South Korea February 2017: Hyundai Grandeur cements leadership

The Hyundai Grandeur is the best-selling nameplate in South Korea for the third month running.

* See the Top 5 All local brands and Top 55 local models by clicking on the title *

Sales of local models in South Korea are up 8% year-on-year in February to 119.612 units, lifting the year-to-date tally up half that at +4% to 225.821 given January sales were stable. Market leaders Hyundai (+6%) and Kia (+0.1%) continue to lose market share at home but still account for a staggering 76.1% of all local sales (foreign marques excluded). General Motors Korea (aka Chevrolet) drops 2% but remains a strong third with 9.4% share while Ssangyong (+16%) is back above Renault Samsung, the latter delivering by far the largest year-on-year improvement among local brands at +88%. Genesis is a disaster at home: -51% in February and -60% year-to-date.

Kia Carnival sales are up 44% year-on-year in February, the 2nd largest increase in the Top 10.

Model-wise, the Hyundai Grandeur confirms it is now the country’s favourite nameplate with a third consecutive monthly win and third consecutive five-digit sales figure at 10.913, up a gargantuan 182% on the previous generation a year ago. Hyundai monopolises the podium with the Porter (+8%) and Avante (-7%) followed by the Kia Morning (+7%) and the Hyundai Santa Fe back up 11 spots on last month to #5. The Kia Bongo (+30%), Carnival (+44%) and SSangyong Tivoli (+42%) also post spectacular gains inside the Top 10. Further down, the Samsung SM6 (aka Renault Talisman) celebrates one year in market at #13, the Chevrolet Malibu is up 5-fold on a year ago to #16 thanks to the new model

Previous month: South Korea January 2017: Hyundai Grandeur confirms top spot

One year ago: South Korea January-March 2016: Genesis EQ900 and Samsung SM6 hit bullseye

Full February 2017 Top 5 All local brands and Top 55 models below.

(more…)

South Korea January 2017: Hyundai Grandeur confirms top spot

The Hyundai Grandeur is the best-seller at home for the second straight month. 

* See the Top 5 All local brands and Top 60 local models by clicking on the title *

Sales of local models in South Korea are a model of stability at -0.1% to 106.209 registrations. As it has been the case for the most part of 2015 already, market leaders and sister brands Hyundai (-11%) and Kia (-9%) trail their home market and see their market share thaw slightly to 41.9% and 33% respectively. In contrast, smaller brands take off: Ssangyong (+7%), General Motors Korea (+25%) and most strikingly Renault Samsung, up a gargantuan 254% to 7.439 units in 4th place. Hyundai’s new premium brand, Genesis, seems to be already out of breath: down 71% year-on-year to just 626 sales.

The Chevrolet Malibu is up 581% to #13 overall. 

Model-wise, the newly facelifted Hyundai Grandeur remains in the top seat and posts a second consecutive five-digit sales month at 10.586, up 110% year-on-year. The Hyundai Porter, leader over the Full Year 2016, remains solid at #2 (-9%), distancing three Kias: the Morning (+6%), Sorento (-31%) and Carnival (-11%). The Ssangyong Tivoli continues to progress at +20% to #10, the Kia K7 is up 173% to #11, the Hyundai Genesis up 57% to #12, the Chevrolet Malibu up 7-fold to #13, the Samsung SM6 u celebrates one year in market by dropping out of the Top 10 at #14 and the Chevrolet Trax takes off at +162% to #23.

Previous post: South Korea Full Year 2016: Hyundai Porter first LCV to #1

One year ago: South Korea January-March 2016: Genesis EQ900 and Samsung SM6 hit bullseye

Full January 2017 Top 5 All local brands and Top 60 models below.

