of its year-on-year gain of 18.000 comes from replacement of cars affected by the Harvey and Irma hurricanes. Almost all of Ford gains this month are due to the stellar performance of the F-Series up 21% to its largest monthly volume of 2017. Accordingly, Ford’s pickup and van sales are up 21% while crossovers and SUVs are up just 1.% and cars down 1.3%.

The Jeep Compass (+75%) is one of only a few bright spots for FCA in September.

Fiat Chrysler Automobiles posts its 13th consecutive year-on-year decline at -9.7% with retail sales up 0.3% but fleet sales down an abysmal 16%. Jeep is down 3.8% despite Renegade sales up 38%, the Grand Cherokee up 20%, the Wrangler up 10% and a record September volume for the Compass, up 75% to 11.356 now that the new generation is here. It’s the Cherokee (-29%) and Patriot (-84%) that pull the brand to a 13th negative month in a row. Ram is down 0.3% with the Pickup down 1% but back to #3 after dropping to #3 in August, Chrysler is down 16% on the discontinuation of the 200 (-78%) and Town & Country (-79%), Fiat is down 24.3% and Dodge down 30.3% with only the Durango (+45%) in positive. Only Alfa Romeo is up (31-fold) with the the Giulia at #188 and the Stelvio gearing up at #228, up 23 spots on last month.

Nissan Motor outpaces the market at +9.9% to 148.362 sales including Mitsubishi. The Nissan brand is up 9.3% with, for once, cars and light trucks performing equally well. The Rogue surges 47% year-on-year and four spots on August to #5 and 38.969 sales, the nameplate’s third highest monthly volume below December 2016 (40.477) and March 2017 (39.512), partly thanks to the arrival of the Rogue Sports (aka Qashqai) whose national advertising kicked off this month. Nissan’s car performance has a lot to do with the exceptional strength of the Sentra (+40%), with the carmaker choosing not to participate in the incentive wars happening in the lower midsize car segment with the Altima, down 34% to #21 this month.

The Toyota RAV4 posts a third consecutive month above 40.000 sales.

American Honda roughly matches the U.S. market growth at +6.8% to 142.722 sales, leaping into positive year-to-date at +0.3% and 1.23m units. The Honda brand posts a record September volume at 129.776 sales, up 7.4% year-on-year thanks mainly to the Civic up 26% to snap the title of best-selling passenger car off the Toyota Camry. The Civic also overtakes the CR-V (-3%), suffering from availability issues, to become Honda’s best-seller year-to-date. The Accord is the third Honda in the national Top 10 (as many as Toyota) with sales up 10% on discounts for the outgoing generation as the new model arrives in October. Hyundai-Kia continues to struggle at -5.5% to 109.475 sales, adding up to a 10.2% drop so far in 2017. Hyundai freefalls 15.5%, with Ram the only Top 10 brand in decline, with fleet sales imploding 37%. The Tucson is the only bright spot with sales up 38% to a September record, but the Elantra (-26%) and Sonata (-38%) face harsh drops. Kia on the other hand manages a 6.6% gain to a record September volume, with the Forte up 29%, the Soul up 12% and the Optima up 11%. The Genesis luxury brand is up 43% to a still intimate 1.736 sales.

First appearance of the Tesla Model 3 in the U.S. sales charts. 

The Volkswagen Group is up a roaring 22% to 56.723 units, with the Volkswagen brand up 33% thanks to two new three-row crossover: the Atlas is up 46% on August to 4.095 units while the Tiguan is up 22% on last month and 44% year-on-year to 4.301, 71% of which (3.075 sales) coming from the all-new three-row Tiguan XL launched in August. The Golf is up 24% thanks to doubled sales of the SportWagen station wagon variant and the Jetta is up 45%. Audi sales also beat the market with a 9.6% uptick fuelled by the Q5 (+16%) and Q7 (+43%), the brand’s two best-sellers in the U.S. Incredibly, this is Audi’s 81st consecutive record U.S. sales month.

