South Korea First Half 2017: Discover all foreign brands/models data (BSCB Exclusive)

Mercedes E-Class sales are up 180% year-on-year in South Korea. 

* See the Top 32 All-brands and Top 168 All-foreign models by clicking on the title *

We now have access to foreign brands and models data for South Korea over the First Half of 2017. While local brands are down 4% over the period to 779.694 units, foreign brands actually gain ground at +1% to 118.465 units, seeing their market share go from 12.6% to 13.2%. Overall, the South Korean new car market is down 3% to 898.159 sales. In fact, most foreign brands post double-digit gains over the period but all this progress is counterbalanced by the imploding of Audi (-93%) and Volkswagen (-100%) hit by stop sales on their entire range. As such, below the five local brands Mercedes surges 54% to 4.2% share and BMW shoots up 25% to 3.2%, with all other manufacturers only managing 0.7% share or less. Lexus (+30%), Honda (+73%), Toyota (+21%), Volvo (+36%), Nissan (+21%), Jeep (+38%) and Jaguar (+46%) all shine inside the Top 20 while further down, Fiat (+216%), Cadillac (+109%), Citroen (+207%), DS (+1180%), Rolls Royce (+50%) and Lamborghini (+91%) make themselves noticed.

The 500X is now by far the brand’s best-seller in South Korea. Picture encarmagazine.com 

Over in the foreign models ranking, the Mercedes E-Class sees its sales soar almost 3-fold year-on-year (+180%) to an incredible 18.499 units, which earns it a Top 20 ranking when including local nameplates. The BMW 5 Series, #1 a year ago, is largely distanced and only manages a meagre 1% gain. The BMW 3 Series (+21%) rounds up the podium above the Mercedes C-Class (+53%), Lexus ES (+39%) and Honda Accord (+104%). The Ford Explorer gains three spots to #7, the Toyota Camry is also up three to #9 and the BMW 1 Series is up eight to break into the Top 10 at #10. Other great gainers in the Top 20 include the Nissan Altima (+73%), Mercedes GLE (+61%), BMW 5 Series GT (+66%) and  BMW X5 (+67%). Further down, notice also the Fiat 500X up 80 spots to #31 an the Jeep Cherokee up 70 to #34. Regarding new launches, they are led by the Volvo S90 (#41) followed by the Jaguar F-Pace (#51), Citroen C4 Cactus (#60), Mercedes GLS (#61) and Infiniti Q30 (#62).

Previous post: South Korea July 2017: Hyundai Kona and Kia Stonic land

One year ago: South Korea First Half 2016: Samsung SM6 instant blockbuster

Full H1 2017 Top 32 All-brands and Top 168 All-foreign models below.

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South Korea July 2017: Hyundai Kona and Kia Stonic land

The Hyundai Kona arrives at #18 at home this month… 

* See the Top 6 All-local brands and Top 59 All-local models by clicking on the title *

Sales of local models in South Korea are up 8% year-on-year in July to 130.611 registrations, yet the year-to-date tally remains in negative territory at -2% to 910.305 units. Market leader Hyundai more than double the market growth at +22% to 44.9% share of local brands vs. 43.6% year-to-date. Kia (-1%) takes the other direction but holds a strong market share at 33.4% vs. 32.9% so far this year. GM Korea (-25%) and Genesis (-17%) plunge while Ssangyong (+15%) outpaces the market and Renault Samsung (+8%) matches it. The Hyundai Grandeur celebrates eight consecutive months in pole position, Hyundai monopolising the July Top 4 with the Porter (+5%), Avante (+14%) and Sonata (-3%). The Kia Carnival ranks 5th both in July and YTD where it overtakes the Picanto. The Hyundai Tucson (+20%) and Kia Sportage (+15%) post solid gains.

