You will find below the links to exclusive H1 2016 Reports for the Top 15 markets in the world:
1. China (12.800.000): China H1 2016: Tax cut, SUV wave spur 8% gain to record 12.8m
2. USA (8.644.920): USA H1 2016: Is this the first soft landing in a decade?
-. Europe (7.510.836): Europe H1 2016: Volkswagen down to lowest share in 6 years
3. Japan (2.547.345): Japan H1 2016: Mitsubishi victim of fuel economy scandal
4. Germany (1.733.839): Germany H1 2016: Volkswagen down 1% in market up 7%
5. UK (1.420.636): UK H1 2016: Record volume but Brexit brings cloudy horizon, UK H1 2016 – LCV
6. India (1.413.386): India H1 2016: Renault Kwid instant blockbuster, hurts Maruti Alto
7. France (1.102.442): France H1 2016: Dacia Sandero triumphs with private buyers
8. Italy (1.040.842): Italy H1 2016: Fiat tightens grip on home market up 19%
9. Canada (990.727): Canada H1 2016: Pickups and SUVs boost market to record high
10. Brazil (951.206): Brazil H1 2016: Fall accelerates to -25%, Chevrolet takes charge
11. South Korea (929.255): South Korea H1 2016: Samsung SM6 instant blockbuster
12. Mexico (721.898) : Mexico H1 2016: Kia stuns in fast and furious market
13. Russia (672.140): Russia H1 2016: Hyundai Solaris takes charge in market down 14%
14. Spain (626.756): Spain H1 2016: Opel surprise leader in market back to 2008 level
15. Australia (598.140): Australia H1 2016: Hyundai i30 takes charge in record market
Latin America (2.6m): Latin America H1 2016: Discover the Top 100 best-selling models
Iran (555.745): Iran H1 2016: Exclusive production and sales data available
At the Beijing Auto Show 2016, I had the privilege of interviewing Laurens van den Acker, Senior Vice President of Renault Corporate Design since 2009. Laurens is responsible for all the latest Renault designs, including the Kwid, Twingo, Clio, Captur, Megane, Scenic, Kadjar, Espace, Talisman, and most recently the all-new Koleos revealed in Beijing.
It is a very significant and exciting time for Renault in China, as the French carmaker has just become a local manufacturer with the launch of the China-made Kadjar in March (6.264 deliveries in 3 months). The perfect time to catch up with Laurens and ask him about his perspectives on the Chinese, Indian and other global markets. You will find below a transcript of the interview, originally conducted in French, and as it was the case last year with Dacia, I become the interviewee towards the end…
Many thanks to Alexandra Legendre, Deputy Editor at L’Automobile Magazine, for making this interview happen. The following abbreviations have been used: LVDA = Laurens van den Acker, AM = L’Automobile Magazine, BSCB = BestSellingCarsBlog.
AM: You have now redesigned the entire Renault range…
LVDA: With the Alaskan pickup coming up later in 2016, it is true than in just 6 years we have been able to redesign the entire Renault lineup. I was tasked with making beautiful cars with a recognisable identity and a sensual Latin, French style that differentiates itself from Dacia. I believe we are in the process of successfully completing this task indeed. It is very exciting.
AM: We were just discussing this with Matt before, wouldn’t it have made sense to launch the Duster in China?
LVDA: One of the reasons we haven’t launched the Duster here is that we built a factory in Wuhan that is based on the CMF platform which isn’t the one the Duster is using. A Duster launch in China is not completely out of the question, but whereas in Europe we have an advantage with the Duster that has no competitors in its price segment, in China we would be competing with all the Chinese brands. It wouldn’t be standing out from the crowd, and we’d have to fend for ourselves against over 50 local brands.
BSCB: The Duster would be sold under the Renault brand in China?
LVDA: If we launch it in China it would be under Renault yes. The Chinese market is extremely interesting: a few years ago, Chinese brands didn’t seem to really exist, with poor quality and a relatively naive brand image, there were still in their development phase. I remember a few years ago you only saw foreign brands in Chinese cities, but it is now tipping the other way around, with Chinese brands now the main engine of growth here.
