South Korea April 2016: Kia Niro almost in Top 20

Kia Niro South Korea April 2016Kia Niro

* See the Top 55 All-local models and Top 5 local brands by clicking on the title *

Sales of local models in South Korea are up 4% year-on-year in April to 139.617 registrations, lifting the year-to-date total up 6% to 505.389 units. If perennial leader Hyundai is down 6% to fall below 60.000 units this month, sister brand Kia is in great shape with deliveries up 13% to 48.505. Similarly GM Korea (+10%), Ssangyong (+12%) and most strikingly Renault Samsung (+22%) all deliver double-digit year-on-year gains. The Hyundai Porter is once again the most popular nameplate in the country despite sales down 3% to 9.155. It is followed this month by the Kia Sorento up a splendid 34% to 8.256 units, the Sonata (-5%) and Avante (-2%). The Chevrolet Spark still enjoys a new generation-fuelled boost at +63% in 5th position with the Kia K7 more than tripling its sales year-on-year (+238%) to 5.504 at #9.

Ssangyong Tivoli South Korea January 2015. Picture courtesy bobaedream.co.krThe Ssangyong Tivoli is getting closer and closer to a first Top 10 ranking.

It’s just outside the Top 10 that things get really interesting. Over a year after its launch the Ssangyong Tivoli is still improving: up 57% this month to break its monthly volume record at 5.375, hitting its best ranking yet at #11 (previous best: #12 last November). If the Tivoli manages an incursion in South Korea’s Top 10 in the coming months, it would be the first Ssangyong to do so in 12 years, since the Rexton and Musso SUT in 2004.

Renault Samsung SM6 South Korea April 2016The Renault Samsung SM6 is an instant blockbuster in South Korea.

Hero of last month, the Samsung SM6 (aka Renault Talisman) confirms it is the hit the brand had been desperately waiting for, ranking at a strong #12 with 5.195 deliveries (12.283 year-to-date). The Genesis EQ900 brilliantly remains inside the Top 20 (2.986 sales) while the Kia Niro – aptly described by the company as a hybrid SUV with an un-hybrid design – misses out on a Top 20 ranking for is first full month in market by less than 600 sales at #21 with 2.440 units. Among other recent launches, the Chevrolet Impala is down 4 spots to #26 and the Hyundai Ioniq down 9 to #35.

Previous post: South Korea January-March 2016: Genesis EQ900 and Samsung SM6 hit bullseye

One year ago: South Korea April 2015: New Hyundai Tucson shoots up to #2

Full April 2016 Top 55 All-local models and Top 5 local brands below.

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South Korea Jan-Mar 2016: Genesis EQ900 & Samsung SM6 hit bullseye

Genesis EQ900 South Korea March 2016The Genesis EQ900 now dominates the luxury segment in South Korea.

* See the Top 55 local models, Top 130 foreigners and Top 30 brands by clicking on the title *

Now updated with the Top 30 brands and Top 135 foreigners for March 2016

The South Korean new car market starts 2016 on a shy note, down 7% year-on-year in January to 122.542 registrations, mainly pulled down by foreigners (-18% to 13.2% share vs. 15.1% in January 2015) while local brands are down 5%. February results are better (+5%) at 126.287 units but once again dragged down by foreign carmakers (-5%) with local manufacturers up 7%. March confirms the uptrend at +15% to 172.942, foreigners are up this time but lag behind the market at +7%.

In January, Hyundai (-1%), Kia (+5%) and Ssangyong (-4%) outperform the market to gain market share as opposed to GM Korea (-22%) and Renault Samsung (-63%) crumbling down below Mercedes (-2%) and BMW (-20%). Audi (-46%) and Volkswagen (-45%) are hit full frontal by the consequences of its emissions scandal but Land Rover (+79%), Ford (+33%), Mini (+39%) and Infiniti (+142%) start 2016 all guns blazing. February shows Kia (+20%), GM Korea (+25%), Mercedes (+24%), Land Rover (+50%), Mini (+48%) and Honda (+54%) all post solid gains while Volkswagen (-25%) and Audi (-60%) are struggling again. March sees Kia (+19%), GM Korea (+20%), Renault Samsung (+70%) and Mercedes (+42%) frankly outperform the market, with Land Rover (+46%), Mini (+42%) and Nissan (+30%) also strong.

