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South Korea 1st Quarter 2015: Imports hit record levels

May 7th, 2015 No comments

Chrysler 200 South Korea March 2015. Picture courtesy motorian.krThe Chrysler 200 just launched in South Korea.

* See the Top 200 models and Top 30 brands by clicking on the title *

The South Korean new car market is up 5.3% year-on-year over the First Quarter of 2015 to 399.430 registrations, but this increase has almost everything to do with a surge in imported models: domestic manufacturers improve by just 1.7% to 340.461 deliveries, foreign brands surge 32.7% to 58.969 units, now holding a 14.8% market share vs. just 11.7% a year ago. This is the result of free-trade agreements signed a couple of years ago that European countries were defiant of, fearing a surge in Korean sales in Europe. The reverse happened… In March, foreign manufacturers even reached an all-time high of 22.280 sales, up a mammoth 41.6% yoy.

Hyundai Tucson South Korea March 2015. Picture courtesy visualdrive.co.krThe All-new Tucson should help stabilise Hyundai sales at home for the remainder of 2015.

In this context, dominant manufacturer Hyundai is losing significant market share year-on-year with sales down 3%, going from 42.4% a year ago to 38.9% in 2015 at 155.237 deliveries. Hyundai should however bottom out during the rest of the year, with the launch of the much anticipated new generation Tucson occurring in April (#2 already). Sister company holds steady market share-wise at 28.7% thanks to sales up 6% to 114.512. Ssangyong surges by 26% thanks to the success of its new compact SUV the Tivoli (#14). Mercedes tops foreign carmakers above BMW, Audi, Volkswagen and Toyota. European marques account for 80.6% of imports in South Korea in March, while Japanese brands are at 12.2% and American ones at 7.2%.

Hyundai Porter South Korea March 2015The Hyundai Porter is the best-selling nameplate at home so far in 2015.

In the models ranking, the Hyundai Porter takes the lead – a very rare event to see an LCV topping South Korean sales charts – thanks to 22,606 units above the Hyundai Sonata and Kia Morning. Both the Kia Sorento (#5) and Carnival (#8) rank inside the Top 10 thanks to their new generation, while the Hyundai Santa Fe also fares well at #7. The Ssangyong Tivoli is by far the most popular all-new nameplate over the period at #14. The Audi A6 (#21) is the best-selling foreign model, followed by the Mercedes E-Class (#23), BMW 5 Series (#30), Mercedes S-Class (#32) and VW Tiguan (#35), Golf (#36) and Passat (#37). Finally, in March we welcome the Chrysler 200 (#74), Lexus NX (#85) and Ford Mondeo (#113).

Previous post: South Korea April 2015: New Hyundai Tucson shoots up to #2

Previous March post: South Korea March 2015: Hyundai Porter and Sonata on top

One year ago: South Korea March 2014: Hyundai Porter now #1 year-to-date

Full March and Q1 2015 Top 200 models and Top 30 brands Ranking Tables below.

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Categories: South Korea

South Korea April 2015: New Hyundai Tucson shoots up to #2

May 4th, 2015 No comments

Hyundai Tucson South Korea April 2015. Picture courtesy visualdrive.co.krHyundai Tucson

* See the Top 53 All-local models and Top 5 local brands by clicking on the title *

This time South Korea is the first cab off the April sales rank. Sales of local models are up 3% year-on-year in South Korea this month to 133,935 registrations, bringing the year-to-date total to 475,973 units, also up 2% on 2014. Below the Hyundai Porter holding onto its unusual pole position (9.455 sales), the big April event in South Korea is the arrival of the new generation Hyundai Tucson, making the nameplate’s sales more than double on March to land in 2nd place overall at 9.255 units and crack the year-to-date Top 10 at #10. As a result, Hyundai monopolises the Top 4 (Sonata #3 and Grandeur #4) and gets a market share boost to 47.1% vs. 32.1% for sister company Kia. The Ssangyong Tivoli is up two spots to #15 and posts its strongest volume to-date at 3.420 while the Samsung QM3 (aka Renault Captur) is up 11 ranks to #28.

Previous month: South Korea March 2015: Hyundai Porter and Sonata on top

One year ago: South Korea April 2014: New Hyundai Sonata shoots up to #1

Full April 2015 Top 53 All-local models and Top 5 brands below.

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Categories: South Korea

South Korea March 2015: Hyundai Porter and Sonata on top

April 23rd, 2015 No comments

Hyundai Sonata South Korea March 2015. Picture courtesy bobaedream.co.krHyundai places the Porter at #1 and the Sonata at #2 this month at home.