This content is for members only.
Log In Register

South Korea Full Year 2016: Hyundai Porter first LCV to #1

hyundai-porter-south-korea-2016Hyundai Porter 

* Now updated with the Top 30 All-brands, Top 60 local models and Top 175 foreigners *

Check out 20 years worth of South Korean Historican Data here

The South Korean market is down 1% year-on-year in 2016 to 1.813.173 registrations, with local brands up 0.5% to 1.587.597 and foreign manufacturers down 8% to 225.576 and 12.4% share. Market leader Hyundai is struggling with deliveries down 11% to 35% share vs. 39.1% a year ago while sister-brand Kia (+1%), Ssangyong (+4%) and GM Korea (+14%) resist better. Hyundai’s new luxury brand Genesis makes its appearance in the ranking at #8 with an honest 23.328 sales, outselling Audi but below well below Mercedes (+20%) which overtook BMW (+1%) to become the #1 luxury brand in South Korea. But the big local news this year in South Korea is the resurrection of Renault Samsung, surging 34% to 111.101 sales and 7% share, thanks to the launch of two new models known in other parts of the world as Renaults. The Samsung SM6 (aka Renault Talisman) launched in January, peaked at #6 and lands directly in 10th place, while the QM6 (aka Renault Koleos) launched in September, peaked at #12 and lands at #27.

Renault Samsung SM6 South Korea July 2016. Picture courtesy motorgraph.comRenault Samsung SM6

The other momentous event in the South Korean brands ranking is the freefalling of brands belonging to the Volkswagen Group. Affected by various stop-sales leading to zero registrations from November onwards, Volkswagen implodes at -63% to #10 while Audi is also hit full frontal at -49% to #9. Porsche (-17%) resists better. Among other foreigners worth singling out, notice Land Rover (+46%), Lexus (+33%), Honda (+47%), Volvo (+23%), Jaguar (+35%), Cadillac (+24%) and Citroen (+173%).

 

renault-samsung-qm6-south-korea-october-2016Renault Samsung QM6

It’s a first in the models ranking: for the first time in at least 20 years (since BSCB started following the South Korean market in 1997), a commercial vehicle is the best-seller: the Hyundai Porter, losing less ground (-3%) than the two nameplates that outsold it in 2015: the Hyundai Sonata (-24%) and Avante (-7%). Either the Sonata or the Avante had dominated the South Korean sales charts since 2005. The Porter has however not ranked #1 since July (5 wins this year), with the Avante topping the monthly chart four times, the Hyundai Santa Fe once (September) as well as the Kia Morning (November) and Hyundai Grandeur, shooting up to 17.247 sales thanks to the new generation in December – by far the highest monthly result of any nameplate this year.

Chevrolet Spark South Korea 2016. Picture courtesy carlab.co.krThe Chevrolet Spark is up 32% to break into the South Korean Top 5. 

The Kia Sorento is one of the success stories of the year with sales up 4% to land in 4thplace, as well as the facelifted Chevrolet Spark up 32% and 5 ranks to #5 (overtaking the Kia Morning), The Ssangyong Tivoli is up 26% to #11 and in May became the first Ssangyong to rank inside its home Top 10 in 12 years, since the Rexton and Musso SUT in 2004. Notice also the Kia K7 up 169% to #14, the Chevrolet Malibu up 125% to #20 and the Chevrolet Impala up 64% to #31. Two alternatively fuelled local vehicles also made their entrances in the South Korean sales charts: the Kia Niro at #24 and the Hyundai Ioniq at #32.

mercedes-e-class-south korea-2016The Mercedes E-Class is once again the most popular foreign model in South Korea.

In the foreigners aisle, the Mercedes E-Class is once again the most popular with a commanding 22.837 sales, a 16% increase on 2015. It is followed like last year by the BMW 5 Series (+8%) but this time the BMW 3 Series takes advantage of Audi’s struggles to climb on the podium despite sales down 4%. The Mercedes C-Class (+16%) is up 4 spots to #4, ahead of the Audi A6 (-35%), Mercedes S-Class (-34%) and Lexus ES (+18%). The Ford Explorer (+28%) breaks into the Top 10, with the Toyota Camry (+30%), Land Rover Discovery Sport (+166%), Honda Accord (+52%), Nissan Altima (+43%) and BMW 7 Series (+83%) also posting spectacular gains. Both the Mercedes GLC and GLE manage to spend their first full year in market inside the Top 20.

