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South Korea October 2014: Hyundai Aslan starts

November 5th, 2014 No comments

Hyundai Aslan South Korea October 2014. Picture courtesy of gpkorea.comHyundai Aslan

* See the Top 53 All-local models by clicking on the title! *

Sales of new local models in South Korea are up 2% year-on-year in October to 121,430 registrations, bringing the year-to-date total to 1.172.735 units, down 6% on 2013. The Kia Morning is up 3 spots on September to take the lead of the models ranking for the first time since March 2013 thanks to 9,101 units, kicking the Hyundai Avante down to #2 at 8,779 units with the Hyundai Porter rounding up the podium at 8,636 sales. The Hyundai Sonata is down two ranks to #4 but remain in the YTD pole position by far with 88,485 sales, almost 10,000 above any other vehicle on sale in the country this year. As expected, the new generation Kia Sorento’s honeymoon period is short-lived: already down 4 spots on September to a still very satisfying 7th place with 5,164 sales, a 78% improvement on the previous gen one year ago.

Hyundai Genesis South Korea October 2014The Aslan slots in below the Hyundai Genesis…

This month Hyundai launched an all-new nameplate: the Aslan, a mid-size luxury sedan aimed at halting the flow of customers to imported premium brands on the South Korean auto maker’s home turf led by Mercedes, BMW and Audi which also happen to be the best-selling imported manufacturers in the country full stop. In September, imports surged 34% year-on-year while local fare is essentially stable. Question 1. Can South Korean customers attracted by premium German flair really be lured back to their leading home brand? My answer is no, at least not at home. In the US potentially where the Hyundai brand is jumping leaps and bounds in terms of brand image, perceived quality and reliability.

Hyundai Grandeur South Korea October 2014…and above the Hyundai Grandeur…

Question 2. Is the premium end of the Hyundai Korean range starting to be too crowded and thus prone to cannibalisation by the Aslan? It slots in between the Grandeur and Genesis and both models have had tremendous success on home turf lately: the Grandeur ranked #1 overall in January and February this year and the Genesis is up 242% in October to #13 and 3% share, up 270% YTD to #15. Add to this the leadership of the Sonata which will sell over 100,000 units at home this year and it does start to look relatively crowded indeed. A tough challenge ahead for the Aslan, not an impossible one but one that will be fascinating to follow over the next couple of years.

Hyundai Sonata South Korea June 2014. Picture courtesy of caranddriver.com…while the slightly smaller Sonata reigns supreme in the sales charts.

Previous post: South Korea September 2014: Now with Top 185 All-models

Previous month: South Korea September 2014: New Kia Sorento shoots up to #3

One year ago: South Korea October 2013: Hyundai Porter leads, Avante #1 year-to-date

Full October 2014 Top 53 All-local models Ranking Table below.

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Categories: South Korea

South Korea September 2014: Now with Top 185 All-models!

November 3rd, 2014 No comments

Mercedes GLA South Korea September 2014The Mercedes GLA jumps straight into the Korean Top 50 for its 2nd month of sales.

* See the Top 185 All-models and Top 30 brands by clicking on the title! Thanks Falkonz *

A new monthly update on BSCB, I can now share with you All-brands and All-models rankings for South Korea, including imports. 127.627 new light vehicles found a buyer in the country in September, of these 17,027 were imports, a gargantuan 34% year-on-year increase. In the brands sales charts, below the 5 locals (Hyundai, Kia, GM South Korea, Renault Samsung and SsangYong), Mercedes overtakes BMW to become the best-selling imported brands thanks to 3,538 units and 2.8% share vs. 3,303 and 2.6% for BMW. In 8th place overall, Audi is above Volkswagen anew, followed by Toyota, Lexus, Ford, Land Rover, Mini and Jeep.

Lincoln MKC South Korea September 2014Lincoln MKC

Model-wise, this month the Mercedes E-Class is head and shoulders above the competition as far as imported models are concerned: it ranks #22 with 1,683 sales and 1.3% share, the only import to sell more than 1,000 units… The BMW 5 Series follows at #29 and 912 sales, ahead of the Audi A6 (#30) and BMW 3 Series (#32). The most spectacular progression is delivered by the Mercedes GLA, up 80 ranks on last month to break into the South Korean Top 50 for its 2nd month of sales at #50 and 424 units! Notice also the BMW X4 up 41 spots to #102 and the Lincoln MKC making its very first appearance at #132 with 31 sales.

Previous post: South Korea October 2014: Seoul Photo Report

Previous September post: South Korea September 2014: New Kia Sorento shoots up to #3

Previous month: South Korea August 2014: Now with the Top 190 All-models ranking!

