Brazil 6 months 2013: Hyundai HB20 and Chevrolet Onix shake up the ranking

The Hyundai HB20 and Chevrolet Onix have brought a bit of fresh air into the Brazil sales charts.

* See the Top 200 best-selling models and Top 20 brands by clicking on the title! *

After stagnating at the same stage last year (-0.3%), the Brazilian new car markets is back on track and reaches record heights anew halfway through 2013: up 5% to 1,707,814 registrations and now comfortably installed in 4th place worldwide above Germany and below only China, the USA and Japan. Normally very stable, the Brazilian models ranking had a bit of a shake up this year, thanks to the arrival of the Hyundai HB20 and Chevrolet Onix. Produced in Hyundai’s very first local factory inaugurated late last year, the HB20 single-handedly pushed Hyundai up 132% year-on-year to #6 with just under 100,000 sales and 5.8% share. It ranks #6 so far in 2013 at 61,837 units and 3.6% with the Chevrolet Onix close behind at #7 with 58,522 sales and 3.4%. However as we have seen in June these two models may have already reached their max… The second half of the year will give us the definite answer.

The Fiat Palio teases the Uno for 2nd place in Brazil.

Atop of the models sales charts the HB20/Onix effect can be seen with 3 of the Top 4 models taking a hit year-on-year. The VW Gol is in the lead once again but down 4% to 7% share, the Fiat Uno is down a more worrying 19% to 5.7% while the VW Fox is down 5% to 3.9%. Only the Fiat Palio, with the new model still gearing up, gains 17% to land in third place with 5.3% share. In fact the other two Fiat models in the Top 10 also post significant year-on-year increases: the Strada is up 18% to #5 and the Siena up a whopping 69% to #8.

The Ford Ecosport is up 126% year-on-year to pass the Renault Duster and rank #15.

Outside the Top 10, other great performers include the Fiat Ecosport up 126% to #15 thanks to the much-improved new model, the Chevrolet S10 is up 49% to #17, Fiat Punto up 39% to #21, Renault Clio up 70% to #33, VW Amarok up 61% to #36 and the Chevrolet Cruze hatch up 212% to #41. Apart from the HB20/Onix couple, there are 5 other newcomers in the Top 60: the Chevrolet Spin at #26, the Toyota Etios and Etios hatch disappointing at #29 and #34, the Hyundai HB20S (for sedan) at #46 and the Peugeot 208 at #53.

Rely Pick-up

This year the first wave of Chinese manufacturers present in the country take a serious beating: JAC is down 13% to 8,936 sales and 0.5% and Chery divides its market share by 6, down 73% to just 2,504 units and 0.1%. Not to worry, Chinese carmakers are resilient so they will try to crack this market again, and again, and again. For now we have 22 Chinese models inside the Top 200 but only 2 in the Top 100: the all-new JAC J2 at #77 and the JAC J3 down 54% to #91. Among the ones not losing ground, note the JAC J5 up 36% to #124, Jinbei Topic up 50% to #149, Chery Celer and Rely Pick-up both new at #162 and #163 and the Lifan X60 landing at #175.

Previous post: Brazil June 2013: Chevrolet Onix and Hyundai HB20 pause

One year ago: Brazil 6 months 2012: Fiat Palio up 63%, Chevrolet Cobalt best newcomer

Full 6 months 2013 Top 200 models and Top 20 brands Ranking Tables below.