At the Beijing Auto Show 2016, I had the privilege of interviewing Laurens van den Acker, Senior Vice President of Renault Corporate Design since 2009. Laurens is responsible for all the latest Renault designs, including the Kwid, Twingo, Clio, Captur, Megane, Scenic, Kadjar, Espace, Talisman, and most recently the all-new Koleos revealed in Beijing.
It is a very significant and exciting time for Renault in China, as the French carmaker has just become a local manufacturer with the launch of the China-made Kadjar in March (6.264 deliveries in 3 months). The perfect time to catch up with Laurens and ask him about his perspectives on the Chinese, Indian and other global markets. You will find below a transcript of the interview, originally conducted in French, and as it was the case last year with Dacia, I become the interviewee towards the end…
Many thanks to Alexandra Legendre, Deputy Editor at L’Automobile Magazine, for making this interview happen. The following abbreviations have been used: LVDA = Laurens van den Acker, AM = L’Automobile Magazine, BSCB = BestSellingCarsBlog.
AM: You have now redesigned the entire Renault range…
LVDA: With the Alaskan pickup coming up later in 2016, it is true than in just 6 years we have been able to redesign the entire Renault lineup. I was tasked with making beautiful cars with a recognisable identity and a sensual Latin, French style that differentiates itself from Dacia. I believe we are in the process of successfully completing this task indeed. It is very exciting.
AM: We were just discussing this with Matt before, wouldn’t it have made sense to launch the Duster in China?
LVDA: One of the reasons we haven’t launched the Duster here is that we built a factory in Wuhan that is based on the CMF platform which isn’t the one the Duster is using. A Duster launch in China is not completely out of the question, but whereas in Europe we have an advantage with the Duster that has no competitors in its price segment, in China we would be competing with all the Chinese brands. It wouldn’t be standing out from the crowd, and we’d have to fend for ourselves against over 50 local brands.
BSCB: The Duster would be sold under the Renault brand in China?
LVDA: If we launch it in China it would be under Renault yes. The Chinese market is extremely interesting: a few years ago, Chinese brands didn’t seem to really exist, with poor quality and a relatively naive brand image, there were still in their development phase. I remember a few years ago you only saw foreign brands in Chinese cities, but it is now tipping the other way around, with Chinese brands now the main engine of growth here.
BSCB: Chinese brands now hold 60% of the Chinese SUV market…
LVDA: Exactly, and the Kadjar and Koleos are for us a fresh opportunity to position the Renault marque a little more upmarket in China. It’s not a luxury we have everywhere, we traditionally are positioned lower in the market. In India for example we have a different strategy. If in China the C and D-segments are the core of the market, in India this type of vehicle is not very successful. To exist there you have to be successful in the smaller segments. In this context the Kwid has been…
BSCB: …a tremendous success?
LVDA: It has been incredible. Our target was 5% market share in India by 2018 thanks to the Kwid and we believe we will hit that level this year already. But we have to continue being fast to market in India because Indian consumers are a little like Korean ones, they love you one minute and they ditch you the next. I give ourselves two years at most until market leader Maruti Suzuki replicates. We know they have already purchased five Kwid: they are dismantling and analysing them in the most minute detail as we speak, and they are a mighty force to be reckoned with thanks to their 2.000 showrooms vs. just 200 for us. The key for India isn’t to make one good car, but two, three or four. You need multiple pillars to rely on because the fashion effect is strong: the Duster was good for us for two years there but it’s slowing down now. The Kwid arrived just at the right time, but if we do nothing for two years, we’ll get back to square one again, so we have to act now.
AM: Back to China: are you noticing the copycat phenomenon by Chinese carmakers fading slightly?
LVDA: To me this is still somewhat of a niche phenomenon, it affects everyone but it won’t prevent us from implanting ourselves in China. We are still so small here that we hope no one will bother copying us! In any case, it’s not a long-term strategy, what kind of company can build themselves on copycats? I know there’s a copy of the Range Rover Evoque here [BSCB: the Landwind X7], is that type of vehicle successful commercially?
