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Australia 1st Half 2015: Mazda graduates to #2 in record market

July 6th, 2015 1 comment

Mitsubishi Triton Australia June 2015. Picture courtesy carshowroom.com.auThe new Triton helps lift Mitsubishi up to 5th place overall in the brands charts.

* See the Top 50 All-brands and Top 303 All-models by clicking on the title *

Australia is the first of a special series on BSCB covering the Top 20 worldwide market in detail for the 1st Half of 2015. New car sales in Australia are up 3% year-on-year so far in 2015 to an all-time high of 578.427 deliveries, beating the previous best of 573.711 sales hit in 2013. 2015 is therefore on track to be the best year in history in Australia, with the 2013 record of 1.136.227 registrations in the balance. We are witnessing momentous shifts in the Australian brands ranking that are the result of the announcement over a year ago that all local manufacturers (Toyota, Holden and Ford) will cease operations by end-2016. If Toyota keeps the pole position by far it sees its market share thaw from 18% a year ago to 17.5% so far in 2015 with sales up just 1% to 101.084.

Mazda2 Australia June 2015. Picture courtesy caradvice.com.auMazda is up 9% to just under 10% market share in Australia.

Reversely, full importer Mazda jumps 9% to finish the period just below 10% market share at 56.591 deliveries, historically and frankly outpacing Holden down 9% to 51,737 units and 8.9% share. Mazda is running from success to success in Australia – one of its strongest markets in the world – choosing it as the first overseas country for the CX-3 (it is already #43 over H1) and continuing strong sales of the Mazda3 (#2) and Mazda2 (#17 and leader in its segment). Hyundai lurks just behind Holden at 8.7% (+1%) and, if long-term trends are to be followed, should overtake Holden by the time 2015 comes to an end. The Korean manufacturer is going through an image change with the Genesis gathering pace (#182) and a historical win for the i30 in June when it was the outright best-seller in the country.

Foton Tunland Australia June 2015. Picture courtesy caradvice.com.auFoton stops 9 units short off a Top 30 ranking in H1 2015.

Helped by the new generation Triton (#7) and a revived ASX (#26), Mitsubishi leaps 10% year-on-year to 5th overall in the brands charts, overtaking Ford (-17%), while Volkswagen (+14%) is now threatening Nissan (-1%) for #7 overall. Honda delivers the largest year-on-year improvement in the Top 10 at +33% mainly thanks to the HR-V, already the brand’s best-seller over the period at #32. Further down, Mercedes (+25%), BMW (+16%), Audi (+17%), Isuzu (+30%), Suzuki (+14%), Renault (+34%) and Lexus (+25%) shine in the Top 20. Skoda (+30%), Porsche (+59%) and Mini (+61%) impress below. Just as Great Wall (-93%) and Chery (-55%) disintegrate and before Haval launches, we welcome two new Chinese manufacturers: Foton at #31 and LDV at #36.

Nissan X-Trail Australia June 2015. Picture courtesy caradvice.com.auThe Nissan X-Trail is up to #13 so far in Australia.

In the models ranking, the Toyota Corolla keeps the lead above the Mazda3, Toyota Hilux and Hyundai i30 like in 2014, the Ford Ranger outpaces the Holden Commodore for the first time, the Mitsubishi Triton makes it 3 utes (Australian for pickup truck) in the Top 7 – along with the Holden Colorado (#11), Mazda BT-50 (#19) and Isuzu D-Max (#20) there are 6 in the Top 20 vs. just 4 one year ago. The Mazda CX-5 once again leads the booming SUV segment, improving its ranking to #8 and followed by the Hyundai ix35 (#12), Nissan X-Trail (#13), Toyota RAV4 (#14), Prado (#16) and Kluger (#21). The Subaru Outback at #30 vs. #103 in FY2014 and Liberty at #72 vs. #151 sign two of the most impressive improvements in the Top 100 thanks to much sharper pricing.

Previous post: Australia 2nd Quarter 2015: Toyota Hilux #1, Mazda CX-3 shoots up

June post: Australia June 2015: Hyundai i30 surprise leader in record market

Q1 2015 post: Australia 1st Quarter 2015: Mazda2 soars to segment lead

FY 2014 post: Australia Full Year 2014: Toyota Corolla holds onto top spot

One year ago: Australia June 2014: Toyota Corolla #1, Mitsubishi Triton breaks records

Full H1 2015 Top 50 All-brands and Top 303 All-models below.

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Categories: Australia

Australia 2nd Quarter 2015: Toyota Hilux #1, Mazda CX-3 shoots up

July 6th, 2015 No comments

Mazda CX-3 Australia June 2015. Picture courtesy caradvice.com.auAlready a common sight on Australian roads: the Mazda CX-3.

* See the Top 292 All-models ranking by clicking on the title *

After focusing on Australian June sales we can now go through the all-models ranking for the 2nd Quarter of 2015. Lots of movement in a traditionally very stable ranking and a surprise on top: regularity at high levels is rewarded for the Toyota Hilux, finishing #1 over the period at 10.243 units, just above the leader year-to-date, the Toyota Corolla at 10.073 sales. Fresh from its historical overall June win, the Hyundai i30 climbs onto the podium during the 2nd Quarter with 9.485 deliveries – 58% sold in June. All this activity knocks the Mazda3 down to #4 ahead of the Ford Ranger and Mitsubishi Triton, both improving on their Q1 respective rankings (#6 and #8). The VW Golf at #8 and Holden Colorado at #10 are the other significant gainers in the Top 10.