…while the Kia Stonic lands at #28. Picture autodiary.kr 

But the big news of the month in South Korea is the simultaneous arrival of the two twin small local SUVs: the Hyundai Kona lands directly inside the Top 20 at #19 and the Kia Stonic arrives at #28. Although these two nameplates are promised to explosive sales pretty much everywhere they will launch, their success at home isn’t as steadfast: South Korean consumers may allow the latest SUVs to temporarily lead the sales charts at (re)launch – see the Santa Fe for example in June 2012, July 2015 and September 2016 – but they traditionally don’t stay there for long and it has been 13 years (since 2004) that the same Santa Fe led the annual ranking. The traditional sedan is still the most popular vehicle format in South Korea as the implacable domination of the Grandeur this year confirms. In this context, it will be interesting to see how high the Kona and Stonic can climb at home and how long they can stay there.

Previous month: South Korea June 2017: Hyundai Grandeur leads, Kia Stinger in Top 30

One year ago: South Korea July 2016: Kia teases Hyundai for market lead, VW implodes (-86%)

Full July 2017 Top 6 All-local brands and Top 59 All-local models below.

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South Korea June 2017: Hyundai Grandeur leads, Kia Stinger in Top 30

The Kia Stinger is inside the South Korean Top 30 for its 2nd month of sale at home. 

* See the Top 6 All-local brands and Top 57 All-local models by clicking on the title *

Sales of local models in South Korea are down a harsh 13% in June to 139.842 units, pulling the year-to-date total down 4% to 779.694. Market leader Hyundai follows the market with a 13% drop to 43.4% share, identical to its YTD level while sister brand Kia fares a little better with a 10% decline to 33.6%, 0.8 percentage points above its 2017 share. GM Korea (-37%) and Genesis (-60%) are the hardest hit while Renault Samsung also trails the market at -16%. Only Ssangyong is in positive with an 8% gain to 7.5% share thanks to the new G4 Rexton, reclaiming the YTD 4th spot off Renault Samsung.

In the models ranking, the Hyundai Grandeur cruises towards its 7th consecutive month in the lead, doubling its sales vs. the previous generation a year ago. Its year-to-date total is over 18.000 above the #2 and up 141%. It’s not very hard to predict which nameplate will win the 2017 race in South Korea. Below, the Hyundai Porter goes against the grain at +1% as does the Hyundai Sonata up 6% and now #3 year=to-date above the Hyundai Avante, freefalling 48% this month. In fact, the entire Top 5 is in positive territory in June with both the Kia Morning and Carnival gaining 11% year-on-year. Further down on the other hand, the ranking resembles a hunting board: the Hyundai Santa Fe (-50%), Tucson (-34%), Chevrolet Spark (-31%), Samsung SM6 (-47%) and Chevrolet Malibu (-54%) all but implode. Launched last month, the aggressive Kia Stinger is up 257% and 12 spots to break into the Top 30 at #29.

Previous month: South Korea May 2017: Ssangyong Rexton G4 and Kia Stinger land

One year ago: South Korea June 2016: Hyundai Avante up 76%, Kia Niro in Top 20

Full June 2017 Top 6 All-local brands and Top 56 All-local models rankings below.

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South Korea May 2017: Ssangyong G4 Rexton & Kia Stinger land

Ssangyong G4 Rexton

* See the Top 6 local brands and Top 56 models by clicking on the title *

135.453 local models found a buyer in South Korea in May, a 7% year-on-year drop leading to a 2% decline for the year-to-date tally at 639.852. Hyundai manages to fall slower than the market at -3% to 43.7% share while Kia falls faster at -9% to 32.1%. GM Korea (-31%), Renault Samsung (-16%) and Genesis (-53%) all fall heavily but Ssangyong is up 11% to 4th place overall thanks to a new launch we detail below.

The Hyundai Grandeur remains the best-selling car in South Korea this month. 

Model-wise, Hyundai trusts the top four spots like last month with the Grandeur (+145%) on top for the 6th month in a row and also posting a five-digit sales figure for the 6th consecutive time. This month the Hyundai Porter (+4%) is up to #2, distancing the Avante (aka Elantra, -8%) and Sonata (-11%). Helped by the new model, the Kia Morning (aka Picanto) is up 23% to 5th place while the Kia Carnival (+22%) also shines inside the Top 6.

New arrival for May: the Kia Stinger. 

