* See the Top 6 local brands and Top 60 local models by clicking on the title *
Sales data for local brands and models is now available for South Korea over the Full Year 2016, foreign brands data will be updated later in the month when it becomes available. Sales of local models are up by a very shy 0.5% year-on-year in 2016 to 1.587.597. Market leader Hyundai is struggling with deliveries down 11% while sister-brand Kia (+1%), Ssangyong (+4%) and GM Korea (+14%) resist better. Hyundai’s new luxury brand makes its appearance in the ranking at an honest 23.328 sales. But the big news this year in South Korea is the resurrection of Renault Samsung, surging 34% to 111.101 sales and 7% share, thanks to the launch of two new models known in other parts of the world as Renaults. The Samsung SM6 (aka Renault Talisman) launched in January, peaked at #6 and lands directly in 10th place, while the QM6 (aka Renault Koleos) launched in September, peaked at #12 and lands at #27.
It’s a first in the models ranking: for the first time in at least 20 years (since BSCB started following the South Korean market in 1997), a commercial vehicle is the best-seller: the Hyundai Porter, losing less ground (-3%) than the two nameplates that outsold it in 2015: the Hyundai Sonata (-24%) and Avante (-7%). Either the Sonata or the Avante had dominated the South Korean sales charts since 2005. The Porter has however not ranked #1 since July (5 wins this year), with the Avante topping the monthly chart four times, the Hyundai Santa Fe once (September) as well as the Kia Morning (November) and Hyundai Grandeur, shooting up to 17.247 sales thanks to the new generation in December – by far the highest monthly result of any nameplate this year.
The Kia Sorento is one of the success stories of the year with sales up 4% to land in 4thplace, as well as the facelifted Chevrolet Spark up 32% and 5 ranks to #5 (overtaking the Kia Morning), The Ssangyong Tivoli is up 26% to #11 and in May became the first Ssangyong to rank inside its home Top 10 in 12 years, since the Rexton and Musso SUT in 2004. Notice also the Kia K7 up 169% to #14, the Chevrolet Malibu up 125% to #20 and the Chevrolet Impala up 64% to #31. Two alternatively fuelled local vehicles also made their entrances in the South Korean sales charts: the Kia Niro at #24 and the Hyundai Ioniq at #32.
Previous month: South Korea November 2016: New Hyundai Grandeur shoots up to #3
Full Year and December 2016 Top 6 local brands and Top 60 local models vs. Full Year 2015 figures below.