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South Korea January 2018: Genesis above Renault Samsung

Genesis breaks into its home Top 5 brands for the first time.

* See the Top 6 All local brands and Top 55 All local models by clicking on the title *

The Full Year 2017 Report has now been updated with the Top 30 brands

Sales of local light vehicles in South Korea are up 5.9% year-on-year to 112.452 units in January. Hyundai continues to dominate the brands ranking but edges up only 1% to a round 40% share while sister brand Kia doubles the market growth at +12% to 34.8% share. GM Korea continues to struggle at -33% to 7.844 while Ssangyong is up a solid 9% to 6.8%. The event of the month is the 5th place overall of Hyundai’s new luxury brand Genesis, up 10-fold on January 2017 to 5.7% share, overtaking Renault Samsung for just two units. It is the first time Genesis manages to rank within South Korea’s Top 5 brands. This sales surge is almost solely due to the rebranding of the Hyundai Genesis into Genesis G80, up 13% to a record 9th place this month. In the models ranking, the Hyundai Grandeur posts a 14th consecutive month at #1 but sees its sales drop 9% year-on-year, followed by the Hyundai Porter down a harsh 21%. The Kia Sorento is up 14% to #3, ahead of the Hyundai Avante (+12%) and Sonata (+38%). The Hyundai Kona is back up 12 spots on December to #11, the Kia Stonic is up 5 to #22 and the Kia Stinger up 3 to #37.

Previous post: South Korea Full Year 2017: First win for the Hyundai Grandeur

One year ago: South Korea January 2017: Hyundai Grandeur confirms top spot

Full January 2018 Top 6 all local brands and Top 55 all local models below.

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South Korea Full Year 2017: First win for the Hyundai Grandeur

The Hyundai Grandeur is the best-selling vehicle in South Korea in 2017. 

* NOW UPDATED with the Top 30 brands and Top 60 local models – click on title *

Check out 20 years worth of South Korean Historican Data here

The South Korean new car market slides down 2% year-on-year in 2017 to 1.783.177 units, including 1.550.089 local cars (-2%) and 233.088 imports (+3%). Hyundai goes agains the grain with a 5% improvement to 37.3% share but was threatened by sister brand Kia (down 3% to 29.2%) in December. GM Korea is in great difficulty at -27% to just 7.4% of the market, lodging its first four-digit monthly sales figures in years in both September and October. Ssangyong (+3%) is back above Renault Samsung (-10%) while Hyundai’s luxury brand Genesis is stable (+2%) but gets a boost in both November (+590%) and December (+425%) thanks to the rebranding of the Hyundai Genesis which becomes the Genesis G80.

The Tivoli is the first Ssangyong to rank inside the annual South Korean Top 10 in 14 years.

In the foreign aisle, the stepping down of Audi (-94%) and Volkswagen (-100%) due to harsh stop-sale orders linked to their 2015 emissions scandal enables Mercedes (+22%) and BMW (+23%) to sail away. Both Lexus (+19%) and Toyota (+26%) defy a general anti-Japanese sentiment present in South Korea and break into the Top 10 brands for 2017. Cadillac (+82%), Rolls-Royce (+59%), Honda (+55%), Bentley (+52%), Fiat (+49%), Citroen/DS (+27%), Volvo (+27%), Jeep/Chrysler (+22%) and Lamborghini (+20%) all post spectacular year-on-year gains this year.

Launched in July, the Hyundai Kona peaked at #9 in September and ends the year at #23.

Model-wise, 2017 is the first year that sees the Hyundai Grandeur tops the South Korean charts, its previous best being #2 in 2006. Uncontested leader through the 12 months of the year, the Grandeur also beats the nameplate’s annual volume record thanks to deliveries almost doubling (+92%) on the previous generation in 2016 to 132.080. Previous best volume for the Grandeur was hit in 2011 with 107,652 sales. The Hyundai Porter is knocked down from its pedestal but still gains 5% to a new record 101.423 units. The Hyundai Avante aka Elantra (-11%) rounds up the podium while the Sonata (+1%) makes the Top Four 100% Hyundai. Four Kias follow (Sorento, Morning, Carnival and Bongo). At #9, the Ssangyong Tivoli breaks becomes the first Ssangyong to rank inside its home annual Top 10 in 14 years, since the Rexton and Musso SUT in 2003.

