Chile Full Year 2014: Chevrolet leads in market down 11%

Chevrolet Sail

* See the Top 65 All-brands by clicking on the title *

New light vehicle sales are down a harsh 11% year-on-year in Chile to 337,594 registrations, and local manufacturers association predicts an even worse 2015 down 18% to just 275,000 units. Chevrolet remains the most popular marque in the country but sees its sales slide down faster than the market at -17%, resulting in a shrunk market share of 13.9%. Hyundai (-6%) and Kia (-1%) complete the podium and both improve their share to 9.7% and 9.3% respectively. Toyota and Suzuki bypass Nissan (-31%) while Mitsubishi is the best performer in the Top 10 with deliveries actually up by 33% to 14,160 in 7th position.

Great Wall is the best-selling Chinese manufacturer in Chile.

Like in many Latin American markets, Chinese manufacturers are a force to be reckoned with in Chile with no less than 26 brands present in market (out of 65 ranked) even though their overall share is down to 10.6% in 2014 vs. 12% in 2013 due to sales down 22% to 35,711. Great Wall is the only Chinese carmaker in the Chilean Top 20 at #13 (-13%). It is followed by Chery (#21), JAC (#24), ChangAn (#25), Dongfeng (#26), BYD (#27) and Geely (#28).

Previous month: Chile November 2014: Kia up to 2nd place

One year ago: Chile 2013: Chevrolet Sail confirms top spot

Two years ago: Chile Full Year 2012: Chevrolet Sail dominates for the first time

Full Year 2014 Top 65 All-brands vs. Full 2013 figures below.

Models data will be added when available.