BSCB: Very. Landwind sold over 10.000 units for the first time in the brand’s history last March mainly thanks to the X7…
LVDA: Still, I don’t see it as a viable long-term, nor international strategy.
BSCB: What’s next for Renault after the Koleos?
LVDA: Our next new nameplate launch is the Alaskan pick-up truck: it will be manufactured in Mexico, Argentina and Spain, but not in China because of the license that was granted to us by the Chinese government which only allows us to manufacture SUVs here at this stage.
AM: Do you regret not coming into China earlier?
LVDA: Of course it’s better to be first in market, but Nissan has managed to get to almost 1 million annual units in China in less than 10 years, so it’s more about how well you use the time you have at your disposal. We will also benefit greatly from Nissan’s experience in the country, that already enabled us to build a factory in less than two years here.
BSCB: What models do you see the Koleos competing with in China?
LVDA: We have tested it and people immediately compared it with the Buick Envision, which I think is a good thing as it is quite successful here?
BSCB: Absolutely. The Envision is averaging roughly 20.000 monthly sales in China.
LVDA: That’s incredible. Any French car that hits that mark in Europe would make us very happy.
BSCB: The Kadjar started well in the Chinese sales charts. Does it compete with the Nissan Qashqai as it does in Europe?
LVDA: I think style-wise we are different, and I may be wrong but I have the feeling that people in China either buy Japanese or German/European but they don’t mix the two. We don’t see much cross-shopping in Europe for example, I am not 100% sure about the situation in China but I wouldn’t be surprised if that was the case also.
AM: Will you push the Kadjar’s “Frenchness” in China?
LVDA: It’s interesting you should ask that because in China people want the car to be made for them whereas in India it’s the contrary: if the car is made specifically for them they will assume it will be cheap and of poor quality. So in China we will focus on the fact that the car has been made for Chinese consumers.
BSCB: A typically Chinese habit: will you continue selling the previous generation Koleos alongside with the new one in China?
LVDA: It would be difficult for us to do so because the new locally-produced Koleos will be cheaper than the previous imported one. The biggest hurdle we have to overcome in China is our lack of visibility. We just don’t exist here yet.
BSCB: What is your strategy to raise awareness in China?
LVDA: National advertising makes no sense in China because each slice of the market is of an enormous size so you have to segment the market in a lot more detail to reach your exact target audience. We have an ambassador in China, the actress Fan BingBing (X-Men, Iron Man 3) who is extremely famous here, so she will help us. We will also probably use our success in Formula 1 a lot and it’s one of the reasons we have remained in Formula 1: not necessarily for Europe but for emerging markets such as China and India.
BSCB: Are your Chinese dealerships only concentrated on the Eastern seaboard?
LVDA: No, our 128 dealerships are not just in the in the big cities on the coast, we are also targeting Tier 2 and Tier 3 cities.
BSCB: That’s important because the Chinese countryside are avid buyers of formats such as the Koleos: Honda CR-V, Toyota RAV4, Hyundai Tucson… And brand loyalty is still very low in China so you may have a good chance in these areas where the market is not as mature as on the coast.[This is where Laurens becomes the interviewer]
LVDA: So do you guys work together?
AM: We collaborate on L’Automobile Magazine and Matt founded BestSellingCarsBlog…
LVDA: I know this site!
AM: …and he’s mad. You can ask him anything about any cars that sell where and he will know. He’s a human database.
BSCB: You’re too kind (big smile). I try to cover the Chinese market as closely as possible…
LVDA: So what is your advice for us in China Matt?
BSCB: To not make the mistake that many foreign manufacturers have made in the past two years in China, including Volkswagen and PSA Peugeot-Citroen.
LVDA: Which is?
BSCB: Not only have many foreigners failed to anticipate the sudden market shift towards SUV and crossovers, they have also failed to act on it fast, contrary to Chinese carmakers which are gaining significant market share in the segment. With rare exceptions, the foreign carmakers seeing strong growth in China in 2016 are doing so because of new SUV offers in their lineup: Honda and Hyundai for example, whereas Volkswagen has not released anything in this segment since the previous generation Tiguan. With the Koleos and the Kadjar, your current China-made lineup taps right into this current trend which makes you ideally placed for now, but you’ll need to adapt fast if market conditions change.
