Czech Republic August 2016: Dacia, Kia, Mercedes lift market up 16%

dacia-duster-czech-republic-august-2016-picture-courtesy-autocar-co-ukDacia (+84%) ranks #4 for only the second time in Czech history. 

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And we’re back in the game: after declining July sales due to less opening days and Skoda shutting down its main factory for summer, the Czech new car market return to record-breaking shape in August: up 16% to 21.251 deliveries – the highest August score ever registered and the first time above 20.000 units for the month. This brings us to an all-time high year-to-date tally of 172.768 units, up 13% on the same period in 2015 which itself was already a record. To take stock of the fantastic health of the Czech market – partly due to re-exports it has to be said – let’s compare the 8 months of 2016 to the Full Year scores of 2013 (164.736), 2012 (174.009) or 2011 (173.282)…

Kia Sportage Czech Republic August 2016Kia sales are up 87%… 

Homegrown market leader Skoda grows slower than the market at +13% and as a result posts its weakest market share so far in 2016 at 26.9%. It is still way above #2 Volkswagen at 10.4%, ahead of Hyundai at 8.2%. French-Romanian low-cost brand Dacia surges up 84% to pass Ford and rank #4 brand in the Czech Republic for only the second time in history after last April. Seat (+30%), Kia (+87%) and Mercedes (+135%) also post very sizeable sales gains this month, whereas Opel (-21%) and Ford (-28%) fall flat. Note that when removing re-exports, Volkswagen falls down to just 1.085 sales at #3 well below Hyundai (1.679) and only a smidgen above Dacia (1.056).

Mercedes GLA Czech Republic August 2016. Picture courtesy of largus.fr…while Mercedes deliveries shoot up 135% year-on-year. 

Model-wise, both the Skoda Octavia (9.1%) and Fabia (7.6%) continue to dominate but fall short of their year-to-date levels of 11% and 8.4% respectively. Reversely the Skoda Rapid (4.7%) is above (4.4%) but the Hyundai i30 ranks 4th, passing the Skoda Superb (3.1% vs. 4.3% year-to-date) whose new generation’s honeymoon period with Czech customers now seems to have ended. Illustrating the brand’s performance this month, the Dacia Duster jumps up to #7 overall. Notice also the VW Polo at #8 and the Kia Sportage at #13. The Fiat Talento (#145) and Seat Ateca (#160) land inside the Top 200  for their first month in market.

Previous month: Czech Republic July 2016: First year-on-year decline in almost 3 years

One year ago: Czech Republic August 2015: Skoda Fabia confirms pole position

Full August 2016 Top 10 brands and Top 250 All-models below.

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Czech Republic July 2016: First year-on-year decline in almost 3 years

Renault Megane Czceh Republic July 2016. Picture courtesy largus.frRenault gains 24% in July in a Czech market shockingly down 12.5%. 

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It’s the shock that we did not expect: new car sales in the Czech Republic are actually down year-on-year for the first time since October 2013, putting an end to 32 consecutive month of year-on-year gains and not by just a fraction: by 12.5% to just 18.739. This brings the year-to-date total to 151.517 units, this time up 12.5% on the same period in 2015. So is it the end of the euphoric run the Czech market had got us used to? Not so fast: local analysts rather believe the culprit is the number of holidays in July this year (12) vs. last year (9), notably during the first week of the month when only Monday and Friday were working days. Market leader Skoda is hit full frontal with deliveries down 24% to 5.430 and 29% share vs. 32.4% so far this year. Reversely, Volkswagen is up 8% to 11.2% share above Hyundai (-21%) and Ford (-16%). The stars of the Top 10 are Mercedes (+43%), Renault (+24%) and Dacia (+14%). Year-to-date, the most dynamic brands are Honda (+60%), Mercedes (+50%), Suzuki (+48%), Jeep (+35%), Audi (+31%), Mazda (+31%) and Renault (+27%). Model-wise, despite its freefall Skoda resumes monopolising the Top 4 with the Octavia, Fabia, Rapid and Superb. The Dacia Sandero is up to #11, the Renault Clio up to #15, the Dacia Dokker up to #18 and the Fiat Tipo up to #46.

Previous month: Czech Republic June 2016: Fourth consecutive all-time record month

One year ago: Czech Republic July 2015: Skoda Fabia ends Octavia domination

Full July 2016 Top 10 brands and Top 240 All-models below.

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Czech Republic June 2016: Fourth consecutive all-time record month

Skoda Superb Czech Republic June 2016The Skoda Superb is now established inside its home podium. 