Toyota Kluger Australia June 2015. Picture courtesy caradvice.com.auThe new generation lifts the Toyota Kluger up to #17 in Q2.

Outside the Top 10, SUVs make for the majority of improvers: the Toyota Prado is up to #14 vs. #21 in Q1, the Isuzu D-Max is up 12 spots on Q1 to #16, the Toyota Kluger takes advantage of its new generation to leap up 10 spots vs. Q1 to #17, the Mazda CX-3 lands at #21 with 3.386 sales for its first full quarter in the Australian market – an astounding performance that leaves its direct competitor, the Honda HR-V although impressive at #26 with 3.069 units, in the dust. Other great performers in the Australia Top 50 over the 2nd Quarter include the Kia Cerato up to #24 (#32 in Q1), the Subaru Outback at #30, the VW Polo at #34 (#45 in Q1), the VW Amarok at #35 (#42), and just outside, the Holden Captiva 5 at #51 (vs. #69) and the Isuzu MU-X at #52 (vs. #58).

LDV G10 Ausrtralia June 2015. Picture courtesy goauto.com.auNewcomer in Australia: Chinese LDV’s new G10 van.

Among nameplates launched or re-launched this year, the Suzuki Celerio is up 34 spots on its Q1 ranking to #128, the Hyundai Sonata is up two to #138, the Renault Captur up 6 to #142 and the BMW i8 up 19 to #253. There are six “new” models reaching Australian shores over the period, led by the Land Rover Discovery Sport at #147. 3 Holdens – that are in fact Opel rebadges now that the brand was terminated here – arrive: the Astra Sport at #179, the Cascada at #182 and the Insignia at #227. Add to these the Chinese-made LDV G10 at #264 and the Mercedes AMG GT at #274 for a complete listing of the Australian newcomers in Q2.

Previous post: Australia June 2015: Hyundai i30 surprise leader in record market

Full Top 292 All-models Ranking Table below.

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Categories: Australia

Australia June 2015: Hyundai i30 surprise leader in record market

July 3rd, 2015 No comments

Hyundai i30 Australia June 2015. Picture courtesy caradvice.com.auThe Hyundai i30 is the best-selling vehicle in Australia for the first time in history.

* See the Top 48 All-brands and Top 20 models by clicking on the title *

Despite hiccups in the overall economy and mining in Western Australia slowing down drastically, never before had Australians purchased that many new vehicle in a single month: the 125.850 registrations of June are the highest-ever monthly score in the history of automobile in the country, up a full 6% year-on-year and on the previous June 2013 record of 118.758 units. Halfway through the year, new car sales add up to an all-time high of 578.427 deliveries, up 3% on 2014 and 0.8% ahead of the previous best of 573.711 sales established in 2013. At this rate, 2015 will be the best year in history in Australia, beating the 2013 record of 1.136.227 registrations. SUVs keep pushing the market up with sales up 15% year-on-year to 42.256 units and a 33.6% market share. Australian website caradvice.com.au quotes FCAI chief executive Tony Weber: “According to CommSec, car affordability in Australia is the best it has ever been. Coupled with offers such as capped-price servicing and low interest rate finance, now is a great time for Australians to buy a new car.”

Hyundai Excel Australia 1998. Picture courtesy motoburg.comThe last (and only) time a Hyundai topped the Australian sales charts was in June 1998.

Before we go into the detail of the brands and models ranking, let’s get straight to one of the biggest surprises in recent years: the Hyundai i30 taking the lead of the Australian models ranking for the first time with an astounding 5.521 sales and 4.4% share, up 70% on June 2014. This result, coming on the back of a $19,990 drive-away with free auto promotion, is exceptional both in absolute terms as a pure sales performance and relative terms for Hyundai. The i30 achieves the highest monthly volume of any nameplate in Australia in 8 years, since June 2007 when the Toyota Corolla clocked up 5.89o deliveries… It is the first time since December 2008 (Holden Commodore – 5.413 units) than a car manages to sell over 5.000 units in a single month in Australia. It is only the 2nd month in Australian history that Hyundai places one of its models atop the sales charts, the only previous one being June 1998 when the Excel popped up at #1.

Mazda CX-3 Honda HR-V Australia June 2015. Picture courtesy caradvice.com.auThe CX-3 helps Mazda sales up 23% and the HR-V boosts Honda deliveries up 70%.

Toyota maintains its stranglehold over the brands ranking with sales up 3% to 21.501 and 17.1% share, ahead of Holden back up two spots on May to #2 and 9.5% despite a 3% year-on-year decline, Mazda up an impressive 23% to 9.2%, Hyundai up 10% to 8.7% and Mitsubishi up 9% to 7.2%. Ford freefalls 17% to #6 and also slips below Mitsubishi to #6 year-to-date, Volkswagen is up 8% and Honda leaps 70% thanks to the success of the HR-V. Notice also Subaru up 17% (#10), Mercedes up 20% (#12), BMW up 28% (#13), Isuzu up 26% (#14), Audi up 22% (#16), Renault up 36% and Lexus up 60%. Reversely Nissan drops 17% and Jeep slips 15%.