Subaru is up a slim 0.4% to hit a September record, the brand’s lowest year-on-year gain since March 2016 but marking 70 consecutive months of year-on-year gains. The Crosstrek (+51%) and Impreza (+32%) lead Subaru gains this month, both breaking September records. Mercedes leads luxury brands with 29.008 sales but drops below Lexus if the Sprinter and Metris vans are removed. BMW (+0.7%) comes in third above Audi. Year-to-date, Mercedes (242.250) leads above BMW (220.175) and Lexus (219.659). Volvo surges 40.7% with the XC90 up 21% and the XC60 up 115% thanks to the new model. Porsche (+12.9%), Land Rover (+13.7%), Jaguar (+23.8%) and Rolls Royce (+55.1%) also frankly outpace the market. Finally, this month we welcome a very notable newcomer in the models ranking: the Tesla Model 3 with an estimated 220 sales, ranking #247 for now.

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USA First Half 2017: Exclusive State by State rankings now available

The Honda CR-V tops five States so far in 2017 vs. just one in 2016.

* See the Top 10 best-selling vehicles for each U.S. State by clicking on the title *

For the fourth year in a row and thanks to JATO Dynamics we can share with you today separate rankings for the Top 10 best-selling vehicles for each U.S. State over the First Half of 2017. This data is exclusive to BSCB, you won’t find it anywhere else. Continuing on 2016 methodology, all full-size pickup sales are split as follows:  the Ford F-Series into F-150, F-250 Super Duty, F-350 Super Duty and F-350 Super Duty Chassis Cab, the Chevrolet Silverado 1500, 2500HD and up, Ram 1500, 2500 and up, and GMC Sierra 1500, 2500 and up. Light trucks continue to outrageously dominate this little game with 46 State wins vs. just five for cars, to be compared with 45 and 6 over the Full Year 2016.

Almost two in every three U.S. States has the Ford F-150 as its best-seller.

As 2016 inaugurated the new split methodology for full-size pickups, the Ford F-150 won 31 States. Halfway through 2017, it does even better, winning 33 States. In the process the F-150 loses Delaware and Illinois but gains Indiana and Maine from the Chevrolet Silverado 1500, Vermont from the Toyota RAV4 and Washington from the Subaru Outback. All-in-all, almost two of every American State has the F-150 as its best-selling vehicle – only one State is missing to reach that milestone. Its highest volumes are achieved in Texas (47.203), California (24.669), Florida (21.033) and Michigan (15.655). In the 18 States it does not win, the F-150 places #2 three times (Florida, Illinois, Iowa, Oregon), #3 once (Michigan), #4 three times (Arkansas, Delaware, New Hampshire), #5 once (California), #6 twice (Maryland, Nevada), #9 once (Massachusetts) and does not appear in the Top 10 of six States: Connecticut, District of Columbia, Hawaii, New Jersey, New York and Rhode Island.

Most State Wins by year:

YearH1 20172016
ModelState WinsState Wins
Ford F-1503331
Honda CR-V51
Nissan Rogue22
Toyota Corolla22
Chevrolet Equinox10
Chevrolet Silverado 150014
GMC Savana10
Honda Accord10
Honda Civic12
Nissan Altima10
Subaru Outback12
Toyota RAV413
Toyota Tacoma11
Ford Escape01
Ford Transit01
Toyota Camry01

The big winner of the First Half 2017 State rankings is the Honda CR-V which is quite paradoxical given it has lost its crossover crown to the Nissan Rogue over the period. From one State win in FY2016, the CR-V soars to five in H12017. It loses New Jersey to the Honda Accord but gains Delaware and Illinois from the Ford F-150 (the latter for a mere 8 sales), Maryland from the Toyota Camry, New Hampshire from the Chevrolet Silverado 1500 and Rhode Island from the Toyota RAV4. To find the next best performing nameplates we have to go down to just two State wins: the Nissan Rogue keeps Connecticut and New York and the Toyota Corolla keeps Florida and Nevada.

The Chevrolet Equinox storms into first place in Michigan with over 32.000 sales. 

Among the nine nameplates boasting one State win, the most disappointing showing is clearly coming from the Chevrolet Silverado 1500. Once the runaway leader when only the Ford F-Series had its sales split by body, the Silverado 1500 was still the 2nd best performing vehicle in FY2016 with four State wins. Not anymore. Halfway through 2017, it only keeps Iowa, losing Indiana and Maine to the Ford F-150 and New Hampshire to the Honda CR-V. In 2016, it ranked #2 in 15 States, 14 of which to the F-150. This time, it ranks #2 only 11 times, each time to the F-150. Other disappointing acts from the Toyota RAV4 going from 3 to 1 win (Massachusetts), the Honda Civic from 2 to 1 (California) and the Subaru Outback also from 2 to 1 (Oregon).