BSCB: Chinese brands now hold 60% of the Chinese SUV market…
LVDA: Exactly, and the Kadjar and Koleos are for us a fresh opportunity to position the Renault marque a little more upmarket in China. It’s not a luxury we have everywhere, we traditionally are positioned lower in the market. In India for example we have a different strategy. If in China the C and D-segments are the core of the market, in India this type of vehicle is not very successful. To exist there you have to be successful in the smaller segments. In this context the Kwid has been…
BSCB: …a tremendous success?
LVDA: It has been incredible. Our target was 5% market share in India by 2018 thanks to the Kwid and we believe we will hit that level this year already. But we have to continue being fast to market in India because Indian consumers are a little like Korean ones, they love you one minute and they ditch you the next. I give ourselves two years at most until market leader Maruti Suzuki replicates. We know they have already purchased five Kwid: they are dismantling and analysing them in the most minute detail as we speak, and they are a mighty force to be reckoned with thanks to their 2.000 showrooms vs. just 200 for us. The key for India isn’t to make one good car, but two, three or four. You need multiple pillars to rely on because the fashion effect is strong: the Duster was good for us for two years there but it’s slowing down now. The Kwid arrived just at the right time, but if we do nothing for two years, we’ll get back to square one again, so we have to act now.
AM: Back to China: are you noticing the copycat phenomenon by Chinese carmakers fading slightly?
LVDA: To me this is still somewhat of a niche phenomenon, it affects everyone but it won’t prevent us from implanting ourselves in China. We are still so small here that we hope no one will bother copying us! In any case, it’s not a long-term strategy, what kind of company can build themselves on copycats? I know there’s a copy of the Range Rover Evoque here [BSCB: the Landwind X7], is that type of vehicle successful commercially?
BSCB: Very. Landwind sold over 10.000 units for the first time in the brand’s history last March mainly thanks to the X7…
LVDA: Still, I don’t see it as a viable long-term, nor international strategy.
BSCB: What’s next for Renault after the Koleos?
LVDA: Our next new nameplate launch is the Alaskan pick-up truck: it will be manufactured in Mexico, Argentina and Spain, but not in China because of the license that was granted to us by the Chinese government which only allows us to manufacture SUVs here at this stage.
AM: Do you regret not coming into China earlier?
LVDA: Of course it’s better to be first in market, but Nissan has managed to get to almost 1 million annual units in China in less than 10 years, so it’s more about how well you use the time you have at your disposal. We will also benefit greatly from Nissan’s experience in the country, that already enabled us to build a factory in less than two years here.
BSCB: What models do you see the Koleos competing with in China?
LVDA: We have tested it and people immediately compared it with the Buick Envision, which I think is a good thing as it is quite successful here?
BSCB: Absolutely. The Envision is averaging roughly 20.000 monthly sales in China.
LVDA: That’s incredible. Any French car that hits that mark in Europe would make us very happy.
BSCB: The Kadjar started well in the Chinese sales charts. Does it compete with the Nissan Qashqai as it does in Europe?
LVDA: I think style-wise we are different, and I may be wrong but I have the feeling that people in China either buy Japanese or German/European but they don’t mix the two. We don’t see much cross-shopping in Europe for example, I am not 100% sure about the situation in China but I wouldn’t be surprised if that was the case also.
AM: Will you push the Kadjar’s “Frenchness” in China?
LVDA: It’s interesting you should ask that because in China people want the car to be made for them whereas in India it’s the contrary: if the car is made specifically for them they will assume it will be cheap and of poor quality. So in China we will focus on the fact that the car has been made for Chinese consumers.
BSCB: A typically Chinese habit: will you continue selling the previous generation Koleos alongside with the new one in China?
LVDA: It would be difficult for us to do so because the new locally-produced Koleos will be cheaper than the previous imported one. The biggest hurdle we have to overcome in China is our lack of visibility. We just don’t exist here yet.
BSCB: What is your strategy to raise awareness in China?
LVDA: National advertising makes no sense in China because each slice of the market is of an enormous size so you have to segment the market in a lot more detail to reach your exact target audience. We have an ambassador in China, the actress Fan BingBing (X-Men, Iron Man 3) who is extremely famous here, so she will help us. We will also probably use our success in Formula 1 a lot and it’s one of the reasons we have remained in Formula 1: not necessarily for Europe but for emerging markets such as China and India.
BSCB: Are your Chinese dealerships only concentrated on the Eastern seaboard?