LVDA: You were saying PSA Peugeot-Citroen don’t really have an SUV offer in China?
BSCB: They do, but it’s an ageing one and although they were once the only foreign manufacturer in China with Volkswagen, it looks like they don’t know this market despite 25 years of presence. Launching the DS 4S hatchback is a mistake: they should be launching one SUV after the next. The 4S sold 72 units in March in China vs. 2.750 for the Kadjar. That says it all.
LVDA: If I learnt something in China, it’s that hatchbacks are only really favoured in Europe…
BSCB: Correct! Also, Peugeot 2008 and 3008 sales are freefalling and the brand should be launching China-exclusive all-new 4008 and 5008 right now [incomprehensibly, the new 3008 was only revealed after the Beijing Auto Show]. On the flip-side, almost all Chinese carmakers present at the Show are launching at least one all-new SUV today, if not more. I believe I know the Chinese market pretty well, but each time I come to a Show I discover dozens of new Chinese models I didn’t even know were in development. Some local carmakers’s entire stands are filled with new models I had never seen before. SAIC-GM sold 42.000 copies of their Baojun 560 in March, 120.000 in 3 months! The Chinese market is evolving so fast, you really can’t afford to stand still.
LVDA: I better go and check them all out!
* See the Top 1382 best-selling cars in the world by clicking on the title *
Our traditional Full Year worldwide models ranking is finally here for 2015, and once again it is exclusive to BSCB. Thanks to the launch of 94 new nameplates and the addition of almost 200 Chinese commercial vehicles, the number of nameplates accounted for this year shoots up to 1.382 vs. 1.116 a year ago, so for the first time in the four years this chart has been published we can upgrade from a Top 1000 to a Top 1400 worldwide models – please bear with us while we work on making this a Top 1500 for 2016. This ranking is the result of the compilation of official sales data for 135 markets as well as manufacturers data shared by carmakers directly with BSCB. It was created with the help of Austin Rutherford. As we did for the 2014 ranking, complete notes are included in the table so it is clear what variants are included for each model, as often a car can be sold under various names and/or brands depending on the region of the world. The aim is to make it easier to gauge what really are the best-selling cars in the world in 2015.
For the 11th consecutive year, the Toyota Corolla is the best-selling vehicle in the world in 2015 with just under 1.5 million units delivered. It is the only nameplate to cross the million annual sales mark, an illustration of the insurmountable margin it has over all other nameplates sold on the planet. Even when removing Auris and Scion iM sales (sold as Corolla hatch in some markets), the Corolla adds up to 1.339.000 units, the official figure communicated by Toyota. Note that over 100.000 Japanese Corolla – now a completely different model – are accounted for separately. While it threatened the Corolla for the #1 spot both in 2012 and 2013, the Ford Focus suffers from its half-replacement by the Escort in China and is down 19% to fall to #5 overall with 828.700 sales. The VW Golf snaps the #2 worldwide spot thanks to sales up 3% to 950.200, and is followed by the Ford F-Series (921.800) and Hyundai Elantra (913.200).
Below, the VW Polo (+4%), Toyota Camry (-2%), Renault Logan/Sandero (-2%) follow while the Nissan Sylphy (+13%) breaks into the worldwide Top 10 at #9 and the VW Passat rounds up the Top 10 with over 733.000 sales. One rank below, we witness a coup in the booming SUV segment: thanks to fantastic scores in China and North America, the Nissan X-Trail (aka Rogue) is up 47% to overtake the Honda CR-V and become the best-selling SUV in the world with just under 710.000 sales. The CR-V is at 695.500, ahead of the Toyota RAV4 (669.300), Ford Kuga (634.200) and Hyundai ix35/Tucson (580.600). However, Honda can console itself with the outstanding welcome reserved to the HR-V, up 4-fold on 2014 to an astounding 540.100 worldwide sales, 45% coming from China where it is sold as the Vezel and XR-V. It ranks #6 SUV and #19 overall.