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2015 was the year of all records in the Czech Republic, and 2016 is turning out to be just the same. The all-time monthly volume record has been beaten on each of the past four months, lifted from 22.799 in March to 23.131 in April, 24.335 in May and now 25.714 in June, the first time Czech new car sales cross the symbolic 25.000 monthly sales mark. This is up 21% on June 2015 which at the time was an all-time record also… The year-to-date tally is now up 17% halfway through the year to 132.778 units. Homegrown behemoth Skoda is marking a slight pause this month with sales up “just” 18% to 7.965 and 31% share vs. 32.8% so far in 2016. Volkswagen (+31%) and Hyundai (+55%) follow while Ford (-10%) struggles. Dacia (+20%) round up the Top 5 ahead of Renault (+54%) with Mercedes (+59%) and BMW (+2%) making a rare appearance in the Top 10. Model-wise, the Skoda Octavia reigns supreme at 11.4% share, distancing the Fabia (7.9%) and Superb (4.9%) while the Hyundai i30 overtakes the Skoda Rapid to snap the 4th spot. The Kia Cee’d (#10), Nissan Qashqai (#11), Hyundai Tucson (#13) and Renault Megane (#19) shine.

Previous month: Czech Republic May 2016: Third historical monthly record in a row

One year ago: Czech Republic June 2015: Skoda Fabia teases Octavia in record month

Full June 2016 Top 10 brands and Top 250 All-models below.

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Czech Republic May 2016: Third historical monthly record in a row

Skoda Superb Czech Republic May 2016The luxurious Skoda Superb is the #3 best-selling car at home so far in 2016. 

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Incredible sales figures keep coming through from the Czech Republic, and the good news is the re-exports seem to be levelling off, indicating ‘real’ sales gains this year. After March (22.799) and April (23.131), May marks the third consecutive all-time absolute monthly record for new car sales in the country at 24.335, up a mammoth 34% on May 2015 and lifting the year-to-date total up 16% to 107.064. This also means each month in 2016 has been the highest ever score in history for that month. Local fare Skoda grows as fast as the record-breaking market with volumes up 34% to 7.768 and 31.9%, and this time both Volkswagen (+40%) and Hyundai (+42%) outpace it, as do Kia (+36%), Dacia (+41%), Seat (+49%) and Renault (+60%). Outside the Top 10, both Suzuki and Honda double their sales thanks to the Vitara and HR-V respectively. In this euphoric context, Alfa Romeo, Fiat and Opel are the only marques to lose ground year-on-year. Model-wise, the Top 4 is 100% Skoda (Octavia-Fabia-Superb-Rapid) with the Yeti added at #6 for good measure. The locally-produced Hyundai i30 is the most popular ‘foreign’ model, followed by the VW Golf (#7) and Passat (#8) with the Hyundai ix20 reappearing inside the Top 10. The Ford Edge lands at #168.

Previous month: Czech Republic April Dacia shines in all-time record month

One year ago: Czech Republic May 2015: Skoda Fabia at highest in almost 3 years

Full May 2016 Top 10 brands and Top 250 All-models below.

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Czech Republic April 2016: Dacia shines in all-time record month

Dacia Sandero Czech Republic April 2016. Picture courtesy largus.frDacia sales are up 50% in the Czech Republic in April. 

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The all-time monthly record set last month only lasted one month: at 23.131 units (+12%), April 2016 is the new largest sales month in the history of Czech Republic. The year-to-date total is now up 12% to a record 82.729 units after four months. For once home grown carmaker Skoda underperforms with sales up just 5% to 7.481 and 32.3% share, with Volkswagen at #2 (-4%) and Ford at #5 (-8%) the only manufacturers to lose ground year-on-year in the Top 10. Hyundai is up 30% to 1.921 sales and 8.3% share while Dacia, up a whopping 50% on April 2015, hits its largest monthly score ever in the Czech Republic at 1.251 deliveries. Mercedes is up 51% to break into the Czech Top 10 at #10, and outside, notice Jaguar (+450%), Honda (+90%), Suzuki (+49%). Year-to-date, the biggest improvers so far are Jaguar (+131%), Honda (+67%), Alfa Romeo (+66%), Mercedes (+52%), Audi (+51%), Suzuki (+ 50%) and Mazda (+46%). At the other end of the scale, Lexus (-22%), Volkswagen (-12%) and Fiat (-9%) disappoint. Model-wise, the Skoda Octavia holds on tight to its pole position ahead of the Fabia, Rapid and Superb while the Hyundai i30 is the best-selling foreigner at #5 and 3.2% share.

Previous month: Czech Republic March 2016: Skoda monopolises Top Five in record month

One year ago: Czech Republic April 2015: Second biggest month in history

Full April 2016 Top 10 brands and Top 252 All-models below.

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Czech Republic March 2016: Skoda monopolises Top Five

Skoda Octavia Czech Republic March 2016Local carmaker Skoda is up 21% at home so far in 2016.

