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Launched in mid-September across Western Europe, the new generation Mercedes A-Class already has over 70,000 orders despite being €7,000 more expensive than the similarly sized VW Golf, making it the brand’s most successful launch to date. Its dealer premiere across the continent attracted a huge 700,000 visitors…
This coincides with Mercedes’s new worldwide sales record in September at 123,358 units, topping the previous September 2011 record by 2%. Year-to-date, Mercedes sold 964,926 vehicles, up 5% on 2011 and here too a new record. However meanwhile both BMW at 1.110 million (+9%) and Audi at 1.097 million (+13%) have done even better, keeping Mercedes stuck in third place of the worldwide premium race…
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Model-wise, in September the new generation B-Class celebrates its 100,000th unit sold since launch in November 2011 and delivers a new monthly worldwide record of 14,722 sales, up 180% year-on-year.
BMW worldwide sales climbed by 14% to 146,843 vehicles in September, with the biggest increases delivered by the 1 Series up 51% to 23,583 sales, the X1 up 33% to 16,661 units, the X3 up 20% to 13,616, the 3 Series up 10% to 39,302 and the 5 Series up 8% to 29,996. Year-to-date, BMW is at 1,109,962 sales, up 9% on 2011… Note also that the new generation 1 Series has now passed the 150,000 sales milestone since its launch in mid-September 2011.
Audi worldwide sales are up 14% in September 2012 to 136,600 units, enabling the brand to pass the 1 million cars sold after 9 months in 2012 at 1,097,500 (+13%), the first time in the history of Audi it manages to pass this milestone that early in the year. Audi’s best performing large markets are the US (+26%) and China (+20%) with Europe sales up 7% in a depressed market down 8%, Indian sales up 82% and Russia sales up 57%.