Previous month: South Korea November 2016: New Hyundai Grandeur shoots up to #3

Previous year: South Korea Full Year 2015: Hyundai Sonata #1, Ssangyong Tivoli shines

Two years ago: South Korea Full Year 2014: Hyundai Sonata reclaims leadership

Full Year and December 2016 Top 30 All-brands, Top 60 local models and Top 175 foreigners vs. Full Year 2015 figures below.

This content is for 1 Year members only.
Log In Register

South Korea November 2016: New Hyundai Grandeur shoots up to #3

* NOW UPDATED with the Top 30 All-brands, Top 55 All-local models and Top 140 foreigners *

Sales of local nameplates in South Korea are down 0.3% year-on-year in November to 164.172 units, a drop solely attributable to the poor performance of foreign brands (-19%) just as local manufacturers gain 2%. Year-to-date, the South Korean market is also up 0.3% to 1.628.203 units with local brands up 1% and foreigners down 6%. The main explanation for the recent weakness of foreign carmakers is the stop-sale order inflicted to Volkswagen (zero sale in November) and the quasi-totality of the Audi range (-88%). At the top, Hyundai continues to struggle at -14% to 55.721 deliveries and 33.9% share, while sister brand Kia is less affected at -2% to 48.906 and 29.8%. Local gains are in fact the work of smaller brands: GM Korea is up a splendid 51% to 10.5% share while Renault Samsung shoots up 109% to 7.7% vs. 6% year-to-date (+39%). Ssangyong is also in positive at +5% while Genesis remains stuck below 1.000 monthly units. Among foreigners, Mercedes (+66%), BMW (+27%) and Lexus (+52%) take advantage of Audi’s crippling, with Toyota (+60%), Ford (+71%) and Jeep (+76%) also doing particularly well.

Kia Morning South Korea November 2016The Kia Morning is the best-selling nameplate in South Korea in November. 

In the models ranking, the Kia Morning gains 4 spots on October and 13% year-on-year to snap the top spot for the first time since November 2014 ahead of the Hyundai Porter (+4%) resuming its YTD domination due to a slow month by the Hyundai Avante (-23%). The big event atop the South Korean ranking this month is the third position of the Hyundai Grandeur. Although down 2% year-on-year, this is in fact a 14 spot-jump on last month thanks to the new 2017 model just launched (see launch TV ad atop this article). The Grandeur competes with the tremendously successful Samsung SM6 – aka Renault Talisman – down one spot in November to #10. Impressive performers this month also include the Chevrolet Spark (+46%), Hyundai Genesis (+90%), Kia K7 (+95%), Chevrolet Trax (+124%) and Malibu (+389%). The Samsung QM6 – aka Renault Koleos – is down 7 ranks to #19. The Mercedes E-Class (+98%), BMW 5 Series (+121%), 3 Series (+9%), Mercedes C Class (+24%) and Lexus ES (+27%) are the most popular foreign models this month.

Previous month: South Korea October 2016: Samsung QM6 outsells Tucson, Sportage and Santa Fe

One year ago: South Korea November 2015: Tivoli hits highest Ssangyong ranking in 11 years

Full November 2016 Top 30 All-brands, Top 55 All-local models and Top 140 foreigners below.

This content is for 1 Year members only.
Log In Register

South Korea October 2016: Samsung QM6 outsells Tucson, Sportage and Santa Fe

renault-samsung-qm6-south-korea-october-2016It’s a Samsung invasion in South Korea.

* NOW UPDATED with the Top 30 All-brands, Top 55 All-local models and Top 130 foreigners *

147.271 cars found a buyer in South Korea in October – a paltry 10% year-on-year drop –  with the slump in local fares (-13%) partly compensated by foreigners up a vigorous 18%. The year-to-date tally remains in positive at +1% to 1.464.031 units. This time local manufacturers (+3%) are handicapped by a foreigners dry patch (-20%). Hyundai remains in the lead despite an abysmal 32% freefall to 46.221 sales and 31.4% share, ahead of Kia down 14% to 27.2% and GM Korea up 14% to 11.4%. The local winner this month is Renault Samsung up a stunning 89% to 13.254 registrations, now outselling Ssangyong year-to-date for 4th place overall. Among foreigners, both Mercedes and BMW surge 72%, Lexus is up 55%, Honda up 595%, Mini up 29% and Nissan up 45%.

hyundai-avante-south-korea-october-2016-picture-courtesy-carmedia-co-krThe Hyundai Avante is now #1 YTD at home. 