Now that the Ssangyong Tivoli has settled inside the Top 10 (#9 in May and year-to-date), the brand has launched the all-new Rexton, baptised G4 Rexton, resulting in a 608% year-on-year surge for the nameplate shooting up 25 spots on April to 20th place overall. We welcome an all-new nameplate in the South Korean ranking this month: the sporty Kia Stinger landing at #41 for now with a modest 370 sales. No doubt this will improve over the next few months. The Samsung QM6 (aka Renault Koleos) at #22 and Chevrolet Volt at #49 are the only other two recent launches in market (<12 months).

Previous post: South Korea March-April 2017: Hyundai Grandeur dominates

One year ago: South Korea May 2016: Samsung SM6 and Ssangyong Tivoli break records

Full May 2017 Top 6 brands and Top 56 models below.

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South Korea March-April 2017: Hyundai Grandeur dominates

The Hyundai Grandeur has now been the best-seller at home for 5 straight months.

* See the Top 6 local brands and Top 55 local models by clicking on the title *

Sales of local models in South Korea drop 2% in March to 145.903 and 5% in April to 132.675, leading to a year-to-date tally slipping into negative territory at -0.2% to 504.399 units. Hyundai is stable over the period at +0.3% gain and -0.1% in April while both Kia (-6% and -10%) and GM Korea (-12% and -16%) struggle. Renault Samsung (+3% and +2%) is the best-performing brand, back above Ssangyong (+2% and -9%).

The Hyundai Grandeur frankly dominates the models ranking thanks to 13.358 sales in March and 12.549 in April, the only nameplate in the country to manage a five-digit sales figure. In March, the Hyundai Porter, Sonata and Avante follow while in April the Sonata and Porter swap rankings. Below, the Kia Carnival gains 7% in March and 15% in April, the Kia Bongo is up 5% in March and 16% in April while the Ssangyong Tivoli is up 13% in March but down 7% in April. Biggest gainers also include the Chevrolet Malibu (+360% in March, +188% in April), Cruze (+76% in March, +78% in April) and Trax (+102% in March, +33% in April) as well as the Samsung QM3 aka Renault Captur (+60% in March) and the Hyundai Ioniq (+40% in April).

Previous post: South Korea February 2017: Hyundai Grandeur cements leadership

One year ago (March): South Korea January-March 2016: Genesis EQ900 and Samsung SM6 hit bullseye

One year ago (April): South Korea April 2016: Kia Niro almost in Top 20

Full March and April 2017 Top 6 local brands and Top 55 local models below.

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South Korea February 2017: Hyundai Grandeur cements leadership

The Hyundai Grandeur is the best-selling nameplate in South Korea for the third month running.

* See the Top 5 All local brands and Top 55 local models by clicking on the title *

Sales of local models in South Korea are up 8% year-on-year in February to 119.612 units, lifting the year-to-date tally up half that at +4% to 225.821 given January sales were stable. Market leaders Hyundai (+6%) and Kia (+0.1%) continue to lose market share at home but still account for a staggering 76.1% of all local sales (foreign marques excluded). General Motors Korea (aka Chevrolet) drops 2% but remains a strong third with 9.4% share while Ssangyong (+16%) is back above Renault Samsung, the latter delivering by far the largest year-on-year improvement among local brands at +88%. Genesis is a disaster at home: -51% in February and -60% year-to-date.

Kia Carnival sales are up 44% year-on-year in February, the 2nd largest increase in the Top 10.

Model-wise, the Hyundai Grandeur confirms it is now the country’s favourite nameplate with a third consecutive monthly win and third consecutive five-digit sales figure at 10.913, up a gargantuan 182% on the previous generation a year ago. Hyundai monopolises the podium with the Porter (+8%) and Avante (-7%) followed by the Kia Morning (+7%) and the Hyundai Santa Fe back up 11 spots on last month to #5. The Kia Bongo (+30%), Carnival (+44%) and SSangyong Tivoli (+42%) also post spectacular gains inside the Top 10. Further down, the Samsung SM6 (aka Renault Talisman) celebrates one year in market at #13, the Chevrolet Malibu is up 5-fold on a year ago to #16 thanks to the new model

Previous month: South Korea January 2017: Hyundai Grandeur confirms top spot

One year ago: South Korea January-March 2016: Genesis EQ900 and Samsung SM6 hit bullseye

Full February 2017 Top 5 All local brands and Top 55 models below.

