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South Korea 1st Half 2015: Hyundai Porter takes control

July 6th, 2015 No comments

Hyundai Tucson South Korea June 2015The Hyundai Tucson is back inside the Top 10 at home.

* See the Top 54 All-local models and Top 5 local brands by clicking on the title *

Sales of new local vehicles in South Korea are up 4% year-on-year over the First Half of 2015 to 732.688 units. Hyundai (45.9%) and Kia (33.1%) are masters in command well ahead of GM Korea at 9.7%, with Ssangyong now frankly above Renault Samsung at 6.2% vs. 5.1% share. Earthquake atop the models ranking: a commercial vehicle is the best-seller in the country so far this year. The Hyundai Porter takes control thanks despite seeing its market share slip slightly to 7% due to sales up ‘just’ 3% to 51.640 units. The Porter takes advantage of the next four best-selling models all losing steam: the Hyundai Sonata (-8%), Kia Morning (-9%), Hyundai Grandeur (-6%) and Avante (-2%) all see their market shares drop significantly.

Hyundai Porter South Korea June 2014. Picture courtesy jc-dream.co.krThe Hyundai Porter is the best-selling vehicle in South Korea so far this year.

The three largest year-on-year improvements are delivered by three nameplates ranking in the 2nd half of the Top 10, all enjoying the benefits of a new generation. The Kia Sorento is up 4-fold and 16 spots to 6th place with just under 39.000 sales, the Kia Carnival is up 3-fold and 10 ranks to #8 and 32.600 units and the Hyundai Tucson is up 39% to resume its presence among the country’s Top 10 best-sellers. Ssangyong has hit the jackpot at home with the Tivoli, landing directly at #16 with 18.524 deliveries and 2.5% share, instantly becoming the brand’s best-seller.

Ssangyong Tivoli South Korea June 2015. Picture courtesy autoexpress.co.ukSsangyong Tivoli

This post will be updated with import data in early August.

Previous post: South Korea June 2015: Hyundai Santa Fe and Kia Sorento shoot up

Q1 2015 update: South Korea First Quarter 2015: Imports hit record levels

FY 2014 update: South Korea Full Year 2014: Hyundai Sonata reclaims leadership

One year ago: South Korea June 2014: Kia Carnival and Samsung QM3 shoot up

One year ago (complete ranking): South Korea June 2014: Now with All-models and All-brands!

Full H1 2015 Top 54 All-local models vs. H1 2014 figures and Top 5 brands below.

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Categories: South Korea

South Korea June 2015: Hyundai Santa Fe and Kia Sorento shoot up

July 4th, 2015 No comments

Kia Sorento South Korea June 2015. Picture courtesy bobaedream.co.krKia Sorento

* See the Top 53 All-local models and Top 5 local brands by clicking on the title *

The May post has now been updated with all foreign models data

Sales of new local vehicles in South Korea are up a cool 12% year-on-year in June to 135.218 registrations, bringing the half-year total to 732.688 units, up 4% on 2014. Hyundai (46.4%) and Kia (33.3%) go on holding the lion’s share of local sales, with the Hyundai Porter back to the pole position it holds year-to-date thanks to sales up 20% year-on-year to 9.957 units. The Hyundai Sonata, #1 in May, is knocked down to 2nd place at 9.604 sales, just above the Hyundai Santa Fe up 16% on June 2014 and 6 spots on last month to #3 and 9.073 deliveries. The Kia Sorento does even better, up 6-fold year-on-year thanks to the new model to 4th place with 7.212 sales. Notice also the Kia Carnival up 49%, Kia Bongo up 31%, Hyundai Tucson up 28% and the Ssangyong Tivoli posting a record monthly volume at 3.630 units in 15th place.

Previous month: South Korea May 2015: Hyundai Sonata reclaims pole position

One year ago: South Korea June 2014: Kia Carnival and Samsung QM3 shoot up

Full June 2015 Top 53 All-local models and Top 5 local brands below.