The GMC Savana surprisingly wins Arkansas off the Ford Transit. 

The Chevrolet Equinox is the most impressive newcomer in the State winning nameplates, improving by 143% to comfortably snap the lead in Michigan with a stunning 32.141 sales. This is the 6th highest single volume of any car in any State below the F-150 in Texas (47.203), the Honda Civic (46.480), Accord (38.456), Corolla (32.983) and Camry (32.576) all in California. Another surprise is the GMC Savana snapping Arkansas off the hands of the Ford Transit, this state being the U.S. headquarters for rental trucks. The Honda Accord returns to the ranking with a win in New Jersey snapped from its stablemate the CR-V and the Nissan Altima wins the District of Columbia off the Honda Civic. Finally, the Toyota Tacoma remains by far the favourite choice in Hawaii, as it has been for decades now.

The Ford F-350 Super Duty peaks at #3 in Wyoming. Picture

Now onto the detail of these full-size heavy-duty pickup variants that have popped up inside the States’ Top 10. Once again the Ram 2500 excels, holding onto its 2nd place in Utah – where it now sells over double the Ram 1500 there – and Wyoming. It also ranks #7 in Alaska and #8 in Idaho. Contrary to 2016, at Ford it’s the F-350 Super Duty that reaches a higher ranking: #3 in Wyoming, #5 in Utah, #6 in Montana and #9 in Idaho. The Chevrolet Silverado 2500HD ranks #4 in both North Dakota and Utah, #5 in Iowa and Wyoming and #10 in Montana. Finally, the Ford F-250 Super Duty is #4 in Texas and Oklahoma, #5 in New Mexico, #7 in Louisiana and Wyoming and #10 in Mississippi, North Dakota and Utah.

Full H1 2017 Top 10 vehicles for each U.S. State vs. H1 2016 figures below.

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USA August 2017: RAV4 repeats volume record in market hit by Harvey

The Toyota RAV4 once again breaks its volume record in the U.S.

* See the Top 15 groups, Top 40 brands and Top 286 models by clicking on the title *

Before hurricane Harvey hit, analysts thought August would be the first positive U.S. sales month for 2017. Partly due to the disruptions triggered by the storm and devastating floods that followed (estimated to have caused the loss of 30 to 50.000 sales), it ended up not being the case with sales for the month down 1.9% or 29.000 units year-on-year to 1.483.330, marking the 8th consecutive month of negative sales in the U.S. This even though average incentives are up 13% year-on-year to $3.799 per vehicle according to ALG. Thus 2017 has yet to register a single positive month. Year-to-date, new light vehicles in the U.S. are down 2.7% or 320.000 units to 11.350.606. The Seasonally Adjusted Annual selling Rate plunges to 16.1 million, down from 17.2 million in August 2016 and the lowest SAAR since the 15.6 million units of February 2014. The year-to-date SAAR now stands at 16.8 million units, down from 17.3 million in the same periods of 2016 and 2015. With between 300.000 to 500.000 storm-damaged vehicles to be replaced, we could however see a minor tick up over the last quarter of the year.

Once again cars are the hardest hit at -8.5% to 549.749 units, with midsize cars resisting better (-3.8%) while small cars (-11.8%) and luxury cars (-13.2%) down in the double-digits. Following a trend we’ve seen across the last couple of years, Light Trucks are up 2.4% to 933.581 units, with minivans up 0,7% to 45.924, pickups up 3.7% to 237.753 and crossovers up 3.8% to 465.125 but SUVs actually down 3.8% to 144.529. In August, cars account for 37.1% of light vehicle sales, down from 38.5% in August 2016 while light trucks see their share grow from 61.5% to 62.9%. Year-to-date, cars are down 11.3% and light trucks up 3.3% with this ratio being 37.9% to 62.1%.

The Ford F-Series is up 15% in August, helping pickup trucks up 3.7%. 