We welcome four all-new nameplates among the local South Korean models in 2017: the Hyundai Kona fares the best at #23, peaking at #9 in September, followed by the Kia Stonic at #33 (personal best: #23 in August), the Kia Stinger at #40 (#29 in June) and the Genesis G70 at #43 (#27 in December).

Previous post: South Korea November 2017: Discover the Top foreign brands/models

Previous month: South Korea November 2017: Hyundai Grandeur holds ground at #1

Previous year: South Korea Full Year 2016: Hyundai Porter first LCV to #1

Two years ago: South Korea Full Year 2015: Hyundai Sonata #1, Ssangyong Tivoli shines

Full Year 2017 Top 30 brands and Top 60 local models vs. Full Year 2016 figures below.

Full December 2017 Top 6 local brands and Top 60 models below.

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South Korea November 2017: Discover the top foreign brands/models (BSCB Exclusive)

The BMW 5 Series is the best-selling foreign nameplate in South Korea this month.

* See the Top 30 All-brands and Top 85 foreign models by clicking on the title *

Foreign brands and models data is back on BSCB, with aggregate sales in South Korea down 1% year-on-year to 162.608 for the month of November. BMW is up 28% on November 2016 to distance Mercedes at 4.2% vs. 3.9% share, while Genesis plays with the top German premium brands (its original objective) for the first time at 3.9% share only 9 sales below Mercedes. Toyota climbs 55% to #9, Land Rover is up 36% to #11, Honda up 62% to #12, Jeep up 27% to #13, Volvo up 443% to #15, Infiniti up 32% to #21 and Cadillac up 67% to #22. Model-wise, the BMW 5 Series reigns supreme with deliveries up 71% to over 4.000 units, followed by the Mercedes E-Class (-14%) and BMW 3 Series (-2%). The Toyota Camry jumps 150% to #4 thanks to the new generation, distancing the Mercedes S-Class (+73%) and Mercedes GLC (+195%). The Mercedes GLA (+324%) also impresses in the Top 10 but the Lexus ES (-12%) and Mercedes C-Class (-35%) struggle. Further down, notice the Mercedes CLA (+206%), BMW X5 (+157%), Honda Odyssey (+483%), BMW X6 (+228%) and Volvo V90 (+270%) all posting spectacular gains. The Range Rover Velar leads recent launches at #28 ahead of the Mercedes GLS (#50), Peugeot 5008 (#62) and Volvo V90 (#75).

Mercedes GLC sales are up 3-fold on November 2016 in South Korea.

Previous South Korea post: South Korea November 2017: Hyundai Grandeur holds ground at #1

Previous foreign brands/model data: South Korea First Half 2017: Discover all foreign brands/models data

One year ago: South Korea November 2016: New Hyundai Grandeur shoots up to #3

Full November 2017 Top 30 All-brands and Top 85 foreign models ranking below.

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South Korea November 2017: Hyundai Grandeur holds ground at #1

The Hyundai Grandeur celebrates 12 consecutive months at #1 at home.

* See the Top 6 local brands and Top 60 models by clicking on the title *

Sales of local vehicles in South Korea are down 3% year-on-year in November to 140.342 registrations, edging the year-to-date volume a little bit more into negative territory at -0.3% to 1.417.774 units. Market leader Hyundai goes against the grain with a 3% year-on-year increase to 41% share, albeit lower than the 43.5% it commands year-to-date. Kia is up 0.2% to 34.9% vs. 33.5% but GM Korea continues its freefall at -40% to 7.4%, however climbing back above 10.000 monthly sales. Renault Samsung (-34%) does almost as bad, while Ssangyong drops 7%. Hyundai’s new premium fare, Genesis, is finally spreading its wings at home: up 7-fold on October 2016 to 6.287 sales and 4.5% share vs. 1.3% so far this year, but this is mainly due to the Hyundai Genesis being renamed Genesis G80 for the launch of its new generation this month…

The Hyundai Genesis finally becomes the Genesis G80 at home. 