Samsung SM6 South Korea March 2016The Samsung SM6 ranks 8th overall in March. 

The main event of these first three months of 2016 in South Korea is the excellent sales result of Hyundai’s new luxury brand: Genesis. Its first model, the EQ900, clocks up 2.164 sales in January, 2.476 in February and 3.570 in March. This is enough to solidly install in inside the Top 20 local models (#19), but most significantly it is a notch above the imported luxury sedans it is aiming at: the Mercedes E-Class, #1 foreigner over the period, only managed 1.500 units in January, 1.637 in February and , and that was more than double any other foreigner. Look no further than the Genesis success to explain for a large part the plateauing of foreign sales so far in South Korea this year.

Hyundai Ioniq South Korea March 2016. Picture courtesy autocar.co.ukHyundai Ioniq. Picture autocar.co.uk

The EQ900 isn’t the only successful newcomer. The Hyundai Ioniq hybrid lands at #32 in January and soars to #22 in February (1.311 sales), curbing its enthusiasm slightly in March at #26 (1.250 units). The Kia Mohave reappears in the ranking at #25 in February and #23 in March thanks to its facelift and the Kia Niro hybrid arrives at #54 in March with four sales. But the most impressive launch goes to the Samsung SM6 (aka Renault Talisman): after a couple of very timid months (#50 in January and #41 in February), it shoots up to #8 overall in March with a stunning 6.751 sales, light years above its results so far in France and any other worldwide country for that matter. The SM6 is the first Samsung to rank inside the Top 10 in 5 years.

Chevrolet Spark

The Hyundai Porter takes the lead of the models ranking in January and March, earning it the year-to-date top spot above the Hyundai Avante, #1 in February, and the Kia Sorento. Boosted by its facelift, the Kia K7 soars to third place overall in February and even though it falls back down to #9 in March, it is up 3-fold so far in 2016. Similarly, the Chevrolet Spark is up 97% to #6 in February and up 88% to #2 in March. Among foreign models, the Mercedes GLC is an instant blockbuster, ranking 6th overall both in January and February and adding up to 1.062 sales in two months. The Ford Explorer also shines at #9 so far this year vs. #15 in 2015, as do the Infiniti Q50 (#11), Mercedes GLE (#14), Land Rover Discovery Sport (#15) and BMW 7 Series (#24).

Previous post: South Korea Full Year 2015: Hyundai Sonata #1, Ssangyong Tivoli shines

One year ago (Jan): South Korea January 2015: Ssangyong Tivoli lands at #17

One year ago (Feb): South Korea February 2015: SsangYong Tivoli up to #13

One year ago (Mar): South Korea March 2015: Hyundai Porter and Sonata on top

Full January, February and March 2016 Top 30 All-brands , Top 55 local models and Top 130 foreigners below.

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South Korea Full Year 2015: Hyundai Sonata #1, Ssangyong Tivoli shines

Hyundai Sonata South Korea 2015Hyundai Sonata

* See the Top 30 All-brands, Top 55 local models & Top 170 foreigners by clicking on the title *

Excellent year for new car sales in South Korea, up 11% on 2014 to 1.824.288 registrations. If local manufacturers show dynamic growth at +9% to 1.579.706 units, foreign carmakers lodge a second consecutive year at +25% to reach a record 244.582 deliveries, the first time in the history of South Korean automobile that foreigners cross the symbolic 200.000 annual sales mark. They also reach an all-ime high 13.4% market share vs. 11.9% last year. Hyundai (+9%) maintains its iron grip on its home market at 39.1% share while sister company Kia (+12%) improves to 28.9. Both carmakers combined hold a staggering 68% of the South Korean market, stable year-on-year.

Peugeot 2008 South Korea 2015. Picture courtesy motorian.krThe 2008 helps lift Peugeot sales up 136% in South Korea in 2015.

GM Korea, which includes the Chevrolet and Daewoo brands, evolves like the market at +10% but the nice surprise of 2015 comes from Ssangyong: up 45% to just under 100.000 sales, overtaking rival Renault Samsung – this mainly thanks to the new Tivoli as we’ll see further down. Foreign carmakers are once again dominated by Germans brands: BMW remains the most popular import at #6 overall (+19%), followed by Mercedes (+32%), Volkswagen (+17%) and Audi (+18%). Lexus shoots up 29% to bypass parent company Toyota (+17%) and break into the overall Top 10 brands. Volvo (+42%), Nissan (+45%), Porsche (+50%), Land Rover (+55%) and Peugeot (+136%) all take off.