Subaru Outback Australia June 2015. Picture courtesy caradvice.com.auSubaru Outback

In the models ranking, below the stunning performance of the Hyundai i30, the Toyota Hilux drops just one spot to #2 with sales stable year-on-year to 4.281 and the runout mode approaching in the wake of the launch of the new generation in October. The Toyota Corolla manages to edges back past its archenemy the Mazda3 at 4.152 deliveries (-11%) vs. 4.127 (+2%) and maintains its year-to-date overall leadership with 21.750 sales (-2%) vs. 20.417 (-9%) for the Mazda3. The Mitsubishi Triton (#5) and Ford Ranger (#6) both drop one spot but remain solid, as opposed to the Holden Commodore down 12% to #7 and dropping from #4 to #6 in the year-to-date ranking. The VW Golf (+19%), Mazda CX-5 (+14%) and Nissan X-Trail (#11) all shine, as do the Honda Jazz (1.439 sales), HR-V (1.300), Subaru Outback (1.257) and Mazda CX-3 (955)

Previous month: Australia May 2015: Discounted Toyota Hilux takes the lead

One year ago: Australia June 2014: Corolla #1, Mitsubishi Triton breaks records

Full June 2015 Top 48 All-brands and Top 20 models below.

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Categories: Australia

Australia May 2015: Discounted Toyota Hilux takes the lead

June 9th, 2015 1 comment

Toyota Hilux Australia May 2015. Picture courtesy caradvice.com.auToyota Hilux is the best-selling vehicle in Australia in May.

* Now updated with the Top 50 All-brands and Top 15 models *

The Australian new car market ends three consecutive months of growth in May at -1% to 93.327 registrations, however the year-to-date total remains in positive territory at +2.5% and 452.577 units. A testimony to the scheduled death of local manufacturing in Australia, out of all new vehicles sold in the country, 26.807 were manufactured in Japan, 20.090 in Thailand, 10.523 in Korea, 7.560 in Germany and only 7.139 at home in Australia. May sales confirm the rise and rise of SUVs at +6% and 32.530 deliveries, adding to 157.415 so far in 2015 (+13%) while passenger cars keep on falling at -7% and 40.592 units this month and 204.366 year-to-date (-5%).

Mitsubishi Triton Australia May 2015. Picture courtesy caradvice.com.auFirst month of Australian sales for the new gen Mitsubishi Triton.

Even though they were up just 1% year-on-year, light commercial vehicles – namely pickup trucks or “utes” as they are called here – are the heroes of the month in Australia. According to FCAI, LCVs were popular with government (+6%) and business buyers (+3%) while sales to private buyers declined 3%. Private purchases of light commercials are still up 11% year-to-date. Business purchases traditionally tend to surge with the arrival of the end of financial year on June 30. The Toyota Hilux takes the overall lead of the model sales charts for the first time since June 2013 despite sales down 4% year-on-year to 3.173, just as the next generation model was unveiled simultaneously in Bangkok and Sydney on May 21. The Hilux dominates the Mazda3 (-13%) and Toyota Corolla (-31%) which however remains #1 year-to-date.

Nissan Navara Australia May 2015. Picture courtesy caradvice.com.auThe new Nissan Navara just launched in Australia.

There are two more utes in the Top 5: the Mitsubishi Triton is up 19% to reach a fantastic 4th place with 2.683 sales. Just as the new generation hit Australian dealerships on May 1, the outgoing Triton is still on Mitsubishi’s catalogue, starting at a bargain basement $20.990 and will continue to be available alongside the new model (priced at $24.490-47.490) for at least the rest of this year, potentially beyond. The Ford Ranger, also entering the vivifying run-out mode waters before the new gen comes out in September, is up 4% to #5, passing the Hyundai i30 year-to-date and now threatening the Holden Commodore for the #4 spot in 2015 at 10.772 deliveries vs. 10.997. The new Nissan Navara has just launched and the new generation Hilux will be available in Australian showrooms in October, so a lot of activity planned for the Australian ute market for the remainder of the year.

Ford Ranger Australia May 2015. Picture courtesy caradvice.com.auThe Ford Ranger now ranks at a best-ever #5 so far in 2015 in Australia.

The arrival of the small crossovers such as the Mazda CX-3 (1.035 sales this month) and Honda HR-V (910 deliveries) is substantially impacting the small car segment in Australia: sales of small cars under $40.000 are in freefall at -17% year-on-year in May. Most best-sellers fell sharply this month: in order of popularity the Mazda3 (-13%), Toyota Corolla (-31%), VW Golf (-9%), Hyundai i30 (-35%), Holden Cruze (-25%), Nissan Pulsar (-20%), Ford Focus (-51%) and Honda Civic (-48%) display unusually high decline rates. Only the Kia Cerato (+94%), Mitsubishi Lancer (+44%) and Subaru Impreza (+14%) keep their heads out of the water but for each of them this is because of large price-cuts or very strong driveaway deals.

