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South Korea January 2015: Now with All-models and All-brands

March 11th, 2015 No comments

Mercedes-Maybach S 600 (X 222) 2014Mercedes S-Class (Maybach variant pictured)

* See the Top 29 All-brands and Top 179 All-models by clicking on the title *

With the usual one month-delay we now have access to detailed data for South Korea including imported vehicles. Mercedes jumps to the front of the foreign brand queue in January with 4,367 sales and 3.3% share due to a particularly strong showing of the E-Class at #22 but most impressively of the S-Class at #27 with 1,262 deliveries and 1% share vs. #53 and 0.3% over the Full Year 2014. The Audi A6 at #24 and the VW Passat at #29 (vs. #45 in 2014) are the only other foreigner to manage to crack the South Korean Top 30 this month.

Peugeot 2008 South Korea January 2015. Picture courtesy motorian.krThe Peugeot 2008 lands in South Korea this month.

Audi is also one percentage point above its 2014 share at #7 with 2.7% above BMW and Volkswagen both at 2.3%. Ford, Lexus and Land Rover take advantage of a weak month from Mini to progress up to #11, #12 and #13 respectively. Finally, notice the Peugeot 2008 landing at #66 with 236 sales, the BMW X4 up to #83, the Jeep Cherokee at #96 and the Mercedes GLA at #101.

Previous SK post: South Korea February 2015: SsangYong Tivoli up to #13

Previous complete data post: South Korea Full Year 2014: Now with exclusive Top 200 All-models

Full January 2015 Top 29 All-brands and Top 179 All-models below.

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Categories: South Korea

South Korea February 2015: Ssangyong Tivoli up to #13

March 3rd, 2015 No comments

SsangYong Tivoli South Korea February 2015SsangYong Tivoli

* See the Top 54 All-local models and Top 5 local brands by clicking on the title *

Sales of local models are down 4% year-on-year in South Korea in February to 103,202 units, bringing the year-to-date total to 214,822 deliveries, now up just 0.7% on 2014. This month the Hyundai Sonata reclaims the pole position it held over the FY2014 thanks to 7,306 sales and 7.1% share (up 43% on January 2014) but remains #2 year-to-date for now below the Hyundai Porter down to #3 in February. The Kia Morning is up 4 spots on last month and 14% year-on-year to 2nd place, the Hyundai Avante up 6 ranks and 30% to #4 but the Hyundai Grandeur is down 22% to #5.

Kia Carnival South Korea February 2015. Picture courtesy of motortrend.comThe Kia Carnival is up 220% year-on-year in February.

Among recent launches, the Kia Sorento (+181% to #6) and Carnival (+220% to #8) continue to evolve at markedly higher levels compared to a year ago, while the Ssangyong Tivoli is up 4 spots on its inaugural month in January to reach #13 with 2,898 sales and 2.8% share. It thus confirms its new status as the brand’s best-seller at home and hits the highest ranking for a Ssangyong in at least 3 years.

Previous post: South Korea Full Year 2014: Now with exclusive Top 200 All-models

One year ago: South Korea February 2014: Hyundai Grandeur keeps the lead

Full February 2015 Top 54 All-local models and Top 5 local brands below.

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Categories: South Korea

South Korea Full Year 2014: Now with exclusive Top 200 All-models

February 13th, 2015 No comments

Mercedes E Class South Korea 2014. Picture courtesy of bobaedream.co.krThe Mercedes E-Class is the best-selling foreign model in South Korea in 2014…

See the Full Year 2014 Top 200 All-models and Top 30 All-brands here

For the first time on BSCB I can share with you exclusive Top 200 All-models and Top 30 All-brands rankings for South Korea including imports which gained 25% year-on-year to 196,359 units. The surge of import sales is one of the big stories of the year in South Korea in a market otherwise up 6% as far as local brands are concerned. The Germans dominate imports: BMW is the most popular foreign manufacturer, followed by Mercedes, Volkswagen and Audi. A distaste for Japanese brands sees Toyota lurk at a paltry 10th spot, Lexus at #13, Nissan at #16 and Honda at #17.

BMW 5 Series South Korea 2014…followed by the BMW 5 Series

As far as foreign models are concerned, only 3 manage to find their way into the annual Top 30, making South Korea one of the Top 3 most nationalistic car markets in the world along with Japan and Germany. And these 3 models all belong to the same high-end segment and are all German: the Mercedes E-Class is in charge at #28 just above the BMW 5 Series at #29 and Audi A6 at #30. BMW also places the 3 Series in the Top 50, Mercedes the C-Class and Volkswagen the Tiguan, Golf and Passat while Lexus places the ES at #47.

