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STRATEGY: The growing power of Hispanic buyers in U.S. sales

May 24th, 2015 No comments

hispanic-ad

Lindsay Chappell this week published a fascinating article on Automotive News USA about the growing power of Hispanic buyers in the U.S. market. I summarise it below, you can read the full article here: “Sales to Hispanics outpacing the market”

What’s the weight of Hispanic buyers in the U.S. market?

  • 54 million Hispanics are now living in the United States or 17% of the total population, predicted to grow to 130 million by 2060 or 30% of the total population.
  • Hispanic car buyers in the U.S. are driving overall market growth and could well be the auto industry’s leading growth engine for the next 20 to 30 years. In 2014 retail sales to Hispanic consumers rose 15% vs. 6% for the overall market (Source IHS).
  • Hispanic growth is now increasingly happening in the Midwest, not just traditional powerhouses California, Texas and Florida. The states with the fastest-growing Hispanic populations in the last decade were Alabama, Kentucky, South Carolina and Tennessee. U.S. cities of more than 200,000 people with the fastest-growing Hispanic populations were Charlotte NC and Raleigh NC.

Toyota Corolla USA January 2015. Picture courtesy of motortrend.comToyota has ranked as the top-selling brand among Hispanic consumers for the past decade.

Which brands are winning with Hispanic buyers?

  • The “Big Three” brands of Hispanic-market sales are Toyota, Nissan and Honda. Chevrolet, Ford and Kia follow.
  • Toyota has ranked as the top-selling brand among Hispanic consumers for the past 10 years and has created a dedicated corporate department to this population: the Hispanic Business Strategy Group. Hispanics purchased one of every 4 Corollas sold in the U.S. in 2014 one out of every 5 Lexus IS sold.
  • Nissan brought 3 of its successful Mexico dealership groups to the U.S. to operate stores in Los Angeles, San Francisco and Houston and improve the brand’s ties to Hispanic consumers. Nissan is market leader in Mexico with 26.2% market share, and hopes that retailers from there will strike a chord of familiarity and trust among U.S. residents who moved here from Mexico in recent years.
  • Honda is the No. 1 brand among Hispanic buyers in New York City and Los Angeles.
  • Among Hispanic buyers, the Chevrolet Silverado outsells America’s biggest-selling pickup, the Ford F series.

Hispanic market data

The challenges that come with the growing power of Hispanic car buyers

  • Many Hispanics need – or prefer – to speak Spanish. Many perceive themselves as Hispanic or Latino even after several generations of U.S. heritage, and they look for products and services that specifically address their Hispanic identity. This means additional language and cultural training for salespeople is required for regions not used to a strong Hispanic presence.
  • Last year, 21% of Hispanic vehicle purchases were for a “first vehicle.” For the U.S. as a whole, the figure was just 5%. This means brands get more chances to make first impressions, but dealers must woo uncommitted new buyers.
  • The average age of Hispanics today is 30, compared with 42 for non-Hispanic Americans, meaning a different approach is required to close the sale.
  • The perception of Hispanic consumers seeking entry-level vehicles is becoming out of date. Last year, 24% of Hispanic U.S. households earned more than $75,000, up from 14% in 2000.
Categories: STRATEGY, USA

STRATEGY: Will self-driving cars trigger the doom of automobile?

May 24th, 2015 No comments

Mercedes Self Driving CarThe self-driving car as imagined by Mercedes-Benz

Recently Barclays’ auto analyst Brian Johnson forecast in “Disruptive Mobility” that self-driving cars will eliminate most multicar households, reduce the number of cars on American roads from 250 million to below 100 million and cut U.S. annual auto sales by 40% to just 9.5 million units over the next 25 years. That’s almost one million less than the rock-bottom 10.4 million hit in the midst of the Global Recession in 2009. According to the Detroit Free Press, in these predictions Brian Johnson is in agreement with researchers Brandon Schoettle and Michael Sivak at the University of Michigan Transportation Research Institute (UMTRI).

These findings don’t mean the end of private ownership, but rely on the fact that families with 3 or more vehicles in the household rarely use more than one at a time. According to UMTRI, 84% of households have no trips that overlap or conflict on a typical day. In only 2% of those households were there enough overlapping trips to require three or more vehicles. Johnson says self-driving cars will travel many more miles than personally owned vehicles because they will be used throughout the day for multiple trips.

And this is where I disagree.

Traffic jam. Picture courtesy fastcompany.netCar sharing? What car sharing?

If nowadays families feel the need to own 3 or more vehicles while almost never using more than one at a time, that’s because most car owners cherish the notion of being able, if need be, to go anywhere, at anytime, with whoever we choose. That this option may be unsused and waiting in the garage isn’t the point. It’s there for us to grab, and that’s what we want. It is the very core of private vehicle ownership. Nothing proves that this comfort-habit will change with the arrival of self-driving cars. The fact that the car can drive itself home and be used by someone else while we are busy at work will not mean we will be happy to give it up for the day. What if we suddenly need it? What if all ‘public’ self-driving cars are unavailable at the time because it’s rush hour – like trying to find a free taxi on a rainy day. It’s this anxiety that we are refusing by owning a private vehicle and having it at our disposal, not anyone else. Selfish? Yep. Aren’t well all?