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South Korea January 2017: Hyundai Grandeur confirms top spot

The Hyundai Grandeur is the best-seller at home for the second straight month. 

* See the Top 5 All local brands and Top 60 local models by clicking on the title *

Sales of local models in South Korea are a model of stability at -0.1% to 106.209 registrations. As it has been the case for the most part of 2015 already, market leaders and sister brands Hyundai (-11%) and Kia (-9%) trail their home market and see their market share thaw slightly to 41.9% and 33% respectively. In contrast, smaller brands take off: Ssangyong (+7%), General Motors Korea (+25%) and most strikingly Renault Samsung, up a gargantuan 254% to 7.439 units in 4th place. Hyundai’s new premium brand, Genesis, seems to be already out of breath: down 71% year-on-year to just 626 sales.

The Chevrolet Malibu is up 581% to #13 overall. 

Model-wise, the newly facelifted Hyundai Grandeur remains in the top seat and posts a second consecutive five-digit sales month at 10.586, up 110% year-on-year. The Hyundai Porter, leader over the Full Year 2016, remains solid at #2 (-9%), distancing three Kias: the Morning (+6%), Sorento (-31%) and Carnival (-11%). The Ssangyong Tivoli continues to progress at +20% to #10, the Kia K7 is up 173% to #11, the Hyundai Genesis up 57% to #12, the Chevrolet Malibu up 7-fold to #13, the Samsung SM6 u celebrates one year in market by dropping out of the Top 10 at #14 and the Chevrolet Trax takes off at +162% to #23.

Previous post: South Korea Full Year 2016: Hyundai Porter first LCV to #1

One year ago: South Korea January-March 2016: Genesis EQ900 and Samsung SM6 hit bullseye

Full January 2017 Top 5 All local brands and Top 60 models below.

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South Korea Full Year 2016: Hyundai Porter first LCV to #1

hyundai-porter-south-korea-2016Hyundai Porter 

* Now updated with the Top 30 All-brands, Top 60 local models and Top 175 foreigners *

Check out 20 years worth of South Korean Historican Data here

The South Korean market is down 1% year-on-year in 2016 to 1.813.173 registrations, with local brands up 0.5% to 1.587.597 and foreign manufacturers down 8% to 225.576 and 12.4% share. Market leader Hyundai is struggling with deliveries down 11% to 35% share vs. 39.1% a year ago while sister-brand Kia (+1%), Ssangyong (+4%) and GM Korea (+14%) resist better. Hyundai’s new luxury brand Genesis makes its appearance in the ranking at #8 with an honest 23.328 sales, outselling Audi but below well below Mercedes (+20%) which overtook BMW (+1%) to become the #1 luxury brand in South Korea. But the big local news this year in South Korea is the resurrection of Renault Samsung, surging 34% to 111.101 sales and 7% share, thanks to the launch of two new models known in other parts of the world as Renaults. The Samsung SM6 (aka Renault Talisman) launched in January, peaked at #6 and lands directly in 10th place, while the QM6 (aka Renault Koleos) launched in September, peaked at #12 and lands at #27.

Renault Samsung SM6 South Korea July 2016. Picture courtesy motorgraph.comRenault Samsung SM6

The other momentous event in the South Korean brands ranking is the freefalling of brands belonging to the Volkswagen Group. Affected by various stop-sales leading to zero registrations from November onwards, Volkswagen implodes at -63% to #10 while Audi is also hit full frontal at -49% to #9. Porsche (-17%) resists better. Among other foreigners worth singling out, notice Land Rover (+46%), Lexus (+33%), Honda (+47%), Volvo (+23%), Jaguar (+35%), Cadillac (+24%) and Citroen (+173%).

 

renault-samsung-qm6-south-korea-october-2016Renault Samsung QM6

It’s a first in the models ranking: for the first time in at least 20 years (since BSCB started following the South Korean market in 1997), a commercial vehicle is the best-seller: the Hyundai Porter, losing less ground (-3%) than the two nameplates that outsold it in 2015: the Hyundai Sonata (-24%) and Avante (-7%). Either the Sonata or the Avante had dominated the South Korean sales charts since 2005. The Porter has however not ranked #1 since July (5 wins this year), with the Avante topping the monthly chart four times, the Hyundai Santa Fe once (September) as well as the Kia Morning (November) and Hyundai Grandeur, shooting up to 17.247 sales thanks to the new generation in December – by far the highest monthly result of any nameplate this year.