See the Full Year 2014 Top 200 All-models and Top 30 All-brands here

 

Categories: South Korea

South Korea January 2015: Ssangyong Tivoli lands at #17

February 6th, 2015 No comments

Ssangyong Tivoli South Korea January 2015. Picture courtesy bobaedream.co.krSsangyong Tivoli

* See the Top 53 All-local models and Top 5 local brands by clicking on the title *

Sales of new local models are up 5% year-on-year in January to 111,620 deliveries, and it’s a good month for Light Commercial Vehicles, with the Hyundai Porter up 4 spots on December to pole position and 17% year-on-year to the 8,860 sales, almost 2,000 units above any other nameplate in the market. The Hyundai Sonata is up 35% on January 2014 to 2nd place with 6,907 units, the Hyundai Santa Fe is up 6 ranks on last month to #3 but down 7% year-on-year and the Grandeur completes a Top Four 100% Hyundai but is down 3 spots to #4. Excellent showings of the Kia Sorento at #5, Kia Carnival at #8 and Hyundai Genesis at #12.

We welcome an all-new entrant in the ranking this month: the Ssangyong Tivoli, with a rather unimpressive design and strangely marketed locally as “My First SUV” – likely to alienate anyone aged above 19. Now under the direction of Indian manufacturer Mahindra, Ssangyong hasn’t launched a new nameplate in 10 years – since the Actyon and Kyron hit showrooms in 2005, so this is a momentous event in the carmaker’s attempt at gaining relevance in a crowded SUV market. The Tivoli lands at #17 with 2,312 sales, instantly becoming the brand’s best-seller at home ahead of the Korando Sports (2,263) and Korando C (1,334). Finally, let’s notice the Hyundai Aslan up 4 spots on December to reach a best-ever #27 ranking.

Previous post: South Korea Full Year 2014: Hyundai Sonata reclaims leadership

One year ago: South Korea January 2014: Hyundai Grandeur back to #1

Full January 2015 Top 53 All-local models and Top 5 local brands below.

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Categories: South Korea

South Korea Full Year 2014: Hyundai Sonata reclaims leadership

January 9th, 2015 No comments

Hyundai Sonata South Korea 2014. Picture courtesy of caranddriver.comHyundai Sonata

* See the Top 200 All-models and Top 30 All-brands by clicking on the title *

Sales of new local cars are up a robust 6% year-on-year in South Korea to 1,453,786 registrations, whereas imports surge by an astounding 25% to 196,359 units, lifting the total market up by 8% to 1,650,145 deliveries. Brand-wise, Hyundai (39.5%) and Kia (28.6%) maintain their stranglehold on their home market, adding up to an incredible 68.1% share, nevertheless down from 69.9% in 2013. GM Korea, including the Chevrolet and Daewoo brands, sees its sales slide by 3% but remains third, while Renault Samsung overtakes Ssangyong for 4th spot thanks to the arrival of the QM3 aka Renault Captur. The Germans dominate imports: BMW is the most popular foreign manufacturer, followed by Mercedes, Volkswagen and Audi. A distaste for Japanese brands sees Toyota lurk at a paltry 10th spot, Lexus at #13, Nissan at #16 and Honda at #17.

Kia Carnival South Korea 2014. Picture courtesy of motortrend.comKia Carnival

The models sales charts gets a complete reshuffle at the top. Four years after it last appeared in pole position, the Hyundai Sonata reclaims the leadership at home thanks to the new generation of the model and sales up 22% to 108,014 units. It’s the 9th time overall that the Sonata tops its home sales charts. If the Kia Morning (+3%) and Hyundai Porter (+4%) stick to their 2013 rankings, 2013 leader the Hyundai Avante pays the price for stable sales in a growing market by dropping 3 spots to #4.

Kia Sorento South Korea 2014. Picture courtesy motortrend.comKia Sorento

Like in 2013, Hyundai places 5 models in the Top 6 and sees the Genesis take off 255% to #16 thanks to a much-improved new generation. Other great gainers include the Kia Carnival up 36% to #14, the Kia Sorento up 31% to #15 and the Chevrolet Malibu up 70% to #25. The Samsung QM3 (aka Renault Captur) ranks #27 with 18,191 sales for its first full year in market.

Mercedes E Class South Korea 2014. Picture courtesy of bobaedream.co.krThe Mercedes E-Class is the best-selling foreign model in South Korea in 2014.

As far as foreign models are concerned, only 3 manage to find their way into the annual Top 30, making South Korea one of the Top 3 most nationalistic car markets in the world along with Japan and Germany. And these 3 models all belong to the same high-end segment and are all German: the Mercedes E-Class is in charge at #28 just above the BMW 5 Series at #29 and Audi A6 at #30. BMW also places the 3 Series in the Top 50, Mercedes the C-Class and Volkswagen the Tiguan, Golf and Passat while Lexus places the ES at #47.