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Third monthly record in a row for the Czech new car market: March volumes are up a further 8% year-on-year to 22.799 units, a new all-time monthly record volume for this market. Year-to-date, Czech sales are up 12% to a record 59.598 units over Q1. Local carmaker Skoda does the heavy lifting in its home market, improving by 15% in March to 7.637 sales and 33.5% share and by a very impressive 21% year-to-date to 20.446 and 34.3%. Volkswagen holds onto its 2nd place despite sales worryingly down 20% in March and 15% YTD. Hyundai (-6%), Ford (-3%) and Dacia (+5%) follow with Kia (+23%) catching up. However when only taking into account “real” registrations (i.e. removing re-exports), Hyundai ranks 2nd, Dacia 4th and Seat steps out of the Top 10.

Model-wise, the Skoda Octavia (11% share) and Fabia (9.5%) remain at insurmountable levels, and this moth the entire Top 5 is 100% Skoda with the Rapid (4.5%), Superb (4.4%) and Yeti (2.8%) in tow. The VW Golf is the best-selling foreigner above the Hyundai i30 and ix20. The Nissan Qashqai jumps 21 spots on February to #10, the Kia Sportage holds onto a solid #15 and the Hyundai Tucson stays inside the Top 20 at #19.

Previous post: Czech Republic January-February 2016: Top 4 best-sellers 100% Skoda

One year ago: Czech Republic March 2015: Skoda Fabia up again in all-time record month

Full March 2016 Top 10 brands and Top 245 All-models below.

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Czech Republic January-February 2016: Top 4 best-sellers 100% Skoda

Skoda Superb Czech Republic February 2016The Skoda Superb is up 109% to #3 overall at home in 2016… 

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Nothing can stop the Czech new car market: January (17.500 sales) and February (19.299) are new records for each month, lifting the year-to-date to an all-time high 36.799 units after two months, up a whopping 15% on the same period last year which was a record at the time. According to Medea Research, re-exports account for as much as 17% of total sales in the Czech Republic in February, the monthly total would be just 16.143 without them. Local behemoth Skoda reinforces its domination at home thanks to the new generations Fabia and Superb: it gains 25% to 12.809 sales in two months or 34.8% market share vs. 31.9% over FY2015.

Skoda Octavia Czech Republic February 2016…but the Skoda Octavia remains by far the market leader. 

Volkswagen tumbles down 12% but remains 2nd at 9.5% share above Hyundai (-8%), Ford (+18%) and Dacia (+6%). In February, Kia is up 40% to #6, Peugeot up 57% to #7 and Renault up 27% to #8. In the models ranking, the Top 4 best-sellers are all Skodas for the first time since November 2012, and this both in January and February. So far in 2015 the Octavia has a solid grip on the charts with 4.591 sales (+24%) ahead of the Fabia at 3.376 (+95%), the Superb at 1.796 (+109%) and the Rapid at 1.664 (-18%). The Ford Fiesta is the best-selling import at #5 but 70% of its local sales are in fact re-exported. The VW Passat is up to #9 year-to-date, the Kia Sportage is up to #15 in February while the Hyundai Tucson ranks 16th.

Previous post: Czech Republic Full Year 2015: Skoda Octavia resists Fabia, record market

One year ago (Jan): Czech Republic January 2015: New figures reveal re-export culprits

One year ago (Feb): Czech Republic February 2015: Skoda Fabia at highest in 20 months

Full January and February 2016 Top 10 brands and Top 240 All-models below.

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Czech Republic Full Year 2015: Skoda Octavia resists Fabia, record market

Skoda Fabia Czech Republic 2015. Picture carkeys.co.ukSkoda Fabia sales are up 133% at home – but not enough to reclaim the #1 spot.

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New car sales in the Czech Republic post a euphoric year in 2015: an all-time record for the 2nd year running and the third time in the past five years, up a flamboyant 20% to 230.857 units, the first time the 200.000 units are passed in a single year – this milestone was passed in mid-November. After hitting a highest-ever monthly score of 18.171 in June 2014, the Czech market broke through the 20.000 monthly units for the first time this year in March (21.155), beating this record again in June (21.315) and July (21.415) and also passing the same benchmark in April at 20.360 and November (20.461). However keep in mind a significant part (estimated at 12% of the market) of Czech sales never see local roads and are immediately re-exported to other parts of the European Union. The biggest culprits are the VAG Group with an estimated 20% of its overall sales in the country actually being re-exported – a share that climbed to 53% for the Seat brand in January – and Ford with a 60% re-export ratio in January.

Skoda Superb Czech Republic October 2015The Skoda Superb is up 36% to #6.

