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Uruguay July 2011: Chery QQ and Suzuki Celerio make their mark

August 20th, 2011 Leave a comment Go to comments

Chery QQ and Suzuki Celerio

* Many thanks to Seba from Montevideo, Uruguay for making this post possible! *

New car sales in Uruguay are still buoyant at +43% in June, +6% in July and +30% year-to-date at 27,978 units. 2011 will be a record-breaking year for the Uruguayan market. Sales info by brand enables us to get a good idea of how the models ranking is behaving over the period.

If the Chevrolet Classic should in all logic stay on top, two brands have had amazing results over the last couple of months and this was due to their lead model. Chery managed an incredible 2nd place in the brands ranking behind only Chevrolet in June with an outstanding 12.2% of the market! By far the highest market share ever achieved by a Chinese brand in Uruguay (and possibly anywhere in the world outside China!)… The Chery QQ is the brand’s best-seller in the country.

Suzuki also impresses at #4 and 8.4% share in June and #3 at 7.1% in July, thanks to the new Celerio (aka Alto). Over the first 7 months of 2011 the brand has delivered 1,294 units, up a massive 159% year-on-year! Notice also BYD breaking into the Top 10 brands in July at #9 with 2.3%, mostly BYD F0s. Great Wall, Effa, Geely, Dongfeng, FAW and Lifan also rank in the Top 20.

Previous post: see the May 2011 Uruguay post here.

Full June, July and year-to-date Top 20 best-selling brands Ranking Tables below.

Uruguay July 2011:

Pos Brand July % June % Pos 7m 2011 % Pos /10 7m 2010 Pos
1 Chevrolet 1,060 25.5% 1,101 23.4% 1 7,484 26.7% 1 23% 6,064 1
2 VW 481 11.6% 571 12.1% 3 3,597 12.9% 2 39% 2,594 2
3 Suzuki 296 7.1% 395 8.4% 4 1,294 4.6% 7 158% 502 11
4 Peugeot 280 6.7% 260 5.5% 6 1,417 5.1% 6 55% 916 6
5 Chery 277 6.7% 575 12.2% 2 1,857 6.6% 4 129% 811 8
6 Fiat 260 6.3% 273 5.8% 5 2,033 7.3% 3 13% 1,802 3
7 Nissan 258 6.2% 245 5.2% 7 1,634 5.8% 5 51% 1,085 4
8 Renault 212 5.1% 130 2.8% 9 1,132 4.0% 8 26% 898 7
9 BYD 97 2.3% 95 2.0% 12 534 1.9% 12 62% 330 16
10 Hyundai 87 2.1% 142 3.0% 8 752 2.7% 10 20% 625 10
11 Toyota 86 2.1% 105 2.2% 10 722 2.6% 11 -22% 929 5
12 Great Wall 77 1.9% 81 1.7% 13 473 1.7% 13 17% 404 13
13 Effa 77 1.9% 53 1.1% 17 411 1.5% 15 23% 333 15
14 Geely 68 1.6% 66 1.4% 14 351 1.3% 16 66% 211 20
15 Ford 57 1.4% 103 2.2% 11 881 3.1% 9 12% 788 9
16 Kia 54 1.3% 42 0.9% 22 218 0.8% 22 122% 98 26
17 Citroen 51 1.2% 54 1.1% 16 421 1.5% 14 -11% 473 12
18 DFM 46 1.1% 57 1.2% 15 329 1.2% 17 -7% 355 14
19 FAW 42 1.0% 43 0.9% 21 320 1.1% 18 77% 181 23
20 Lifan 40 1.0% 46 1.0% 18 255 0.9% 19 19% 214 19

Source: ASCOMA, Sebastian S.

Categories: Uruguay
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