Hyundai i20 Australia May 2015The Hyundai i20 ranks #9 in May.

In the brands ranking, Toyota remains sovereign, however its sales are down a slightly worrying 11% year-on-year to 16.4% share vs. 17.6% year-to-date. Reversely, Mazda is pushed up 12% by the CX-3 and CX-5 and Hyundai, #3 again, is threatening to kick Holden out of the 2015 podium at 39.092 sales so far this year (-1%) vs. 39.809 (-10%). Mitsubishi gains 3 spots on April to #5, distancing Ford (-14%), Volkswagen (+13%) and Nissan (-29%). Subaru is up an excellent 14% at #9, Honda is lifted by the HR-V (910 deliveries) and up 22%, Kia up 15%, BMW up 29%, Audi up 23% and Renault up 20%.

Previous post: Review of the Australian Tesla Model S

Previous month: Australia April 2015: Mazda CX-3 only 10 units off Top 10

One year ago: Australia May 2014: Jeep Grand Cherokee breaks into Top 10

Full May 2015 Top 50 All-brands and Top 15 models below.

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Categories: Australia

Tesla Model S: Believe the hype? Yessir.

May 27th, 2015 1 comment

Tesla Model S Sydney 2015Which one looks more expensive?

The Tesla Model S is without a doubt one of the most impressive success stories of the past 24 months. It ranked #1 in Norway not once, but 3 times: in September 2013, December 2013 and March 2014, totalling 22.000 worldwide sales in 2013, up to 33.000 in 2014 and on track for 40.000 this year. Tesla’s market valuation has been the subject of much talk, being more akin to a high tech company than a car manufacturer: at $26 billion, it is higher than that of Fiat Chrysler ($20 billion) and just under half that of Ford or General Motors, whereas Tesla produces in one year what GM or Ford produce in one day. All this while posting a $US154 million loss in the first quarter of 2015, a three-fold increase over the same period in 2014 and not expecting to make a profit until 2017…

Tesla Sydney dealershipThe Tesla Sydney dealership, one of only 3 in Australia – the two others are in Melbourne.

Should we all believe the hype? There’s only one way to find out. As the Model S rolled out in Australia in early 2015, it’s time for me to test drive this baby and make up my mind once and for all. Despite repeated requests, Tesla won’t communicate official sales figures for Australia (you may have noticed the carmaker does not appear in the local sales charts), citing global quarterly reports instead. Reading between the lines while speaking with the Tesla Sydney team, I learnt that Tesla sales in Australia are not as limited as I expected, with over a hundred shipped in only a couple of months instead of the few dozen I had anticipated. A figure in line with the 178 Infiniti and 177 Maserati sold in the country over the first 4 months of 2015.

Telsa Model S Blue. Picture courtesy caradvice.com.auAlso exists in blue…

I drove the Tesla Model S P85+ fitted with the $7990 optional high-performance, which lifts its price to AUD$ 135.880 (US$ 105.330). Seems like a lot, but it’s not, because in terms of refinement and performance, it’s roughly equivalent to a BMW M6 Gran Coupe worth $300k here. I wanted to test the Tesla Australia experience as a whole so signed up for a rather anonymous test drive enquiry to test their website’s claim that “We’ll do our best to reach you within one day.” Promises, promises. Fact is, a Tesla rep was on the phone with me only a few hours after my enquiry. Once they realised I was media, my enquiry was fast-tracked and I picked up my burgundy Tesla for the day less than a week after that. So far so good Tesla. I did slap myself on the wrist though when Tesla politely refused to lend me the car for two days. Right. It’s not like I can refuel in the middle of nowhere Australia and come back the next day.

Tesla Charging stationsTesla charging stations: still way too few of them in Australia.

Australian charging stations are still far and few between. In fact, apart from the Sydney store there is only one additional Tesla charging location in town, near the city centre so no use to me on the day. Let’s get the range anxiety out of the way first: no I did not fall flat and embarrassed in the middle of nowhere, but it was a close call. I opted for a 130km return trip to Royal National Park south of Sydney, which should have been well within the bounds of my ride’s claimed 500km range. However with a couple of hours of city driving, a few hardcore accelerations and a peak of 160km/h on the highway, the battery indicator had turned to a very uninviting dark brown by day end: the car’s own way to let you know that you are in deep sh.. I mean trouble. To its credit, it kept me constantly updated km after km and for each trip you input it gives you the return trip consumption. Very handy and making it almost impossible to run out of power. The claimed 500km range is indicated by a nice red line on the central console, but unless you spend the entire day braking (and therefore recharging the batteries) it is almost impossible to stick to that level, supposedly reached at a constant 105 km/h. It didn’t work quite that way for me, even on the highway.

Tesla Model S. Picture courtesy caradvice.com.auIs it just me or the Tesla’s rear could be mistaken for a Jaguar?