Previous post: South Korea November 2014: Kia Morning #1, Hyundai Aslan up

Previous year: South Korea Full Year 2013: Hyundai Avante’s slim win over Kia Morning

Two years ago: South Korea Full Year 2012: Hyundai Avante and Sonata lead

Full Year 2014 Top 200 All-models and Top 30 All-brands vs. local 2013 figures below.

Full December 2014 Top 53 All-locals models Ranking Table below.

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Categories: South Korea

South Korea October 2014: Now with Top 186 All-models

December 8th, 2014 No comments

Ford Explorer South Korea October 2014. Picture courtesy of analogstyle.co.krThe Ford Explorer jumps inside the Korean Top 50 this month.

* See the Top 186 All-models and Top 30 brands by clicking on the title *

With a bit of delay we now have access to All-models data for South Korea including imports for the month of October. Below the 5 locals (Hyundai, Kia, GM Korea, Renault Samsung and SSangyong), Mercedes remains the most popular imported brand in the country thanks to 3,511 sales and 2.5% share, with the E-Class the #1 foreign model once again at #23 and 1,575 sales. However BMW is only 31 sales below at 3,480 units and 2.4% while Audi (1.4%) and Volkswagen (1.3%) follow at a distance. Thanks to the new generation Cooper up to #45 and the Countryman up to #61, the Mini brand is now one of the 10 most popular in South Korea, dislodging Toyota.

Mini Countryman South Korea October 2014Mini Countryman – Mini kicks Toyota out of the Top 10 brands this month.

The BMW 5 Series remains the 2nd most popular foreigner at #28 and the only other one to sell over 1,000 units this month (1,289) but the rest of the ranking gets a big reshuffle: the Mercedes C-Class (+9 to #32) and VW Golf (+16 to #33) kick down the Audi A6 (-5 to #30) and BMW 3 Series (-4 to #36), the VW Passat is relatively stable at #40 (-4), the Ford Explorer gains 20 spots on September to crack the Top 50 at #49 and the Mercedes S-Class is up 5 to #50.

Previous post: South Korea November 2014: Kia Morning #1, Hyundai Aslan up

Previous month: South Korea September 2014: Now with Top 185 All-models

Full October 2014 Top 186 All-models and Top 30 brands Ranking Tables below.

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Categories: South Korea

South Korea November 2014: Kia Morning #1, Hyundai Aslan up

December 2nd, 2014 No comments

Hyundai Aslan South Korea November 2014. Picture courtesy of carmedia.co.krHyundai Aslan

* See the Top 50 best-selling local models by clicking on the title *

Sales of local models in South Korea gain 6.5% year-on-year in South Korea this month, bringing the year-to-date total to 1,299,678 deliveries, up 4% on 2013. Whereas up until last month it hadn’t snapped the pole position in 19 months, the Kia Morning (aka Picanto) lodges a second consecutive month atop the models ranking thanks to sales up 16% YOY to 9,347 units but stays #3 year-to-date. The Hyundai Porter (#2) and Avante (#3, aka Elantra) exchange spots vs. last month while the Sonata remains #4 but still holds the YTD pole position thanks to the new generation and sales up 17% on 2013 to 96,116. Both the Kia Sorento (#6) and Carnival (#9), relaunched recently with great success, are up vs. October and still finding their long-term marks. The Samsung QM3 (aka Renault Captur) is up 10 spots on October to #15, its 2nd-best monthly ranking in South Korea below the #11 it reached last June, and the Hyundai Aslan, launched last month to compete with premium foreign imports, is up 19 ranks to break into the Top 30 at #28 with 1,320 units sold.

Previous month: South Korea October 2014: Hyundai Aslan starts

One year ago: South Korea November 2013: Hyundai Porter resists, Samsung QM3 lands

Full November 2014 Top 50 local models Ranking Table below.

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Categories: South Korea

South Korea October 2014: Hyundai Aslan starts

November 5th, 2014 No comments

Hyundai Aslan South Korea October 2014. Picture courtesy of gpkorea.comHyundai Aslan

* See the Top 53 All-local models by clicking on the title! *

Sales of new local models in South Korea are up 2% year-on-year in October to 121,430 registrations, bringing the year-to-date total to 1.172.735 units, down 6% on 2013. The Kia Morning is up 3 spots on September to take the lead of the models ranking for the first time since March 2013 thanks to 9,101 units, kicking the Hyundai Avante down to #2 at 8,779 units with the Hyundai Porter rounding up the podium at 8,636 sales. The Hyundai Sonata is down two ranks to #4 but remain in the YTD pole position by far with 88,485 sales, almost 10,000 above any other vehicle on sale in the country this year. As expected, the new generation Kia Sorento’s honeymoon period is short-lived: already down 4 spots on September to a still very satisfying 7th place with 5,164 sales, a 78% improvement on the previous gen one year ago.