Local manufacturer Skoda tightens the grip it holds over its home market even further this year with sales up 27% to 73.560 for an improved 31.9% market share. Even though the Fabia is up a spectacular 133% on 2014 to 20.468 units thanks to its new generation, it is not sufficient to dislodge the Octavia from a 7th consecutive title at 24.346 sales. The Rapid (#3), Superb (#6) and Yeti (#7) make it five Skodas in the Top 7 vs. 5 in the Top 8 in 2014. Volkswagen reclaims the #2 spot off Hyundai thanks to volumes up 29% to 23.620 and 10.2% of the market vs. 19.315 and 8.4% (+2%) for the Korean carmaker, even though the Hyundai i30 overtakes the VW Golf as the best-selling foreigner in the country. Renault (+27%), BMW (+34%), Nissan (+67%), Audi (+25%), Mercedes (+27%) and Mitsubishi (+42%) also overperform.

Previous month: Czech Republic November 2015: Annual record broken at 211.089 units

Previous year: Czech Republic Full Year 2014: Skoda Rapid #2 in record market

Two years ago: Czech Republic Full Year 2013: Skoda Octavia #1, Rapid on podium

Full Year 2015 Top 30 brands and Top 285 All-models vs. 2014 figures below.

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Czech Republic November 2015: Annual record broken at 211.089 sales

Skoda Superb Czech Republic October 2015The new generation pushes the Skoda Superb up 79% in November.

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No surprise: November is a new all-time record in the Czech Republic with 20.421 registrations, up 25% on the previous record established just last year (16.365) and only the fifth time in Czech history that more than 20.000 new vehicles are registered in a single month after last March, April, June and July. This means that for the first time ever, the Czech new car market breaks the symbolic 200.000 annual sales at 211.089, up 20% on 2014 and with one month to spare before the end of the year. Keep in mind though that roughly 17% of all new car registrations in the Czech Republic are immediately re-exported towards other European Union nations. Brand-wise, local carmaker Skoda follows the market at +25% to 31.2% share, Volkswagen is weaker at +15% to 9.2% and Hyundai is catching up at +29% to 9.1% share. Dacia struggles (-2%) but parent brand Renault shines (+41%).

VW Passat Czech Republic November 2015. Picture courtesy largus.frThe VW Passat is up 3-fold on November 2014.

Model-wise, the Skoda Octavia ends four consecutive months of Skoda Fabia reign thanks to a very strong 12% share and 2.454 sales (+27%) vs. 1.679 and 8.2% (+126%). The Skoda Rapid is stable in third position, the Hyundai i30 is up 63% to #4, the Skoda Superb up 79% to #5 and the VW Passat up 212% to #8. Further down, the Hyundai Tucson breaks into the Top 20 at #19, the Suzuki Vitara gains a further two spots on October to #25 and the Renault Kadjar is up four to #42.

Previous month: Czech Republic October 2015: Volkswagen Group holds 51% of the market

One year ago: Czech Republic November 2014: New gen brings Skoda Fabia back to #3

Full November 2015 Top 10 brands and Top 50 models below.

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Czech Republic October 2015: Volkswagen Group holds 51% of market

Skoda Fabia Czech Republic September 2015The Skoda Fabia has been #1 in the Czech Republic for four months running.

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It has become the norm: new car sales in the Czech Republic break a new record in October, up 10.5% year-on-year to 19.658 registrations, the best October ever recorded. The year-to-date total is up a flamboyant 20% to 190.668 units, also a record and only a few days away from beating the all-time annual high hit last year (192.314). Keep in mind though that roughly 17% of all new car registrations in the Czech Republic are immediately re-exported towards other European Union nations. It would appear that the emissions scandal that is rocking Volkswagen’s boat worldwide has been the best advertising for all brands of the group in the Czech Republic, with the four flagship marques all frankly outpacing the market… Skoda is up 23% to 34.9% share, Volkswagen up 21% to 10.7%, Seat up 37% to 3% share and Audi up 45% to break into the Top 10 at 482 sales and 2.5%. All-in-all, these four brands account for 51.1% of the Czech new car market this month.

Skoda Superb Czech Republic October 2015Skoda Superb sales are up 106% in October.

Model-wise, the Skoda Fabia is up almost 5-fold on a year ago to holds the title of best-selling nameplate at home for the 4th consecutive month thanks to a strong 2.265 sales and 11.5% share. This time it also outsells the Octavia in real terms – meaning reported sales minus re-exports – at 2.060 vs. 2.024. Despite volumes down 32% the Skoda Rapid remains on the podium, while the Hyundai i30 is the most popular foreigner at #4 and the Skoda Superb more than doubles its sales year-on-year (+106%) to round up the Top 5 at 3.5% share thanks to the new model. Notice also the VW Passat up 149%, the Ford Focus up 107%, Seat Ibiza up 144%, the Suzuki Vitara up to #27 and the Renault Kadjar breaking into the Top 50 at #46.

Previous month: Czech Republic September 2015: Skoda Fabia #1, or is it?

One year ago: Czech Republic October 2014: 4 Hyundais in Top 10

Full October 2015 Top 10 brands and Top 50 models below.

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