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Categories: South Korea

South Korea May 2015: Hyundai Sonata reclaims pole position

June 3rd, 2015 No comments

Hyundai Sonata South Korea May 2015. Picture courtesy motorian.krHyundai Sonata

* Now updated with the Top 53 local models, Top 140 foreigners & Top 40 All-brands *

The April post has now been updated with all foreign models data.

Sales of new local models in South Korea edge past their level of a year ago in May at +0.2% to 121.497 registrations, bringing the year-to-date total to 597.470 units, up 2% on 2014. Hyundai at 45.3% of the market and Kia at 32.9% continue to hold the lion share of domestic sales, with General Motors Korea (including both Chevrolet and Daewoo) at a round 10%, Ssangyong at 6.4% and Renault Samsung at 5.4%. Leader in 2014, the Hyundai Sonata reclaims the title of best-selling nameplate at home in May for only the 2nd time in the past 10 months. Its 9.495 sales and 7.8% share are however not enough yet to dislodge the Hyundai Porter from the 2015 top spot, adding up to 40.710 deliveries vs. 41.683 for the LCV.

Hyundai Tucson South Korea May 2015. Picture courtesy motorian.krHyundai Tucson

In third place, the Hyundai Tuscon is airlifted by the new generation: up 95% on the old model a year ago to 7.270 sales and 6% share and now #9 year-to-date vs. #13 over the Full Year 2014. The Kia Morning (-22%) is the only non-Hyundai in the Top 6 at #4, with the Avante and Grandeur following. The Kia Sorento and Carnival continue to benefit fully from their relaunch at +258% and +336% respectively on May 2014. Now in its 5th month in market, the Ssangyong Tivoli still hasn’t run out off steam, posting its best monthly volume to-date at 3.437 units in 14th place. The same cannot be said for the Hyundai Aslan launched last October but down to #35 with a paltry 504 sales. Finally, a slight facelift and better equipment for 2015 are enough to push the lagging Chevrolet Captiva up 90% year-on-year to #24.

Chevrolet Captiva South Korea May 2015Chevrolet Captiva sales are up 90% year-on-year in May.

Among foreign manufacturers, BMW takes the lead thanks to sales up 45% year-on-year followed by Mercedes (+42%), Volkswagen (-6%), Audi (-26%) and Ford (+82%). Notice also Nissan up 70%, Peugeot up 108%, Jeep up 51%, Porsche up 56% and Infiniti up 3-fold on May 2014. The BMW 5 Series becomes the best-selling foreign nameplate in the country thanks to 1.590 sales above the BMW 3 Series at 1.346 and the Mercedes E-Class at 1.342. The Mercedes S-Class is solid at #4, the Audi A6 is back up 8 spots on April to #6 and the VW CC does the same to land at #8

Previous post: South Korea First Quarter 2015: Imports hit record levels

Previous month: South Korea April 2015: New Hyundai Tucson shoots up to #2

One year ago: South Korea May 2014: Hyundai Sonata now #1 year-to-date

Full May 2015 Top 53 local models, Top 140 foreign models and Top 40 All-brands below.

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Categories: South Korea

South Korea 1st Quarter 2015: Imports hit record levels

May 7th, 2015 No comments

Chrysler 200 South Korea March 2015. Picture courtesy motorian.krThe Chrysler 200 just launched in South Korea.

* See the Top 200 models and Top 30 brands by clicking on the title *

The South Korean new car market is up 5.3% year-on-year over the First Quarter of 2015 to 399.430 registrations, but this increase has almost everything to do with a surge in imported models: domestic manufacturers improve by just 1.7% to 340.461 deliveries, foreign brands surge 32.7% to 58.969 units, now holding a 14.8% market share vs. just 11.7% a year ago. This is the result of free-trade agreements signed a couple of years ago that European countries were defiant of, fearing a surge in Korean sales in Europe. The reverse happened… In March, foreign manufacturers even reached an all-time high of 22.280 sales, up a mammoth 41.6% yoy.

