Laos 9 months 2015: Toyota Hilux and local Daehan trucks dominate

Almost one in every three vehicles sold in Laos so far in 2015 is a Toyota Hilux.

See the Top 15 best-selling brands and Top 20 models by clicking on the title *

Second ever appearance with official sales figures of Laos on BSCB. This year shows a completely different picture than the last time we updated this country, so much so that I would invite you to ignore the 2014 Report as it was incomplete. Over the first 9 months of 2015, 41.095 new vehicles found a buyer in Laos, with Toyota more dominant than ever at 42% market share. We have a surprise in second place…

Daehan Super-1 Laos 2015. Picture courtesy hellodd.comDaehan Super-1

A Hyundai/Kia dealership called Kolao Holdings, the biggest non state company in Laos according to According to the Korea Trade-Investment Promotion Agency, founded by a Korean and listed on Korea’s main stock market but registered as a Lao company has started assembling 1 tonne CKD pickup trucks under their own brand: Daehan. Their first model, the Super-1 pickup, launched in September 2013 and the D-100, D-150, D-200 and D-T1 have followed since with great success: Daehan is the 2nd best-selling brand in Laos this year with over 10% market share!

DongFeng Mini Pick-up Laos 2015Dongfeng is the most popular Chinese carmaker in Laos this year.

Daehan even places three nameplates inside the 2015 year-to-date Top 6: below the Toyota Hilux and Hiace sovereign at 28.8% and 10% market share respectively, the Daehan D-100 ranks 3rd, the Super-1 is 4th and the D-T1 is 6th. You can find more info on Kolao Holdings from the Wall Street Journal Asia here and you can check their website here (in Korean only for now).

Hyundai, Chevrolet and Ford round up the brands Top 5 just above Chinese manufacturer Dongfeng which manages to place its pickup at #5 overall in the Lao models ranking so far in 2015. Chery, JAC and BYD are the other Chinese carmakers to make it to the Lao Top 15.

Full 9 months 2015 Top 15 brands and Top 20 models below.

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Laos Full Year 2014: Chery QQ best-seller, Chinese above 30% share

The Chery QQ is the best-selling vehicle in Laos. Picture: Flickr

* See the Top 25 brands and Top 20 models by clicking on the title *

Thanks to Proliance, for the first time on BSCB we can share with you official new car sales data for Laos. In 2014 15.636 new light vehicles found a buyer in this country of 6.8 million inhabitants, or 2.3 new vehicles per thousand inhabitants which places it at roughly the same level as India. This landlocked country’s geographic situation goes a long way into explaining its new car market structure: it shares borders with China, Vietnam and Thailand among others and as a result has become the country in the world where Chinese carmakers hold the highest market share at 30.5%, beating the previous official records held by Bolivia (27.9% in 2012) and Uruguay (23.1% in 2013).

Hyundai Eon World June 2012The Hyundai Eon, imported from India, is #2 in Laos in 2014.

Brand-wise, Toyota (11.9%) and Hyundai (11.6%) are in a close grip, followed in third place by Chery (10.5%) with Chevrolet and Kia rounding up the Top 5. Chery is one of 6 Chinese manufacturers in the Top 15 and 11 in the Top 25, with the most popular in 2014 being BYD (#7), Geely (#9), Great Wall (#12), Gonow (#13), Dongfeng (#15), JAC (#16), ZX Auto (#19) and MG (#20). The Chery QQ is the best-selling nameplate in Laos in 2014, making it two countries in the world to officially crown a Chinese model along with Venezuela and the Dongfeng Rich. The other two are unofficial: the Geely CK in Cuba and the Hawtai Lusheng E70 in North Korea.

The Chery Riich is inside the Top 15 in Laos. Picture Christian & Patricia Gasnier.

The Laotian models ranking is a fascinating testimony to the commercial links the country has established with some of its neighbours: the Hyundai Eon is #2 overall and comes from India, the Chevrolet Sail at #3 comes from China while the Isuzu D-Max at #4, Toyota Fortuner at #6, Toyota Hilux at #9 and Mitsubishi L200 at #12 are all imported from Thailand where they are manufactured. As far as Chinese nameplates are concerned, there are 5 in the Top 15:  the Chery QQ, Chery A1, Geely Panda, BYD F0 and Chery Riich.

Previous post: Laos 2012 update: Chinese models keep spreading

Full Year 2014 Top 25 brands and Top 20 models Ranking Tables below.

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Laos 2012 Update: Chinese models keep spreading

MG 6 in Laos 2012. Picture by Howee.

* Click on the title for the full Laos photo report! Many thanks to Howee *

Thanks to Howee I can share with you more recent pictures of the streets of Laos. While the Toyota Hilux should still be leading the models ranking in the country with the Isuzu D-Max, Kia Cerato Forte, Hyundai Elantra and Kia Picanto also successful, the more interesting development in Laos is the steady spreading of Chinese models in the streets of the country.

JAC Heyue in Laos 2012. Picture by Howee

Chery Riich M1 in Luang Prabang, Laos January 2011. Picture by my dear Mum and Dad

You can see in my original post some pictures of Chinese models taken by my dear Mum and Dad in January 2011 in Luang Prabang. 2012 images kindly shared by Howee show even more Chinese models in the streets, notably the JAC Heyue, MG 3, MG 6, MG 350 and BYD F0…

If you have access to official new car sales data for Laos please make sure you reach out by commenting on this post here!

Full Laos photo report below.

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Laos: Hilux in the lead, Chinese models on the up

* Click on title for the Full Laos Photo Report! *

Observation in person during my stay in Laos 5 years ago and through YouTube videos of the streets of Vientiane indicate the Toyota Hilux dominates the car sales in Laos, with even more authority than in neighbouring Thailand where it is built. The Isuzu D-Max is possibly #2.

As far as passenger vehicles are concerned, Korean models seem to be all the rage with the Kia Cerato Forte, Kia Picanto, Hyundai Elantra, Getz & i30 very common. More recent observation by my dear Mum and Dad during their stay in Luang Prabang in January 2011 seem to indicate that Chinese models are starting to be quite successful in the country.

Click on ‘Read more’ below for the Full Photo Report.

Kia Cerato Forte in Luang Prabang, Laos January 2011. Picture taken by my dear Mum and Dad.

Chery Riich M1 in Luang Prabang, Laos January 2011.

Chery QQ. Picture: Flickr

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