Model-wise, the Hyundai Grandeur celebrates one full year of domination of its home market, ending the month in pole position for the 12th consecutive time thanks to sales up 28% to 10.181. The Hyundai Porter (+8%) stays in 2nd place while the Kia Sorento (+27%) climbs onto the podium, knocking the Hyundai Sonata (+26%) down to #4. The Hyundai Tucson (+9%) is the best-selling SUV in the country above the Hyundai Santa Fe (-17%), both nameplates now outselling the Hyundai Kona, down one spot to #11 and seemingly already past its prime. It remains above its archenemy the Ssangyong Tivoli for a mere 26 sales. Its cousin the Kia Stonic is down three spots to a paltry 30th place, the Kia Stonic down four to #38 while the Genesis G70 is up four to #27.

Previous month: South Korea October 2017: Facelifted Hyundai Sonata up 31% in market down 11%

One year ago: South Korea November 2016: New Hyundai Grandeur shoots up to #3

Full November 2017 Top 6 local brands and Top 60 models below.

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South Korea October 2017: Facelifted Hyundai Sonata up 31% in market down 11%

The facelift allows the Hyundai Sonata a welcome sales boost.

* See the Top 6 local brands and Top 60 models by clicking on the title *

Sales of local vehicles in South Korea are down 11% year-on-year in October to 112.729 units, leading the year-to-date tally to a very stable state: down 0.04% to 1.277.432. Market leader Hyundai goes against the grain with a 11% improvement to 45.5% share vs. 43.8% so far this year, and its luxury arm Genesis shoots up 79% thanks to the arrival of the G70, up 148% on its inaugural month in September. But all other carmakers decline: Kia is down 6%, Ssangyong down 22% and Renault Samsung down 46% while the crisis deepens for GM Korea with talks of a withdrawal of South Korea fuelling a 5$% freefall and the second consecutive month below 10.000 units, a feat that had not happened in at least a decade.

The new G70 enables Genesis to soar 79% year-on-year. 

Over in the models ranking, the Hyundai Grandeur is approaching a complete year of domination of the Korean charts with an 11th consecutive month in pole position and sales up 143% year-on-year. The Porter (+10%) and Sonata (+31%) make the podium 100% Hyundai, the latter being boosted by a new facelifted variant. Below, the Kia Sorento (-5%), Hyundai Avante (-22%), Kia Morning (-12%) and Carnival (-21%) all lose significant ground. The Hyundai Kona has, disappointingly, already hit its full potential with deliveries down 29% on last month to fall to 10th place overall, 2nd best-selling SUV in the country below the Hyundai Santa Fe but remaining above ts direct competitor the Ssangyong Tivoli (-32%). Its twin the Kia Stonic is hit even harder at -44% to just above 1.000 units. The Kia Stinger has stabilised around 750 monthly sales.

Previous month: South Korea September 2017: Kia Sorento hits record in market up 20%

One year ago: South Korea October 2016: Samsung QM6 outsells Tucson, Sportage and Santa Fe

Full October 2017 Top 6 local brands and Top 60 models below.

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South Korea September 2017: Kia Sorento hits record in market up 20%

The facelifted Kia Sorento sells a record 10.016 units at home in September. 

* See the Top 6 local brands and Top 60 models by clicking on the title *

Sales of local vehicles in South Korea leap up 20% year-on-year in September to 133.551 units, pulling the year-to-date tally into positive territory at 1.164.703 registrations, up 1% on the same period a year ago. Brand leader Hyundai vastly outperforms its home market with a 44% surge in September to 58.277 sales and 43.6% share, and its sister brand Kia also delivers a market-beating performance at +25% to 48.019 units and 36% share vs. 33.4% so far this year. Ssangyong slightly trails the market at +18% but overtakes GM Korea (-36%) for third place overall while Renault Samsung drops 20% and Genesis surges 47% thanks to the arrival of the G70. In the models ranking, the Hyundai Grandeur celebrates 10 consecutive months atop the South Korean charts with sales up 245% on the previous generation. The Kia Sorento soars 56% to 10.016 sales, to BSCB’s knowledge the first time this nameplate achieves a five-digit sales figure at home. The Hyundai Porter (+68%) and Avante (+38%) follow, both with spectacular year-on-year gains. The Kia Carnival (+53%) and Bongo (+73%) also impress while the all-new Hyundai Kona gains one spot and 27% on last month to rank 9th, still leading its segment above the Ssangyong Tivoli. Meanwhile, the Kia Stonic is up 17% but down one rank to #24 and the Kia Stinger is up 8% and two spots to #33 but remains 42% below its monthly volume record established last June.