Hyundai Tucson South Korea March 2015. Picture courtesy visualdrive.co.krThe All-new Tucson should help stabilise Hyundai sales at home for the remainder of 2015.

In this context, dominant manufacturer Hyundai is losing significant market share year-on-year with sales down 3%, going from 42.4% a year ago to 38.9% in 2015 at 155.237 deliveries. Hyundai should however bottom out during the rest of the year, with the launch of the much anticipated new generation Tucson occurring in April (#2 already). Sister company holds steady market share-wise at 28.7% thanks to sales up 6% to 114.512. Ssangyong surges by 26% thanks to the success of its new compact SUV the Tivoli (#14). Mercedes tops foreign carmakers above BMW, Audi, Volkswagen and Toyota. European marques account for 80.6% of imports in South Korea in March, while Japanese brands are at 12.2% and American ones at 7.2%.

Hyundai Porter South Korea March 2015The Hyundai Porter is the best-selling nameplate at home so far in 2015.

In the models ranking, the Hyundai Porter takes the lead – a very rare event to see an LCV topping South Korean sales charts – thanks to 22,606 units above the Hyundai Sonata and Kia Morning. Both the Kia Sorento (#5) and Carnival (#8) rank inside the Top 10 thanks to their new generation, while the Hyundai Santa Fe also fares well at #7. The Ssangyong Tivoli is by far the most popular all-new nameplate over the period at #14. The Audi A6 (#21) is the best-selling foreign model, followed by the Mercedes E-Class (#23), BMW 5 Series (#30), Mercedes S-Class (#32) and VW Tiguan (#35), Golf (#36) and Passat (#37). Finally, in March we welcome the Chrysler 200 (#74), Lexus NX (#85) and Ford Mondeo (#113).

Previous post: South Korea April 2015: New Hyundai Tucson shoots up to #2

Previous March post: South Korea March 2015: Hyundai Porter and Sonata on top

One year ago: South Korea March 2014: Hyundai Porter now #1 year-to-date

Full March and Q1 2015 Top 200 models and Top 30 brands Ranking Tables below.

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Categories: South Korea

South Korea April 2015: New Hyundai Tucson shoots up to #2

May 4th, 2015 No comments

Hyundai Tucson South Korea April 2015. Picture courtesy visualdrive.co.krHyundai Tucson

* Now updated with Top 140 foreign models, Top 53 local models & Top 30 All-brands *

This time South Korea is the first cab off the April sales rank. Sales of local models are up 3% year-on-year in South Korea this month to 133,935 registrations, bringing the year-to-date total to 475,973 units, also up 2% on 2014. Below the Hyundai Porter holding onto its unusual pole position (9.455 sales), the big April event in South Korea is the arrival of the new generation Hyundai Tucson, making the nameplate’s sales more than double on March to land in 2nd place overall at 9.255 units and crack the year-to-date Top 10 at #10. As a result, Hyundai monopolises the Top 4 (Sonata #3 and Grandeur #4) and gets a market share boost to 47.1% vs. 32.1% for sister company Kia. The Ssangyong Tivoli is up two spots to #15 and posts its strongest volume to-date at 3.420 while the Samsung QM3 (aka Renault Captur) is up 11 ranks to #28.

Mercedes-Maybach S 600 (X 222) 2014The Mercedes S-Class is the 3rd best-selling foreign nameplate in South Korea.

Over on the imported aisle totalling 18.205 registrations and 12% of the overall market vs. 14% year-to-date, Mercedes reclaims the lead off BMW at 4.135 deliveries vs. 3.798 with Volkswagen (2.612) passing Audi at an unusually weak 1.010 units. Ford is back up 4 spots to 5th foreigner above Mini, Toyota, Lexus and Peugeot. The Mercedes E-Class returns to the #1 foreigner position thanks to 1.535 sales, distancing the BMW 5 Series (1.424) while the Mercedes S-Class climbs on the podium with an outstanding 1.125 deliveries. The VW Tiguan, Golf and BMW 3 Series follow. Great gainers this month include the Mini Cooper up 5 spots to #8, the Ford Explorer up 8 to #9, VW Jetta up 15 to #10 and the Peugeot 2008 up1 1 to #12.