To me, it’s a little similar to saying back in the 1960s that people would lose their private car ownership desire once petrol becomes too expensive. We have not. Granted, ownership rates are falling with millenials that put more emphasis on usage rather than ownership. But let’s pause for a moment to spare a thought for car sharing. In Europe it is starting to show *relative* success, but in the U.S. – the subject of this forecast – no way. We want to go anywhere anytime and not depend on anyone doing so.

Categories: STRATEGY, USA

USA April 2015: Chevrolet Equinox hits best ranking and volume ever

May 11th, 2015 No comments

Chevrolet Colorado USA April 2015. Picture courtesy motortrend.comThe Chevrolet Colorado is the fastest-selling pickup truck in the country in April (10 days on lot).

* See the Top 15 groups, Top 40 brands and Top 274 models by clicking on the title *

U.S. new light vehicle sales are up a solid 4.6% year-on-year in April to 1.454.951 registrations, bringing the year-to-date total to 5.409.495 deliveries, up 5.4% on 2014. The seasonally adjusted sales rate (SAAR) was down to 16.52 million from 17.12 million in March, but up from 16.06 million in April 2014. Automotive News quoted Bill Fay, Toyota Division general manager, as saying “The industry is off to its best start since 2001, the last time it sold 17 million vehicles.” Once again light trucks are pulling the market up: +10.5% vs. -1.5% for cars, with trucks accounting for 54% of total sales in April and outselling cars for the 20th consecutive month. Crossovers and SUVs re purely and simply on fire: +19% and +9% respectively, with pickup trucks up 8%.

Chevrolet Equinox USA April 20152016 Chevrolet Equinox. The outgoing gen in runout mode is up to a best-ever #7.

All Top 10 manufacturers bar Honda Motor Co (-2%) register year-on-year gains, with General Motors (+6%), Ford Motor (+5%), Toyota Motor (+2%) and Fiat Chrysler (+6%) in line with the industry. Brand-wise, below Ford (+5%), Chevrolet is back above Toyota both this month (187.837 vs. 173.144) and year-to-date (664.393 vs. 659.606), Jeep (+20%) is ahead of Hyundai (+3%) for 6th place overall, Subaru jumps 18% but remains at #9 and GMC soars 20% to crack the Top 10 for the 5th time in the past 6 months. Notice also Lexus up 12%, Mercedes up 13%, Cadillac up 14%, Lincoln up 20%, Mini up 25%, Mitsubishi and Chrysler both up 26% and Porsche up 28%. Thanks to 29.188 sales in April (excluding Sprinter), Mercedes reclaims the title of #1 premium brand in the U.S. so far in 2015 but just: 107.344 deliveries in 4 months vs. 105.444 for BMW and 103.056 for Lexus.

Chrysler 200 USA April 2015. Picture courtesy motortrend.comThe redesigned 200 (+358%) helps push Chrysler sales up 26% in April.

Over on the models charts, below an unchanged Top 5 (F-Series, Silverado, Ram Pickup, Camry and Corolla), the compact crossover craze is clearly apparent: the Honda CR-V tops the brand’s lineup at #6 and 29.452 units, the Chevrolet Equinox is up a smashing 42% year-on-year to post its best-ever month and ranking at #7 and 28.856 deliveries thanks to runout prices for the outgoing generation, the Ford Escape is up two spots on March to #10, the Toyota RAV4 is up 22% on April 2014 to #12, the Nissan Rogue is up 44% to #15 and the Jeep Cherokee is up 27% to a record 19.072 sales, also equalling its best-ever ranking at #17 – also hit last October and November. Overall the compact crossover segment is up 22% to 222.007 sales in April, accounting for over 15% of the overall market and outselling both pickups and midsize cars (207.452 and 210.897 units respectively).

2015 Ford EdgeThe new Ford Edge only stays an average of 15 days on dealers lot before being purchased.

Other fantastic growth rates inside the Top 100 include the completely redesigned Chrysler 200 up 348% to #18 and 18.850 deliveries, the Ford Mustang up 81% to #31, the Ford Edge up 78% year-on-year and 18 spots on March to #32, the VW Golf up 3-fold to #77 and the Subaru Legacy up 69% to #78. The new Chevrolet Colorado advances to #62 and 7.010 units, taking a clear advantage over other mid-sized pickup the Nissan Frontier (#73 and 5.827 sales) while the segment leader, the Toyota Tacoma, is still a fair way ahead at #27 and 15.656 units. The Colorado is the fastest-selling pickup truck in the country for the third month in a row, only staying an average of 15 days on dealer lots in April before being snapped up by customers. Only the Ford Edge does better among light trucks: 10 days.

Jeep Renegade USA April 2015. Picture courtesy motortrend.comThe Jeep Renegade is already within the 100 most popular nameplates in the U.S.