In the Groups ranking, General Motors post its largest year-on-year gain of 2017 at +7.5% to 275.552 units as inventory falls and Toyota Motor also impresses with its third consecutive year-on-year gain at +6.8% to 227.625, maintaining itself above Ford Motor down 2.1% to 209.029. FCA is down 11% for its 12th consecutive year-on-year drop, reporting retail sales down 7% and fleet sales plunging 23% as part of a deliberate strategy to reduce dependence on fleet. American Honda (-2.4%), Nissan North America (-13.1%) and most strikingly Hyundai-Kia (-14.8%) all lose ground and market share, falling faster than the market. The Volkswagen Group gains 4.8% to 56.836 sales.

Ford reclaims the lead of the brands ranking despite a 1.9% drop to just above 200.000 sales. Toyota, #1 last month, drops to #2 but gains 11.5%, ending the month a mere 817 sales above Chevrolet, also up a very solid 11.4%. Honda (-1.8%) and Nissan (-14.8%) round up the Top 5 above Jeep down a dismal 15.4% due to a 66% drop in fleet sales. Hyundai (-25.5%) tops all manufacturers for the largest drop in the Top 20 while GMC (+12.4%) posts the largest gain. Buick (-22.5%) and Chrysler (-33%) are also in great difficulty. Further down, Mitsubishi (+11.3%), Maserati (+15.1%), Genesis (+20.4%) and Alfa Romeo (+2981%) are the most dynamic among smaller brands. We finish on the most impressive brand of the past few years: with the smallest average incentives in market, Subaru gains 4.6% to sign its 69th consecutive month of year-on-year gains and its best sales month ever at 63.215 units.

General Motors sales are up 7.5%, with GMC up 12.4% 

The Ford F-Series is up a very robust 15% to just over 77.000 sales, lifting its year-to-date advantage over #2 Chevrolet Silverado, up just 4% this month, to a whopping 213.000 units. Once again the event of the month is delivered by the Toyota RAV4, up 30% year-on-year to sign an incredible 2nd consecutive all-time monthly record at 43.265, beating the 41.804 it hit just last month. 5.128 of these are the hybrid variant (+0.4%). Keeping in mind the RAV4 nameplate has been on sale for more than 20 years in the U.S., this is a truly great performance from the Toyota crossover. As a result, the RAV4 steps up to #4 in the YTD order, overtaking the Nissan Rogue (-10% this month) and now leading the crossover ranking just as the Honda CR-V drops 15% in 7th place overall.

The Ram Pickup is knocked down to #4 again bit remains a distant third YTD. Helped by the progressive arrival of the 2018 model, the Toyota Camry is up 13% in August but is followed closely by the Honda Civic (+11%) which for now retains the title of best-selling car of 2017 YTD at 248.928 (-3%) vs. 247.775 (-7%) for the Camry. Remember the Camry has won this title for the past 15 consecutive years whereas the Civic has never won it. Notice also the Chevrolet Equinox up 85% to break into the Top 10 for the second time in the past three months, the Jeep Grand Cherokee up 28%, the Chevrolet Malibu up 36%, Toyota Highlander up 26%, Dodge Grand Caravan up 62% and the Subaru Crosstrek up 46% to a record 12.823 sales. The GMC Acadia (+56%), Chevrolet Impala (+66%) and GMC Terrain (+54%) also shine.

The Range Rover Velar has landed in the U.S. sales charts.

Among recent launches, the Toyota C-HR dominates at #114, but the VW Atlas is catching up: up 50 spots on July to #120. It is followed by the Kia Niro at #126, the Chevrolet Bolt at #141, Hyundai Ioniq at #175, Alfa Romeo Giulia at #189 and Lincoln Continental at #197. We welcome the Range Rover Velar in the U.S. sales charts in August directly at #222.

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USA Full Year 2016: Exclusive State by State rankings now available

The Ford F-150 wins 31 out of 51 U.S. States in 2016.