This performance has everything to do with the brand’s latest two launches: the SM6 (aka Renault Talisman) brilliantly remains inside the Top 10 with 5.091 sales while the QM6 (aka Renault Koleos) jumps up 8 spots on its inaugural ranking in September to land at #12, outselling the Hyundai Tucson (#13), Kia Sportage (#14) and Hyundai Santa Fe (#15) down from #1 last month. The QM6 indeed already ranks #3 SUV at home below the Kia Sorento (#3) and Ssangyong Tivoli breaking its ranking record at #7. In other models news, the Hyundai Avante (78.253) snaps the YTD pole position off the Hyundai Porter (78.115).

cadillac-xt5-south-korea-october-2016The Cadillac XT5 has landed in South Korea. 

Over in the foreigners aisle, the Mercedes E-Class surges 149% to 3.887 sales which would place it well inside the general Top 20. The BMW 5 Series does even better, exactly tripling its sales year-on-year to 2.964. Far below, the BMW 3 Series (+81%), Mercedes C Class (-8%) and Lexus ES (+17%) complete the Top 5. The Honda Accord surges to #6, the Nissan Altima to #8, the Mini Clubman to #13 vs. #27 YTD, the Mercedes GLE to #14, Toyota Prius to #15, Lexus NX to #17 vs. #44 so far in 2016 and BMW X1 to #19 vs. #54. Notice also the Volvo XC90 at #32, the Honda HR-V at #47, while we welcome the Mercedes GLS at #92 and the Cadillac XT5 at #122. Hit by stop-sale orders affecting its entire lineup, Volkswagen only manages to see 30 units this month – all Touaregs.

Previous month: South Korea September 2016: Santa Fe leads, Samsung QM6 in Top 20

One year ago: South Korea October 2015: New Kia Sportage in Top 5

Full October 2016 Top 30 All-brands, Top 55 All-local models and Top 130 foreigners below.

This content is for 1 Year members only.
Log In Register

South Korea September 2016: Santa Fe leads, Samsung QM6 in Top 20

renault-samsung-qm6-south-korea-september-2016-picture-courtesy-auto-danawa-comThe Renault Koleos is sold as the Samsung QM6 in South Korea.

* NOW UPDATED with the Top 30 All-brands, Top 57 All-local models & Top 133 foreigners *

New car sales in South Korea are down a harsh 14% year-on-year in September to 127.811 units, meaning the year-to-date tally is now up just 1% on the same period last year to 1.295.479. In fact, the drop would have been even more significant were it not for the stellar performance of Renault Samsung, up 40% on its September 2015 score thanks to the arrival in the meantime of the SM6 aka Renault Talisman ranking #9 this month with 4.217 sales and the thunderous appearance of the QM6 aka Renault Koleos directly at #20 with 2.536 deliveries in September.

mercedes-e-class-south-korea-september-2016The Mercedes E-Class is the best-selling foreign model in South Korea once again. 

Hyundai skids down 22%, Kia 15% and GM Korea 14%, with Ssangyong down just 1% thanks to the Tivoli once again inside the Top 10 at #10 with 4.056 sales. Mercedes (+18%), BMW (-14%) and Lexus (+36%) lead foreign manufacturers down 18% as a whole due to the imploding of Audi (-85%) and Volkswagen (-94%) hit full frontal by stop sale orders on the majority of their lineup. Land Rover (+432%), Toyota (+29%), Mini (+41%), Jaguar (+66%) and Infiniti (+84%) are among the biggest gainers in South Korea this month. Hyundai’s new premium brand Genesis ranks 9th overall and 4th premium below just Mercedes, BMW and Lexus.

hyundai-santa-fe-south-korea-september-2016First pole position since July 2015 for the Hyundai Santa Fe at home. 

