Ireland January 2017: Tucson leads, Mégane up, market down

Irish Renault Mégane sales are up 17-fold year-on-year in January. 

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Ireland is one of the rare European market to see its new car registrations decline year-on-year in January at -1.9% to 38.993 units. Part of the explanation for this drop is the import of close to 7.000 used cars – double the amount a year ago, a surge due to the British pound’s sharp decline after the Brexit vote according to Automotive News. Hyundai (-9%) ends the month in pole position above Toyota (-8%), Ford (+0.1%) and Volkswagen (+0.1%). Nissan (+6%), Renault (+13%), Skoda (+4%), Opel (+23%) and Mercedes (+71%) also beat the market inside the Top 10 while beyond, Seat (+19%), Suzuki (+23%), Subaru (+56%), Jaguar (+84%) and Alfa Romeo (+150%) post the largest gains. Model-wise, the Hyundai Tucson confirms the pole position it snapped over the FY2016 despite deliveries down 24% year-on-year, followed this time by the Ford Focus (-4%), Fiesta (+11%) and Nissan Qashqai (+32%). The VW Golf, #2 in FY2016, is relegated to #5. The Kia Sportage jumps 55% to #10, the Renault Megane surges 1645% to #10 thanks to the new generation, the VW Tiguan is up 102% to #16 and the Mercedes E-Class up 515% to #18. The Toyota C-HR, #1 in low-volume November and December, falls to #25 in January, followed in the recent launch ranking by the Seat Ateca (#55), Jaguar F-Pace (#69) and Hyundai Ioniq (#81).

Previous post: Ireland Full Year 2016: Hyundai Tucson signs historic win

One year ago: Ireland January-February 2016: Tucson leads, pushes Hyundai to #1

Full January 2017 Top 32 All-brands and Top 220 All-models below.

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Ireland Full Year 2016: Hyundai Tucson signs historic win

Hyundai Tucson Ireland 2016The Hyundai Tucson is the first Korean model to top the annual Irish sales. 

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In its fourth year of bi-annual license plate system, the Irish new car market shoots up 17% to 146.603, with a record 39.722 sales in January (+33%) and 29.683 in July (+8%). In other words 47% of annual sales are registered during the two months of license plate change. Thanks to sales up 18% year-on-year, Toyota takes the lead of the models ranking with 15.530 units and 10.6% share but the fight was intense with Hyundai up 34% to 15.442, Volkswagen up 0.2% to 15.411 and Ford up 21% to 14.603. In fact, Toyota ranked as low as third by end-November, leapfrogging both Hyundai and Volkswagen to end the year in pole position. Skoda (+21%), Renault (+38%) and Kia (+22%) also impress, with Mercedes (+44%), Mazda (+35%), Volvo (+28%), Suzuki (+43%), Land Rover (+51%), Jaguar (+108%) and Ssangyong (+103%) posting some of the largest gains in market.

Toyota C-HR Ireland 2016The Toyota C-HR ranked #1 in November and December and pushed Toyota to #1. 

The models ranking is the theatre of a historical and unexpected win by the all-new Hyundai Tucson: after a launch in late 2015 assembling just 65 buyers, the Tucson dominates the Irish sales charts head and shoulders in 2016 with an astounding 7.425 sales. This is only the second time an Asian nameplate takes the lead of the Irish sales charts after the Toyota Corolla ranked #1 in 2004, and the very first time a Korean model does so. The Tucson has simply struck a chord with Irish car buyers, and also ranks third in Northern Ireland. For comparison, its predecessor the Hyundai ix35 ranked #8 in 2015. The VW Golf, leader for the past three years, is knocked down to #2 while the Ford Focus is also down one spot to #3. The Renault Kadjar surges to #13 for its first full year in market vs. #12 in France, with the Ford Kuga (+321%), Skoda Superb (+67%) and Nissan X-Trail (+133%) all posting spectacular gains. Among newcomers, the Toyota C-HR makes a splash by topping the overall charts both in November (73 sales) and December (157 sales 36.5% share) – granted, the two weakest months of the year – edging Toyota into the annual pole position. Could this be 2017’s leader?