* See the Top 53 All-local models and Top 4 brands by clicking on the title *

Sales of local models are up 5% year-on-year in March in South Korea to 127,216 registrations, bringing the year-to-date total to 342,038 units, up 2% on 2014. The Hyundai Porter is back in charge despite sales down 4% on a year ago to 9,117 deliveries, adding up to a market-leading 24,850 over the 1st Quarter. The Hyundai Sonata benefits fully from the new models with deliveries up 82% on March 2014 to 8,556 in 2nd place, however the Kia Morning doesn’t fare as well: down 13% to 7,936 sales to round up the podium. Further down, the Hyundai Avante (-4%) and Grandeur (-12%) lose ground, the Kia Sorento (+302%) and Carnival (+250%) step up thanks to their new generation, the Hyundai Tucson ix is back up to #12 – now in runout mode before the new generation comes in, the Hyundai Genesis is very solid again at #15 and 3,535 deliveries and the SsangYong Tivoli remains the brand’s best-seller for its third month in market at #17 and 2,827 units.

Previous post: South Korea February 2015: Now with All-models and All-brands

Previous month: South Korea February 2015: SsangYong Tivoli up to #13

One year ago: South Korea March 2014: Hyundai Porter now #1 year-to-date

Full March 2015 Top 53 All-local models and Top 4 brands below.

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Categories: South Korea

South Korea February 2015: Now with All-models and All-brands

April 2nd, 2015 No comments

Nissan Qashqai South Korea February 2015. Picture courtesy of largus.frFirst appearance of the Nissan Qashqai in the South Korean rankings.

* See the Top 29 All-brands and Top 182 All-models by clicking on the title *

We now have access to detailed data for the South Korean new car market, including foreign brands and models. Mercedes keeps the lead of imported carmakers, just: with 3,055 sales and 2.6% vs. 3,004 and 2.5% for BMW while Volkswagen overtakes Audi at 2,913 units vs. 2,446. Toyota remains inside the overall Top 10 but with only 504 sales and 0.4% share. Model-wise, the Mercedes E-Class is the only foreigner in the Top 25 at #25, ahead of the Audi A6 at #28, the VW Golf at #31, BMW 5 Series at #32 and the VW Tiguan at #34. Notice the Nissan Qashqai appearing in the South Korean ranking for the first time at #61 and the Peugeot 2008 up 8 spots to #58 for its 2nd month in market.

Previous post: South Korea January 2015: Now with All-models and All-brands

One year ago: South Korea February 2014: Hyundai Grandeur keeps the lead

Full February 2015 Top 29 All-brands and Top 182 All-models below.

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Categories: South Korea

South Korea January 2015: Now with All-models and All-brands

March 11th, 2015 No comments

Mercedes-Maybach S 600 (X 222) 2014Mercedes S-Class (Maybach variant pictured)

* See the Top 29 All-brands and Top 179 All-models by clicking on the title *

With the usual one month-delay we now have access to detailed data for South Korea including imported vehicles. Mercedes jumps to the front of the foreign brand queue in January with 4,367 sales and 3.3% share due to a particularly strong showing of the E-Class at #22 but most impressively of the S-Class at #27 with 1,262 deliveries and 1% share vs. #53 and 0.3% over the Full Year 2014. The Audi A6 at #24 and the VW Passat at #29 (vs. #45 in 2014) are the only other foreigner to manage to crack the South Korean Top 30 this month.

Peugeot 2008 South Korea January 2015. Picture courtesy motorian.krThe Peugeot 2008 lands in South Korea this month.

Audi is also one percentage point above its 2014 share at #7 with 2.7% above BMW and Volkswagen both at 2.3%. Ford, Lexus and Land Rover take advantage of a weak month from Mini to progress up to #11, #12 and #13 respectively. Finally, notice the Peugeot 2008 landing at #66 with 236 sales, the BMW X4 up to #83, the Jeep Cherokee at #96 and the Mercedes GLA at #101.

Previous SK post: South Korea February 2015: SsangYong Tivoli up to #13

Previous complete data post: South Korea Full Year 2014: Now with exclusive Top 200 All-models

Full January 2015 Top 29 All-brands and Top 179 All-models below.

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Categories: South Korea

South Korea February 2015: Ssangyong Tivoli up to #13

March 3rd, 2015 No comments

SsangYong Tivoli South Korea February 2015SsangYong Tivoli

* See the Top 54 All-local models and Top 5 local brands by clicking on the title *

Sales of local models are down 4% year-on-year in South Korea in February to 103,202 units, bringing the year-to-date total to 214,822 deliveries, now up just 0.7% on 2014. This month the Hyundai Sonata reclaims the pole position it held over the FY2014 thanks to 7,306 sales and 7.1% share (up 43% on January 2014) but remains #2 year-to-date for now below the Hyundai Porter down to #3 in February. The Kia Morning is up 4 spots on last month and 14% year-on-year to 2nd place, the Hyundai Avante up 6 ranks and 30% to #4 but the Hyundai Grandeur is down 22% to #5.