Full September 2014 Top 185 All-models and Top 30 brands Ranking Tables below.

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Categories: South Korea

South Korea October 2014: Seoul Photo Report

October 28th, 2014 4 comments

1. Hyundai Equss Seoul October 2014bHyundai Equus

In between the USA and Paris, I had the privilege to be able to fit two hours worth of driving outside the Seoul Incheon International Airport in South Korea. These are the 10 best pictures of these two hours, spent primarily in the town of Incheon and in and around Heungryunsa Temple and the Memorial Park for the Incheon Landing Operation. Complete analysis will follow shortly.

2. Kia Opirus Seoul October 2014Kia Opirus

3. Kia Carnival Seoul October 2014 Kia Carnival

4. Hyundai Genesis Seoul October 2014Hyundai Genesis

5. Daewoo Alpheon Seoul October 2014Daewoo Alpheon

6. SsangYong Chairman W Seoul October 2014aSsangYong Chairman W

The Full Photo Report (10 Photos) continues below.

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Categories: South Korea

South Korea August 2014: Now with Top 190 All-models ranking!

October 23rd, 2014 No comments

Jeep Cherokee South Korea August 2014. Picture courtesy of motorian.krFirst appearance of the new Jeep Cherokee in the South Korean rankings.

* See the Top 190 All-models and Top 30 All-brands by clicking on the title! Thanks Falkonz *

120,104 new cars were registered in South Korea in August. Brand-wise, below the 5 locals (Hyundai, Kia, GM-Chevrolet/Daewoo, SsangYong and Renault Samsung), BMW (2.7%), Mercedes (2.6%) and Audi (2.3%) all improve their market shares vs. July, knocking Volkswagen down to #9 overall. However these are the only manufacturers above… 0.5% market share! Below Toyota at 0.5%, Lexus, Mini, Ford and Land Rover all follow at 0.4% share. Model-wise, the Mercedes E-Class remains the most popular foreigner, up one spot to #25 while the Audi A6 overtakes the BMW 5 Series to take the 2nd foreigner spot at #27 vs. #29. These three models are the only ones from a non-Korean brand to sell over 1,000 units this month, and the VW Tiguan at #30 makes it only 4 strangers in the Top 30. The first non-German foreigner is the Lexus ES at #56, ahead of the Range Rover at #61, Toyota Camry at #62, Infiniti Q50 at #66 and Nissan Altima at #68. We welcome 4 all-new models in the South Korean ranking this month: the Jeep Cherokee at #96, Mercedes GLA at #130, BMW X4 at #143 and BMW i3 at #144.

Previous post: South Korea Full Year 2013: Now available with Top 25 brands

Previous monthly post: South Korea September 2014: New Kia Sorento shoots up to #3

Previous All-models post: South Korea July 2014: Now with all-models and all-brands!

Full August 2014 Top 190 All-models and Top 30 All-brands Ranking Tables below.

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Categories: South Korea

South Korea Full Year 2013: Now available with Top 25 brands

October 15th, 2014 No comments

BMW South Korea 2013BMW is the most popular foreign manufacturer in South Korea.

* See the Top 25 best-selling brands by clicking on the title! *

Better late than never! Thanks to Farid and in live with the deepening of sales data available for South Korea, I can now share with you a Top 25 brands ranking for the Full Year 2013. We learn that BMW is the most popular importer in 6th place overall thanks to over 33.000 sales, followed by Volkswagen, Mercedes, Audi and Ford. Toyota is the best-selling Japanese brand at #11 above Lexus at #13, Honda at #14 and Nissan at #17. Notice also Mini at #12, Chrysler at #15, Peugeot at #18 and Bentley at #25.

Previous post: South Korea September 2014: New Kia Sorento shoots up to #3

Full Year 2013 Top 25 brands Ranking Table below.

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Categories: South Korea

South Korea September 2014: New Kia Sorento shoots up to #3

October 6th, 2014 No comments

Kia Sorento South Korea September 2014. Picture courtesy of ajunews.comKia Sorento

* See the Top 52 All-local models and Top 5 brands by clicking on the title! *

Sales of new local models in South Korea are up a very solid 10% year-on-year in South Korea to 110,660 registrations, bringing the year-to-date total to 1.051.305 units, up 4% on 2013. Brand-wise, Hyundai is losing ground against its brother company Kia at +3% year-on-year to 47,789 sales vs. +20% to 38,605 for Kia. Chevrolet is stable and therefore losng over one percentage point of market share (from 13.1% in September 2013 to 11,9% this month), Renault Samsung is up 20% and SsangYong up 15%.