Previous month: Ireland November 2016: Toyota C-HR lands in pole position

Previous year: Ireland Full Year 2015: VW Golf and Ford Focus in the lead

Two years ago: Ireland Full Year 2014: VW Golf leads, Toyota Corolla up to #5

Full Year 2016 Top 35 All-brands and Top 275 All-models vs. Full Year 2015 figures below.

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Ireland November 2016: Toyota C-HR lands in pole position

toyota-c-hr-ireland-november-2016Toyota C-HR

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Towards the end of the year, the Irish new car market slows down to a standstill, with just 747 units in November, down 21% year-on-year. However the year-to-date tally is safe: up 17% on the same period in 2015 to 146.175 units. In the brands ranking, Toyota is up 3-fold to hold 16.5% of the market with 123 sales, and is now just 111 units below Volkswagen and 150 below Hyundai at 15.285 vs. 15.396. The battle for the title of most popular manufacturer in Ireland will remain open until the last days of December this year. Opel (+42%), Volvo (+42%) and Mini (+275%) impress. Model-wise, the small size of the November market triggers a big surprise: for its first month in market, the Toyota C-HR instantly takes the lead – granted, only 73 sales were enough – making Ireland the first country in the world to crown the Japanese manufacturer’s all-new small crossover. The Opel Zafira and VW Polo complete a surreal podium.

Previous month: Ireland October 2016: Volkswagen Group monopolises Top 5

One year ago: Ireland November 2015: Land Rover Discovery Sport tops market under 1.000 units

Full November 2016 Top 30 All-brands and Top 145 All-models below.

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Ireland October 2016: Volkswagen Group monopolises Top 5

audi-a3-ireland-october-2016-picture-courtesy-autoexpress-co-ukThe Audi A3 is up to #4 in Ireland in October 

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As is the tradition in Ireland, as we approach the end of the year the new car market slows down to an almost stop, awaiting the new license plates and model year in January. Sales are down 12% year-on-year in October to 2.245 units, but the year-to-date tally is still comfortably up 18% year-on-year to 145.435 units. Volkswagen follows the market at -12% to 12.2% share while Audi surges 62% to a fantastic 10.3% share, distancing Skoda (-3%), BMW (-37%) and Opel (-23%). Year-to-date, the market leader is still Hyundai (15.410) but with a paltry 9th place in October, its lead over Volkswagen (15.322) and Toyota (15.162) has reduced drastically. Models analysis will follow shortly.

Previous month: Ireland September 2016: Volkswagen monopolises podium

One year ago: Ireland October 2015: BMW shoots up to 10% market share

Full October 2016 Top 32 All-brands and Top 188 All-models below.

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Ireland September 2016: Volkswagen monopolises podium

VW Tiguan Ireland September 2016The VW Tiguan climbs onto the Irish podium in September. 

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One month for weakness for Irish new car sales, down 1.7% year-on-year in September to 4.689 registrations, however at 143.195 unit the year-to-date tally is still up by a phenomenal 18% on the same period in 2015 which itself was up 30% on 2014. Volkswagen bucks the negative trend and gains 12% to sit on 14.4% market share, monopolising the models podium ranking with the Golf (#1), Passat (#2) and Tiguan (#3). In the Top 10, Ford (-16%), Nissan (-12%), Toyota (-21%), Hyundai (-17%) and Opel (-13%) all lodge double0-digit declines whereas Skoda (+4%) and Kia (+18%) stay above the water, Further down, notice Renault (+95%), Mercedes (+72%), Mazda (+65%), Mini (+62%), Land Rover (+263%), Seat (+171%) and Jaguar (+119%) all posting spectacular gains. Model-wise, the Ford Focus, Skoda Octavia and Hyundai Tucson are the best-selling non-VW, with the latter holding onto its year-to-date leadership at 7.373 sales vs. 5.040 for the VW Golf. The BMW 5 Series (#11), Opel Mokka (#14) and Renault Mégane (#20) shine.