LVDA: No, our 128 dealerships are not just in the in the big cities on the coast, we are also targeting Tier 2 and Tier 3 cities.
BSCB: That’s important because the Chinese countryside are avid buyers of formats such as the Koleos: Honda CR-V, Toyota RAV4, Hyundai Tucson… And brand loyalty is still very low in China so you may have a good chance in these areas where the market is not as mature as on the coast.[This is where Laurens becomes the interviewer]
LVDA: So do you guys work together?
AM: We collaborate on L’Automobile Magazine and Matt founded BestSellingCarsBlog…
LVDA: I know this site!
AM: …and he’s mad. You can ask him anything about any cars that sell where and he will know. He’s a human database.
BSCB: You’re too kind (big smile). I try to cover the Chinese market as closely as possible…
LVDA: So what is your advice for us in China Matt?
BSCB: To not make the mistake that many foreign manufacturers have made in the past two years in China, including Volkswagen and PSA Peugeot-Citroen.
LVDA: Which is?
BSCB: Not only have many foreigners failed to anticipate the sudden market shift towards SUV and crossovers, they have also failed to act on it fast, contrary to Chinese carmakers which are gaining significant market share in the segment. With rare exceptions, the foreign carmakers seeing strong growth in China in 2016 are doing so because of new SUV offers in their lineup: Honda and Hyundai for example, whereas Volkswagen has not released anything in this segment since the previous generation Tiguan. With the Koleos and the Kadjar, your current China-made lineup taps right into this current trend which makes you ideally placed for now, but you’ll need to adapt fast if market conditions change.
LVDA: You were saying PSA Peugeot-Citroen don’t really have an SUV offer in China?
BSCB: They do, but it’s an ageing one and although they were once the only foreign manufacturer in China with Volkswagen, it looks like they don’t know this market despite 25 years of presence. Launching the DS 4S hatchback is a mistake: they should be launching one SUV after the next. The 4S sold 72 units in March in China vs. 2.750 for the Kadjar. That says it all.
LVDA: If I learnt something in China, it’s that hatchbacks are only really favoured in Europe…
BSCB: Correct! Also, Peugeot 2008 and 3008 sales are freefalling and the brand should be launching China-exclusive all-new 4008 and 5008 right now [incomprehensibly, the new 3008 was only revealed after the Beijing Auto Show]. On the flip-side, almost all Chinese carmakers present at the Show are launching at least one all-new SUV today, if not more. I believe I know the Chinese market pretty well, but each time I come to a Show I discover dozens of new Chinese models I didn’t even know were in development. Some local carmakers’s entire stands are filled with new models I had never seen before. SAIC-GM sold 42.000 copies of their Baojun 560 in March, 120.000 in 3 months! The Chinese market is evolving so fast, you really can’t afford to stand still.
LVDA: I better go and check them all out!
* See the Top 1382 best-selling cars in the world by clicking on the title *
Our traditional Full Year worldwide models ranking is finally here for 2015, and once again it is exclusive to BSCB. Thanks to the launch of 94 new nameplates and the addition of almost 200 Chinese commercial vehicles, the number of nameplates accounted for this year shoots up to 1.382 vs. 1.116 a year ago, so for the first time in the four years this chart has been published we can upgrade from a Top 1000 to a Top 1400 worldwide models – please bear with us while we work on making this a Top 1500 for 2016. This ranking is the result of the compilation of official sales data for 135 markets as well as manufacturers data shared by carmakers directly with BSCB. It was created with the help of Austin Rutherford. As we did for the 2014 ranking, complete notes are included in the table so it is clear what variants are included for each model, as often a car can be sold under various names and/or brands depending on the region of the world. The aim is to make it easier to gauge what really are the best-selling cars in the world in 2015.
For the 11th consecutive year, the Toyota Corolla is the best-selling vehicle in the world in 2015 with just under 1.5 million units delivered. It is the only nameplate to cross the million annual sales mark, an illustration of the insurmountable margin it has over all other nameplates sold on the planet. Even when removing Auris and Scion iM sales (sold as Corolla hatch in some markets), the Corolla adds up to 1.339.000 units, the official figure communicated by Toyota. Note that over 100.000 Japanese Corolla – now a completely different model – are accounted for separately. While it threatened the Corolla for the #1 spot both in 2012 and 2013, the Ford Focus suffers from its half-replacement by the Escort in China and is down 19% to fall to #5 overall with 828.700 sales. The VW Golf snaps the #2 worldwide spot thanks to sales up 3% to 950.200, and is followed by the Ford F-Series (921.800) and Hyundai Elantra (913.200).
