* See the Top 6 local brands and Top 60 models by clicking on the title *
Sales of local vehicles in South Korea are down 3% year-on-year in November to 140.342 registrations, edging the year-to-date volume a little bit more into negative territory at -0.3% to 1.417.774 units. Market leader Hyundai goes against the grain with a 3% year-on-year increase to 41% share, albeit lower than the 43.5% it commands year-to-date. Kia is up 0.2% to 34.9% vs. 33.5% but GM Korea continues its freefall at -40% to 7.4%, however climbing back above 10.000 monthly sales. Renault Samsung (-34%) does almost as bad, while Ssangyong drops 7%. Hyundai’s new premium fare, Genesis, is finally spreading its wings at home: up 7-fold on October 2016 to 6.287 sales and 4.5% share vs. 1.3% so far this year, but this is mainly due to the Hyundai Genesis being renamed Genesis G80 for the launch of its new generation this month…
Model-wise, the Hyundai Grandeur celebrates one full year of domination of its home market, ending the month in pole position for the 12th consecutive time thanks to sales up 28% to 10.181. The Hyundai Porter (+8%) stays in 2nd place while the Kia Sorento (+27%) climbs onto the podium, knocking the Hyundai Sonata (+26%) down to #4. The Hyundai Tucson (+9%) is the best-selling SUV in the country above the Hyundai Santa Fe (-17%), both nameplates now outselling the Hyundai Kona, down one spot to #11 and seemingly already past its prime. It remains above its archenemy the Ssangyong Tivoli for a mere 26 sales. Its cousin the Kia Stonic is down three spots to a paltry 30th place, the Kia Stonic down four to #38 while the Genesis G70 is up four to #27.
Full November 2017 Top 6 local brands and Top 60 models below.