Previous month: Ireland August 2016: VW & Golf lead, Hyundai and Seat shine

One year ago: Ireland September 2015: Dacia Duster up to 2nd place

Full September 2016 Top 30 All-brands and Top 193 All-models below.

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Ireland August 2016: VW & Golf lead, Hyundai and Seat shine

Seat Toledo Ireland August 2016. Picture courtesy honestjohn.co.ukThe Seat Toledo breaks into the Irish Top 20 in August. 

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Irish new car sales are up by a solid 14% year-on-year in August to 7.310 registrations, in line with its YTD growth at +19% to 138.534 units. Market leader over the Full Year 2015, Volkswagen reclaims the brands pole position in August with 968 sales and 13.2% above Toyota at 788 and 10.8% and Hyundai at 613 and 8.4% (+104%!). However this isn’t enough to get back to #1 in 2016: this spot is still held by Hyundai at 15.072 sales (+37%) above Toyota at 14.740 (+19%), Volkswagen at 14.375 (+1%) and Ford 13.947 (+24%). BMW (+34%), Volvo (+38%), Dacia (+39%), Kia (+64%), Mercedes (+67%), Land Rover (+89%), Fiat (+96%), Seat (+167%) and Jaguar (+313%) all take off but Nissan (-35%) and Opel (-36%) plunge. In the models ranking, the VW Golf snaps the top spot for only the 2nd time this year at 312 sales and 4.3% share, only 3 units above the star of 2016, the Hyundai Tucson. The Skoda Octavia and Toyota Yaris follow, with the VW Passat up 10 spots on July to #5, the VW Tiguan up 21 to #6 and the BMW 5 Series up 40 to #7. Notice also the Seat Toledo up 107 ranks on last month to #16 with 124 sales vs. 146 over the previous 7 months.

Previous month: Ireland July 2016: Hyundai now best-selling brand year-to-date

One year ago: Ireland August 2015: Ford Mondeo and Opel Insignia shoot up

Full August 2016 Top 30 All-brands and Top 202 All-models below.

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Ireland July 2016: Hyundai now best-selling brand year-to-date

Hyundai Tucson Ireland July 2016. Picture auto-motor-und-sport.deHyundai is now the best-selling brand in Ireland, thanks mainly to the Tucson. 

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Now in its fourth year, the bi-annual license plate change inspired from the UK and applied to Ireland in 2013 is getting more successful each year: at 29.902, July 2016 sales are up 8% on July 2015, itself up 47% on July 2014 which was up 61% on July 2013. The year-to-date tally is now up 19% to 131.240 units after 7 months. Like last year, Hyundai becomes the #1 brand in Ireland in July thanks to deliveries up 27% to 4.010 but this time the shift is a lot more momentous as it also means Hyundai is now #1 year-to-date with 14.459 sales and 11% (+35%), distancing Toyota at 13.952 (+19%) and Ford at 13.424 (+25%) while 2015 leader Volkswagen is down 1% to a paltry 4th place and 13.407 units.

Renault Kadjar Ireland July 2016. Picture autocar.co.ukThe Renault Kadjar breaks into the Irish Top 10 in July.

All Top 10 July brands gain ground bar VW (-19%) and Opel (-16%) with Ford (+23%) and Renault (+22%) very dynamic. Outside the Top 10, Dacia surges 30% to #11, Mercedes is up 37% and Land Rover up 54%. Model-wise, the Hyundai Tucson is more dominant than ever with a whopping 1.796 sales earning it a 6% market share, well ahead of the Ford Focus (3.9%), Nissan Qashqai (3.7%) and Ford Fiesta (3.4%). The Skoda Octavia is up 7 spots on June to #5, the Renault Kadjar up 43 to break into the Top 10 at #9, the Hyundai i30 up 38 to #19 and the Renault Captur up 73 to #13.

Previous month: Ireland June 2016: Toyota monopolises podium in reduced market

One year ago: Ireland July 2015: Hyundai leaps to #1 brand in market up 47%

Full July 2016 Top 32 All-brands and Top 225 All-models below.

