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UK February 2012: Ford Focus finally taking off?

Ford Focus

* See the Top 10 best-selling models by clicking on the title! *

In the UK February is traditionally a very slow month as consumers await the March license plate change, and 2012 is no exception, with the market down 2% year-on-year to 61,868 registrations. For the very first time since the launch of the new generation and the first time since January 2011, the Ford Focus tops the UK models ranking with 3,713 sales and 6% share.

Once unbeatable and leader for 10 consecutive years between 1999 and 2008, the Ford Focus had not managed to take advantage of the new model to reclaim its crown from the Fiesta. Is this the start of the Focus recovery? March data will give us a better indication. The Ford Fiesta stays ahead in the year-to-date ranking however at 10,723 units and 5.3%.

Very solid month for the VW Golf at #3 with 2,857 sales and the Vauxhall Corsa at #4 only 2 sales below, both at 4.6% share. The VW Passat (#6) and BMW 3 Series (#9) make their reappearance in the Top 10 this month.

Latest post: UK Full Year 2011: All-vehicles Ranking now available

Previous month: UK January 2012: Ford Fiesta and Audi A3 at best in 2 years

One year ago: UK February 2011: VW Golf tops the ranking!

Full February 2012 Top 10 Ranking Table below.

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Categories: UK
  1. SV
    March 16th, 2012 at 13:39 | #1

    It is spurious to suggest that just because the Focus is no longer regularly at #1, it is a failure. Last year the Focus was up 5% in a market down 4%, a solid showing.

    I’d say the Fiesta outshining the Focus on the sales charts is instead an indication that the meat of the market is moving away from the C-segment and into superminis.

    • matgasnier
      March 16th, 2012 at 14:06 | #2

      Hi SV,

      Interesting that you are making exactly the same comment as you did back in December when I published November data.

      And what I replied then still stands today.

      Saying that the Focus is less successful because the UK market is moving away from C-class cars to me is not accurate. In terms of market share the Golf has never sold so well in the UK and reached a best-ever (in the nameplate’s 38 years life!) 4th position in Full Year 2011, topping the monthly UK ranking for the first time ever in February 2011.
      Moreover, even if the market was moving away from C-class cars you’d expect the Focus to lead its category by far when the new model comes out. Instead, it has struggled to shake off the older Golf and Astra up until last month.
      It’s encouraging and exciting that the Focus is finally leading the market, let’s see if it’s the start of a long term trend.

  2. Steam
    March 11th, 2012 at 11:23 | #3

    YTD 2012 Volkswagen-sales are very close Vauxhall-sales:

    Vauxhall 19.212
    Volkswagen 19.117

    Source: http://www.carsitaly.net/fiat-car-sales_england.htm

  3. Steam
    March 11th, 2012 at 11:04 | #4

    2011 I was surprised, that VW Golf was overtaking Vauxhall Astra, now I am surprised that Passat beats Insignia. But let’s see what will happen during the whole year.

    • matgasnier
      March 11th, 2012 at 15:11 | #5

      I agree Steam it’s a pretty impressive feat from VW…especially given the Insignia is delivering its best sales figures since launch…

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