Below, the VW Polo (+4%), Toyota Camry (-2%), Renault Logan/Sandero (-2%) follow while the Nissan Sylphy (+13%) breaks into the worldwide Top 10 at #9 and the VW Passat rounds up the Top 10 with over 733.000 sales. One rank below, we witness a coup in the booming SUV segment: thanks to fantastic scores in China and North America, the Nissan X-Trail (aka Rogue) is up 47% to overtake the Honda CR-V and become the best-selling SUV in the world with just under 710.000 sales. The CR-V is at 695.500, ahead of the Toyota RAV4 (669.300), Ford Kuga (634.200) and Hyundai ix35/Tucson (580.600). However, Honda can console itself with the outstanding welcome reserved to the HR-V, up 4-fold on 2014 to an astounding 540.100 worldwide sales, 45% coming from China where it is sold as the Vezel and XR-V. It ranks #6 SUV and #19 overall.
The largest market in the world, China is having a larger impact on the worldwide models ranking each year. Proof: among the Top 30 worldwide best-sellers, only 6 models sold less than 100.000 units there: the Chevrolet Silverado, Ram Pickup and Toyota Hilux (all three are unavailable in China), the Suzuki Swift, Ford Fiesta and Honda Civic. Despite sales down 13% to 660.700, the Wuling Hongguang remains the best-selling Chinese nameplate in the world but steps out of the Top 10 to #16. The Haval H6 follows at #45 and the Baojun 730 at #56. The best-selling luxury vehicle in the world is the Mercedes C-Class (+34%), overtaking the BMW 3 Series (-7%), with the BMW 5 Series (-7%) and Mercedes E-Class (-11%) in tow.
There are 94 all-new nameplates making their very first appearance in this 2015 Annual Worldwide ranking. The most successful of all is the Wuling Hongguang V, launched in January 2015 and posting almost 200.000 sales for its first run. A testimony of the fact that China is just evolving in a different dimension altogether, this smashing start has been deemed lukewarm at home, given the success of previous launches from the brand. Note the Ford Escort – a nameplate resuscitated exclusively for China – misses out on the title for most successful all-new model due to a launch in late 2014 but soars to 214.363 sales for its first full year nevertheless. Most of the next most popular all-new launches worldwide come from China: the Baojun 560 (145.007), GAC Trumpchi GS4 (131.016) distance the Mazda CX-3 (85.575), Brilliance V3 (75.293) and Venucia T70 (63.195). Then, we have the Renault Kadjar (54.353), Daihatsu Wake (53.411) and Ssangyong Tivoli (50.965).
The entire Top 1382 ranking is available below the jump – click on “Read more” below.
Three years ago: World Full Year 2012: Discover the Top 1000 best-selling models
Full Year 2015 Top 1382 worldwide best-sellers vs. Full Year 2013 and 2014 figures below.
This article is the portal to all Full Year 2015 Reports, you can find below all updates already live. More are added each week, so be sure to check back here often!
Top 10 World markets:
All markets available in alphabetical order:
Toyota Motor Corp. remains the best-selling manufacturer in the world in 2015 and for the 4th consecutive year, becoming the only company to deliver more than 10 million vehicles this year as the Volkswagen Group backed off as a result of its emissions scandal. Global sales for Toyota Motor, including its Hino and Daihatsu units, are down 0.8% to 10.15 million vehicles whereas Volkswagen is down 2% to 9.9 million units including its MAN and Scania heavy truck brands. General Motors for its part is up 0.2% to 9.8 million, another very close finish on the overall podium this year.
Volkswagen led the way halfway through the year but had to give up the top spot to the Japanese manufacturer as it got embroiled in its biggest crisis so far, being forced to halt sales of diesels in some markets such as the U.S. and scrambling to repair some 11 million cars. The Volkswagen brand is down 5% to 6.254m units, overtaken by the Ford brand (6.514m), while Audi is up 4%, Skoda and Seat up 2% and Porsche up 19%. To make it five consecutive wins, Toyota has bought the rest of its 51% share in Daihatsu, in a move to strengthen its position in emerging markets, notably South-East Asia.