Ssangyong Tivoli South Korea 2015. Picture courtesy autocar.co.krSsangyong Tivoli

Model-wise, the Hyundai Sonata posts a second consecutive year in the top spot thanks to stable sales at 108.438. It is the 12th time the Sonata is crowned at home since 2000, with interruptions only in 2004 (Hyundai Santa Fe) and in 2009, 2011, 2012 and 2013 when the Hyundai Avante (aka Elantra) was #1. The same Avante, boosted by a mid-life refresh, is up 7% and two spots to #2, ahead of the Hyundai Porter (+4%) and Santa Fe (+20%). The Kia Morning at #5 (-8%) and Hyundai Grandeur at #6 (-6%) both lose ground but the Kia Sorento (+104%) and Carnival (+62%) both enjoy the first full year of their new generation inside the Top 10.

Genesis EQ900 South Korea 2015Genesis EQ900

Further down, the Ssangyong Tivoli is by far the most popular all-new model for 2015, landing directly at #15 and hitting a personal best 12th place in November – likely the highest ranking by any Ssangyong model in over a decade – and 5.328 sales in October. Far below, we welcome the Chevrolet Impala at #36 (but up to #19 in December) and last but not least, the flagship model of a new luxury brand launched by Hyundai in December: the Genesis EQ900 at #53 with 530 units sold in the last month of the year.

Mercedes-Maybach S 600 South Korea 2015The Mercedes S-Class is the 5th best-selling foreign model in South Korea in 2015.

The Mercedes E-Class remains the most popular foreign model in South Korea with sales up 12% to 19,658. Like in 2014 it is followed by its direct competitors the BMW 5 Series (+4%) and Audi A6 (+11%) with the smaller BMW 3 Series taking 4th spot (+22%). Extraordinary score from the Mercedes S-Class lifted up 148% to an incredible 5th place and 10.356 sales by the new model. Other great performers include the Mercedes C-Class up 48%, the Mini Cooper up 52%, the Peugeot 2008 landing directly at #12 with 4.048 sales, the Audi A3 up 121%, BMW 4 Series up 105% and the Nissan Qashqai arriving at #29 with 2.218 delivers.

Previous month: South Korea November 2015: Tivoli hits highest Ssangyong ranking in 11 years

Previous year: South Korea Full Year 2014: Hyundai Sonata reclaims leadership

Two years ago: South Korea Full Year 2013: Hyundai Avante’s slim win over Kia Morning

Full Year 2015 Top 30 All-brands, Top 55 local models & Top 170 foreigners vs. 2014 figures below.

Full December 2015 Top 30 All-brands, Top 52 local models & Top 140 foreigners below.

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South Korea November 2015: Tivoli hits highest Ssangyong ranking in 11 years

Ssangyong Tivoli South Korea January 2015. Picture courtesy bobaedream.co.krThe Ssangyong Tivoli hits a record 12th place in November at home.

* See the Top 30 All-brands, Top 53 All-locals & Top 140 foreigners by clicking on the title *

The South Korean new car market posts another very dynamic month in November at +15% to 164.702 registrations, lifting the year-to-date total to 1.624.059 units. Once again sales are boosted by a record performance from foreign manufacturers, up 39% year-on-year to 22.991 sales and 14% share vs. +12% and 141.711 units for local carmakers. Hyundai (+17%) easily keeps the lead, even widening the gap with Kia (+12%). GM Korea (-7%) and Renault Samsung (-30%) struggle but Ssangyong shoots up 56%.

VW Jetta South Korea November 2015. Picture courtesy yeoinwooVolkswagen is already making up for a catastrophic October result. Picture Yeoinwoo

Volkswagen leaps 66% year-on-year, going from just 947 sales in October to a whopping 4.517 and #1 foreigner this month, potentially catching up on the bottleneck created by diesel uncertainty a couple of months ago. BMW (+37%), Audi (+56%), Mercedes (+44%) and Land Rover (+65%) all post fantastic results, as do Peugeot (+83%), Volvo (+68%), Infiniti (+134%), Jaguar (+131%) and Cadillac (+163%).