Previous month: South Korea March 2015: Hyundai Porter and Sonata on top

One year ago: South Korea April 2014: New Hyundai Sonata shoots up to #1

Full April 2015 Top 30 All-brands, Top 53 local models and Top 140 foreigners below.

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Categories: South Korea

South Korea March 2015: Hyundai Porter and Sonata on top

April 23rd, 2015 No comments

Hyundai Sonata South Korea March 2015. Picture courtesy bobaedream.co.krHyundai places the Porter at #1 and the Sonata at #2 this month at home.

* See the Top 53 All-local models and Top 4 brands by clicking on the title *

Sales of local models are up 5% year-on-year in March in South Korea to 127,216 registrations, bringing the year-to-date total to 342,038 units, up 2% on 2014. The Hyundai Porter is back in charge despite sales down 4% on a year ago to 9,117 deliveries, adding up to a market-leading 24,850 over the 1st Quarter. The Hyundai Sonata benefits fully from the new models with deliveries up 82% on March 2014 to 8,556 in 2nd place, however the Kia Morning doesn’t fare as well: down 13% to 7,936 sales to round up the podium. Further down, the Hyundai Avante (-4%) and Grandeur (-12%) lose ground, the Kia Sorento (+302%) and Carnival (+250%) step up thanks to their new generation, the Hyundai Tucson ix is back up to #12 – now in runout mode before the new generation comes in, the Hyundai Genesis is very solid again at #15 and 3,535 deliveries and the SsangYong Tivoli remains the brand’s best-seller for its third month in market at #17 and 2,827 units.

Previous post: South Korea February 2015: Now with All-models and All-brands

Previous month: South Korea February 2015: SsangYong Tivoli up to #13

One year ago: South Korea March 2014: Hyundai Porter now #1 year-to-date

Full March 2015 Top 53 All-local models and Top 4 brands below.

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Categories: South Korea

South Korea February 2015: Now with All-models and All-brands

April 2nd, 2015 No comments

Nissan Qashqai South Korea February 2015. Picture courtesy of largus.frFirst appearance of the Nissan Qashqai in the South Korean rankings.

* See the Top 29 All-brands and Top 182 All-models by clicking on the title *

We now have access to detailed data for the South Korean new car market, including foreign brands and models. Mercedes keeps the lead of imported carmakers, just: with 3,055 sales and 2.6% vs. 3,004 and 2.5% for BMW while Volkswagen overtakes Audi at 2,913 units vs. 2,446. Toyota remains inside the overall Top 10 but with only 504 sales and 0.4% share. Model-wise, the Mercedes E-Class is the only foreigner in the Top 25 at #25, ahead of the Audi A6 at #28, the VW Golf at #31, BMW 5 Series at #32 and the VW Tiguan at #34. Notice the Nissan Qashqai appearing in the South Korean ranking for the first time at #61 and the Peugeot 2008 up 8 spots to #58 for its 2nd month in market.

Previous post: South Korea January 2015: Now with All-models and All-brands

One year ago: South Korea February 2014: Hyundai Grandeur keeps the lead

Full February 2015 Top 29 All-brands and Top 182 All-models below.

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Categories: South Korea

South Korea January 2015: Now with All-models and All-brands

March 11th, 2015 No comments

Mercedes-Maybach S 600 (X 222) 2014Mercedes S-Class (Maybach variant pictured)

* See the Top 29 All-brands and Top 179 All-models by clicking on the title *

With the usual one month-delay we now have access to detailed data for South Korea including imported vehicles. Mercedes jumps to the front of the foreign brand queue in January with 4,367 sales and 3.3% share due to a particularly strong showing of the E-Class at #22 but most impressively of the S-Class at #27 with 1,262 deliveries and 1% share vs. #53 and 0.3% over the Full Year 2014. The Audi A6 at #24 and the VW Passat at #29 (vs. #45 in 2014) are the only other foreigner to manage to crack the South Korean Top 30 this month.