The Hyundai Santa Fe flamboyantly takes the lead of the models ranking despite seeing its deliveries drop 2% year-on-year to 7.451. It distances the Kia Sorento (-10%), Hyundai Sonata (-24%), Kia Morning (-16%) and Chevrolet Spark (-9%). Leaders year-to-date, the Hyundai Avante (-40%) and Porter (-31%) are in complete freefall. The Kia K7 reversely is up 3-fold on September 2015 (+187%) and 7 ranks on August to #8, the Chevrolet Malibu continues its race upwards at #11 (+101%), the Kia Niro is stable at #23, the Genesis EQ900 down one spot to #26 and the Hyundai Ioniq down 8 to #40.

bmw-7-series-south-korea-september-2016The BMW 7 Series shoots up to #7 among foreign models in South Korea this month. 

In the foreigners’ aisle, the Mercedes E-Class surges 44% to a splendid 2.781 sales, almost 3 times the amount of the #2, the BMW 5 Series at 1.044 (-24%) while the Mercedes C-Class (-25%) rounds up the podium above the Lexus ES (+35%) and BMW 3 Series (+55%). The BMW 7 Series soars to an exceptional 7th place, just below its archenemy the Mercedes S-Class (#6). Other great performers include the Mercedes GLC at #8, Infiniti Q50 at #15, Mini Clubman at #17, Mercedes A-Class at #26 and Citroen C4 Cactus at #34.

Previous month: South Korea August 2016: Hyundai and VW struggle, Samsung shines

One year ago: South Korea September 2015: Hyundai Avante stays ahead

Full September 2016 Top 30 All-brands, Top 57 All-local models & Top 133 foreigners below.

This content is for 1 Year members only.
Log In Register

South Korea August 2016: Hyundai and VW struggle, Samsung shines

Renault Samsung SM6 South Korea July 2016. Picture courtesy motorgraph.comRenault Samsung SM6 

* NOW UPDATED with Top 30 All-brands, Top 55 locals and Top 133 foreigners *

The South Korean new car market is down a harsh 11% year-on-year in August to 123.463 registrations, with local carmakers down 11% and foreigners down 13%. Yet the year-to-date tally remains in positive territory at +4% to 1.189.532 units. Locals are up 5% but foreigners down 7%. Hyundai, handicapped by repeated strikes at his local factories, is hit the hardest at -18% to 42.112 sales and 34.1% share of local brands vs. 37.1% year-to-date, with sister brand Kia registering the 2nd largest drop among locals at -10% to 37.404 and 30.3%. GM Korea falls slightly slower than the market at -8% to remain third while Renault Samsung (+24%) holds onto its newly acquired 4th spot ahead of Ssangyong (+2%), all this solely thanks to the tremendous success of the SM6 aka Renault Talisman, back inside the overall Top 10 in August with 4.577 deliveries or 59% of the brand’s sales this month.

Volkswagen South Korea July 2016. Picture courtest theguardian.com and Kim Hong Ji ReutersVolkswagen disappears at -98% with its entire lineup hit by a stop sale in South Korea.

The big story among foreign carmakers is the skidding into oblivion of Volkswagen, imploding down 98% to just 76 sales at #23 now that its entire lineup is stifled with a stop sale order. Only the VW CC (23) and Touareg (53) remain in the August sales charts, all other nameplates disappear. Audi (-83%) is also hit and drops to #15 vs. #8 year-to-date. Mercedes on the other hand is faring beautifully at +32% to 4.835 sales and 3.9% share, well ahead of BMW at 3.047 (-16%). Land Rover (+299%) and Jaguar (+332%) are the best foreign performers in August, followed by Lexus (+148%), Ford (+115%), Mini (+87%) and Honda (+76%).

chevrolet-impala-south-korea-august-2016Chevrolet Impala sales are up 118% year-on-year in South Korea. 