Stepping inside the Tesla, you instantly forget this is a 4-door sedan as it does feel like a sports car all through and through. The seating position, the instruments and most of all, the acceleration. The range topping P85D, in Australia next month, is said to be the fastest-accelerating production sedan ever, hitting 100 km/h in only 3.4 sec. The P85+ I drove does this in 4.4 sec. And I can confirm that this mind-blowing figure that shatters all pre-conceived ideas I had about electric cars, is legit. My eye sockets still bear the imprints of my astonished eyeballs retracting inside as I reached the next block in less time than it took to write these last 3 words.

Happy Tesla driverImpressed Tesla driver.

Why so surprised? I hear you ask. The one single reason, apart from the fact that you don’t expect that kind of behaviour from a two tonne sedan, is the total absence of noise. Hitting 0 to 100 km/h in just over 4 sec without hearing a hint of exalted roaring from an engine finally unleashing the torque it’s been gagging for is somewhat of an alien experience. In fact I have never experienced such a thing before. It catches you almost every time because absolutely nothing from the car tells you it’s working hard. Effortless yet earth-shatteringly fast. It’s a different sensation altogether, and I now understand why a lot of punters are saying Tesla is manufacturing the car of the future, today. I was worried silence would kill the excitement of driving a fast car, but you have to drive it to realise this is as it should be, and as it should always have been.

Tesla Model S interior. Picture courtesy themotorreport.com.auTesla’s giant central LCD console is as impressive in real life as it is here.

The dashboard’s oversized touchscreen was perhaps the main feature I wanted to see to believe, and if it feels a little distracting for the first ten minutes, it is surprisingly user-friendly and becomes a second nature after half an hour on the road. It controls pretty much everything you want to control in the car, from the suspension mode to the rooftop opening, navigation, voice recognition, music… You name it, it does it. It’ll be hard to get back to anything less. Exterior design has never been Tesla’s forte in my opinion, but that’s just my opinion because as soon as I launched the car, people started pointing and showing their friends. I was the attraction in town, even during a quick drive to one of the wealthiest suburbs in Sydney, Mosman. Although I think it just kinda looks like a Jaguar, a surprisingly high amount of people are clearly trained to it and notice it very quickly. If you want to show off in a car, in 2015 Australia you’d be better off buying a Tesla than a Porsche, so common these days.

No engineNo engine under the bonnet…

It’s always fun to open the bonnet and find storage space, in addition to an already cavernous boot. There are no spare tyres: “One call and a Tesla rep will come and change the tyre for you”. But what if I’m miraculously in Alice Springs all of a sudden? Like the constant broadband wifi connection that goes with the car for the first two years, it’s also little things that show Tesla is taking a different route to reach luxury nirvana and I have to say I’m liking almost everything I’m seeing. Almost, because of the near absence of storage inside the cockpit (yes it’s a sports car but I need somewhere to put my latte so it doesn’t spill pretty please), and the handles supposedly coming out of the doors when sensing your approach having a few hiccups, which actually prevents you from opening the door: until they retract, there are no handles to handle. But fear not: like a computer, the Tesla Model S gets software updates around the clock so it’s easy to fix teething issues. I told you, the future. Can I keep it?

Categories: Australia

Australia 1946-2014: More detailed Historical Data now available

May 25th, 2015 7 comments

1958-1968 Wheels magazine covers featuring Japanese models (click on image to enlarge)

1960 Holden and Ford Falcon

* The direct links to 48 Australian Historical Data articles are below *

Australia has now become one of the most complete Historical Data countries on BSCB, covering the past 70 years in detail with official data going back as far as 1946. There is now official annual models rankings for the past 30 years without interruption: from 1986 onwards, a Top 50 from 1991 onwards, and every single monthly Top 20 from July 2002 onwards, that’s over 150 consecutive rankings.

Hyundai Excel Australia 1986The very first Hyundai advertisement in Australia, in April 1986.

Make sure you explore the four Vintage Photo Reports featuring dozens of original pictures: 1949-1959, 1960-1968, 1959-1968 special Japan and 1969-1976… Witness the launch of the Holden, ‘Australia’s own’, in 1949, the arrival of the Ford Falcon in 1960 to challenge the Holden domination, the landing of Japanese brands in the late fifties (Australia was Toyota’s very first export market), the arrival of Hyundai in 1986 (“posing very little threat to existing cars” according to the local press), the crowing of Toyota for the first time monthly in October 1990 and annually in 1991, and the arrival of Chinese manufacturers in 2009…  See how the Holden Torana and Kingswood perform and watch the Datsuns that managed to climb on the models ranking podium in the seventies…

Ford Falcon Australia 1983. Picture courtesy fotostation.ru1983 Ford Falcon

1988 Holden Commodore

From 1978 to 2008, witness one of the longest and most intense model battles in the world between the Holden Commodore and the Ford Falcon… If the Commodore took the advantage at the start, the Falcon led the way during most of the eighties, while in the nineties the fight got intense: only 191 units separated the two in 1992, with the Falcon the lucky winner that year. All in all, the Falcon peaked at 15.3% market share in 1987 while the Commodore hit a personal best of 12.8% in 1996 and sold 94,642 units in 1998, a record for any nameplate ever sold in Australia.