The Jeep Renegade is headed straight towards blockbuster status, breaking into the U.S. Top 100 for its first full month of sales at #91 and 4.214 units, while we welcome two new nameplates in the ranking this month: the Mercedes AMG GT at #238 with 205 sales and the Land Rover Discovery Sport at #247 with 147 deliveries. Notice also the Ford Transit up a further 7 spots to #41, the Acura TLX up 13 ranks to #97, the Chevrolet Trax at #109, Lexus NX at #111, GMC Canyon at #132, Mercedes GLA at #143, Lincoln MKC at #147 and Porsche Macan at #164.

Previous post: USA 1st Quarter 2015: Trucks lift market up 6%

Previous month: USA March 2015: Hyundai Elantra, Nissan Rogue, Chrysler 200 and Jeep Cherokee hit all-time record volumes

One year ago: USA April 2014: Jeep up 52% to break record thanks to Cherokee

Full April 2015 Top 15 groups, Top 40 brands and Top 274 models below.

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USA 1st Quarter 2015: Trucks lift market up 6%

April 29th, 2015 No comments

Chevrolet Colorado USA March 2015. Picture courtesy of motortrend.comThe reintroduction of the mid-sized Colorado is helping keep the US market in gear.

* See the Top 274 All-models, Top 40 brands and Top 15 groups by clicking on the title *

It’s time for our Quarterly update of the US new light vehicle market. A lot of actors in the industry were bracing for a soft landing of the market in 2015, in fact so far it has turned out better than expected, thanks mainly to very strong truck sales – in the US trucks include SUVs and pickups. US sales are up 5.7% year-on-year to 3.956.760 registrations which is actually a much better yoy gain than at the same time last year when Q1 2014 was up just 1.4% on 2013. Moreover, April is expected to be the best in a decade, so there is still a lot of momentum and growth potential left in the American market, seemingly engaged in a virtuous circle: the economy is strong, financing rates are low, consumer confidence is high, and the neighbour just bought a new car…

Jeep Renegade USA March 2015. Picture courtesy of automobile-magazine.frJeep is now the #6 brand in the USA, and the Renegade has just arrived.

The proof of this strength is in the automotive groups ranking: all bar two have seen their sales increase year-on-year and the ones that lose ground lose very little ground: the Volkswagen Group is down 2% and Mazda is down 0.02%. If the Top 7 remains unchanged, GM (+5%) is increasing the gap with #2 Ford Motor Co (+2) while Toyota Motor Co (+10%) is catching up thanks to strong Lexus sales (+19%). Subaru (+17%) edges out Volkswagen for two units, while the BMW Group (+12%) takes a clear advantage over Daimler AG (+7%). Mitsubishi and Jaguar Land Rover, at the tail end of the ranking, both gain 20%.

Toyota Corolla USA March 2015. Picture courtesy of motortrend.comThe Toyota Corolla is up 17% to 5th place overall.

In the brands ranking, Ford remains leader but underperforms (+2%) while Toyota (+10%) snaps the 2nd spot away from Chevrolet (+5%). Jeep continues to post indecent growth rates (+23%), overtaking Hyundai to #6 overall and gearing up for another string of record months with the arrival in March of the Renegade (943 sales). Kia (#8) and Subaru (#9) both pass Dodge (-15%), now threatened of being toppled out of the Top 10 by GMC (+15%) and Ram (+9%).

BMW 3 Series USA March 2015BMW is the #1 luxury brand in the US so far in 2015, but just.

The race for #1 luxury brand is getting very heated indeed: BMW is the new leader so far this year with 78,492 sales above Mercedes (ex-Sprinter) at 78.156 and Lexus catching up very fast at 77.180 deliveries (+19%). Mini (+48%), Land Rover (+30%), Mitsubishi (+20%), Audi (+14%) and Chrysler (+13%) also shine.

Chevrolet Silverado USA March 2014. Picture courtesy of caranddriver.comThe Chevy Silverado takes advantage of the Ford F-150 changeover: +18%.

Despite supply restrictions due to the F-150 model changeover, the Ford F-Series remains by far the most popular nameplate in the country with 177,312 deliveries over 3 months (+2%), however the Chevrolet Silverado is in a world of its own with sales up a splendid 18% year-on-year to 126,694. The Ram Pickup manages to salvage its third position above the Toyota Camry at 101,511 units vs. 100.505 while the Toyota Corolla is up 17% to crack the Top 5, dislodging the Nissan Altima (-3%).

Chrysler 200 USA March 2015. Picture courtesy of motortrend.comThe new model puts the Chrysler 200 on the map: +61% to #20.

The Honda CR-V remains the best-selling SUV in the States, improving 4 spots on a year ago to #7 and becoming the brand’s best-seller above the Accord (-10%) and Civic (-6%) which both outsold it in Q1 2014. The CR-V is under attack in its segment from the Toyota RAV4 (+26%), Chevrolet Equinox (+17%), Nissan Rogue (+28%) and Ford Explorer (+27%), all posting very solid results.