Previous month: South Korea August 2017: Hyundai Kona in Top 10

One year ago: South Korea September 2016: Santa Fe leads, Samsung QM6 in Top 20

Full September 2017 Top 6 local brands and Top 60 models below.

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South Korea August 2017: Hyundai Kona in Top 10

The Hyundai Kona is already among South Korea’s 10 best-sellers. 

* See the Top 6 local brands and Top 60 models by clicking on the title *

Sales of local vehicles in South Korea jump up 12% year-on-year in August to 120.847 units, meaning the year-to-date total is now only down 1% at 1.031.152 deliveries. Market leader Hyundai soars 27% to 44.3% share, distancing sister brand Kia up 10% to 33.9% whereas GM Korea (Chevrolet) is down 22% in third place. Ssangyong is up 8% but Renault Samsung down 9% and Genesis down 10%. In the models ranking, the Hyundai Grandeur is the best-seller for the 9th month in row, ahead of the Kia Sorento (+65%), Hyundai Avante (+10%) and Porter (+62%). But the big event of the month is the thunderous arrival inside the Top 10 of the all-new Hyundai Kona, up 9 spots to #10 for its 2nd month in market, already outselling segment rival the Ssangyong Tivoli (#11) and third best-selling SUV in South Korea below the Kia Sorento and Hyundai Santa Fe (#9), but already above the Hyundai Tucson (#12) and Kia Sportage (#17). Meanwhile, the Kia Stonic, based on the same platform, is up just 5 ranks to #23.

Previous post: South Korea First Half 2017: Discover all foreign brands/models data

Previous month: South Korea July 2017: Hyundai Kona and Kia Stonic land

One year ago: South Korea August 2016: Hyundai and VW struggle, Samsung shines

Full August 2017 Top 6 local brands and Top 60 models below.

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South Korea First Half 2017: Discover all foreign brands/models data (BSCB Exclusive)

Mercedes E-Class sales are up 180% year-on-year in South Korea. 

* See the Top 32 All-brands and Top 168 All-foreign models by clicking on the title *

We now have access to foreign brands and models data for South Korea over the First Half of 2017. While local brands are down 4% over the period to 779.694 units, foreign brands actually gain ground at +1% to 118.465 units, seeing their market share go from 12.6% to 13.2%. Overall, the South Korean new car market is down 3% to 898.159 sales. In fact, most foreign brands post double-digit gains over the period but all this progress is counterbalanced by the imploding of Audi (-93%) and Volkswagen (-100%) hit by stop sales on their entire range. As such, below the five local brands Mercedes surges 54% to 4.2% share and BMW shoots up 25% to 3.2%, with all other manufacturers only managing 0.7% share or less. Lexus (+30%), Honda (+73%), Toyota (+21%), Volvo (+36%), Nissan (+21%), Jeep (+38%) and Jaguar (+46%) all shine inside the Top 20 while further down, Fiat (+216%), Cadillac (+109%), Citroen (+207%), DS (+1180%), Rolls Royce (+50%) and Lamborghini (+91%) make themselves noticed.

The 500X is now by far the brand’s best-seller in South Korea. Picture encarmagazine.com 

Over in the foreign models ranking, the Mercedes E-Class sees its sales soar almost 3-fold year-on-year (+180%) to an incredible 18.499 units, which earns it a Top 20 ranking when including local nameplates. The BMW 5 Series, #1 a year ago, is largely distanced and only manages a meagre 1% gain. The BMW 3 Series (+21%) rounds up the podium above the Mercedes C-Class (+53%), Lexus ES (+39%) and Honda Accord (+104%). The Ford Explorer gains three spots to #7, the Toyota Camry is also up three to #9 and the BMW 1 Series is up eight to break into the Top 10 at #10. Other great gainers in the Top 20 include the Nissan Altima (+73%), Mercedes GLE (+61%), BMW 5 Series GT (+66%) and  BMW X5 (+67%). Further down, notice also the Fiat 500X up 80 spots to #31 an the Jeep Cherokee up 70 to #34. Regarding new launches, they are led by the Volvo S90 (#41) followed by the Jaguar F-Pace (#51), Citroen C4 Cactus (#60), Mercedes GLS (#61) and Infiniti Q30 (#62).

Previous post: South Korea July 2017: Hyundai Kona and Kia Stonic land

One year ago: South Korea First Half 2016: Samsung SM6 instant blockbuster

Full H1 2017 Top 32 All-brands and Top 168 All-foreign models below.

