Isuzu D-Max sales are up 35% in 2025. The Guatemalan new car market surges 33% year-on-year in 2025 to 48,560 sales. Toyota (-11%) remains ultra dominant but sees its share fall from 28.6% in 2024 to 19.1% this year. In contrast Isuzu (+160%), Kia (+136%) and JAC (+214%) all shoot…
Surprise surprise: the Toyota Hilux is the best-selling vehicle in Guatemala in 2014. * See the Top 20 All-brands for Pickup, SUV and hatchback by clicking on the title * For the first time on BSCB I can share with you official sales data for Guatemala, albeit for the first quarter of…
The Guatemalan car market is a relatively difficult one to approach as it seems to be quite fragmented. However, 3 models should stand out in the rankings: the Toyota Yaris Sedan, Toyota Hilux and Chevrolet Aveo. Other strong sellers in Guatemala are the Mazda3, VW Polo, Mitsubishi Lancer, Hyundai Santa…