Kia Carnival South Korea February 2015. Picture courtesy of motortrend.comThe Kia Carnival is up 220% year-on-year in February.

Among recent launches, the Kia Sorento (+181% to #6) and Carnival (+220% to #8) continue to evolve at markedly higher levels compared to a year ago, while the Ssangyong Tivoli is up 4 spots on its inaugural month in January to reach #13 with 2,898 sales and 2.8% share. It thus confirms its new status as the brand’s best-seller at home and hits the highest ranking for a Ssangyong in at least 3 years.

Previous post: South Korea Full Year 2014: Now with exclusive Top 200 All-models

One year ago: South Korea February 2014: Hyundai Grandeur keeps the lead

Full February 2015 Top 54 All-local models and Top 5 local brands below.

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Categories: South Korea

South Korea Full Year 2014: Now with exclusive Top 200 All-models

February 13th, 2015 No comments

Mercedes E Class South Korea 2014. Picture courtesy of bobaedream.co.krThe Mercedes E-Class is the best-selling foreign model in South Korea in 2014…

See the Full Year 2014 Top 200 All-models and Top 30 All-brands here

For the first time on BSCB I can share with you exclusive Top 200 All-models and Top 30 All-brands rankings for South Korea including imports which gained 25% year-on-year to 196,359 units. The surge of import sales is one of the big stories of the year in South Korea in a market otherwise up 6% as far as local brands are concerned. The Germans dominate imports: BMW is the most popular foreign manufacturer, followed by Mercedes, Volkswagen and Audi. A distaste for Japanese brands sees Toyota lurk at a paltry 10th spot, Lexus at #13, Nissan at #16 and Honda at #17.

BMW 5 Series South Korea 2014…followed by the BMW 5 Series

As far as foreign models are concerned, only 3 manage to find their way into the annual Top 30, making South Korea one of the Top 3 most nationalistic car markets in the world along with Japan and Germany. And these 3 models all belong to the same high-end segment and are all German: the Mercedes E-Class is in charge at #28 just above the BMW 5 Series at #29 and Audi A6 at #30. BMW also places the 3 Series in the Top 50, Mercedes the C-Class and Volkswagen the Tiguan, Golf and Passat while Lexus places the ES at #47.

See the Full Year 2014 Top 200 All-models and Top 30 All-brands here

 

Categories: South Korea

South Korea January 2015: Ssangyong Tivoli lands at #17

February 6th, 2015 No comments

Ssangyong Tivoli South Korea January 2015. Picture courtesy bobaedream.co.krSsangyong Tivoli

* See the Top 53 All-local models and Top 5 local brands by clicking on the title *

Sales of new local models are up 5% year-on-year in January to 111,620 deliveries, and it’s a good month for Light Commercial Vehicles, with the Hyundai Porter up 4 spots on December to pole position and 17% year-on-year to the 8,860 sales, almost 2,000 units above any other nameplate in the market. The Hyundai Sonata is up 35% on January 2014 to 2nd place with 6,907 units, the Hyundai Santa Fe is up 6 ranks on last month to #3 but down 7% year-on-year and the Grandeur completes a Top Four 100% Hyundai but is down 3 spots to #4. Excellent showings of the Kia Sorento at #5, Kia Carnival at #8 and Hyundai Genesis at #12.

We welcome an all-new entrant in the ranking this month: the Ssangyong Tivoli, with a rather unimpressive design and strangely marketed locally as “My First SUV” – likely to alienate anyone aged above 19. Now under the direction of Indian manufacturer Mahindra, Ssangyong hasn’t launched a new nameplate in 10 years – since the Actyon and Kyron hit showrooms in 2005, so this is a momentous event in the carmaker’s attempt at gaining relevance in a crowded SUV market. The Tivoli lands at #17 with 2,312 sales, instantly becoming the brand’s best-seller at home ahead of the Korando Sports (2,263) and Korando C (1,334). Finally, let’s notice the Hyundai Aslan up 4 spots on December to reach a best-ever #27 ranking.

Previous post: South Korea Full Year 2014: Hyundai Sonata reclaims leadership

One year ago: South Korea January 2014: Hyundai Grandeur back to #1

Full January 2015 Top 53 All-local models and Top 5 local brands below.