2011 Mazda3

From 1996 onwards it was the Commodore who took the reigns of the market, and did so for 15 consecutive years up until 2011 when the Mazda3 became the first imported model to rank #1 in Australia since World War 2… It got worse in 2012 with no local model on the podium. Look into the context in which the Hyundai Excel delivered one of the biggest surprises in the Australian automotive industry when it led the monthly ranking in June 1998The Toyota Corolla ranked #1 for the first time in September 2005 and dislodged the Ford Falcon from the 2nd place in 2006 to finally top the annual ranking in 2013 and do it again in 2014, marking 4 consecutive years with an import in first position.

Australia Historical Data:

Australia 1946-1947: Ford V8 tops post-war sales charts

Australia 1948-1949: Austin A40 dominates sales

Australia 1949-1959: Holden ‘Australia’s own’ launches

Australia 1960-1968: Ford unveils Falcon to challenge Holden

Australia 1958-1968: Toyota and Japan’s first export market

Australia 1969-1976: Ford catches up on Holden, a Datsun on the podium

Australia 1977: Ford Falcon dislodges long-term leader Holden Kingswood

Australia 1978: Holden Kingswood reclaims lead, Commodore #1 in December

Australia 1979-1981: Holden Commodore an instant hit

Australia 1982: Ford Falcon beats Holden Commodore

Australia 1983: Ford Falcon reigns

Australia 1984: Ford Falcon holds onto pole position, Ford Laser on podium

Australia 1985: Ford Falcon increases gap with Holden Commodore

Australia 1986: Hyundai lands, “posing very little threat”

Australia 1987: Ford Falcon hits all-time high 15.3 market share

Australia 1988: Ford Falcon at 13.3% share, holds off new Holden Commodore

Australia 1989: Holden Commodore on top, start of the ‘Falcadore’ era

Australia 1990: Holden Commodore #1, Toyota first Japanese carmaker #1 in October

Australia 1991: Toyota becomes #1 carmaker for the first time

Australia 1992: Ford Falcon passes Commodore for 191 units!

Australia 1993: Ford Falcon leads at 11.7%, Mitsubishi Magna #3 at 6.8%

Australia 1994: Holden Commodore reclaims top spot

Australia 1995: Last year of reign for Ford Falcon – hits 12.7%

Australia 1996: Commodore at record 12.8%, Hyundai Excel #3

Australia 1997: Commodore and Falcon down, Kia lands

Australia 1998: Commodore hits highest ever volume, Hyundai Excel #1 in June!

Australia 1999: Commodore leads but down 10%

Australia 2000: Commodore enjoys 5th year in a row at #1

Australia 2001: Commodore, Falcon and Toyota Corolla on podium

Australia 2002: Commodore in command, breaks monthly record

Australia 2003: Ford Falcon teases Holden Commodore

Australia 2004: Commodore undisputed leader

Australia 2005: Commodore and Falcon still dominate but slow down, Corolla #1 in September

Australia 2006: Commodore limits fall thanks to new gen, Falcon down to #3!

Australia 2007: Commodore resists new Corolla assault in millionaire market, Falcon down to #5

Australia 2008: Corolla #1 until July, Commodore saved by Sportwagon, Toyota Hilux #1 twice

Australia 2009: Commodore hits lowest volume ever, Mazda3 #1 in January, the Chinese arrive

Australia 2010: Commodore #1 for 15th year in a row

Australia 2011: Mazda3 breaks Holden Commodore domination and The best-sellers Sate by State

Australia 2011: The Chinese have well and truly landed

Australia 2012: Mazda3 #1, no local model on podiumAll-models ranking, and State by State

Australia 2013: Toyota Corolla finally tops record market, and The best-sellers State by State

Australia 2014: Toyota Corolla holds onto top spot, and The best-sellers State by State

Australia: 1984-2014 Nameplates records now available

Categories: Australia

Australia: 1984-2014 Nameplates records now available

May 25th, 2015 6 comments

The Holden Commodore sold a record 94,642 units in Australia in 1998.

* See the Top 60 most successful nameplates in Australia by clicking on the title *

This ranking has now been updated with 2014 figures and official data spanning the past 30 years. In 2014, eight nameplates broke annual volume records vs. 11 in 2013 among the Top 60 most successful nameplates in the country since 1984. The Hyundai i30 beats its volume record at 31.505 and five models break all records (volume/share/ranking) this year: the Ford Ranger, Mazda CX-5, Toyota RAV4, Jeep Grand Cherokee and Hyundai i20. The VW Golf and Holden Colorado are the other record-breakers in 2014.

Hyundai i30 Australia 2012. Picture courtesy of drive.com.auThe Hyundai i30 broke its volume record in 2014.

The original post starts here: Now that year-end detailed models rankings for Australia are available without interruption since 1984, I can give you a summary of the most popular nameplates over the period. They are ranked by yearly volume record, with info on their record market share and position also included. No surprise on top: the Holden Commodore holds the nameplate all-time record with 94.642 units sold in 1998. It’s fair to say that this record is in safe hands: with the fragmentation of the market, last year’s leader has sold just under 44.000 units.

The Ford Falcon holds the Australian market share record in the past 30 years at 15.3%.