* See the Top 10 best-selling vehicles for each U.S. State by clicking on the title *

For the third year in a row and thanks to JATO Dynamics we can share with you today separate rankings for the Top 10 best-selling vehicles for each U.S. State over the Full Year 2016. This data is exclusive to BSCB, you won’t find it anywhere else. This year the methodology is slightly different: not only the Ford F-Series is split into F-150, F-250 Super Duty, F-350 Super Duty and F-350 Super Duty Chassis Cab, but all its competitors as well, finally creating an even playing field: Chevrolet Silverado 1500, 2500HD and up, Ram 1500, 2500 and up, and GMC Sierra 1500, 2500 and up. This actually has a drastic impact on the State rankings as we’ll see further down. The market push towards light trucks is once again confirmed: a truck is #1 in 45 States out of 51 vs. 43 in 2015 and 39 in 2014, with cars winning just 6 States vs. 8 in 2015 and 12 in 2014.

The Chevrolet Silverado 1500 wins four U.S. States in 2016. 

If during the two previous years the Chevrolet Silverado dominated the count of winning States, this year due to the new methodology splitting each pickup variant – justified as these are actually very different vehicles – the runaway leader is the Ford F-150, winning a whopping 31 out of 51 States. Its largest volume once again comes from Texas where it sells 85.077 units, followed by California (38.371), Florida (37.893) and Michigan (31.065). Down from 19 in 2015 when all Silverado variants were combined, the Chevrolet Silverado 1500 wins just four States in 2016, still making it the 2nd best-performing nameplate. These States are Indiana, Iowa, Maine and New Hampshire but its largest volumes come from different States altogether: Texas (52.774), Michigan (34.941), California (29.720) and New York (21.569). The Silverado also ranks #2 in 15 States, 14 of which to the F-150.

No State win for the Ram 1500 in 2016, only two 2nd places in Idaho and Montana.

Interestingly, on top of its four State wins, the Silverado 1500 also outsells the Ford F-150 in four additional States: Michigan, New York, Connecticut and Rhode Island. All-in-all, in the duel between the 2 overall best-sellers on the U.S. market, the F-150 outsells the Silverado 1500 in 43 States vs. just 8 wins for the Silverado 1500. The third best-selling vehicle in the U.S., the Ram Pickup, goes from 7 State wins in 2015 to none this year once its variants are split. The Ram 1500 ranks #2 in Idaho (1.997 sales) and Montana (1.941) and #3 in Texas (41.017), Arkansas (8.496), Utah (2.562) and Nebraska (3.321). For its part the GMC Sierra 1500 ranks #2 in Arizona (5.501) and Vermont (1.695).

Most Overall State Wins by year. Note Silverado, Ram and Sierra not split up by variant in 2014 and 2015:

ModelOverall State WinsOverall State WinsOverall State Wins
Ford F-15031812
Chevrolet Silverado 150041915
Toyota RAV4320
Honda Civic210
Toyota Corolla211
Subaru Outback200
Nissan Rogue200
Toyota Camry136
Honda CR-V133
Ford Transit110
Toyota Tacoma111
Ford Escape101
Ram Pickup 075
Nissan Altima 021
GMC Sierra 011
Honda Accord 013
Subaru Forester 011
Ford Fusion 000
Chevrolet Cruze 000
Hyundai Elantra 001

The Nissan Rogue wins New York and Connecticut in 2016. 

The Toyota RAV4 is next in line in terms of State wins at 3: Massachusetts (15.585), Rhode Island (1.922) and Vermont (1.703) whereas it only won two in 2015. The Honda Civic and Toyota Corolla both gain one State win to make it 2 in 2016. The Civic wins both the largest volume State:  California with 82.944 sales (+3%), and the smallest: the District of Columbia with just 685 sales. The Toyota Corolla remains master in command in Florida, the third largest U.S. State below Texas with 51.140 units sold there (-2%), and also wins Nevada (3.682).

The Subaru Outback wins Washington and Oregon. The Toyota Tacoma once again wins Hawaii (not pictured here!) The Ford Escape wins Michigan.

Among the nameplates winning two States in 2016, we also have two newcomers: the Nissan Rogue goes from #5 to #1 in the country’s fifth largest State: New York, where it sells 33.334 units, also winning in Connecticut (6.440). The Subaru Outback for its part is victorious is “Subaru territory”: Washington State (8.352) and Oregon (5.421). Five nameplates win one State each: The Honda CR-V, down from 3 wins in 2015, in New Jersey (17.011), the Toyota Camry also down from 3 wins in 2015 in Maryland (9.116), the Ford Transit repeats its rental-induced win in Arkansas (13.538) and the Toyota Tacoma prolongs a decade-long domination in Hawaii (5.853). The Ford Escape for its part had no win in 2015 but is the favourite model in the 4th largest State, Michigan, thanks to 35.991 sales there.