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Categories: South Korea

South Korea Full Year 2014: Hyundai Sonata reclaims leadership

January 9th, 2015 No comments

Hyundai Sonata South Korea 2014. Picture courtesy of caranddriver.comHyundai Sonata

* See the Top 200 All-models and Top 30 All-brands by clicking on the title *

Sales of new local cars are up a robust 6% year-on-year in South Korea to 1,453,786 registrations, whereas imports surge by an astounding 25% to 196,359 units, lifting the total market up by 8% to 1,650,145 deliveries. Brand-wise, Hyundai (39.5%) and Kia (28.6%) maintain their stranglehold on their home market, adding up to an incredible 68.1% share, nevertheless down from 69.9% in 2013. GM Korea, including the Chevrolet and Daewoo brands, sees its sales slide by 3% but remains third, while Renault Samsung overtakes Ssangyong for 4th spot thanks to the arrival of the QM3 aka Renault Captur. The Germans dominate imports: BMW is the most popular foreign manufacturer, followed by Mercedes, Volkswagen and Audi. A distaste for Japanese brands sees Toyota lurk at a paltry 10th spot, Lexus at #13, Nissan at #16 and Honda at #17.

Kia Carnival South Korea 2014. Picture courtesy of motortrend.comKia Carnival

The models sales charts gets a complete reshuffle at the top. Four years after it last appeared in pole position, the Hyundai Sonata reclaims the leadership at home thanks to the new generation of the model and sales up 22% to 108,014 units. It’s the 9th time overall that the Sonata tops its home sales charts. If the Kia Morning (+3%) and Hyundai Porter (+4%) stick to their 2013 rankings, 2013 leader the Hyundai Avante pays the price for stable sales in a growing market by dropping 3 spots to #4.

Kia Sorento South Korea 2014. Picture courtesy motortrend.comKia Sorento

Like in 2013, Hyundai places 5 models in the Top 6 and sees the Genesis take off 255% to #16 thanks to a much-improved new generation. Other great gainers include the Kia Carnival up 36% to #14, the Kia Sorento up 31% to #15 and the Chevrolet Malibu up 70% to #25. The Samsung QM3 (aka Renault Captur) ranks #27 with 18,191 sales for its first full year in market.

Mercedes E Class South Korea 2014. Picture courtesy of bobaedream.co.krThe Mercedes E-Class is the best-selling foreign model in South Korea in 2014.

As far as foreign models are concerned, only 3 manage to find their way into the annual Top 30, making South Korea one of the Top 3 most nationalistic car markets in the world along with Japan and Germany. And these 3 models all belong to the same high-end segment and are all German: the Mercedes E-Class is in charge at #28 just above the BMW 5 Series at #29 and Audi A6 at #30. BMW also places the 3 Series in the Top 50, Mercedes the C-Class and Volkswagen the Tiguan, Golf and Passat while Lexus places the ES at #47.

Previous post: South Korea November 2014: Kia Morning #1, Hyundai Aslan up

Previous year: South Korea Full Year 2013: Hyundai Avante’s slim win over Kia Morning

Two years ago: South Korea Full Year 2012: Hyundai Avante and Sonata lead

Full Year 2014 Top 200 All-models and Top 30 All-brands vs. local 2013 figures below.

Full December 2014 Top 53 All-locals models Ranking Table below.

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Categories: South Korea

South Korea October 2014: Now with Top 186 All-models

December 8th, 2014 No comments

Ford Explorer South Korea October 2014. Picture courtesy of analogstyle.co.krThe Ford Explorer jumps inside the Korean Top 50 this month.

* See the Top 186 All-models and Top 30 brands by clicking on the title *

With a bit of delay we now have access to All-models data for South Korea including imports for the month of October. Below the 5 locals (Hyundai, Kia, GM Korea, Renault Samsung and SSangyong), Mercedes remains the most popular imported brand in the country thanks to 3,511 sales and 2.5% share, with the E-Class the #1 foreign model once again at #23 and 1,575 sales. However BMW is only 31 sales below at 3,480 units and 2.4% while Audi (1.4%) and Volkswagen (1.3%) follow at a distance. Thanks to the new generation Cooper up to #45 and the Countryman up to #61, the Mini brand is now one of the 10 most popular in South Korea, dislodging Toyota.

Mini Countryman South Korea October 2014Mini Countryman – Mini kicks Toyota out of the Top 10 brands this month.

The BMW 5 Series remains the 2nd most popular foreigner at #28 and the only other one to sell over 1,000 units this month (1,289) but the rest of the ranking gets a big reshuffle: the Mercedes C-Class (+9 to #32) and VW Golf (+16 to #33) kick down the Audi A6 (-5 to #30) and BMW 3 Series (-4 to #36), the VW Passat is relatively stable at #40 (-4), the Ford Explorer gains 20 spots on September to crack the Top 50 at #49 and the Mercedes S-Class is up 5 to #50.

Previous post: South Korea November 2014: Kia Morning #1, Hyundai Aslan up

Previous month: South Korea September 2014: Now with Top 185 All-models

Full October 2014 Top 186 All-models and Top 30 brands Ranking Tables below.

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Categories: South Korea