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Europe: A-Class Mercedes most successful launch at 70,000 orders

Mercedes will need the A-Class to reclaim the world #1 premium brand spot it lost in 2005

* See the full article by clicking on the title! *

Launched in mid-September across Western Europe, the new generation Mercedes A-Class already has over 70,000 orders despite being €7,000 more expensive than the similarly sized VW Golf, making it the brand's most successful launch to date. Its dealer premiere across the continent attracted a huge 700,000 visitors...

A-Class competitor the new generation BMW 1 Series sold 150,000 units in 12 months.

This coincides with Mercedes's new worldwide sales record in September at 123,358 units, topping the previous September 2011 record by 2%. Year-to-date, Mercedes sold 964,926 vehicles, up 5% on 2011 and here too a new record. However meanwhile both BMW at 1.110 million (+9%) and Audi at 1.097 million (+13%) have done even better, keeping Mercedes stuck in third place of the worldwide premium race...

See the full article featuring BMW and Audi figures by clicking on 'Read more' below! *

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Categories: Europe
  1. NismoBoy
    October 24th, 2012 at 11:50 | #1

    A/B -Class; BWM 1; Audi A1….Premium cars?? And don`t forget that the sales figures from Daimler, probably includes Smart!!!

    • matgasnier
      October 24th, 2012 at 12:21 | #2

      Hi NismoBoy,
      Mercedes figures are for the Mercedes brand only.
      cheers
      Matt

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