Ford Mustang USA March 2015. Picture courtest motortrend.comFord Mustang sales are up 52% on 2014.

In fact, 13 of the 20 biggest gainers in the Top 50 are trucks, with the Honda Pilot (+67%), Jeep Patriot (+45%) and Chevrolet Traverse (+38%) lodging the largest increases. On the passenger car side, the Chrysler 200 (+61%), Dodge Dart (finally unlocked somewhat at +56%) and Ford Mustang (+52%) are the best performers.

GMC Canyon USA March 2015. Picture courtesy of motortrend.comGMC sales are up 15% year-on-year, partly thanks to the Canyon.

We count just two all-new nameplates in the Top 100 (vs. 19 in China): the Ford Transit replacing the E-Series lands at #54 with 22,881 sales and the new generation Chevrolet Colorado ranks #66 just 24 units above another mid-siez pickup, the Nissan Frontier. New entrants are more frequent further down the sales chart: the Acura TLX is #103, the Chevrolet Trax #104, the Lexus NX #108, new GMC Canyon #123, Mercedes GLA #141 and the Lincoln MKC at #151.

Previous post: USA March 2015: Hyundai Elantra, Nissan Rogue, Chrysler 200 and Jeep Cherokee hit all-time record volumes

One year ago: USA 1st Quarter 2014: Nissan Rogue and Subaru Forester hit record

Full Q1 2015 Top 274 All-models, Top 40 All-brands and Top 15 groups vs. full Q1 2014 figures below.

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Categories: USA

USA March 2015: Hyundai Elantra, Nissan Rogue, Chrysler 200 and Jeep Cherokee at all-time best

April 15th, 2015 No comments

Hyundai Elantra USA March 2015. Picture courtesy motortrend.comThe Hyundai Elantra sold a record 28,794 units in the US this month.

* See the Top 274 All-models, Top 40 All-brands and Top 15 groups by clicking on the title *

At +0.5% to 1.545.710 sales, the year-on-year gain may be small for the US new light vehicle market this month, but don’t get fooled by this result: March was exceptionally strong, for a few reasons. First, the 17.1 million seasonally adjusted annual selling rate was the third best monthly SAAR since July 2006. Second, last year March benefited from good weather, generous automaker deals and a five-weekend calendar. This March had one fewer selling day and one fewer weekend. SAARs of 16.7 million in January and 16.2 million in February were below most analysts’ predictions of annual 2015 sales of 16.9-17 million units, so March’s 17.1 million selling pace gets us back on track somewhat. But the true sign that the US market is not only growing for the 6th consecutive year, but also doing so on very sound foundations, is the fact that not all manufacturers were chasing volume this month. Overall incentives are down 1.3% year-on-year and average transaction prices are up 2.2%…

2015 Chrysler 200CA record 19,033 Chrysler 200 sold helped FCA hit 60 consecutive months of year-on-year gains.

Only Toyota Motor, FCA US and Hyundai-Kia increased their incentives and saw their March sales frankly rise, but their average transaction prices fell. Let’s look at it in more detail. Toyota’s incentives rose 16%, resulting in a 5% sales increase to 225,959 units, but this is the traditional as Toyota always offers deals in March, the closing month of its Japanese parent’s fiscal year. FCA US had a target to reach: 60 consecutive months (five full years) of year-on-year gains. The US manufacturer saw incentives spike by 10% and sales rise by 2% to 197,261. Finally Hyundai-Kia used massive incentive increases to generate a 10% year-on-year gain to hit 133,790 sales, enough to outsell American Honda.

Nissan Rogue USA March 2015. Picture courtesy caranddriver.comNissan has hit the bullseye with the new Rogue: up to #10 overall this month.

Now let’s look at the opposite strategy. General Motors (-2%), Ford Motor Co. (-3%) and Nissan North America (-3%) all significantly reduced incentives, resulting in sales drops but a rise of 4% in transaction prices for all 3 manufacturers. These two very distinct approaches are evidence of a healthy market. Automotive News quotes TrueCar President John Krafcik: “In a stable market, brands are free to either buy some share or take profits. Those are tactical moves to make the most of their situation.” Automotive News says Ford Motor cut incentives 17% from a year ago but transaction prices jumped almost $1,200 a unit to $32,974. Ford is so short of pickups during model changeover that it is deferring fleet orders to feed dealers. Its overall retail sales rose 1% but fleet plunged 13%.

Toyota Corolla USA March 2015. Picture courtesy of motortrend.comThe Toyota Corolla hits its third best monthly volume in 6 years.

These two opposite strategies have a significant impact on the sales charts this month. The Ford F-Series is down 5% but still extremely solid overall at 67,706 units. It is followed by the Chevrolet Silverado up 7% to 45,193 deliveries and the Ram Pickup down 2% to 41,595. The Toyota Camry remains the best-selling passenger car in the country at #4 and 40,800 units and the Toyota Corolla rounds up the Top 5 thanks to sales surging 20% on a year ago to 35,532 – the nameplate’s third best monthly score in the past 6 years below August 2009 (43,061) and May 2014 (36,611).