Hyundai Genesis South Korea October 2014The Aslan slots in below the Hyundai Genesis…

This month Hyundai launched an all-new nameplate: the Aslan, a mid-size luxury sedan aimed at halting the flow of customers to imported premium brands on the South Korean auto maker’s home turf led by Mercedes, BMW and Audi which also happen to be the best-selling imported manufacturers in the country full stop. In September, imports surged 34% year-on-year while local fare is essentially stable. Question 1. Can South Korean customers attracted by premium German flair really be lured back to their leading home brand? My answer is no, at least not at home. In the US potentially where the Hyundai brand is jumping leaps and bounds in terms of brand image, perceived quality and reliability.

Hyundai Grandeur South Korea October 2014…and above the Hyundai Grandeur…

Question 2. Is the premium end of the Hyundai Korean range starting to be too crowded and thus prone to cannibalisation by the Aslan? It slots in between the Grandeur and Genesis and both models have had tremendous success on home turf lately: the Grandeur ranked #1 overall in January and February this year and the Genesis is up 242% in October to #13 and 3% share, up 270% YTD to #15. Add to this the leadership of the Sonata which will sell over 100,000 units at home this year and it does start to look relatively crowded indeed. A tough challenge ahead for the Aslan, not an impossible one but one that will be fascinating to follow over the next couple of years.

Hyundai Sonata South Korea June 2014. Picture courtesy of caranddriver.com…while the slightly smaller Sonata reigns supreme in the sales charts.

Previous post: South Korea September 2014: Now with Top 185 All-models

Previous month: South Korea September 2014: New Kia Sorento shoots up to #3

One year ago: South Korea October 2013: Hyundai Porter leads, Avante #1 year-to-date

Full October 2014 Top 53 All-local models Ranking Table below.

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Categories: South Korea

South Korea September 2014: Now with Top 185 All-models!

November 3rd, 2014 No comments

Mercedes GLA South Korea September 2014The Mercedes GLA jumps straight into the Korean Top 50 for its 2nd month of sales.

* See the Top 185 All-models and Top 30 brands by clicking on the title! Thanks Falkonz *

A new monthly update on BSCB, I can now share with you All-brands and All-models rankings for South Korea, including imports. 127.627 new light vehicles found a buyer in the country in September, of these 17,027 were imports, a gargantuan 34% year-on-year increase. In the brands sales charts, below the 5 locals (Hyundai, Kia, GM South Korea, Renault Samsung and SsangYong), Mercedes overtakes BMW to become the best-selling imported brand thanks to 3,538 units and 2.8% share vs. 3,303 and 2.6% for BMW. In 8th place overall, Audi is above Volkswagen anew, followed by Toyota, Lexus, Ford, Land Rover, Mini and Jeep.

Lincoln MKC South Korea September 2014Lincoln MKC

Model-wise, this month the Mercedes E-Class is head and shoulders above the competition as far as imported models are concerned: it ranks #22 with 1,683 sales and 1.3% share, the only import to sell more than 1,000 units… The BMW 5 Series follows at #29 and 912 sales, ahead of the Audi A6 (#30) and BMW 3 Series (#32). The most spectacular progression is delivered by the Mercedes GLA, up 80 ranks on last month to break into the South Korean Top 50 for its 2nd month of sales at #50 and 424 units! Notice also the BMW X4 up 41 spots to #102 and the Lincoln MKC making its very first appearance at #132 with 31 sales.

Previous post: South Korea October 2014: Seoul Photo Report

Previous September post: South Korea September 2014: New Kia Sorento shoots up to #3

Previous month: South Korea August 2014: Now with the Top 190 All-models ranking!

Full September 2014 Top 185 All-models and Top 30 brands Ranking Tables below.

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Categories: South Korea

South Korea October 2014: Seoul Photo Report

October 28th, 2014 4 comments

1. Hyundai Equss Seoul October 2014bHyundai Equus

In between the USA and Paris, I had the privilege to be able to fit two hours worth of driving outside the Seoul Incheon International Airport in South Korea. These are the 10 best pictures of these two hours, spent primarily in the town of Incheon and in and around Heungryunsa Temple and the Memorial Park for the Incheon Landing Operation. Complete analysis will follow shortly.

2. Kia Opirus Seoul October 2014Kia Opirus

3. Kia Carnival Seoul October 2014 Kia Carnival

4. Hyundai Genesis Seoul October 2014Hyundai Genesis

5. Daewoo Alpheon Seoul October 2014Daewoo Alpheon

6. SsangYong Chairman W Seoul October 2014aSsangYong Chairman W

The Full Photo Report (10 Photos) continues below.

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Categories: South Korea