Chevrolet Spark South Korea 2016. Picture courtesy carlab.co.krThe Chevrolet Spark is up 32% to break into the South Korean Top 5. 

The Kia Sorento is one of the success stories of the year with sales up 4% to land in 4thplace, as well as the facelifted Chevrolet Spark up 32% and 5 ranks to #5 (overtaking the Kia Morning), The Ssangyong Tivoli is up 26% to #11 and in May became the first Ssangyong to rank inside its home Top 10 in 12 years, since the Rexton and Musso SUT in 2004. Notice also the Kia K7 up 169% to #14, the Chevrolet Malibu up 125% to #20 and the Chevrolet Impala up 64% to #31. Two alternatively fuelled local vehicles also made their entrances in the South Korean sales charts: the Kia Niro at #24 and the Hyundai Ioniq at #32.

mercedes-e-class-south korea-2016The Mercedes E-Class is once again the most popular foreign model in South Korea.

In the foreigners aisle, the Mercedes E-Class is once again the most popular with a commanding 22.837 sales, a 16% increase on 2015. It is followed like last year by the BMW 5 Series (+8%) but this time the BMW 3 Series takes advantage of Audi’s struggles to climb on the podium despite sales down 4%. The Mercedes C-Class (+16%) is up 4 spots to #4, ahead of the Audi A6 (-35%), Mercedes S-Class (-34%) and Lexus ES (+18%). The Ford Explorer (+28%) breaks into the Top 10, with the Toyota Camry (+30%), Land Rover Discovery Sport (+166%), Honda Accord (+52%), Nissan Altima (+43%) and BMW 7 Series (+83%) also posting spectacular gains. Both the Mercedes GLC and GLE manage to spend their first full year in market inside the Top 20.

Previous month: South Korea November 2016: New Hyundai Grandeur shoots up to #3

Previous year: South Korea Full Year 2015: Hyundai Sonata #1, Ssangyong Tivoli shines

Two years ago: South Korea Full Year 2014: Hyundai Sonata reclaims leadership

Full Year and December 2016 Top 30 All-brands, Top 60 local models and Top 175 foreigners vs. Full Year 2015 figures below.

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South Korea November 2016: New Hyundai Grandeur shoots up to #3

* NOW UPDATED with the Top 30 All-brands, Top 55 All-local models and Top 140 foreigners *

Sales of local nameplates in South Korea are down 0.3% year-on-year in November to 164.172 units, a drop solely attributable to the poor performance of foreign brands (-19%) just as local manufacturers gain 2%. Year-to-date, the South Korean market is also up 0.3% to 1.628.203 units with local brands up 1% and foreigners down 6%. The main explanation for the recent weakness of foreign carmakers is the stop-sale order inflicted to Volkswagen (zero sale in November) and the quasi-totality of the Audi range (-88%). At the top, Hyundai continues to struggle at -14% to 55.721 deliveries and 33.9% share, while sister brand Kia is less affected at -2% to 48.906 and 29.8%. Local gains are in fact the work of smaller brands: GM Korea is up a splendid 51% to 10.5% share while Renault Samsung shoots up 109% to 7.7% vs. 6% year-to-date (+39%). Ssangyong is also in positive at +5% while Genesis remains stuck below 1.000 monthly units. Among foreigners, Mercedes (+66%), BMW (+27%) and Lexus (+52%) take advantage of Audi’s crippling, with Toyota (+60%), Ford (+71%) and Jeep (+76%) also doing particularly well.

Kia Morning South Korea November 2016The Kia Morning is the best-selling nameplate in South Korea in November. 

