Syria January-April 2016: Kia Frontier & Hyundai Tucson top market at -63%

Kia Frontier Bongo Syria April 2016. Picture courtesy iqbazaar.comThe Kia Frontier is the best-selling nameplate in Syria so far this year. 

* See the Top 5 All-brands and Top 20 All-models by clicking on the title *

The war-stricken country sees its new car market crumble down 63% year-on-year over the first four months of 2016 to just 2.358 units. Korean manufacturers are the only ones maintaining significant activity in the country, with Hyundai down 57% to 60.6% share and Kia down 70% to 36% share. Nissan is up 14% but only sells 72 units while Subaru is down 25% to just 6 sales and Mazda has disappeared from the ranking. Model-wise, the Kia Frontier pick-up takes the lead thanks to sales down “just” 31% to 20.6%, whereas the Hyundai Elantra, leader in 2015, is down 87% to third place. Meanwhile, the Hyundai Tucson gains 46% thanks to the new model to land in 2nd place with 19.9% share vs. 5.1% a year ago.

Previous post: Syria Full Year 2015: Hyundai Elantra leads in market down 43%

Full January-April 2016 Top 5 All-brands and Top 20 All-models below.

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Syria Full Year 2015: Hyundai Elantra leads market down 43%

Hyundai Elantra Syria 2015Hyundai places the Elantra at #1 in Syria in 2015.

* See the Top 5 All-brands and Top 35 All-models by clicking on the title *

Today we can share with you for the first time on BSCB complete annual data for Syria. This is exclusive to BSCB, you won’t find this data anywhere else. As the country is torn apart by a seemingly never-ending civil war that is now involving almost every power in the world, the part of the country still controlled by the government continues to communicate new car sales data, information that seems futile in such a devastating context. Understandably, the Syrian new car market is down 43% on a year ago to 14.065 new registrations in 2015.

Kia Frontier Syria 2015

The Kia Frontier is up 34% to 2nd place.

Only five carmakers continue to operate in the country – one less than in 2014 – the most successful being Hyundai albeit going from a gigantic 72.9% share a year ago to a more ‘reasonable’ 53.4% due to sales imploding at -58%. On the other hand, Kia is down just 2%, resulting in a much improved share going from 26.7% to 45.5%. All three other manufacturers (Nissan, Mazda and Subaru) sell less than 100 units each.

Nissan Sentra Syria 2015. Picture courtesy of motortrend.comThe Nissan Sentra is the best-selling non-Korean nameplate in Syria this year.

Over in the models ranking, from eight nameplates selling over 1.000 units in 2014 we are down to just four in 2015. The Hyundai Elantra holds onto the pole position despite sales down 51% to 3.025, holding an imposing 21.5% market share. The Kia Frontier manages to see its deliveries up 34% to #2 and the Sportage is up 58% to #3 but it’s all bad news below them: the Hyundai Tucson, Accent, i10 and Kia Sorento all fall apart. The Nissan Sentra – new to 2015 – is the best-selling non-Korean nameplate at #17 with a meagre 50 units sold.

Previous post: Syria 1st Quarter 2015: Hyundai Elantra, i10 and Kia Sportage lead

Previous year: Syria Full Year 2014: Hyundai tops market in crisis

Full Year 2015 Top 5 All-brands and Top 35 All-models vs. Full 2014 figures below.

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Syria 1st Quarter 2015: Hyundai Elantra, i10 & Kia Sportage lead

Hyundai i10 Syria March 2015The Hyundai i10 holds 12% of the Syrian market so far in 2015.

* See the Top 10 best-selling models by clicking on the title *

Despite being embroiled in civil war with the majority of the country not controlled by Syrian government forces, we have access today to official car sales figures for Syria for only the second time on BSCB and the first time in 3 years, since March 2012. Just under 5.000 new light vehicles found a new home in Syria over the First Quarter of 2015, and the market is more than ever dominated by Korean manufacturers, the only ones keeping an activity in the country. Hyundai leads the charge at 52.5% share followed by Kia at 45.4% with Nissan coming third at a meagre 1.4% share. The Hyundai Elantra is the most popular nameplate in the country with a majestic 26.4% share, ahead of the Kia Sportage at 12.2%, Hyundai i10 at 12% and Kia Frontier Pickup at 10.2%.

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Previous post: Syria Full Year 2014: Hyundai tops market in crisis

Full Q1 2015 Top 10 models below.

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Syria Q1 2012: Hyundai Elantra and Accent most popular

Hyundai Elantra

* See the Top 60 best-selling models by clicking on the title! Many thanks to Ldman *

Once again thanks to Ldman I can now share with you official sales data for Syria for the first time on Best Selling Cars Blog. 11,514 new cars were sold in Syria over the first Quarter of 2011, at least, as not all manufacturers’s sales figures are available. As I pictured on YouTube when I started this blog and similarly to neighbouring Lebanon and Jordan, Koreans rule in Syria with Hyundai and Kia trusting almost all position within the models Top 20.

Hyundai Accent

Two recently relaunched Hyundais deliver out-of-this-world market shares: the Elantra is in pole position with 2,054 sales and 17.8% while the Accent is at 1,984 units and 17.2%. The Kia Frontier Pick-up (aka Bongo) rounds up the podium with 1,123 sales and 9.8%, ahead of the Hyundai Tucson at 8.6%, the Toyota Hilux at 7.4% and Hyundai Santa Fe at 6.9%. There are 5 more Kias and 5 more Hyundais in the Top 20 but remember not all brands are represented. The Top of the ranking should be very close to actuals though.

Previous post: Syria 2010: Kia Cerato Forte and Hyundai Elantra fight it out

Full Q1 2012 Top 60 Ranking Table below.

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Syria 2010: Cerato Forte and Elantra fight it out

Syrian consumers have chosen: they are into Korean cars, and nothing else – well, nearly nothing else. Hyundai Elantras can be seen literally on every street corner, which means the model must have been securing at least 10% of the market since its launch in 2006.

Another Korean model which seems to have enjoyed an even more spectacular success since its 2009 launch is the Kia Cerato Forte, with a dozen already appearing on 15 minutes’ worth of 2010 YouTube videos of the streets of Damascus.

Hyundai Elantra in Damascus

Lastly, the third extremely successful model in Syria is the Kia Rio, with other models worth mentioning being the Kia Picanto, Hyundai Accent, Tucson and Santa Fe.

More pictures below.

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