The Ram 2500 manages to rank #2 in two States in 2016. See our test drive here

Now looking into the detail of these full-size heavy-duty pickup variants, to see which States are the most fond of them. The Ram 2500 is the most performant at this little game, managing an outstanding 2nd place both in Utah (3.988) and Wyoming (706), each time outselling the Ram 1500. It also ranks #5 in Montana (1.127), #8 in Idaho (1.088), #9 in South Dakota (533) and Alaska (453). The Ford F-250 Super Duty reaches a high of #5 in Oklahoma (3.046), Wyoming (534), also ranking #7 in Texas (27.945), #8 in New Mexico (1.127) and #10 in Louisiana (4.106). The Chevrolet Silverado 2500HD also hits a high of #5 in North Dakota (762), #6 in Iowa (2.669), #7 in Montana (1.031) and #8 in Wyoming (470). The Ford F-350 Super Duty is #6 in Montana (1.085), #7 in Wyoming (470), #10 in Idaho (1.050) and South Dakota (521) while the Ram 3500 ranks #9 in Wyoming (447). Wyoming has no less than 5 heavy duty full-size pickups in its Top 9 in 2016, on top of the F-150, Ram 1500 and Silverado 1500…

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USA July 2017: Toyota #1 brand, RAV4 breaks records, market down 7%

The Toyota RAV4 breaks its volume and ranking record in July. Picture

* See the Top 15 groups, Top 40 brands and Top 290 models by clicking on the title *

Seventh consecutive month of year-on-year decline for U.S. sales, and it’s the steepest so far this year at -7% to 1.415.139 units, a deficit of almost 107.000 sales compared to July 2016. Year-to-date, U.S. sales are down 2.9% or almost 300.000 units over the same period last year at 9.867.276. 2017 is now well on track to be the first negative year since the dreadful 2009 which was the culmination of the economic crisis. The Seasonally Adjusted Annualised Rate is down more than 1 million over July 2016 at 16.78 million.

This month both passenger cars, down 13.8% to 525.020, and light trucks, down 2.5% to 890.119 are in negative territory, with large vans (-26.6%), minivans (-22.5%), midsize cars (-16.2%), large SUVs (-14.9%), small cars (-12%) and luxury cars (-11.8%) the hardest hit. In contrast, crossovers (+1.8%) and small SUVs (+2.7%) are the only segments in positive territory in July. Overall, SUV/crossover sales are stable at 591.998, once again outselling passenger cars. The truck/car ratio is 63/37 in July vs. 62/38 year-to-date.

The Honda Civic becomes the #1 passenger car in the U.S. YTD. Picture 

It’s a difficult month for the Detroit three, all losing significant volume. General Motors is down 15.4% to 226.107, holding onto the #1 Group title by the skin of its teeth with Toyota Motor up 3.7% to 222.057. Ford Motor is down 7.4% and FCA down 10%. American Honda (-1.2%), Nissan Motor (-5.3%) and Hyundai-Kia (-18.4%) also lose volume year-on-year. The Volkswagen Group (-2%), Daimler AG (-10.7%), the BMW Group (-13.9%) and Jaguar Land Rover (-1.3%) also decline. Year-to-date, the Volkswagen Group (+5.9%) and Jaguar Land Rover (+15.4%) manage a positive result.

We witness a rare feat atop the brands ranking: thanks to deliveries up 7.4%, Toyota overtakes Ford to become the #1 marque in the U.S. with 193.155 sales vs. 190.443 for Ford, down 7.6%. Chevrolet is hit even harder at -15.3% in third place. Honda (-1.7%) passes Nissan (-4.1%) to rank 4th overall, while Jeep (-12%) and Hyundai (-30.1%) both fall faster than the market in the Top 10. In contrast, Subaru continues to be totally unaffected, the Japanese carmaker is up another 6.9% to jump to 8th place overall. Further down, Lexus (+3.6%), Audi (+2.5%), Acura (+3.7%), Infiniti (+9%), Mitsubishi (+1.7%) and Porsche (+0.6%) progress in a month favourable to premium brands.