Peugeot 2008 South Korea January 2015. Picture courtesy motorian.krThe Peugeot 2008 lands in South Korea this month.

Audi is also one percentage point above its 2014 share at #7 with 2.7% above BMW and Volkswagen both at 2.3%. Ford, Lexus and Land Rover take advantage of a weak month from Mini to progress up to #11, #12 and #13 respectively. Finally, notice the Peugeot 2008 landing at #66 with 236 sales, the BMW X4 up to #83, the Jeep Cherokee at #96 and the Mercedes GLA at #101.

Previous SK post: South Korea February 2015: SsangYong Tivoli up to #13

Previous complete data post: South Korea Full Year 2014: Now with exclusive Top 200 All-models

Full January 2015 Top 29 All-brands and Top 179 All-models below.

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Categories: South Korea

South Korea February 2015: Ssangyong Tivoli up to #13

March 3rd, 2015 No comments

SsangYong Tivoli South Korea February 2015SsangYong Tivoli

* See the Top 54 All-local models and Top 5 local brands by clicking on the title *

Sales of local models are down 4% year-on-year in South Korea in February to 103,202 units, bringing the year-to-date total to 214,822 deliveries, now up just 0.7% on 2014. This month the Hyundai Sonata reclaims the pole position it held over the FY2014 thanks to 7,306 sales and 7.1% share (up 43% on January 2014) but remains #2 year-to-date for now below the Hyundai Porter down to #3 in February. The Kia Morning is up 4 spots on last month and 14% year-on-year to 2nd place, the Hyundai Avante up 6 ranks and 30% to #4 but the Hyundai Grandeur is down 22% to #5.

Kia Carnival South Korea February 2015. Picture courtesy of motortrend.comThe Kia Carnival is up 220% year-on-year in February.

Among recent launches, the Kia Sorento (+181% to #6) and Carnival (+220% to #8) continue to evolve at markedly higher levels compared to a year ago, while the Ssangyong Tivoli is up 4 spots on its inaugural month in January to reach #13 with 2,898 sales and 2.8% share. It thus confirms its new status as the brand’s best-seller at home and hits the highest ranking for a Ssangyong in at least 3 years.

Previous post: South Korea Full Year 2014: Now with exclusive Top 200 All-models

One year ago: South Korea February 2014: Hyundai Grandeur keeps the lead

Full February 2015 Top 54 All-local models and Top 5 local brands below.

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Categories: South Korea

South Korea Full Year 2014: Now with exclusive Top 200 All-models

February 13th, 2015 No comments

Mercedes E Class South Korea 2014. Picture courtesy of bobaedream.co.krThe Mercedes E-Class is the best-selling foreign model in South Korea in 2014…

See the Full Year 2014 Top 200 All-models and Top 30 All-brands here

For the first time on BSCB I can share with you exclusive Top 200 All-models and Top 30 All-brands rankings for South Korea including imports which gained 25% year-on-year to 196,359 units. The surge of import sales is one of the big stories of the year in South Korea in a market otherwise up 6% as far as local brands are concerned. The Germans dominate imports: BMW is the most popular foreign manufacturer, followed by Mercedes, Volkswagen and Audi. A distaste for Japanese brands sees Toyota lurk at a paltry 10th spot, Lexus at #13, Nissan at #16 and Honda at #17.

BMW 5 Series South Korea 2014…followed by the BMW 5 Series

As far as foreign models are concerned, only 3 manage to find their way into the annual Top 30, making South Korea one of the Top 3 most nationalistic car markets in the world along with Japan and Germany. And these 3 models all belong to the same high-end segment and are all German: the Mercedes E-Class is in charge at #28 just above the BMW 5 Series at #29 and Audi A6 at #30. BMW also places the 3 Series in the Top 50, Mercedes the C-Class and Volkswagen the Tiguan, Golf and Passat while Lexus places the ES at #47.

See the Full Year 2014 Top 200 All-models and Top 30 All-brands here

 

Categories: South Korea