The largest market in the world, China is having a larger impact on the worldwide models ranking each year. Proof: among the Top 30 worldwide best-sellers, only 6 models sold less than 100.000 units there: the Chevrolet Silverado, Ram Pickup and Toyota Hilux (all three are unavailable in China), the Suzuki Swift, Ford Fiesta and Honda Civic. Despite sales down 13% to 660.700, the Wuling Hongguang remains the best-selling Chinese nameplate in the world but steps out of the Top 10 to #16. The Haval H6 follows at #45 and the Baojun 730 at #56. The best-selling luxury vehicle in the world is the Mercedes C-Class (+34%), overtaking the BMW 3 Series (-7%), with the BMW 5 Series (-7%) and Mercedes E-Class (-11%) in tow.
There are 94 all-new nameplates making their very first appearance in this 2015 Annual Worldwide ranking. The most successful of all is the Wuling Hongguang V, launched in January 2015 and posting almost 200.000 sales for its first run. A testimony of the fact that China is just evolving in a different dimension altogether, this smashing start has been deemed lukewarm at home, given the success of previous launches from the brand. Note the Ford Escort – a nameplate resuscitated exclusively for China – misses out on the title for most successful all-new model due to a launch in late 2014 but soars to 214.363 sales for its first full year nevertheless. Most of the next most popular all-new launches worldwide come from China: the Baojun 560 (145.007), GAC Trumpchi GS4 (131.016) distance the Mazda CX-3 (85.575), Brilliance V3 (75.293) and Venucia T70 (63.195). Then, we have the Renault Kadjar (54.353), Daihatsu Wake (53.411) and Ssangyong Tivoli (50.965).
The entire Top 1382 ranking is available below the jump – click on “Read more” below.
Three years ago: World Full Year 2012: Discover the Top 1000 best-selling models
Full Year 2015 Top 1382 worldwide best-sellers vs. Full Year 2013 and 2014 figures below.
* See the Top 310 All-imported models Ranking Table by clicking on the title *
This is it. If a couple of days ago we reported on the U.S. last frontier, Alaska, Chinese imports are the automotive sales last frontier, a very secretive part of the worldwide market representing over one million annual units. Now BSCB has reached this frontier for you as we managed to obtain rare monthly import figures. Chinese customs and importers associations only started releasing complete import figures in June 2015 for 180 models, expanding it to all imports from July. No media outside of China has ever reported on these complete figures, and BSCB is the first to do so, in line with our pledge to improve coverage of the Chinese market. You can also see model rankings by province here. The annual imports data is an estimate based on June-December official sales and seasonally adjusted sales for the first 5 months of the year. From now on BSCB will report on Chinese imports monthly, with a 1.5 month delay necessary to allow accounting from customs data. January 2016 data will therefore be available around mid-April.
An estimated 1.007.088 imports found a buyer in China in 2015, including 247.338 during Q4 and 83.173 in December alone. The first striking observation when looking at the best-selling imports in China in 2015 is the implacable domination of SUVs: no less than 17 of the 20 best-sellers belong to this segment with the Lexus ES, Mercedes S-Class and Mini 3 Door the only non-SUVs in the Top 20… The top of the imports ranking is very volatile with a handful of nameplates claiming the year-to-date pole position all through the year. The Toyota Prado, also assembled locally, started the yea with a bang at over 10.000 sales during the first two months, but ends the year at #2. Leader throughout most of 2015, the Jeep Compass loses its title as its sales crumbled down in the wake of the local production kick-start of the Jeep Cherokee which immediately and logically became the brand’s best-seller in China. The Compass ranked at a low #23 in December and ends 2015 in third place.
