Mark Langenbrinck, President of Mercedes-Benz France ast of the German brand interviews at the Frankfurt Auto Show, we now speak with Mark Langenbrinck, President of Mercedes-Benz France. As it was the case with Arnaud Barral at Volkswagen, a relaxed interviewee took my questions with bonne humeur and honesty. BSCB: The…
Arnaud Barral After Audi and BMW, here is the third catchup with a German brand I had the privilege to organise at Frankfurt. Volkswagen may be losing foot in China, but in its European fief volumes are as high as they ever were, with the brand even placing three nameplates…
Bookings are now open for the Renault Kwid in India. Next: Europe as a Dacia? After Renaud Pirel (Renault Entry Range Sales & Marketing Director) in Paris a year ago, I had the chance to speak at the Frankfurt Auto Show with François Mariotte, General Manager, Dacia Sales and Marketing, once…
The All-new BMW 7 Series in Frankfurt. We continue on our Frankfurt Auto Show interview with a decidedly German spin, and it's time for BMW. The Bavarian manufacturer unveiled an all-new 7 Series filled with technology at the Show that is going to make the Mercedes S-Class life very difficult.…
Audi revealed the new generation A4 in Frankfurt Yesterday I had the privilege to interview Xavier Benoit, Head of Communications at Audi France. As is the tradition on BSCB, the focus was on sales performance and strategies. Here are the best bits: BSCB: Audi France sales are up 4% so…
The All-new Renault Mégane at Frankfurt. After BMW CEO Harald Krueger collapsed during the very first Press Conference at the Frankfurt Auto Show (he's okay), the rest of the first Press day went smoothly and I give you my first impressions: what surprised me, what stood out and what disappointed…