Jeep Cherokee USA March 2015. Picture courtesy motortrend.comRecord sales this month for the Jeep Cherokee…

Below, the Hyundai Elantra jumps 34% to post the nameplate’s all-time record monthly volume of 28,794 units and the Nissan Rogue is up 41% to break into the monthly US Top 10 for the first time at #10 and lodge a record 27,418 sales, smashing its previous best of 21,419. Further down, the Chrysler 200 is up a stunning 155% thank to the new model to also break its volume record at 19,190 (previous best: 16,229 last December) while the Jeep Cherokee is the 4th nameplate in the Top 25 to evolve at all-time record highs, up 38% year-on-year to 19,033 (previous best for this generation is 18,235 last August).

2015 Jeep® Renegade Trailhawk…and promising start for the Jeep Renegade.

Other great gainers include the Toyota RAV4 up 28% to #14, the Chevrolet Equinox up 22% to #15, BMW 3/4 Series up 47% to #30, Ford Mustang up 36% to #35, Honda Pilot up 34% to #37, Jeep Patriot up 41% to #38 and the Dodge Dart up (at last!) 56% to #49. Has the Chevrolet Colorado already plateaued? It is down 9 spots on February to #69 and back below the Nissan Frontier (#66) while its twin the GMC Canyon is down 18 ranks to #134. One new entrant in the ranking this month: the Jeep Renegade landing at #191 with 943 sales. According to Cars.com, there are more than 4700 Renegades currently in stock at the moment, so except it to rise up the ladder over the coming months.

Previous month: USA February 2015: Toyota above Ford, Nissan Rogue & Chrysler 200 shine

One year ago: USA March 2014: Ram Pick-up up to 2nd place for the first time

Full March 2015 Top 274 All-models, Top XX All-brands and Top 15 groups below.

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Categories: USA

USA February 2015: Toyota > Ford, Nissan Rogue & Chrysler 200 shine

March 6th, 2015 1 comment

2015 Chrysler 200SThe Chrysler 200 is up to #17 overall in the US in February.

* UPDATED – See the Top 271 All-models, Top 40 brands & Top 15 groups *

Particularly severe wintry weather will finally have had an impact on US light vehicle sales: whereas the average forecast for February was an 8% year-on-year increase to 16.6 million SAAR (seasonally adjusted annual sales rate), the market has to settle for 5% growth and 16.24 million SAAR (the lowest since last April) at 1.258.570 sales, bringing the year-to-date total to 2.411.050 deliveries (+9%). If a 6th consecutive year of increased volume seems certain, the US market may be running out of gas in 2016 at this rate. Cars drop 1% while SUVs gain a huge 27% and pickups are up 13%.

Toyota Tundra USA February 2015. Picture courtesy motortrend.comToyota Motor Corp outsells Ford Motor Co in the US for the first time in 6 months.

The big news in the group ranking is Toyota Motor Corp outselling Ford Motor Co for the first time in 6 months thanks to sales up 13% to 180,467 vs. 179,673 (-2%), bolstered by Lexus registering its best February ever (+22%). General Motors keeps the lead at 231,378 deliveries (+4%), mainly due to GMC (+19%) which just announced a (justified) doubling of its marketing spend over the next 5 years. Chevrolet (+4%), Buick (-9%) and Cadillac (-13%) are morose. Fiat Chrysler Automobiles lodges its 59th consecutive month of year-on-year gain (we are approaching 5 years!), led by Jeep (+21%), Chrysler (+13%) and Ram (+12%) whereas Dodge (-15%) and Fiat (-5%) are not helping.

Nissan Rogue USA February 2015. Picture courtesy of motortrend.comNissan Rogue

Nissan Motor Co has declared it wants to beat Japanese rival American Honda “consistently” and it has been the case so far this year with 118,436 units in February vs. 105,466 and 222,453 vs. 207,650 year-to-date. As is the case with the biggest Japanese manufacturers, the luxury divisions of both Nissan and Honda outpace the mainstream brand: Infiniti is up 22% vs. +1% for Nissan and Acura is up 13% vs. +4% for Honda. Though extremely strong at +19%, February marked the first time since June that Subaru failed to advance at least 20%. Mercedes (25,291), BMW (25,201) and Lexus (22,995) are once again very tight in the premium brand race.

Lexus NX USA February 2015. Picture courtesy motortrend.comLexus lodges its best-ever February sales in the US.

Tight inventories of the aluminum-bodied 2015 F-150 have plagued Ford F-Series sales in January: down 1% to 55,236 units, and both the Chevrolet Silverado (+24% to 45,395 sales), Ram Pickup (+7% to 31,298 deliveries) and GMC Sierra (+6% to 15,157 units) have rushed to fill the gap. Meanwhile the Chevrolet Colorado continues its progression at 6,563 sales (#60 and +10% on January) and will break into the monthly Top 50 over the coming months. The Toyota Camry (+14%) is back to the #1 passenger car spot it traditionally holds, followed by the Nissan Altima (-8%) and Toyota Corolla (+10%) while the Toyota RAV4 (+33%) threatens the Honda CR-V (+7%) for the SUV crown.