GMC Acadia sales are up 30% year-on-year. 

The Ford F-Series widens the gap with its followers thanks to sales up 6% to 69.467 vs. just 45.966 (-15%) for the Chevrolet Silverado. Surging 31% year-on-year, the Toyota RAV4 beats a few records this month. It delivers its largest ever monthly volume and first above 40.000 units at 41.804, beating its previous record of 38.356 hit last May, leaps onto the U.S. podium for the very first time in third place, beating its previous best of #4 hit last May and June. As a bonus, the RAV4 overtakes the Honda CR-V (-12% this month) to become #5 year-to-date. It still trails the Nissan Rogue in the YTD race to the title of #1 crossover in the U.S. The RAV4 knocks the Ram Pickup down to #4.

Another game-changing event happens in 5th place: the Honda Civic is up 11% to bypass bot the Toyota Camry and Corolla YTD and become the best-selling passenger car in the country at 212.446 units. If the Civic maintains this advantage until the end of the year, it would be the first time it ever ranks #1 passenger car in an annual U.S. ranking. This event remains doubtful though as the Camry should see a sales bump due to the arrival of the new generation. Other great performers in the Top 50 this month include the Toyota Highlander (+25%), Subaru Outback (+20%), Hyundai Tucson (+46%), Chevrolet Colorado (+22%), Subaru Impreza a(+26%), Honda HR-V (+32%) and GMC Acadia (+30%).

The Honda Clarity makes its first appearance in the U.S. sales charts. 

Among recent launches (<12 months), the Toyota C-HR leads the way but is still far along the sales charts, breaking into the Top 100 for the first time at #99 with a record 3.444 sales. The Kia Niro is up 23 spots on June to #117, the Chevrolet Bolt up 15 to a best-ever 1.971 units, the Genesis G80 up 5 to #166, the VW Atlas down 38 to #170, the Hyundai Ioniq down 4 to #173 and Alfa Romeo Giulia up 11 to #176. Launched last month, the Alfa Romeo Stelvio is up 29 ranks to #257 and we welcome the Honda Clarity in 256th place this ,month.

Previous post: USA First Half 2017: Rogue, CR-V and RAV4 outsell Altima, Civic and Camry in crossover push

Previous month: USA June 2017: Market down 3% for 6th consecutive month of decline

One year ago: USA July 2016: GM, Ford, Toyota down in market up just 0.5%

Full July 2017 Top 15 groups, Top 40 brands and Top 290 models below.

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USA First Half 2017: Rogue, CR-V and RAV4 outsell Altima, Civic and Camry in crossover rush

The Nissan Rogue is up 30% to #4. 

* See the Top 15 groups, Top 40 brands and Top 310 models by clicking on the title *

Halfway through the year, the U.S. new light vehicle market shows a disappointing picture with sales down 2.1% on the same period in 2016 to 8.452.134 registrations, a drop of almost 185.000 units. If U.S. sales have clearly peaked, let’s keep in mind the comparison base is unusually harsh: 2016 marked a second consecutive record year and 7th consecutive year of growth, a pace that couldn’t be sustained forever. The thorn in the side of the U.S. market this year has more than ever been “classic” passenger cars, with the U.S. customer accelerating its migration towards light trucks, namely crossovers. Passenger cars are down a debilitating 11.4% over the First Half of 2017 to 3.224m units, with midsize cars down 14.2% to 1.42m, small cars down 9.8% to 1.35m and luxury cars down 6.3% to 0.453m. Reversely, light trucks gain 4.6% to 5.229m sales, with crossovers the engine of growth of the U.S. market at +8.6% to 2.516m, SUVs up 2.4% to .883m and pickups up 4.4% to 1.337m. A new element has reinforced the truck domination in the U.S. this year: the combined sales figure for SUVs and crossovers now outpaces passenger cars, up 7% to 3.398.585 vs. 3.223.549. This is a very symbolic overtaking as we’ll see further down this analysis.