Hyundai Sonata South Korea 2014. Picture courtesy of caranddriver.comThe Hyundai Sonata is back in pole position in South Korea.

After three consecutive months of Hyundai Avante reign, the Hyundai Sonata (+35%) jumps back into a pole position it holds year-to-date but that it hadn’t snapped since June. The Hyundai Avante (+26%) follows, ahead of the most popular of the three recently relaunched Hyundai Group SUVs: the Santa Fe (+47%). The Kia Sportage is up 88% to #7 and the Hyundai Tucson up 90% to #11.

SsangYong Rexton South Korea 2004The last Ssangyong to rank that high was the Rexton in 2004.

But the hero SUV of the month is the Ssangyong Tivoli: by gaining two spots on October it hits a record 12th place, simply the best ranking any Ssangyong model ever achieved since BSCB started following South Korea monthly in June 2010… In fact, we have to go back to 2004 to see Ssangyong models reaching similar levels at home: the Rexton finished that year at #11 and the Musso SUT at #14.

The foreign models ranking reflects the resurrection of Volkswagen: below the traditional strong sellers Mercedes E-Class and Audi A6, the VW Tiguan shoots up 21 spots on October to #3, overtaking both the BMW 5 Series and 3 Series, the VW Jetta is up 29 to #6, the Golf up 20 to #8, the Passat up 17 to #13 and the VW CC up 48 to #15.

Previous month: South Korea October 2015: New Kia Sportage in Top 5

One year ago: South Korea November 2014: Kia Morning #1, Hyundai Aslan up

Full November 2015 Top 30 All-brands, Top 53 All-locals and Top 140 foreigners below.

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South Korea October 2015: New Kia Sportage in Top 5

Kia Sportage South Korea October 2015Kia Sportage

* See the Top 54 All-local models, Top 140 foreigners & Top 30 brands by clicking on the title *

Strong performance of the Korean new car market in October at +19% to 163.529 registrations, lifting the year-to-date total to 1.457.701 units. For once, the year-on-year gains are triggered by local manufacturers up 20% to 146.106 deliveries vs. +6.5% and 17.423 for foreign nameplates. Hyundai is up 17% to 41.5% share, Kia up 26% to 28.5% and Ssangyong takes off by 83% to cross the 10.000 monthly sales for the first time since BSCB is following South Korea monthly, solely due to the ever-growing success of the Tivoli, up to a record 5.237 units this month. Audi (+28%), Lexus (+34%), Porsche (+47%), Land Rover (+62%), Toyota (+69%) and Jaguar (+103%) sales put a small on their manager’s face, but none as much as Peugeot…

Peugeot 2008 South Korea October 2015. Picture courtesy autodiary.krPeugeot 2008. Picture autodiary.kr

The French manufacturer is up 4-fold (+332%) to #9 brand overall with 1.071 sales, all thanks to an enthusiastic response to the new 2008 accounting for two-thirds of the carmaker’s sales in South Korea and #5 foreign nameplate overall in October. Peugeot even overtakes Volkswagen in freefall at -46% to #10. South Korea is the 2nd country in the world after Japan where Volkswagen sales have very significantly suffered since the emission scandal broke.

Jaguar XE South Korea October 2015. Picture courtesy autocar.co.ukJaguar XE. Picture autocar.co.uk

In the local models ranking, the Hyundai Avante holds onto the pole position for the third month running thanks to sales up a whopping 46% year-on-year to 12.838, just as the Hyundai Sonata cements its 2015 leadership with deliveries up 30% on a year ago to 10.487. In fact Hyundai monopolises the Top 4 with the Porter up three spots on September to #3 and the Santa Fe up 44% year-on-year to #4. In 5th place, the new generation boosts the Kia Sportage up 158% to 7.586 sales with its year-to-date total now down only 11% on 2014. The Mercedes E-Class remains the best-selling foreign nameplate but this month it is the only one to sell over 1.000 or 1.500 units at 1.561, distancing the BMW 5 Series (988), Mercedes C-Class (909) and Audi A6 (839). The Jaguar XE jumps 9 spots to #22 and the Jeep Renegade is up 16 to #25.