Over in the models ranking, the Hyundai Avante is up 3 spots on July to land in pole position for only the third time this year after February and June and despite deliveries freefalling 23% to 6.756. In fact, 6 of the Top 7 August best-sellers drop significantly vs. August 2015: the Chevrolet Spark (-16%), Kia Morning (-21%), Sorento (-25%), Hyundai Sonata (-28%) and Santa Fe (-30%). Only the Kia Carnival (+18%) goes against the grain in 6th place.

Chevrolet Volt South Korea July 2016The Chevrolet Volts arrives in South Korea in August. 

The Ssangyong Tivoli is back inside the Top 10 with 4.357 sales. The Hyundai Tucson (+31%), Chevrolet Malibu (+102%), Kia K7 (+117%) and Chevrolet Impala (+118%) post impressive gains while other recent launches mark a pause: the Kia Niro is down 2 spots on July to #23, the Genesis EQ900 is stable at #25 and the Hyundai Ioniq down 4 to #32. Finally, we welcome the Chevrolet Volt in the South Korean sales charts in August with a lonely two sales for now. The Mercedes E-Class (+60%) and C-Class (-6%) lead foreign models above the BMW 5 Series, 3 Series and Mercedes S Class. The Ford Explorer jumps to #6, the Honda Accord is up to #12 and the Cadillac CT6 makes its first appearance at #43.

Previous month: South Korea July 2016: Kia teases Hyundai for market lead, VW implodes (-86%)

One year ago: South Korea August 2016: Facelifted Chevrolet Spark soars to #4

Full August 2016 Top 30 All-brands and Top 55 locals and Top 133 foreigners below.

This content is for 1 Year members only.
Log In Register

South Korea July 2016: Kia teases Hyundai for market lead, Volkswagen implodes (-86%)

Kia Carnival South Korea July 2016. Picture courtesy of hankyung.comThe Kia Carnival ranks third overall in South Korea in July. 

* Now updated with the Top 30 All-brands, Top 55 local models and Top 140 foreigners *

New car sales of domestic models in South Korea are down 12% year-on-year in July to 136.814 units, but the year-to-date total is still up 6% to 1.066.069. Local makes are down 11% but foreigners freefall 24% to 11.5% share vs. 12.4% so far this year. Market leader Hyundai take a 20% hit to lower its share to 35%, that’s only 2.8 points above sister brand Kia down a more measured 9% to 32.2%. One year ago Hyundai had a 8.7 points advantage on Kia. GM Korea is up a splendid 16% to 10.5% share, with Ssangyong down 8% to 5.5% and Renault Samsung up 10% to 5.4%. Mercedes reclaims the foreign crown thanks to sales up 5% to 4.184, a long shot above BMW at 2.638 (-33%) and Audi at 1.504 (-43%). Land Rover (+31%), Volvo (+44%) and Jaguar (+96%) for their part post spectacular gains.

Volkswagen South Korea July 2016. Picture courtest theguardian.com and Kim Hong Ji ReutersVolkswagen sales are down 86% year-on-year in South Korea in July…

On the other hand, Volkswagen is hit full frontal by its lineup-wide stop sale order at a devastating -86% to just 425 units. And the brand will fall to almost zero sales in the coming month, with South Korea suspending sales of 80 Volkswagen models as part of a widening investigation into the company’s emissions cheating scandal. The environment ministry said “As of August 2 we have revoked the certification of 83,000 vehicles of 80 models,” as the problem vehicles had fabricated documents for emissions and noise-level tests.

Ford Explorer South Korea July 2016. Picture courtesy autocar.co.kr…while Ford Explorer sales are up 99%. 