Note that the Commodore’s market share record is a nowadays-impossible 12.8% reached in 1996, while the Ford Falcon, whose volume record was reached in 1995 (81.366), holds the market share record at 15.3% in 1987. The Toyota Corolla is the third most popular nameplate in Australia over the past 30 years with a record of 47.901 sales in 2008. The Mazda3 follows, ahead of the Hyundai Excel, Toyota Hilux and Camry.

Toyota Corolla in Broken Hill, Australia – April 2008

The rest of the Top 10 is composed of the Mitsubishi Magna, Ford Laser and Holden Astra.  Note that the above models along with the Holden Cruze, Hyundai i30, Toyota Corona and Ford Telstar are the only 13 nameplates to ever rank within the Australian annual Top 5 over the past 30 years, demonstrating an extremely high loyalty towards reputed nameplates from the Australian consumer.

See the Top 60 most successful nameplates in Australia in 1984-2014 below.

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Australia April 2015: Mazda CX-3 only 3 units off Top 10

May 5th, 2015 No comments

Mazda CX-3 Australia April 2015. Picture courtesy drive.com.auAs expected, the Mazda CX-3 is an instant hit in Australia.

* See the Top 15 best-selling models and Top 48 All-brands by clicking on the title *

Each month Australian car buyers fall a little more in love with SUVs, solely responsible for the market year-on-year gain in April. Overall sales are up 1% to 81,656 registrations this month and up 3.5% to 350.250 year-to-date. SUV sales account 36.3% of the Australian market vs. 42.9% for traditional passenger cars, with every SUV segment gaining at least 11% year-on-year and the small SUV segment taking off at +31%. Reversely, passenger cars fall 10.3% with upper large (-30%), micro (-27%), large (-17%) and small cars (-14%) faring the worst. We are witnessing a complete turnaround in the format preference of Australian consumers.

VW Golf Australia April 2015. Picture courtesy caradvice.com.auThe Golf helps Volkswagen hit its highest Australian ranking in potentially 40 years…

Brand-wise, Toyota once again sells more than the next two marques combined at 15.299 (+2%), with Mazda getting a 15% boost to 8.068 and Hyundai (-5%) keeping Holden (-12%) off the podium for the third consecutive month. Hyundai is now only 1.030 sales below Holden year-to-date. Ford (-20%) is still in great difficulty but is back up to the 5th place it held over FY2014, followed by Volkswagen (+14%) hitting its best Australian monthly ranking (#6) in potentially 40 years – the German manufacturer last ranked that high annually in 1967, peaking at #3 overall from 1958 to 1961, during the heyday of the Beetle, then produced locally. Its Golf is up 26% year-on-year to #7 while the Polo is up 85%, the Jetta up 28% and the Amarok up 13%. Finally, notice Mercedes (+17%) edging past Honda (+9%) to claim a spot in the Top 10.

Small SUV Australia April 2015. Picture courtesy drive.com.auBaby SUVs are all the rage in Australia.

The Toyota Corolla takes a clear advantage over its pursuants in April despite sales down 2% on a year ago (3.238), distancing the Toyota Hilux (2.789) and Mazda3 (2.365). The Corolla leads the race for the title of 2015 best-seller with 14.910 units after 4 months vs. 13.424 for its archenemy the Mazda3, which seems to have been impacted full frontal by the astonishing success of the Mazda CX-3, shooting up directly to #11 for its 2nd month in market with a fantastic 1,396 sales and 1.7% share, only… 3 units off a historical Top 10 ranking. This is the best ranking the CX-3 has achieved in the world so far, being only at #22 at home in Japan in March. The CX-3 already ranks third SUV overall below fellow stablemate the CX-5 – not impacted at all at +21% and 1,868 units – and the Toyota RAV4 at 1,399 sales.

Previous post: Australia 1st Quarter 2015: Mazda2 soars to segment lead

Previous month: Australia March 2015: SUV sales push market up 8%

One year ago: Australia April 2014: Toyota Prado, RAV4 hit all-time high rankings

Full April 2015 Top 15 models and Top 48 All-brands below.

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Categories: Australia

Australia 1st Quarter 2015: Mazda2 soars to segment lead

April 14th, 2015 No comments

Mazda2 Australia March 2015. Picture courtesy caradvice.com.auThe Mazda2 now leads its segment in Australia.

* See the Top 295 All-models ranking by clicking on the title *

As is the tradition every quarter on BSCB, I can now share with you an All-models ranking for Australia. A very dynamic market up 4% year-on-year to 277,594 registrations over the period, Australia gets a constant flow of new models with great sales potential and the 1st Quarter of 2015 is no exception as we’ll see further down. Just outside the familiar Top 10, the Nissan X-Trail gets a very sizeable boost due to the new generation, up 9 spots on its Q4 2014 ranking to #11 and 4,989 sales, landing at a very impressive 2nd place in the overall Australian SUV ranking over the period – it is only beaten by the Mazda CX-5 improving further to #7. Also thanks to a much-needed facelift, the Mazda2 is up 10 spots on the previous quarter to #16 with 4,049 sales, catapulted into its segment’s lead above the Toyota Yaris (#17) and Hyundai i20 (#20).

Mercedes C Class Australia March 2015. Picture courtesy of caradvice.com.auThe Mercedes C-Class is up to #23 over the period.

The Mercedes C-Class goes from strength to strength: from #55 in Q3 2014 to #33 in Q4 to #23 now thanks to a stunning 3,254 sales, leaving its direct competitors in the dust: the BMW 3 Series is #72 and the Audi A4 #93. The Nissan Qashqai gains 15 spots over last quarter to an excellent #25, the Subaru Outback sells more in this quarter (2,595) than in the whole of last year (2,457) as does the Subaru Liberty (1,085 vs. 1,041) both thanks to new models, the Jeep Cherokee gains a further 12 spots to #34, the Kia Sportage is up a surprising 20 ranks to #38, the Audi Q3 jumps to #74 and the Mercedes GLA cracks the Top 100 at #92, however the Hyundai Genesis (#170) and Lexus RC (#180) have plateaued already.

Mazda CX-3 Australia March 2015The Mazda CX-3 has landed in Australia.

There are 9 all-new nameplates making their first appearance in the Australian ranking over the period, frankly led by the Honda HR-V landing directly at #41 with 2,122 sales including 1,081 in March alone. A tremendous start for Honda’s baby SUV, instantly placing it at the same level as the brand’s veteran blockbuster CR-V (#36). There may be an even more promising new entrant in the sales charts: the Mazda CX-3 arrives at #77 with 865, Australia being one of the first countries in the world to get this pocket rocket SUV after Japan. The Hyundai Sonata (#140), Renault Captur (#148) and Suzuki Celerio (#162) are the only other new nameplates to make it into the Top 200, along with one very exciting newcomer that you will discover below the jump…

Previous post: Australia March 2015: SUV sales push market up 8%

Previous Quarterly update: Australia 4th Quarter 2015: Nissan X-Trail back in Top 20

One year ago: Australia 1st Quarter 2014: Now with Top 300 All-models ranking

Full Q1 2015 Top 295 All-models ranking vs. Q4 2014 and FY 2014 full sales below.

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Categories: Australia

Australia March 2015: SUV sales pull market up 8%

April 7th, 2015 No comments

Subaru Outback Australia March 2015Subaru Outback sales are up a staggering 411% year-on-year in March.

* See the Top 10 best-selling models and Top 25 brands by clicking on the title *

Just as Autumn settles in, the Australian new car market is back to shiny growth rates in March at +8% to 105,054 registrations, a new all-time March record and the first time the market is above 100,000 units in March, bringing the first quarter total to 277,594 units, up 4% on 2014. Looking at the results by state, Queensland (Brisbane) at +12% and New South Wales (Sydney) at +10% lead the way, while Western Australia (Perth) drops 3% as the mining boom there continues to cool off. The sign of a healthy growth, rentals (+13%), private and government sales (both at +9%) pull the market up while business sales are up 6%. The SUV segment continues to post ever-stronger sales: up 15% in March to 35,503 units or a 33.8% market share, light commercials are up 10% and passenger vehicles are up 2%.

Toyota Corolla Australia March 2015Thanks to record March sales, the Toyota Corolla claims the #1 year-to-date spot.

Despite progressing slower than the market at +4%, Toyota leads by far once again with 19,082 units and 18.2% share, followed by Mazda up 11% to 10,217 units, to BSCB’s knowledge the first time the all-imports Japanese carmaker crosses the monthly 10,000 deliveries mark in Australia. Hyundai is up 1% to 8.3% share, remaining above Holden down a harsh 13% to 8.2%, however Holden holds onto its third position year-to-date so far at 8.9% vs. 8.5% for the Korean manufacturer. Nissan is up a very dynamic 19%, Mitsubishi up 16%, keeping Ford stuck in a paltry 7th place at 6,203 sales, down 12% on March 2014. Volkswagen (+20%), Audi (+22%), Suzuki (+25%), Mercedes (+30%), Isuzu (+50%), Honda (+75% thanks to a very strong start of the HR-V at 1,081 sales), Porsche (+87%), Mini (+99%) and Maserati (+263%) all lodge very impressive year-on-year gains.

Honda HR-V Australia March 2015. Picture courtesy caradvice.com.auThe Honda HR-V confirms its strong start with 1,081 sales this month.

In the models ranking, the Toyota Corolla posts its best-ever August score at 4,261 sales, enabling the nameplate to reclaim the year-to-date pole position off the Mazda3 at 11,672 units (+13%) vs. 11,059 (-9%). The Toyota Hilux rounds up the podium at 3,346 sales just above the Mitsubishi Triton in full runout mode at 2,940 units, while Mazda CX-5 up 21% to #7, the VW Golf up 69% to #9, Nissan X-Trail up to #11, Mercedes C-Class up 166% and Subaru Outback up 411% thanks to the new model also impress.

Previous month: Australia February 2015: Toyota Corolla #1, Mazda CX-5 hits record #6

One year ago: Australia March 2014: New sedan pushes Toyota Corolla up to #1

Full March 2015 Top 10 models and Top 25 brands Ranking Tables below.

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Categories: Australia