Uruguay Full Year 2014: Chevrolet #1, Suzuki Celerio best-seller

Uruguay is the first country in the world to crown the Suzuki Celerio

* Now updated with the Top 10 best-selling models *

* See the Top 55 All-brands and Top 10 models by clicking on the title *

The Uruguayan new car market struggles in 2014, down 8% year-on-year to 52,678 registrations. Chevrolet keeps the lead of the brands ranking despite sales down a very harsh 27% to 6,353 units and 12.1% – down for 25% share in 2010. This year’s winner is without a doubt Suzuki, increasing its deliveries by an excellent 50% year-on-year to 4,937 and 9.4% share in 2nd place vs. 5th and 5.8% in 2013, thanks to the arrival of the new generation Celerio which has become in the space of one year the best-selling nameplate in the country. Suzuki has also been very reactive in its Uruguayan product launches, for example making the new generation Alto K10 available here only two months after its launch in India where it is imported from. As a result Volkswagen (-23%), Fiat (-7%) and Nissan (-18%) all lose one spot whereas Renault (+16%) is up three to #6.

The BYD F3 is the 7th best-selling nameplate in Uruguay in 2014.

One of the particularities of the Uruguayan car market is exceptional strength of Chinese manufacturers, holding 22.2% of the market in 2014 (vs. 23.1% in 2013) which is a world-best outside China. No less than 24 Chinese carmakers appear in the 2014 Uruguay sales charts out of 55 brands in total. Chery is the most popular once again but sees its sales drop 20% to #8, whereas BYD almost doubles its deliveries to #10 (+93%), ahead of FAW (#12), Geely (#14), Lifan (#18), Great Wall (#19), Dongfeng (#21), JAC (#22), Chana (#23) and Gonow (#26). These are not insignificant as a brand like BYD outsells Ford, Toyota, Citroen, Mitsubishi and Kia here…

The VW Gol is the #2 best-seller in Uruguay.

Thanks to www.autodata.com.uy and www.autoanuario.com.uy I can now share with you the 10 most popular nameplates in Uruguay for the Full Year 2014 and it paints a completely different picture year-on-year. Boosted by the new generation, the Suzuki Celerio sees its sales rocket up almost 3-fold to 2.014 units, enough to top the overall sales charts above the VW Gol and Suzuki Swift. Leader in 2013, the Chevrolet Spark tumbles down to #5 this year, while the Chery QQ is the best-selling Chinese model in Uruguay once again at #4 with 2.9% market share, followed by the BYD F3 at #7 and the BYD F0 at #8, both at 2% share.

One year ago (models): Uruguay Full Year 2013: Now with Top 10 best-selling models

One year ago (brands): Uruguay (brands) Full Year 2013: One in 4 new cars is Chinese

Full Year 2014 Top 55 All-brands and Top 10 models vs. Full 2013 figures below.