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South Korea July 2017: Hyundai Kona and Kia Stonic land

The Hyundai Kona arrives at #18 at home this month… 

* See the Top 6 All-local brands and Top 59 All-local models by clicking on the title *

Sales of local models in South Korea are up 8% year-on-year in July to 130.611 registrations, yet the year-to-date tally remains in negative territory at -2% to 910.305 units. Market leader Hyundai more than double the market growth at +22% to 44.9% share of local brands vs. 43.6% year-to-date. Kia (-1%) takes the other direction but holds a strong market share at 33.4% vs. 32.9% so far this year. GM Korea (-25%) and Genesis (-17%) plunge while Ssangyong (+15%) outpaces the market and Renault Samsung (+8%) matches it. The Hyundai Grandeur celebrates eight consecutive months in pole position, Hyundai monopolising the July Top 4 with the Porter (+5%), Avante (+14%) and Sonata (-3%). The Kia Carnival ranks 5th both in July and YTD where it overtakes the Picanto. The Hyundai Tucson (+20%) and Kia Sportage (+15%) post solid gains.

…while the Kia Stonic lands at #28. Picture autodiary.kr 

But the big news of the month in South Korea is the simultaneous arrival of the two twin small local SUVs: the Hyundai Kona lands directly inside the Top 20 at #19 and the Kia Stonic arrives at #28. Although these two nameplates are promised to explosive sales pretty much everywhere they will launch, their success at home isn’t as steadfast: South Korean consumers may allow the latest SUVs to temporarily lead the sales charts at (re)launch – see the Santa Fe for example in June 2012, July 2015 and September 2016 – but they traditionally don’t stay there for long and it has been 13 years (since 2004) that the same Santa Fe led the annual ranking. The traditional sedan is still the most popular vehicle format in South Korea as the implacable domination of the Grandeur this year confirms. In this context, it will be interesting to see how high the Kona and Stonic can climb at home and how long they can stay there.

Previous month: South Korea June 2017: Hyundai Grandeur leads, Kia Stinger in Top 30

One year ago: South Korea July 2016: Kia teases Hyundai for market lead, VW implodes (-86%)

Full July 2017 Top 6 All-local brands and Top 59 All-local models below.

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South Korea June 2017: Hyundai Grandeur leads, Kia Stinger in Top 30

The Kia Stinger is inside the South Korean Top 30 for its 2nd month of sale at home. 

* See the Top 6 All-local brands and Top 57 All-local models by clicking on the title *

Sales of local models in South Korea are down a harsh 13% in June to 139.842 units, pulling the year-to-date total down 4% to 779.694. Market leader Hyundai follows the market with a 13% drop to 43.4% share, identical to its YTD level while sister brand Kia fares a little better with a 10% decline to 33.6%, 0.8 percentage points above its 2017 share. GM Korea (-37%) and Genesis (-60%) are the hardest hit while Renault Samsung also trails the market at -16%. Only Ssangyong is in positive with an 8% gain to 7.5% share thanks to the new G4 Rexton, reclaiming the YTD 4th spot off Renault Samsung.

In the models ranking, the Hyundai Grandeur cruises towards its 7th consecutive month in the lead, doubling its sales vs. the previous generation a year ago. Its year-to-date total is over 18.000 above the #2 and up 141%. It’s not very hard to predict which nameplate will win the 2017 race in South Korea. Below, the Hyundai Porter goes against the grain at +1% as does the Hyundai Sonata up 6% and now #3 year=to-date above the Hyundai Avante, freefalling 48% this month. In fact, the entire Top 5 is in positive territory in June with both the Kia Morning and Carnival gaining 11% year-on-year. Further down on the other hand, the ranking resembles a hunting board: the Hyundai Santa Fe (-50%), Tucson (-34%), Chevrolet Spark (-31%), Samsung SM6 (-47%) and Chevrolet Malibu (-54%) all but implode. Launched last month, the aggressive Kia Stinger is up 257% and 12 spots to break into the Top 30 at #29.

Previous month: South Korea May 2017: Ssangyong Rexton G4 and Kia Stinger land

One year ago: South Korea June 2016: Hyundai Avante up 76%, Kia Niro in Top 20

Full June 2017 Top 6 All-local brands and Top 56 All-local models rankings below.

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