Subaru Outback USA February 2015. Picture courtesy motortrend.comThe Outback (+30%) is Subaru’s best-seller in the US for the 2nd straight month.

Outside the Top 10, the Nissan Rogue takes advantage of sales up a plump 25% year-on-year to smash its monthly US ranking record, lifting it to #12 (previous best: #15 in February 2014), while the Chrysler 200 is slowly but very surely getting closer to the best-selling passenger cars in the country, up another 3 spots on January to hit a record-breaking #17 thanks to 15,805 sales, up 30% on February 2014. Notice also the Ford Explorer up 34% to #15, the Nissan Sentra up 24% to #19, Hyundai Sonata up 25% to #3, Honda Pilot up 83% to #27, Subaru Outback up 30% to #30, Toyota Sienna up 48% to #34, Jeep Patriot up 59% to #38 and the Ford Mustang up 32% to #47.

Previous month: USA January 2015: General Motors strong in market up 14%

One year ago: USA February 2014: Nissan Altima shoots up to third place

Full February 2015 Top 50 models, Top 40 brands and Top 15 groups below.

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Categories: USA

USA January 2015: General Motors strong in market up 14%

February 9th, 2015 No comments

Chevrolet Colorado USA January 2015. Picture courtesy of motortrend.comGeneral Motors sales are up 18%, Chevrolet up 20% and GMC up 29%.

* UPDATED with the Top 272 All-models, Top 40 All-brands and Top 15 Groups *

Severe snow storms during the last days of the month didn’t prevent the U.S. new light vehicle market to grow by a fantastic 14% year-on-year in January to 1.152.480 units, fuelled by $2 per gallon gasoline prices in many parts of the country, employment gains and healthy rebates. SUV and crossover sales are up 21%, pickup trucks up 19% and cars up just 8%.  The Seasonally Adjusted Annual Sales Rate (SAAR) is up sharply from 15.3 million units in January 2014 to 16.7 million units this month, the biggest January in 9 years. Simply put, the year couldn’t have started better in the USA with GM, Ford, Fiat Chrysler, Nissan, Toyota and Honda (the 6 biggest automotive groups in the US) all posting gains of at least 12%.

2015 Chrysler 200SThe Chrysler 200 breaks into the Top 20 for the first time.

General Motors leas the pack with a 18% increase on the back of a 42% improvement in pickup volume (partly thanks to the new Chevy Colorado/GMC Canyon tandem) and a 36% rise in crossover and SUV deliveries. Lexus jumps 31% thanks to the NX compact SUV to rank #2 luxury brand below Mercedes and above BMW. Other brands with the largest gains are Mitsubishi (+33%), GMC (+29%), Porsche and Mini (each at +27%). Other notable improvements include Subaru up 24% to sign its 11th consecutive month above 40,000 deliveries, Jeep (+23%) and Ram (+21%) lifting FCA to its 58th consecutive month of year-on-year gains, Chevrolet up 20% and Audi up 14% to deliver its 49th consecutive month of record U.S. sales.

Ford F-150 USA January 2015. Picture courtesy motortrend.comThe Ford F-Series outsells GM’s full-size pickups for the 1st time since last July.

In the models ranking, strong sales of the 2015 aluminium bodied F-150 left only 12 days-worth of inventory at Ford dealers just as production is about to start at its 2nd plant in Kansas City, and the F-Series outsells GM’s full-size pickups for the first time since last July at 54,370 sales (+17%) vs. 36,106 (+25%) for the Chevy Silverado and 12,612 (+13%) for the GMC Sierra. Below the Ram Pickup at #3, the Toyota Corolla becomes the best-selling passenger car this month thanks to sales up 20% to 27,357 vs. 26,763 (+15%) for the traditional leader the Toyota Camry.

Toyota Corolla USA January 2015. Picture courtesy of motortrend.comThe Toyota Corolla is the most popular passenger car in the USA in January.

The CR-V (#7) is Honda’s best-seller above the Accord (#8) and Civic (#13), the Toyota RAV4 (#10) is back inside the Top 10 for the first time since last September, the Chevrolet Equinox is up 34% to #12, the Ford Focus up 54% to #15, Ford Explorer up 33% to #16, the Nissan Rogue is one spot away from its all-time best monthly ranking at #17, the Jeep Cherokee is up 44% to #18, the Nissan Sentra up 58% to #19 and the Chrysler 200 breaks into the Top 20 for the very first time thanks to sales up 30% on the previous generation to 14,157 units.

Ford Mustang USA January 2015. Picture courtest motortrend.comFord Mustang sales are up 124% year-on-year in January.