Kia Carnival South Korea September 2014. Picture courtesy of hankyung.comKia Carnival

The Hyundai Avante keeps the lead at home for the second straight month thanks to 8,738 sales and 7.9% share, while the year-to-date leader the Hyundai Sonata is #2 once again at 8,287 units and 7.5%, But the big event in September is the third position of the new generation Kia Sorento, by far the nameplate’s best ranking since BSCB started following South Korea monthly in 2010 and its first time in the Top 10 since August 2013. It sells 6,908 units for a 6.2% market share vs. 2% and #17 year-to-date. Although extremely impressive, this surge should flatten out in the next couple of month as the novelty effect wears out, in line with the progression of the new generation Kia Carnival, #2 last July but down to #10 this month.

Notice also the Samsung SM5 up 3 ranks on August to #14 with 2,514 sales, the Chevrolet Malibu up 10 spots to #16 and the Samsung QM3 (aka Renault Captur) back up 20 ranks to #30.

Previous post: South Korea July 2014: Now with all-models and all-brands!

Previous month: South Korea August 2014: Hyundai Avante #1, Kia Sorento up

One year ago: South Korea September 2013: Hyundai Avante at highest in 2 years

Full September 2014 Top 52 All-models and Top 5 brands Ranking Tables below. Read more…

Categories: South Korea

South Korea July 2014: Now with All-models and All-brands!

September 20th, 2014 No comments

Mercedes E-Class South Korea July 2014The Mercedes E Class is the best-selling foreign model in South Korea this month.

* See the Top 180 best-selling models and Top 29 brands by clicking on the title! Thanks Falkonz *

This is a new and very revealing monthly update on BSCB, now including imports. And even though they only represent 12.5% of overall South Korean sales, imports are up 21% year-on-year in August to 18,112 units, to be compared to 10.7% share one year ago at 14,953 sales. The Top 9 best-selling manufacturers are unchanged on June (!), meaning all local carmakers and BMW – keeping its import crown off Mercedes for just 4 lonely units at 3,353 and 2.3% market share vs. 3,349. Volkswagen is down one spot to #8 while Audi remains #9, Ford is up 4 to #10, Honda up 5 to #15 and Peugeot up 8 to #16.

Ford Explorer South Korea July 2014. Picture courtesy of 100mirror.comFord Explorer

Model-wise, there is one more foreigner inside the Top 30 compared to last month (4), with the Mercedes E-Class overtaking the BMW 5 Series to become the most popular import this month thanks to 1,714 sales and 1.2% share at #26 vs. 1,448 and #28 for the 5 Series. The Audi A6 remains in third place at 1,424 units and 1% share, meaning there are still only 3 foreign cars selling more than 1,000 units this month in South Korea! The VW Tiguan is up 9 spots on July to #30, the BMW 3 Series up 6 to #35, Infiniti Q50 up 6 to #44 and Ford Explorer up 29 to #53.

Previous SK post: South Korea August 2014: Hyundai Avante #1, Kia Sorento up

Previous All-models post: South Korea June 2014: Now with All-models and All-brands!

One year ago: South Korea July 2013: Hyundai Grandeur takes the lead year-to-date

Full July 2014 Top 29 brands Ranking Table below.

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Categories: South Korea

South Korea August 2014: Hyundai Avante #1, Kia Sorento up

September 4th, 2014 1 comment

Kia Sorento South Korea August 2014The new generation Kia Sorento enables the nameplate to break back into the Top 20 at home.

* See the Top 50 All-local models ranking by clicking on the title! *

Sales of local models are down 5% year-on-year in South Korea in August to 105,983 units, bringing the year-to-date total to 940,645 units, up 3% on 2014. The Hyundai Avante (aka Elantra) manages to top the models ranking for the first time since September 2013, reclaiming the top spot it held over the Full Year 2013 with 8,194 sales and 7.7%. It however still ranks 5th year-to-date with 6% share. The Hyundai Sonata is kicked down to 2nd place but remains in the lead so far in 2014 with 72,127 sales and 7.7%. We welcome back the Kia Morning (aka Picanto) onto the South Korean podium this month while the Kia Carnival is already down 5 ranks on July to #7 at 4.6% share, still way better than its year-to-date level (#15 and 2.7%). It seems the honeymoon period of the new generation is already over though… Further down, notice the Kia Sorento boosted back inside the Top 20 by the new generation at #18.

Previous post: South Korea June 2014: Now with All-models and All-brands!

Previous month: South Korea July 2014: Kia Carnival breaks records in 2nd place

One year ago: South Korea August 2013: Hyundai Avante #1 for first time this year

Full August 2014 Top 50 All-local models Ranking Table below.