Previous month: South Korea September 2015: Hyundai Avante stays ahead

One year ago (1): South Korea October 2014: Hyundai Aslan starts

One year ago (2): South Korea October 2014: Now with Top 186 All-models

Full October 2015 Top 54 All-local models, Top 140 foreigners & Top 30 brands below.

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South Korea September 2015: Hyundai Avante stays ahead

Hyundai Avante South Korea September 2015. Picture courtesy minyouhwa.comThe new generation Hyundai Avante (aka Elantra) is #1 at home again.

* See the Top 45 local models, Top 140 foreigners and Top 30 brands by clicking on the title *

The South Korean new car market is up a fantastic 16% year-on-year in September to 148.448 registrations, lifting the year-to-date total up to 1.294.172 units. This strong upwards trend is due to the combination of a slew of new strong-selling local models and import sales breaking record after record: up 20% this month to 20.381 deliveries and 14.7% market share. Hyundai remains the most popular choice at home but is frankly below its traditional level at just 35% share vs. 38.6% year-to-date. Sister brand Kia on the opposite is up a beautiful 17% to 30.3% share, above the 29.2% it commands so far in 2015. GM Korea is up 24% while Ssangyong shoots up 59% to 8.106 sales thanks to the success of the Tivoli edging up to a best-ever 13th position in September. Among foreign brands, Mercedes outsells BMW once again (4.329 vs. 3.506) and is now threatening the Bavarian marque for the top spot year-to-date (34.889 vs. 35.277). Audi (+45%) lurks just behind and passes Volkswagen (+27%). Notice also Lexus (+45%), Peugeot (+122%), Honda (+57%) and Jaguar (+51%) also in great shape.

Chevrolet Impala South Korea September 2015Chevrolet Impala

Thanks to the arrival in dealerships of the 2016 generation, the Hyundai Avante – aka Elantra – is once again the best-selling nameplate at home in South Korea with 8.583 sales, and like in August Hyundai monopolises the podium with the Sonata at #2 and Santa Fe at #3. Note a second consecutive low month from the Hyundai Porter (#6) means the Sonata is now #1 year-to-date despite sales down 7% to 74.945. The Kia Sorento is up two spots on last month to an excellent 4th place, the Kia Carnival is up 65% year-on-year to #7, the Chevrolet Spark up 48% to #9 thanks to the new model, the Kia K5 is up 75% to #9, the Hyundai Genesis up 38% to #17 and the Chevrolet Impala climbs 19 ranks on August to #23 for its second appearance in the Korean sales charts.

Jeep Renegade South Korea September 2015. Picture courtesy roadtest.co.krJeep Renegade

Over on the import charts, the hierarchy is respected with the Mercedes E-Class (+15%), BMW 5 Series (+51%) and Audi A6 (+30%) dominating, this month joined by the Mercedes C-Class (+97%) in the select club of foreign nameplates selling over 1.000 monthly units in South Korea. The Audi A4 (+68%) and Mercedes S-Class (+47%) also impress inside the Top 10, while below let’s single out the Ford Explorer (+68%), BMW X6 (#22) and the Jaguar XE up 54 ranks on August to a splendid 31st position. Finally we welcome the Jeep Renegade in the South Korean charts this month, landing directly at #41 in the foreigner ranking with 138 units sold.

Previous month: South Korea August 2015: Facelifted Chevrolet Spark soars to #4

One year ago (1): South Korea September 2014: New Kia Sorento shoots up to #3

One year ago (2): South Korea September 2014: Now with Top 185 All-models

Full September 2015 Top 45 locals, Top 140 foreigners and Top 30 brands below.

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South Korea August 2015: Facelifted Chevrolet Spark soars to #4

Chevrolet Spark South Korea August 2015. Picture courtesy carlab.co.krThe 2016 model boosts the Chevrolet Spark up to #4 this month.

* See the Top 45 local models, Top 145 foreigners & Top 30 brands by clicking on the title *

New car sales in South Korea are up an impressive 13% year-on-year in August to 138.600 registrations, and for once the market growth is due to local models (+14%) more so than foreign ones (+11%). Hyundai (+6%) loses market share to 36.9% vs. 39% year-to-date while sister brand Kia (+16%) improves to 30.1% vs. 29% so far in 2015. GM Korea (+16%) also outpaces the market, Ssangyong gains 46% thanks to the Tivoli and Renault Samsung (+31%) also displays unusual strength. Mercedes (+19%) remains the most popular foreign carmaker above BMW (+13%) and Volkswagen (+25%) while Audi (+1%) marks a pause. Boosted by impressive success of its 2008, Peugeot breaks into the Korean Top 10 at #10 – albeit with a meagre 633 sales and 0.5% share, up almost 3-fold on August 2014. Notice also Porsche up 115% to #14 thanks to the Macan.