In the models ranking, the Kia Morning gains 4 spots on October and 13% year-on-year to snap the top spot for the first time since November 2014 ahead of the Hyundai Porter (+4%) resuming its YTD domination due to a slow month by the Hyundai Avante (-23%). The big event atop the South Korean ranking this month is the third position of the Hyundai Grandeur. Although down 2% year-on-year, this is in fact a 14 spot-jump on last month thanks to the new 2017 model just launched (see launch TV ad atop this article). The Grandeur competes with the tremendously successful Samsung SM6 – aka Renault Talisman – down one spot in November to #10. Impressive performers this month also include the Chevrolet Spark (+46%), Hyundai Genesis (+90%), Kia K7 (+95%), Chevrolet Trax (+124%) and Malibu (+389%). The Samsung QM6 – aka Renault Koleos – is down 7 ranks to #19. The Mercedes E-Class (+98%), BMW 5 Series (+121%), 3 Series (+9%), Mercedes C Class (+24%) and Lexus ES (+27%) are the most popular foreign models this month.

Previous month: South Korea October 2016: Samsung QM6 outsells Tucson, Sportage and Santa Fe

One year ago: South Korea November 2015: Tivoli hits highest Ssangyong ranking in 11 years

Full November 2016 Top 30 All-brands, Top 55 All-local models and Top 140 foreigners below.

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South Korea October 2016: Samsung QM6 outsells Tucson, Sportage and Santa Fe

renault-samsung-qm6-south-korea-october-2016It’s a Samsung invasion in South Korea.

* NOW UPDATED with the Top 30 All-brands, Top 55 All-local models and Top 130 foreigners *

147.271 cars found a buyer in South Korea in October – a paltry 10% year-on-year drop –  with the slump in local fares (-13%) partly compensated by foreigners up a vigorous 18%. The year-to-date tally remains in positive at +1% to 1.464.031 units. This time local manufacturers (+3%) are handicapped by a foreigners dry patch (-20%). Hyundai remains in the lead despite an abysmal 32% freefall to 46.221 sales and 31.4% share, ahead of Kia down 14% to 27.2% and GM Korea up 14% to 11.4%. The local winner this month is Renault Samsung up a stunning 89% to 13.254 registrations, now outselling Ssangyong year-to-date for 4th place overall. Among foreigners, both Mercedes and BMW surge 72%, Lexus is up 55%, Honda up 595%, Mini up 29% and Nissan up 45%.

hyundai-avante-south-korea-october-2016-picture-courtesy-carmedia-co-krThe Hyundai Avante is now #1 YTD at home. 

This performance has everything to do with the brand’s latest two launches: the SM6 (aka Renault Talisman) brilliantly remains inside the Top 10 with 5.091 sales while the QM6 (aka Renault Koleos) jumps up 8 spots on its inaugural ranking in September to land at #12, outselling the Hyundai Tucson (#13), Kia Sportage (#14) and Hyundai Santa Fe (#15) down from #1 last month. The QM6 indeed already ranks #3 SUV at home below the Kia Sorento (#3) and Ssangyong Tivoli breaking its ranking record at #7. In other models news, the Hyundai Avante (78.253) snaps the YTD pole position off the Hyundai Porter (78.115).

cadillac-xt5-south-korea-october-2016The Cadillac XT5 has landed in South Korea. 

Over in the foreigners aisle, the Mercedes E-Class surges 149% to 3.887 sales which would place it well inside the general Top 20. The BMW 5 Series does even better, exactly tripling its sales year-on-year to 2.964. Far below, the BMW 3 Series (+81%), Mercedes C Class (-8%) and Lexus ES (+17%) complete the Top 5. The Honda Accord surges to #6, the Nissan Altima to #8, the Mini Clubman to #13 vs. #27 YTD, the Mercedes GLE to #14, Toyota Prius to #15, Lexus NX to #17 vs. #44 so far in 2016 and BMW X1 to #19 vs. #54. Notice also the Volvo XC90 at #32, the Honda HR-V at #47, while we welcome the Mercedes GLS at #92 and the Cadillac XT5 at #122. Hit by stop-sale orders affecting its entire lineup, Volkswagen only manages to see 30 units this month – all Touaregs.

Previous month: South Korea September 2016: Santa Fe leads, Samsung QM6 in Top 20

One year ago: South Korea October 2015: New Kia Sportage in Top 5

Full October 2016 Top 30 All-brands, Top 55 All-local models and Top 130 foreigners below.

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