It’s a luxury SUV, the BMW X5, that holds the title of best-selling imported vehicle in China in 2015 with an estimated 39.309 units sold across the country. The BMW X3 follows closely in 5th place while the Mercedes M-Class, Porsche Macan, Lexus NX and Porsche Cayenne also break into the Top 10, making it six luxury SUV among China’s ten favourite imports… Note the Lexus NX was released in December 2015 and became an instant blockbuster for the Japanese marque at #8 overall and #3 in Q4. Further down, the Cadillac SRX, Range Rover Sport, Audi Q7 and VW Touareg bring the luxury SUV tally to 11 inside the Top 20. The best-selling imported passenger car, the Lexus ES, is 4th with 33.164 sales but has geared up towards the end of the year: it ranked #1 both over the 4th Quarter and in December and could pretend to the overall title in 2016.
The Renault Koleos is the brand’s best-seller in China at #18 overall, and it will be interesting to follow the Koleos’s sales curve as the locally-produced Kadjar kick start sales in the country and the smaller Captur, unveiled in July, continues to climb up the ladder (it was #53 in December). Recently-launched Lincoln places the MKC at #45 with 7.724 sales, the Ford Mustang hits a beautiful 56th spot with 5.622 sales and the Tesla Model S is at #72 with 3.557 units. A few nameplates launched in 2015 but their number is nowhere near the slew of locally-produced models hitting Chinese dealerships each month. The Land Rover Discovery Sport is by far the most popular at #35 with over 10.000 units sold this year, but let’s also single out the Jaguar at #133, the Mercedes GLE at #134 (#75 in December), the Kia Carnival at #159 and the Mercedes GLE Coupe at #165.
Previous year: China Full Year 2014: Toyota Prado best-selling import
Full Year 2015 Top 310 All-imported models Ranking Table below.
* See the Top 5 Cars and Top 5 Trucks for each U.S. State by clicking on the title *
For the second year in a row and thanks to JATO Dynamics we can share with you today separate rankings for the Top 5 best-selling cars and trucks for each U.S. State. This data is exclusive to BSCB, you won’t find it anywhere else. JATO Dynamics splits the sales of the Ford F-Series into F-150, F-250 Super Duty and F-350 Super Duty, which makes for a lot of interesting insights into the varying customer tastes all across the U.S. The market push towards light trucks is confirmed: a truck is #1 in 43 States out of 51 vs. 39 in 2014, with cars winning just 8 States vs. 12 a year ago.
At this little game, the Chevrolet Silverado is the runaway leader with no less than 19 States won in 2015, up from 15 in 2014. The Silverado’s largest volume wins are in Michigan (33.247), Ohio (20.874) and Pennsylvania (19.685). The Ford F-150 drops from 12 to 8 wins to find itself just one win above the Ram Pickup, itself going from 5 wins in 2014 to 7 this year. The Ford pickup’s best-performing State in once again Texas (78.329), followed by Georgia (16.357) and Missouri (10.880). As for the Ram Pickup, its area of predilection is the northwest of the country, with wins in Alaska, Montana, Oregon, Utah and Wyoming, as well as New Mexico. Its largest winning volume is achieved in neighbouring Colorado (9.087).
State wins by model – Full Year 2015 vs. 2014:
|Model||Overall State Wins||Cars State Wins||Trucks State Wins||Overall State Wins||Cars State Wins||Trucks State Wins|
Justifying its 14th consecutive year as the best-selling passenger car in the country, the Toyota Camry is one of only two cars to win more than one State but its 2015 tally has thawed dramatically to 3 (District of Columbia, Maryland and North Carolina) vs. 6 a year ago. It however wins in the car category 18 times vs. 15 in 2014. The Nissan Altima drops Tennessee but wins Nevada and Delaware to add up to two wins this year, as well as winning in the car category nine times in 2015 vs. ten in 2014.
The Honda CR-V wins 3 States like in 2014 including the hotly contested New York State (27.490 sales) where it distances the Honda Accord and Chevy Silverado. The Toyota RAV4 makes its appearance in the State win table this year thanks to two overall victories: in Massachusetts and Rhode Island. It had none in 2014. The other SUV to win a State in 2015 is the Subaru Forester, in Washington State.