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Categories: South Korea

South Korea June 2014: Now with All-models & All-brands!

September 1st, 2014 2 comments

BMW 5 Series South Korea June 2014The BMW 5 Series is the best-selling foreign model in South Korea in June.

* See the Top 29 All-brands and Top 180 All-models by clicking on the title! Thanks Falkonz *

For the very first time on BSCB I can share with you a complete models and brands ranking for South Korea, including imports! Exciting times indeed. In June there we 17,803 new imported cars registered in South Korea, bringing the overall total to 139,024 units. This 12.8% import market share is one of the lowest in the world, but it has grown exponentially over the past few years: it was was only 0.4% in 2000! Automotive News predicts imports could account for as much as 20% of the South Korean market by 2016…

Infniti Q50 South Korea June 2014.Picture courtesy of bobaedream.co.krThanks to the Q50, Infiniti is up 214% so far in 2014 in South Korea.

Brand-wise, below Hyundai (43.1%), Kia (25.5%), Daewoo/Chevrolet (8.7%), Renault Samsung (6.1%) and SsangYong (3.7%), BMW is the most popular foreign brand in June with 3,358 sales and 2.4% share ahead of Volkswagen (2.2%), Mercedes (2.1%) and Audi (2%). Year-to-date, BMW is up 21% on 2013, Mercedes up 43% and Audi up 44% while Infiniti is up 214%, Volvo up 40%, Land Rover up 39%, Porsche up 21% and Jaguar up 20%. Interestingly, this month Lexus sells more than Toyota (590 units vs. 554) to become the best-selling Japanese brand in South Korea even though it only holds a 0.4% market share – underlining the tensions between the two countries.

Mercedes E Class South Korea June 2014. Picture courtesy of bobaedream.co.krThe Mercedes E-Class is one of only 3 foreign cars to sell over 1,000 units in SK this month.

In the models ranking, there are only 3 foreigners inside the June Top 30! The BMW 5 Series leads the way at #25 with 1,478 sales and 1.1% share ahead of the Mercedes E-Class at #27 and 1,419 units and the Audi A6 at #30 and 1,149 sales. These are the only 3 foreign models to sell more than 1,000 units in South Korea this month! Foreigners fare a little better below with a total of 12 representants inside the Top 50. Additions to the list include the VW Tiguan at #39, VW Golf at #40, BMW 3 Series at #41, VW Jetta at #42, Lexus ES at #46 and Infiniti Q50 at #50.

Previous post: South Korea July 2014: Kia Carnival breaks records in 2nd place

Previous June post: South Korea June 2014: Kia Carnival and Samsung QM3 shoot up

Full June 2014 Top 29 All-brands and Top 180 All-models Ranking Tables below.

Read more…

Categories: South Korea

South Korea July 2014: Kia Carnival breaks records in 2nd place

August 4th, 2014 1 comment

Kia Carnival South Korea July 2014. Picture courtesy of autoworldnews.comKia Carnival

* See the Top 50 All-local models by clicking on the title! *

Sales of local models in South Korea are up 2% year-on-year in July to 127,319 units, bringing the year-to-date total to 834,662 units, up 4% on 2013. Below the Hyundai Sonata signing its 4th month in a row in pole position at 10,035 sales and 7.9% share, the big event this month in South Korea is the astounding ascension of the new generation Kia Carnival: up 7 spots and 119% on June to land at a record 2nd place with a best-ever 9,343 units and 7.3% share. At this rate, it could even snap the top spot away from the Sonata next month! Never before had the Carnival nameplate reached such heights at home, meaning Kia has struck gold with the third generation of the model, which is a very encouraging sign for its international career.

Samsung SM5 South Korea July 2014. Picture courtesy of bobaedream.co.krSamsung SM5

Below, the Hyundai Grandeur is back up 3 spots on last month to third place with a strong 7.1% share, the Hyundai Porter is down two to #4 but remains in 2nd place year-to-date at 7% share, the Hyundai Avante (aka Elantra) is shy again at #5 whereas it led the overall ranking over the Full Year 2013, the Samsung SM5 is up 6 ranks to #16 with 2,609 sales and 2% share vs. 1.6% year-to-date, the Kia Pride (aka Rio) is also up 6 to #19, the Chevrolet Captiva up 5 to #28 and the Samsung QM3 (aka Renault Captur) is back down 22 spots to #33 at just 694 sales.

Previous month: South Korea June 2014: Kia Carnival and Samsung QM3 shoot up

One year ago: South Korea July 2013: Hyundai Grandeur takes the lead year-to-date

Full July 2014 Top 50 All-models Ranking Table below.

Read more…

Categories: South Korea