Ireland October 2015: BMW shoots up to 10% market share

The BMW 7 Series breaks into the Irish Top 50 in October.

* See the Top 30 All-brands and Top 50 models by clicking on the title *

We are getting closer to the end of the year and with it the Irish new car market is fast falling asleep, awaiting the new license plates and model year in January. Deliveries are up 25% year-on-year to a discreet 2.561 units, lifting the year-to-date total to 123.658, up 30% on 2014. Volkswagen remains the most popular manufacturer in the country, even managing to grow faster than the market at +29% and 311 sales for a 12.1% market share. BMW is up a spectacular 325% on October 2014 to land in 2nd place overall with just under 10% share vs. 3.8% and #11 year-to-date. Opel (+45%) also shines in third place vs. #7 so far in 2015, while Ford (+49%), Kia (+66%), Mazda (+115%), Honda (+100%), Suzuki (+130%) and Mitsubishi (+105%) also post strong year-on-year gains.

Hyundai Tucson

Model-wise, the VW Golf (-10%) is faithful to the pole position it holds year-to-date, followed by the VW Passat (+141%), Skoda Octavia (+40%), Opel Astra (+371%) and Insignia (+4%) with the Dacia Duster down four spots on September to a still impressive 6th place. BMW manages to place the 5 Series at #8, the 3 Series at #13, X1 at #17, 2 Series at #24 and 7 Series at #50. The Hyundai Tucson makes its very first appearance inside the Irish Top 50, landing directly at… #10 with 52 sales and 1.6% share, the 2nd best-selling SUV in the country below the Duster and tied with the Nissan Qashqai. An excellent start for the Korean nameplate. Finally, notice the Suzuki Vitara making its way up the ladder at #16 (+6).

Previous month: Ireland September 2015: Dacia Duster up to 2nd place

One year ago: Ireland October 2014: Dacia Sandero best-seller, Dacia #2!

Full October 2015 Top 30 All-brands and Top 50 models below.