The Honda CR-V is up 18% to #5. Picture

Group-wise, the Detroit Three drop 4.1% to total 3.776m sales, with General Motors (#1) down 1.7%, Ford Motor (#2) down 3.8% and FCA (#4) down a harsh 7%. The “Japan There” resist better at -0.8% to 2.767m sales. Toyota Motor drops 3.6% and Honda Motor is down 0.1% but Nissan Motor manages to go against the grain with a 2.7% improvement to just under 820.000 sales. Hyundai-Kia suffers at -8.6% but Volkswagen Group (+9.1%) and Jaguar Land Rover (+18.6%) shine.

In the brands ranking, Ford remains comfortably in the lead despite a 4.2% decline while Toyota (+1.3%) steps away from Chevrolet (-3.8%) keeping in mind all ex-Scion models are now Toyota-branded. Nissan (+1%) and Honda (+0.7%) keep their head above the water, rounding out the Top 5. Just below, Jeep (-13.2%), Hyundai (-10.1%) and Kia (-9.9%) struggle while Subaru continues to march ahead at +9.1%, the largest year-on-year gain in the Top 20. Ram (+8%), Volkswagen (+8.2%), Buick (+5.9%) and Audi (+6.6%) also post solid gains. Outside the Top 20, notice Infiniti (+21.8%), Tesla (+42.7%), Jaguar (+88%), Maserati (+35.6%) and Alfa Romeo (+1152%) all posting spectacular gains.

The Toyota RAV4 is up 11% to #6. Picture 

Over in the models ranking, the Ford F-Series sails off with a stunning 9% gain to just under 430.000 units in just six months. This is the second-highest H1 volume ever delivered by the F-Series, only a couple of thousand sales below the 432.939 hit over H1 2014 which ended up being the best year ever for the F-Series at 939.511 units. This means Ford’s best-selling pickup is in position to beat its all-time record this year, as it would only need a slightly higher H2 result to do so. Keep in mind though that the F-Series’ 2004 score was help by near-100.000 unit-months in both September and December… In 2nd place, the Chevrolet Silverado is in difficulty with a 4% drop to just under 263.000 units. It was outsold during three consecutive months (March to May) by the Ram Pickup, itself up 7% to a little over 250.000 sales.

The Ford F-Series posts its second highest ever H1 volume. Picture

It’s just below that we witness the most symbolic changeover the U.S. market has witnessed in the past decade, no less. Now that all manufacturers have reorganised their factory allocation to quench the never-ending thirst for crossovers and SUVs of the American public, the inevitable has happened. All “Japan three” manufacturers have a crossover for best-seller, not a passenger car anymore. What is remarkable about this trend is that it has happened simultaneously for the three carmakers. Nissan replaces the Altima (-15%) by the Rogue, up an incredible 30% and 8 spots year-on-year to #4 overall. Honda replaces the Civic (-7%) by the CR-V up 18% and five ranks to #5 and Toyota replaces the Camry (-11%) by the RAV4 up 11% and three spots to #6. If you were still in doubt that crossovers were the engine of U.S. growth, here is your proof.

The Chevrolet Cruze is up 22%. Picture

In the passenger car battle, the Toyota Camry is now feeling the heat from its smaller sibling the Toyota Corolla (-8%) now that the ex-Scion iM sales are added into the Corolla’s total as the Corolla iM. Good performers inside the Top 20 include the Chevrolet Equinox (+10%), the Jeep Grand Cherokee (+16%), Chevrolet Cruze (+21%) and Toyota Highlander (+22%). As far as recent launches are concerned, there are no all-new nameplates in the Top 130 but the Chrysler Pacifica (+440%) climbs up to #36, the Cadillac XT5 is up 313% to #81, the Nissan Titan up 301% to #95 and the Buick Envision up 15-fold to #100. The Kia Niro lands at #138, the Infiniti QX30 at #157, the Genesis G80 at #170, Chevrolet Bolt at #172, Lincoln Continental at #188 and the Toyota C-HR at #192.

Previous post: USA June 2017: Market down 3% for 6th consecutive month of decline

One year ago: USA First Half 2016: Is this the first soft landing in a decade?

Full H1 2017 Top 15 groups, Top 40 brands and Top 310 models vs. Full H1 2016 figures below.

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