Notice also the Honda Pilot up 98% on January 2014 to #24, the Chevrolet Traverse up 89% to #33, Ford Mustang up 124% to #39, Dodge Dart up 61% to #42, Chevrolet Tahoe up 88% to #55, VW Golf up 145% to #77 and the Chevrolet Suburban up 142% to #78. As far as recent launches are concerned, the Chevrolet Colorado is up 34 spots on December to #65 and now above the Nissan Frontier, the Lexus NX is up 18 to #105, the GMC Canyon up 48 to #119, Chevrolet Trax up 69 to #130, Alfa Romeo 4C up to #250 and we welcome the Ram ProMaster City (#252) and Volvo V60 Cross Country (#253).

Previous post: USA Full Year 2014: Podium 100% pickup trucks for the first time in 11 years

Previous month: USA December 2014: BMW 3 Series breaks record again in market up 11%

One year ago: USA January 2014: Toyota RAV4 and Nissan Rogue up

Full January 2015 Top 272 All-models, Top 40 All-brands and Top 15 Groups below.

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Categories: USA

USA Full Year 2014: Exclusive rankings State by State now available

February 5th, 2015 No comments

Chevrolet Silverado 1500 USA October 2014. Picture courtesy of motortrend.comThe Chevrolet Silverado wins 15 U.S. States in 2014…

* See the Top 5 Cars and Top 5 Trucks for each U.S. State by clicking on the title *

For the first time in the history of BSCB and thanks to JATO Dynamics I can share with you today separate rankings for the Top 5 best-selling cars and trucks for each U.S. State. That’s over 100 rankings for you! JATO Dynamics splits the sales of the Ford F-Series into F-150, F-250 Super Duty and F-350 Super Duty, which makes for a lot more insights into the vastly varying new light vehicle purchase patterns across the country.

Ford F150 USA September 2014. Picture courtesy of motortrend.comThe Ford F-150 wins 12 States including Texas.

Confirming my suspicion that it could well be the best-selling nameplate in the country were Ford to split its F-Series variants in the national ranking, the Chevrolet Silverado manages to top more States overall than the Ford F-150: 15 vs. 12, with its largest winning volumes reached in Pennsylvania (18.145), Ohio (17.573), Illinois (13.051) and Minnesota (11.879). The Ford F-150 compensates by winning Texas (82.528), Georgia (15.579), Arkansas (14.466) and Louisiana (12.366).

Toyota Camry USA 2014. Picture courtesy of motortrend.comThe Toyota Camry wins 6 States overall in 2014 and 15 in the car category.

State wins by model – USA Full Year 2014:

Model Overall State Wins Cars State Wins Trucks State Wins
Chevrolet Silverado 15 17
Ford F-150 12 16
Toyota Camry 6 15
Ram Pickup 5 6
Honda Accord 3 4
Honda CR-V 3 7
Nissan Altima 1 10
Hyundai Elantra 1 1
Toyota Corolla 1 1
Toyota Tacoma 1 1
Ford Escape 1 1
GMC Sierra 1 1
Subaru Forester 1 1
Subaru Outback 0 8
Ford Fusion 0 6
Chevrolet Cruze 0 5
Toyota RAV4 0 1

Ram 1500 USA October 2014. Picture courtesy of motortrend.comThe Ram Pickup wins 5 U.S. States in 2014.

As expected, the Toyota Camry is the best performing passenger car with 6 overall State wins and 15 car State wins, its best winning scores being in Florida (40.840), Texas for cars (33.006) and North Carolina (14.827). Although #3 overall in the 2014 ranking, the Ram Pickup comes fourth in terms of State wins at 5: Idaho, Montana, Oregon, Utah and Wyoming.

Honda CR-V USA November 2014. Picture courtesy of motortrend.comThe Honda CR-V wins 3 States including New York.

The Honda Accord wins 3 States: California (61.043), New Jersey and Virginia, but loses New York to the benefit of its stablemate the CR-V thanks to 27.979 sales. The CR-V also wins 3 States: Connecticut and Massachusetts on top of New York.

Toyota Tacoma USA 2014. Picture courtesy motortrend.comThe Toyota Tacoma wins Hawaii again, and the 2016 model should extend its lead into 2015.

The following nameplates each win one State in 2014. The Nissan Altima, although winning 10 States in the car category, only wins overall in Tennessee where it is manufactured, the Hyundai Elantra wins the District of Columbia, the Toyota Corolla wins Nevada, the Ford Escape wins Michigan with a strong 28.869 sales, the GMC Sierra wins Vermont, the Subaru Forester wins Washington and like in 2012 and 2013 the Toyota Tacoma wins Hawaii again.

GMC Sierra USA November 2014. Picture courtesy of motortrend.comThe GMC Sierra wins Vermont.

Four category winners do not come #1 in the overall State rankings: the Subaru Outback wins an astounding 8 States in the car category: Alaska, Colorado, Idaho, Montana, New Hampshire, Oregon, Vermont and Wyoming, but never comes first overall. The Ford Fusion wins 6 car States including Michigan (27.094) and the Chevrolet Cruze wins 5 including Ohio (15.933) and Pennsylvania (13.276). In the more dominant truck category, the Toyota RAV4 wins Rhode Island but its 1,456 sales there are not sufficient to win that State overall.