In third place, General Motors owes its third consecutive year of record global sales to its Chinese operations where it outpaced Volkswagen Group to rank #1 overall at 3.612.653 deliveries (+5%) vs. 3.548.600 (-3%). If the Chevrolet brand crumbles by 7% worldwide partly due to its retreat from Europe, Buick is lifted 9% by China, GMC is up a very healthy 11%, but it’s the Chinese-only entry level Baojun brand that enables GM to stay in positive worlwide this year, accounting for an additional 300.000 units in 2015 thanks to the tremendous success of the 730 MPV and 560 crossover (pictured above).
The Renault-Nissan alliance gains a timid 0.8% to hit a record 8.53m deliveries, with Nissan Motor up 2% to 5.42m vehicles and the Renault Group up 3% to 2.8m sales compensating a 30% drop at Avtovaz (Lada). Brand-wise, Nissan ends the year just below 5 million sales, cementing its 4th place overall below Toyota, Ford and Volkswagen, Renault is up 2% to 2.17m units, Dacia continues to improves at +8% and 550.920 sales, China-only Venucia is up 9% to 124.000 deliveries and recently relaunched Datsun posts a still very models 86.000 units in four major markets (Russia, Indonesia, India and South Africa).
Hyundai-Kia follows in 5th place in the Global Groups ranking for 2015 with stable sales at 7.88m but declining profits. Hyundai is the 5th best-selling brand in the world at 4.96m sales while Kia ranks #9 at 2.92m. Ford posts the largest year-on-year gain among the Top 10 Groups in the world by far: up 5% to 6.63m sales and its namesake brand outpaces Volkswagen to rank #2 overall with 6.51m units sold.
In 7th place we find FCA Fiat-Chrysler Automobile: behind Sergio Marchione’s tranquil confidence hide stagnating – albeit more profitable – worldwide sales at 4.6m units. A very momentous change of balance is happening right before our eyes at FCA: while Fiat sales plummet 12% to 1.67m vehicles, handicapped by horrendous scores in Latin America, the Jeep brands keep posting outlandish growth rates: +21% to 1.3m units in 2015.
In the luxury race, BMW celebrates 11 consecutive years in the #1 spot but is now under intense pressure from Mercedes, jumping from #3 in 2014 to #2 this year. Sales of BMW-branded cars are up 6% or exactly 100.000 units year-on-year to 1.91m, while Mercedes-branded vehicles are up a whipping 13% to 1.87m, outpacing Audi up just 5% to 1.8m. Note all three brands lodge all-time record years in 2015. In the case of Mercedes this is the 5th record year in a row, and the German luxury manufacturer benefitted from very strong gains in China where it surged 33% to 373.459 sales.
This post will be updated as more manufacturers report 2015 sales. If you have access to 2015 data that has not yet appeared here, please ensure to send it through in the comments section of the article.
Previous year (brands): World Full Year 2014: Toyota still #1, BMW leads luxury sales
Previous year (markets): World Full Year 2014: Total sales data now available for 144 countries
Previous year (models): World Full Year 2014: Discover the Top 1000 best-selling models
Full Year 2015 Top 15 Groups and All available Brands Rankings vs. Full 2014 figures below.
Sales by region for Volkswagen Group, General Motors, Renault Group and PSA Peugeot-Citroen below.
Best Selling Cars Blog now covers detailed Historical Data for 104 markets.
Highlights include France since 1894, Germany for each year since 1946, UK for each year since 1965, Australia since 1946, Sweden since 1950, Brazil since 1954 and Norway and Italy since 1956. The next batch of updates will include complete USA data all the way up to the 1920s, complete France data since 1950, and much more.
Below you will find direct links for you to explore all Historical Data available for the countries listed.
IN ALPHABETICAL ORDER:
The Chevrolet Chevette was the last Passenger Car to dominate the US ranking – in 1981.
The Austin Mini ranked within the UK Top 10 up until 1981
This article is the portal to all Full Year 2014 Reports, you can find below all updates already live. This list is updated as new Reports get published, so make sure you check in often!
Big 3 world markets:
All other markets available in alphabetical order: