Costa Rica Full Year 2015: Toyota continues to dominate

The new Toyota Hilux arrives in Costa Rica this year. 

According to the Dirección General de Aduanas publicadas and local publication Nacion.com, 51.249 new vehicles were imported into Costa Rica in 2015, a whopping 24% increase on the 2014 figure. Of them, 80% are light vehicles and 20% medium and heavy trucks. The largest distributor in the country continues to be Purdy Motor with 10.925 new sales in 2015, including 8.521 branded Toyota, the most popular marque in the country with 16.6% market share. The Toyota Hilux should once again top the models sales charts in Costa Rica in 2015. Sources: DGA, Nacion.com, AIVEMA.

Previous year: Costa Rica Full Year 2014: Toyota market leader