Previous USA FY2014 post: USA Full Year 2014: Podium 100% pickup trucks for the first time in 11 years

Full Year 2014 Top 5 cars and trucks for each U.S. State below.

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Categories: USA

USA January 2015: Sales to jump at least 12%

January 29th, 2015 No comments

Blizzard 2015 Boston. Picture courtesy of vosizneias.comBlizzard 2015: no effect on US new light vehicle sales so far. 

Despite the harsh weather currently affecting the country, most US analysts now forecast new light vehicle sales to start with a bang in 2015 with a year-on-year gain of at least 12% in January to reach a Seasonaly Adjusted Annual Rate (SAAR) of 16.4 to 16.6 million units vs. 15.3 million a year ago. This would be the biggest year-on-year monthly gain since August 2013. General Motors predicts sales up 20% and both Ford and FCA also are aiming at double-digit gains. Final figures will be published on BSCB on Wednesday.

Categories: USA

USA Full Year 2014: Podium 100% Pickups for 1st time in 11 years

January 9th, 2015 No comments

Ford F-150 Chevy Silverado Ram USA 2014. Picture courtesy of motortrend.comThe Ford F-150, Chevy Silverado and Ram Pickup dominate US sales in 2014.

* See the Top 15 groups, Top 40 brands and Top 281 All-models by clicking on the title *

Thanks to blockbuster sales in December, the US new light vehicle market ends 2014 on a high: up a very robust 6% to 16,531,070 registrations – almost one million more than in 2013! This marks the fifth consecutive year of growth after hitting a 27-year low of 10.4 million in 2009. Seems mundane enough, but the only other time in the past 80 years that the US market enjoyed a 5 year growth run was from 1996 to 2000. The record is 8 straight years of growth from 1909 to 1917. With fuel prices hitting a 6-year low towards the end of the year, 2014 was pulled up by light trucks: crossovers (+13%), SUVs (+8%) and pickup trucks (+7%) all outperformed the market while passenger cars were up just 2%. Sales of light trucks were above passenger cars each and every month of the year, an event we haven’t seen occur since 2003.

Jeep Cherokee USA 2014. Picture courtesy of motortrend.comJeep sold 692,348 new vehicles in the USA in 2014 – an all-time record.

A perfect illustration of this trend and confirmation of the trend towards pre-recession buying patterns: the Top 3 best-selling nameplates in the country are all pickup trucks for the first time since 2003 and only the second time in the past two decades. 2014 was a daunting year for the Ford F-Series: a risky transition to the aluminium bodied 2015 F-150 required both its plants to be idled and stocks of the outgoing model to be managed extremely carefully with incentives a lot sparser than usual. It did limit the damage, becoming the best-selling vehicle in the country for the 33rd consecutive year (no interruption since 1982!) with sales down just 1% to 753,851 units, a very comfortable 224,000 unit-margin over the #2, the Chevrolet Silverado up 10% to 529,755 sales. Along with the GMC Sierra up 15% to 211,833, GM’s full-size pickup line come close (741,588) to matching the F-Series and outsold it each of the last 5 months of the year.

Mercedes C-Class USA November 2014. Picture courtesy of motortrend.comMercedes lodged another record year in the US in 2014.

The pickup success story of the year is without a doubt the Ram Pickup, which I had the chance to drive across the country from New York to LA this year. Bolstered by a new 1500 ecoDiesel variant that smashed all full-size pickup fuel economy records, it is the fastest-growing nameplate in the Top 20, up 24% to 439,789 units, edging past the Toyota Camry in the last weeks of the year to notch a podium finish for the first time since 2003. Now that the pickup segment is back to pre-recession volumes, it splits again into two sub-segments: the mid-sized Chevrolet Colorado (8,003 sales) and GMC Canyon (3,070) were reborn this year and will climb much higher in 2014, potentially threatening mid-size leader the Toyota Tacoma (#29).

Toyota Camry USA 2014. Picture courtesy of motortrend.comThe Toyota Camry keeps its title of best-selling passenger car in the USA in 2014.

The Toyota Camry is the best-selling passenger car in the US for the 13th year in a row thanks to sales up 5% to 428,606, keeping a safe 40,000-unit distance from the Honda Accord (+6%). It is the 17th time in the past 18 years the Toyota Camry is America’s favourite, with the Ford Taurus (1995, 1996) and Honda Accord (2001) the only other two winning nameplates in the past two decades. A testimony of the market’s strength this year, no less than 13 brands established all-time annual US sales records in 2014: Honda, Nissan, Hyundai, Jeep, Kia, Subaru, Ram, Mercedes, BMW, Audi, Land Rover, Porsche and Maserati.

The analysis continues below.

Previous post: USA December 2014: BMW 3 Series breaks record again in market up 11%

Previous year: USA Full Year 2013: Ford F-Series at its best since 2006

Two years ago: USA Full Year 2012: Ford F-Series and Toyota Camry still the ones

USA Full Year 2014 Top 15 groups, Top 40 brands and Top 281 All-models vs. Full 2013 figures below.

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Categories: USA