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Ireland June 2016: Toyota monopolises podium in reduced market

Toyota Yaris Ireland June 2016The Toyota Yaris is the best-selling vehicle in Ireland in June. 

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Now that Ireland functions on a bi-annual license plate change like the UK, June has become of the weakest month of the year. In 2016 the Irish market is up 12% but at 1.625 units it is still a drop of water in the ocean. Year-to-date, it now amounts to 101.338 sales, up 23% on the same period in 2015. Toyota takes the lead of the brands ranking thanks to volumes up 21% to 317 and 19.5% share above Volkswagen (-18%), Hyundai (+126%), Ford (-25%) and Kia (+62%). Mercedes (+152%), BMW (+100%), Renault (+138%) and Suzuki (+400%) also post significant gains. Toyota spectacularly places three models on the June Irish podium: the Yaris, Corolla and Auris in this order. But the Hyundai Tucson, #4 this month, remains by far the #1 in 2016 with 5.131 sales vs. 3.696 for the VW Golf at #2.

Previous month: Ireland May 2016: Volkswagen and Golf reclaim top spots

One year ago: Ireland June 2015: Toyota Avensis tops market at standstill

Full June 2016 Top 35 All-brands and Top 170 All-models below.

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Ireland May 2016: Volkswagen and Golf reclaim top spots

VW Golf Ireland May 2016The VW Golf is the best-seller in Ireland in May. 

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Irish new car sales pause in May at -6% to 6.506 registrations, yet a fantastic start of the year allows the year-to-date tally to still be 23% above the same period last year at 99.713 units. Despite sales down 10%, Volkswagen is alone on top in the brands ranking with 14.3% share vs. 9.1% for Ford (+10%) and 8.4% for Toyota (-21%) and this time it’s enough to take the year-to-date lead, overtaking both Toyota and Hyundai at once with 10.741 sales vs. 10.491 and 10.300 respectively. Skoda (+21%), Audi (+21%), Mazda (+24%), BMW (+32%), Suzuki (+37%), Mercedes (+106%) and Jaguar (+113%) take off. Model-wise, in May the VW Golf reclaims the top spot it held last year for the third consecutive time but the Hyundai Tucson, lurking at #2 this month, isn’t in the least threatened year-to-date (for now) at 5.075 sales vs. just  3.641 for the Golf. The Mercedes E-Class (#11) and Renault Megane (#12) impress.

Previous month: Ireland April 2016: Hyundai Tucson back in charge

One year ago: Ireland May 2015: VW Passat and Toyota Avensis shoot up

Full May 2016 Top 33 All-brands and Top 203 All-models below.

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Ireland April 2016: Hyundai Tucson back in charge

Hyundai Tucson Ireland April 2016. Picture courtesy largus.frThe Hyundai Tucson leads the year-to-date sales charts in Ireland. 

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Irish new car sales continue to grow unabated with April volumes up 10% to 10.387, leading to a year-to-date total up 26% to 93.216. This month Volkswagen is Ireland’s favourite carmaker by far despite sales down 1% to 1.258 and 12.1% share above Hyundai at 9.8% (+20%) and Ford at 8.6% (+36%). Yet this isn’t sufficient to reclaim the year-to-date top spot, still held by Toyota with 9.947 deliveries (+28%) above Hyundai at 9.828 (+41%) with VW rounding up the podium at 9.815 (+7%). Skoda (+26%), Kia (+25%), BMW (+30%), Renault (+56%) and Mercedes (+146%) also shine this month. In the models ranking, the Hyundai Tucson is back in charge – after leading both in January and February – with 510 sales and 4.9% share, cementing its year-to-date pole position at 4,823 units above the VW Golf at 3.329, also #2 in April. Notice the Kia Sportage up to #7, the Skoda Superb up to #9 and the Mercedes E-Class up to #14.

Previous month: Ireland March 2016: Nissan triumphs, places Qashqai on top

One year ago: Ireland April 2015: Dacia Sandero leaps up to 4th place

Full April 2016 Top 32 All-brands and Top 210 All-models below.

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