Six additional nameplates are #1 in just one State this year: the Ford Transit posts the first ever win of its short career in Arkansas – most probably due to the concentration of rental sales there, and is the only van to top any State in the U.S. in 2015. Two pickup trucks hold onto their unique U.S. pole position: the GMC Sierra is unbeaten in Vermont like in 2014 and the Toyota Tacoma is the most popular nameplate in Hawaii for the fourth consecutive year.
Three passenger cars manage to snap one State up this year. The Honda Accord drops from 3 wins in 2014 to just New Jersey this year, one beneficiary being its smaller sibling the Honda Civic, overtaking the Accord to win California with a very impressive 66.759 sales. Finally, the Toyota Corolla bypasses the Camry to become king in Florida with 44.100 deliveries. Looking into the cars ranking in isolation, the Subaru Outback (9 wins) and Ford Fusion (7 wins) are also very successful, both improving on their 2014 scores, while the Chevrolet Cruze and Hyundai Elantra both score one win.
Now for the detail of the Top 5 cars and trucks in each State. Splitting the Ford F-Series into all its variants means the Super Duty models also make their appearance among the Top 5 best-selling trucks: the F-250 Super Duty is #5 in Louisiana, New Mexico, Texas (25.963 sales) while the larger F-350 Super Duty does even better, reaching #4 in Montana, and also ranking #5 in Utah and Wyoming. Other performing trucks include the Chevrolet Equinox (#2 in Illinois and Michigan), Ford E-Series (#3 in District of Columbia), Nissan Rogue (#3 in New Jersey), Ford Escape (#4 in Illinois, Kansas, Kentucky and Missouri) and the Jeep Grand Cherokee (#4 in New Jersey).
Among passenger cars, the Chevrolet Impala (Montana), Malibu (Michigan, Nebraska), Ford Focus (Maine, Missouri) reach #2, the Hyundai Sonata (Alabama) and Toyota Yaris (Montana) hit #3 while the Kia Soul (Oregon), Nissan Sentra (Mississippi) and Subaru Impreza (Colorado) lift to #4. Finally, let’s deliver a special mention to the Toyota Prius. Absent of absolutely all Top 5 cars ranking in all U.S. States bar one: California where it sells an impressive 42.995 units, despite being in sharp decline over the previous years. The new generation could help the Prius back up the Californian ranking in 2016, but the pole position will be a challenge when petrol prices are at 12-year lows.
Alaska and Hawaii, partly due to their isolation from the rest of the 49 States, display widely different purchasing patterns and will be covered in detail Exclusive Special Reports shortly. You can see their Top 10 best-sellers along with all other U.S. States below.
Original USA 2015 post: USA Full Year 2015: 15 year-old annual record eclipsed: 17.470.659 units
Full Year 2015 Top 5 trucks and cars U.S. State below.
This article is the portal to all Full Year 2015 Reports, you can find below all updates already live. More are added each week, so be sure to check back here often!
Top 10 World markets:
All markets available in alphabetical order:
Toyota Motor Corp. remains the best-selling manufacturer in the world in 2015 and for the 4th consecutive year, becoming the only company to deliver more than 10 million vehicles this year as the Volkswagen Group backed off as a result of its emissions scandal. Global sales for Toyota Motor, including its Hino and Daihatsu units, are down 0.8% to 10.15 million vehicles whereas Volkswagen is down 2% to 9.9 million units including its MAN and Scania heavy truck brands. General Motors for its part is up 0.2% to 9.8 million, another very close finish on the overall podium this year.
Volkswagen led the way halfway through the year but had to give up the top spot to the Japanese manufacturer as it got embroiled in its biggest crisis so far, being forced to halt sales of diesels in some markets such as the U.S. and scrambling to repair some 11 million cars. The Volkswagen brand is down 5% to 6.254m units, overtaken by the Ford brand (6.514m), while Audi is up 4%, Skoda and Seat up 2% and Porsche up 19%. To make it five consecutive wins, Toyota has bought the rest of its 51% share in Daihatsu, in a move to strengthen its position in emerging markets, notably South-East Asia.