Hyundai Avante South Korea August 2015. Picture courtesy leaderyou.co.kr2016 Hyundai Avante

Two facelifts impact the top of the models charts this month: pre-sales of the new Hyundai Avante (aka Elantra) and runout sales of the outgoing generation boost the nameplate to pole position with 8.806 units, distancing the Sonata (+12%) and Santa Fe (+62%). The Chevrolet Spark soars 13 spots on July to a record-breaking 4th place and 6.987 deliveries (+53%) thanks to the arrival of the 2016 model, knocking the Kia Morning down to #5. The Kia Sorento (+181%), Kia K5 (+71%), Kia Bongo (+32%), Chevrolet Malibu (+19%) and Trax (+32%) and Samsung SM7 (+191%) shine, and we welcome the Chevrolet Impala in the South Korean ranking this month, landing at #42 with a shy 242 deliveries.

Audi A6 South Korea August 2015The Audi A6 is the 2nd best-selling foreign model in South Korea in August.

The Mercedes E-Class remains the most popular foreign model in South Korea in August, but is closely followed this time by the Audi A6 at 1.358 sales vs. 1.411, knocking the BMW 5 Series down to #3 while the Mercedes C-Class is up 7 spots on July and 87% year-on-year to #4. The VW Golf (+71%), Audi A3 (+98%), Mercedes CLA (+155%) and VW Passat (+203%) also impress, while the Peugeot 2008 breaks into the Top 10 foreigners for the very first time thanks to 441 sales or 70% of the brand’s sales in the country this month. Notice also the Audi A7 up to #11, the Jeep Cherokee up to #20 and the BMW X4 up to #29.

Previous post (1): South Korea July 2015: Now with Top 30 brands & Top 145 foreigners

Previous post (2): South Korea 1st Half 2015: Hyundai Porter takes control

Previous month: South Korea July 2015: Facelifted Hyundai Santa Fe triumphs

One year ago (1): South Korea August 2014: Hyundai Avante #1, Kia Sorento up

One year ago (2): South Korea August 2014: Now with Top 190 All-models ranking

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South Korea July 2015: Now with Top 30 brands & Top 145 foreigners

Peugeot 2008 South Korea July 2015. Picture courtesy turbo.frThe Peugeot 2008 is now almost among the 10 best-selling foreigners in South Korea.

* See the Top 30 All-brands and Top 145 foreign models here *

As is the tradition on BSCB, after local models data we now have access to full market details including foreign nameplates. In the brands ranking, Mercedes is back above BMW to reclaim the title of most popular foreigner at #6 overall for just 40 sales, distancing Volkswagen and Audi. Mini is up 81% to #10, Land Rover up 58% to #13, with Jeep (+31%), Citroen (+68%), Cadillac (+90%), Nissan (+92%), Peugeot (+94%) and Chrysler (+100%) also lodging spectacular year-on-year gains. The Mercedes E-Class leads foreign models with 1.686 sales above the BMW 5 Series (1.427) while the Mercedes S-Class brilliantly rounds up the podium at 1.294 deliveries, up 4-fold on July 2014.

BMW i8 South Korea July 2015. Picture courtesy bobaedream.co.krThe BMW i8 has landed in South Korea.

Further down, notice the Mini Cooper up 181% to #6, the Peugeot 2008 up a further three spots to #12, the BMW 4 Series up 276% year-on-year to #13, the Nissan Qashqai up 10 ranks on June to #17, the Mercedes CLA up to #18, the Land Rover Discovery Sport making its first official appearance in the South Korean ranking at #19 (now that sales are split with the Discovery), the Jeep Cherokee up 31 spots to #28, Ford Mondeo up 13 to #29 and the BMW 2 Series up 47 to #59 thanks to the Active Tourer. Finally, we welcome the BMW i8 at #105 and the Mercedes AMG GT at #118.

Previous all models post: South Korea 1st Half 2015: Hyundai Porter takes control

Previous month: South Korea June 2015: Hyundai Santa Fe and Kia Sorento shoot up

One year ago: South Korea July 2014: Now with all-models and all-brands

Full July 2015 Top 30 All-brands and Top 145 foreign models here.

South Korea 1st Half 2015: Hyundai Porter takes control

Hyundai Tucson South Korea June 2015The Hyundai Tucson is back inside the Top 10 at home.

* UPDATE TWO with Full H1 2014 figures for Top 150 foreigners and Top 30 brands *

* UPDATE ONE with the Top 54 locals, Top 150 foreigners and Top 30 brands *

Sales of new local vehicles in South Korea are up a very dynamic 7% year-on-year over the First Half of 2015 to 850.946 units, lifted by foreign manufacturers up 32% to a record 14.1% share. Hyundai (39.5%) and Kia (28.5%) are masters in command well ahead of GM Korea at 8.4%, with Ssangyong now frankly above Renault Samsung at 5.3% vs. 4.4% share thanks to the arrival of the Tivoli. Earthquake atop the models ranking: a commercial vehicle is the best-seller in the country so far this year. The Hyundai Porter takes control thanks despite seeing its market share slip slightly to 7% due to sales up ‘just’ 3% to 51.640 units. The Porter takes advantage of the next four best-selling models all losing steam: the Hyundai Sonata (-8%), Kia Morning (-9%), Hyundai Grandeur (-6%) and Avante (-2%) all see their market shares drop significantly.

Hyundai Porter South Korea June 2014. Picture courtesy jc-dream.co.krThe Hyundai Porter is the best-selling vehicle in South Korea so far this year.

The three largest year-on-year improvements are delivered by three nameplates ranking in the 2nd half of the Top 10, all enjoying the benefits of a new generation. The Kia Sorento is up 4-fold and 16 spots to 6th place with just under 39.000 sales, the Kia Carnival is up 3-fold and 10 ranks to #8 and 32.600 units and the Hyundai Tucson is up 39% to resume its presence among the country’s Top 10 best-sellers. Ssangyong has hit the jackpot at home with the Tivoli, landing directly at #16 with 18.524 deliveries and 2.5% share, instantly becoming the brand’s best-seller.

Ssangyong Tivoli South Korea June 2015. Picture courtesy autoexpress.co.ukSsangyong Tivoli

Foreign manufacturers are handled by a different organisation in South Korea are reported on with a one month-delay, the reason behind the publication of this post in two dates. Sales of foreign cars in South Korea mports are up a whopping 32% on 2014 to 119.920 registrations, beating their monthly record once again in June at 24.331 units. German marques account for a whopping two-thirds of all foreign sales in South Korea so far in 2015, with BMW (+41%), Mercedes (+38%), Volkswagen (+21%) and Audi (+8%) leading the way followed by Ford (+52%), Toyota (+26%), Lexus (+25%), Mini (+44%), Land Rover (+77%) and Peugeot (+120%).

Mercedes E Class South Korea July 2015The Mercedes E-Class remains the best-selling foreign model in South Korea.

Like in 2014, The Mercedes E-Class is the most popular foreigner in South Korea despite sales slipping down 2% under 9.000 units, ahead of the BMW 5 Series at 7.700 (+17%) while the Mercedes S-Class spectacularly jumps 4-fold to third overall with just above 6.000 sales thanks to the new generation. The Audi A6 (-1%), BMW 3 Series (+21%) and VW Golf (+63%) follow, all outselling the “import-killer” launched by Hyundai almost a year ago: the Aslan vegetating at just 5.230 sales so far this year. The Lexus ES (#11) is the best-selling Japanese in South Korea, the Peugeot 2008 (#17) is the most popular all-new nameplate and the best-selling French and the Fiat 500 (#80) the most popular Italian. Finally, notice also the Nissan Qashqai (#24), BMW X4 (#42) and Jeep Cherokee (#44) landing directly inside the Top 50.

Hyundai Aslan South Korea November 2014. Picture courtesy of carmedia.co.krThe Hyundai Aslan hasn’t stemmed the growing flow of premium imports hitting SK.

Previous post: South Korea July 2015: Facelifted Hyundai Santa Fe triumphs

Q1 2015 update: South Korea First Quarter 2015: Imports hit record levels

FY 2014 update: South Korea Full Year 2014: Hyundai Sonata reclaims leadership

One year ago: South Korea June 2014: Kia Carnival and Samsung QM3 shoot up

One year ago (complete ranking): South Korea June 2014: Now with All-models and All-brands!

Full H1 2015 Top 54 locals, Top 150 foreigners and Top 30 brands vs. Full H1 2014 figures below.

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South Korea July 2015: Facelifted Hyundai Santa Fe triumphs

Hyundai Santa Fe Souyth Korea July 2015. Picture courtesy tistory.comThe Hyundai Santa Fe is the best-selling vehicle in South Korea in July.

* UPDATED with the Top 30 brands, Top 53 local models and Top 145 foreigners *

The June post has now been updated with imports data

Sales of domestic models in South Korea are up 6% year-on-year in July to 135.218, bringing the year-to-date total to 868.159 units, up 4% on 2014. Adding foreign models brings these totals to 155.925 and 1.007.124 units respectively. Due to sales up just 1% on a year ago, Hyundai’s market share shrinks to 44.3% vs. 45.6% in July 2014, with Kia up 14% to 35.6%. GM Korea is down 7%, whereas Ssangyong is up 36% thanks to the addition of the Tivoli – lodging its 4th consecutive record month at 4.011 units – and Renault Samsung resists with sales up 11%. Thanks to a mid-life facelift unveiled in late June, the Hyundai Santa Fe takes control of the Korean models ranking, something that hadn’t happened since June 2012, with 9.942 sales. It remains #5 year-to-date however below the Hyundai Porter (#2 in July), Hyundai Sonata (#3), Kia Morning (#4) and Hyundai Grandeur (#6).

Kia K5 South Korea July 2015The Kia K5 leaps up to 8th place this month.

The Kia Carnival is up 3 spots on June to an excellent 5th place with 7.158 sales, even though this figure is down 23% on July 2014 when the new generation had just launched. The Kia K5 is up 6 spots on June and 64% year-on-year, also thanks to its facelift, to land in 8th place with 6.447 units while the Kia Sorento is down 5 ranks to #9 but up 4-fold on July 2014 to 6.331 deliveries. The Hyundai Grand Starex (+40%), Kia K3 (+38%) and Samsung QM3 aka Renault Captur (+245%) also display outstanding gains.

Peugeot 2008 South Korea July 2015. Picture courtesy turbo.frThe Peugeot 2008 is now almost among the 10 best-selling foreigners in South Korea.

In the foreign brands ranking, Mercedes is back above BMW to reclaim the title of most popular foreigner at #6 overall for just 40 sales, distancing Volkswagen and Audi. Mini is up 81% to #10, Land Rover up 58% to #13, with Jeep (+31%), Citroen (+68%), Cadillac (+90%), Nissan (+92%), Peugeot (+94%) and Chrysler (+100%) also lodging spectacular year-on-year gains. The Mercedes E-Class leads foreign models with 1.686 sales above the BMW 5 Series (1.427) while the Mercedes S-Class brilliantly rounds up the podium at 1.294 deliveries, up 4-fold on July 2014.

BMW i8 South Korea July 2015. Picture courtesy bobaedream.co.krThe BMW i8 has landed in South Korea.

Further down, notice the Mini Cooper up 181% to #6, the Peugeot 2008 up a further three spots to #12, the BMW 4 Series up 276% year-on-year to #13, the Nissan Qashqai up 10 ranks on June to #17, the Mercedes CLA up to #18, the Land Rover Discovery Sport making its first official appearance in the South Korean ranking at #19 (now that sales are split with the Discovery), the Jeep Cherokee up 31 spots to #28, Ford Mondeo up 13 to #29 and the BMW 2 Series up 47 to #59 thanks to the Active Tourer. Finally, we welcome the BMW i8 at #105 and the Mercedes AMG GT at #118.

Previous post: South Korea 1st Half 2015: Hyundai Porter takes control

Previous month: South Korea June 2015: Hyundai Santa Fe and Kia Sorento shoot up

One year ago: South Korea July 2014: Kia Carnival breaks records in 2nd place

Full July 2015 Top 30 brands, Top 53 local models and Top 145 foreigners below.

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