Model-wise, the Hyundai Porter is back to the #1 spot it holds year-to-date despite sales down 13% year-on-year to 8.276, distancing the Hyundai Sonata (-18%) at 6.858 while the Kia Carnival jumps 8 spots on June to land on the third step of the podium in spite of deliveries down 5% year-onyear to 6.773. The Chevrolet Spark is up 91% to #6, the Kia K7 up 168% to #9, the Chevrolet Malibu up 172% to #11 and Hyundai Genesis up 49% to #12. The Samsung SM6 aka Renault Talisman, the instant blockbuster of the First Half of the year, is down to #13 in July. The Mercedes E-Class is back up 20 spots to resume its foreign model domination despite sales down 28% year-on-year to 1.215. It distances the BMW 5 Series (-31%), Mercedes C Class (+118%), Audi A6 (-42%) and Mercedes S-Class (-52%). The Ford Explorer (+99%), Mercedes CLS (+126%), GLA (+146%) and Toyota Prius (+81%) impress.

Previous post: South Korea First Half 2016: Samsung SM6 instant blockbuster

Previous month: South Korea June 2016: Hyundai Avante up 76%, Kia Niro in Top 20

One year ago: South Korea July 2015: Facelifted Hyundai Santa Fe triumphs

Full July 2016 Top 30 All-brands, Top 55 local models and Top 140 foreigners below.

This content is for 1 Year members only.
Log In Register

South Korea First Half 2016: Samsung SM6 instant blockbuster

Samsung SM6 South Korea March 2016The Renault Talisman is sold as the Samsung SM6 in South Korea.

* See the Top 30 All-brands, Top 60 local models and Top 170 foreigners by clicking on the title *

Now updated with foreign brands and models data.

In South Korea, new car sales are up a robust 9% over the first half of 2016 to 929.255 registrations, boosted by local manufacturers up 11% to 812.266 just as foreign ones drop 2% to 116.989. Hyundai remains the uncontested market leader but loses share at 37.8% vs. 39.4% a year ago due to sales just edging up 4% year-on-year. Kia outpaces the market at +14% to 29.8% share but the best performers over the period are GM Korea (+22%) and Renault Samsung(+26%). Foreign leaders Mercedes (+7%), BMW (-4%), Audi (-11%) and most strikingly Volkswagen (-33%) all lose market share while below, Land Rover (+64%), Infiniti (+39%), Honda (+27%), Volvo (+27%) and Lexus (+23%) all impress.

Hyundai Avante South Korea June 2016Hyundai Avante

Model-wise, as it was the case at the same time last year the Hyundai Porter is the best-seller with sales up 6% to 54.689. It however finished 2015 at #3 so may not stay in the year-to-date lead for much longer, if the Hyundai Avante (aka Elantra) shows the same strength during the rest of the year as it did in June (+76%). Leader over the Full Year 2015, the Hyundai Sonata is down 11% to third position over 10.000 units away from the top spot. Reversely, the Kia Sorento gains 13% and two spots year-on-year to land at a stunning 4th place overall, overtaking the Hyundai Santa Fe (+9%) in the race for the title of #1 SUV in South Korea.

Ssangyong Tivoli South Korea May 2016. Picture courtesy motorian.krThe Tivoli is the first Ssangyong to break into its monthly home Top 10 in 12 years.

The Chevrolet Spark for its part outpaces the Kia Morning in the minicar combat thanks to the new generation propelling it up 57% vs. -18% for the Kia. Also worth mentioning are the Kia K7 up 3-fold to #12 and the Kia Sportage up 61% to #14.Further down, two instant blockbusters single-handedly revive their respective brands. Over a year after its very successful launch, the Ssangyong Tivoli has not plateaued yet thanks to the arrival of the 7-seat XLV variant. Beating its monthly volume record on each of the past 3 months (5.375, 5.490, 5.711), in May the Tivoli was the first Ssangyong to break into the Top 10 in 12 years, since the Rexton and Musso SUT in 2004, and ranks at #13 halfway through 2016.

Genesis EQ900 South Korea June 2016Genesis EQ900

Even more spectacularly, the Samsung SM6 – sold as the Renault Talisman outside of Korea – almost instantly stormed into the Top 10 in March (#8), the first Renault Samsung to do so in 5 years, improving further to #6 both in May and June and hitting a record 7.901 units in May. It is #15 so far. More successful launches below: the Genesis EQ900 at #20, the Kia Niro at #24 and the Chevrolet Impala at #25. The Hyundai Ioniq is more discreet at #33.. Over in the foreign models aisle, the BMW 5 Series takes the lead despite sales down 12% to 7.342, followed by the Audi A6 (+18%) whereas 2015’s leader the Mercedes E-Class is down 26% to #3. The BMW 3 Series (-10%) and VW Tiguan (-15%) round out the Top 5, with the Mercedes GLC (#13), Land Rover Discovery Sport (#15) and Mercedes GLE (#20) the most popular newcomers.

Previous post: South Korea June 2016: Hyundai Avante up 76%, Kia Niro in Top 20

Full H1 2016 Top 30 All-brands, Top 60 local models and Top 170 foreigners vs. Full H1 2015 data below.

This content is for 1 Year members only.
Log In Register

South Korea June 2016: Hyundai Avante up 76%, Kia Niro in Top 20

Kia Niro South Korea June 2016Kia Niro

* See the Top 30 All-brands, Top 55 local models and Top 143 foreigners by clicking on the title *

Now updated with foreign brands and models rankings.

The South Korean new car market is up 16% year-on-year in June to 184.437 units, lifting the half-year tally up 9% to 929.255. Local manufacturers are solely responsible for this uptick with sales up 19% in June and 11% year-to-date whereas foreign brands are down 4% in June and 2% year-to-date. Hyundai under-performs once again at +11% to 69.970 units and 42.3% share whereas sister company Kia does better at +17% to 52.506 sales but is still below market growth. Reversely, GM Korea shoots up 48% to 18.058 and Renault Samsung gains 60% to 10.778 deliveries, solely thanks to the tremendous and continuing success of the all-new SM6 (aka Renault Talisman), once again the 6th best-selling vehicle in the country this month.

Hyundai Avante South Korea June 2016. Picture courtesy minyouhwa.comThe Hyundai Avante is up 76% in June at home. 

Hyundai places four nameplates in the Top 4 this month, with the Avante (aka Elantra) shooting up 76% to reclaim the top spot ahead of the Porter, Santa Fe and Sonata. The Kia Sorento holds strong at #5, the Hyundai Tucson is up 33% to #7, the Chevrolet Malibu is up almost 5-fold on June 2015 to break into the Top 10 for the very first time in South Korea thanks to a new generation, the Ssangyong Tivoli is up 57% to break its monthly volume record anew to 5.711 sales but is down 4 spots on May to #13, the Kia K7 is up 205% to #15 and the Kia Sportage is up 65% to #16 thanks to the new model. Let’s also salute the very solid performance of the Kia Niro hybrid, breaking into the Top 20 this month thanks to 3.246 sales, to be compared with just 761 deliveries for its platform twin the Hyundai Ioniq (#34). The Genesis EQ900 has stabilised around 3.000 monthly units.

Audi A6 South Korea June 2016The Audi A6 is the most popular foreigner in South Korea in June.

Among foreign carmakers, BMW remains on top for the third consecutive month despite sales down 16% to 4.820, distancing Mercedes (+8%) and Audi (+28%) while Volkswagen implodes down 58% due to renewed stop-sale orders on its scandal-embroiled diesel lineup. Jaguar (+83%), Lexus (+76%), Volvo (+76%), Toyota (+64%), Honda (+48%) and Land Rover (+38%) on the other hand display spectacular gains. Model-wise, a generation changeover has cost the Mercedes E-Class its YTD pole position, now held by the BMW 5 Series despite sales down 47% to #5. The Audi A6 is the most popular in June ahead of the BMW 3 Series and Mercedes S Class, with the Land Rover Discovery Sport also impressive at #11.

Previous month: South Korea May 2016: Samsung SM6 and Ssangyong Tivoli break records

One year ago: South Korea June 2015: Hyundai Santa Fe and Kia Sorento shoot up

Full June 2016 Top 30 All-brands and Top 55 local models and Top 143 foreigners below.

This content is for 1 Year members only.
Log In Register
Search