In third place, General Motors owes its third consecutive year of record global sales to its Chinese operations where it outpaced Volkswagen Group to rank #1 overall at 3.612.653 deliveries (+5%) vs. 3.548.600 (-3%). If the Chevrolet brand crumbles by 7% worldwide partly due to its retreat from Europe, Buick is lifted 9% by China, GMC is up a very healthy 11%, but it’s the Chinese-only entry level Baojun brand that enables GM to stay in positive worlwide this year, accounting for an additional 300.000 units in 2015 thanks to the tremendous success of the 730 MPV and 560 crossover (pictured above).
The Renault-Nissan alliance gains a timid 0.8% to hit a record 8.53m deliveries, with Nissan Motor up 2% to 5.42m vehicles and the Renault Group up 3% to 2.8m sales compensating a 30% drop at Avtovaz (Lada). Brand-wise, Nissan ends the year just below 5 million sales, cementing its 4th place overall below Toyota, Ford and Volkswagen, Renault is up 2% to 2.17m units, Dacia continues to improves at +8% and 550.920 sales, China-only Venucia is up 9% to 124.000 deliveries and recently relaunched Datsun posts a still very models 86.000 units in four major markets (Russia, Indonesia, India and South Africa).
Hyundai-Kia follows in 5th place in the Global Groups ranking for 2015 with stable sales at 7.88m but declining profits. Hyundai is the 5th best-selling brand in the world at 4.96m sales while Kia ranks #9 at 2.92m. Ford posts the largest year-on-year gain among the Top 10 Groups in the world by far: up 5% to 6.63m sales and its namesake brand outpaces Volkswagen to rank #2 overall with 6.51m units sold.
In 7th place we find FCA Fiat-Chrysler Automobile: behind Sergio Marchione’s tranquil confidence hide stagnating – albeit more profitable – worldwide sales at 4.6m units. A very momentous change of balance is happening right before our eyes at FCA: while Fiat sales plummet 12% to 1.67m vehicles, handicapped by horrendous scores in Latin America, the Jeep brands keep posting outlandish growth rates: +21% to 1.3m units in 2015.
In the luxury race, BMW celebrates 11 consecutive years in the #1 spot but is now under intense pressure from Mercedes, jumping from #3 in 2014 to #2 this year. Sales of BMW-branded cars are up 6% or exactly 100.000 units year-on-year to 1.91m, while Mercedes-branded vehicles are up a whipping 13% to 1.87m, outpacing Audi up just 5% to 1.8m. Note all three brands lodge all-time record years in 2015. In the case of Mercedes this is the 5th record year in a row, and the German luxury manufacturer benefitted from very strong gains in China where it surged 33% to 373.459 sales.
This post will be updated as more manufacturers report 2015 sales. If you have access to 2015 data that has not yet appeared here, please ensure to send it through in the comments section of the article.
Previous year (brands): World Full Year 2014: Toyota still #1, BMW leads luxury sales
Previous year (markets): World Full Year 2014: Total sales data now available for 144 countries
Previous year (models): World Full Year 2014: Discover the Top 1000 best-selling models
Full Year 2015 Top 15 Groups and All available Brands Rankings vs. Full 2014 figures below.
Sales by region for Volkswagen Group, General Motors, Renault Group and PSA Peugeot-Citroen below.
Best Selling Cars Blog now covers detailed Historical Data for 104 markets.
Highlights include France since 1894, Germany for each year since 1946, UK for each year since 1965, Australia since 1946, Sweden since 1950, Brazil since 1954 and Norway and Italy since 1956. The next batch of updates will include complete USA data all the way up to the 1920s, complete France data since 1950, and much more.
Below you will find direct links for you to explore all Historical Data available for the countries listed.
IN ALPHABETICAL ORDER:
The Chevrolet Chevette was the last Passenger Car to dominate the US ranking – in 1981.
The Austin Mini ranked within the UK Top 10 up until 1981
This article is the portal to all Full Year 2014 Reports, you can find below all updates already live. This list is updated as new Reports get published, so make sure you check in often!
Big 3 world markets:
All other markets available in alphabetical order: