Venezuela March 2011: Ford Fiesta leads, new Ranger #5
Ford Fiesta
The Venezuelan car market is down 5% in March at 10,289 registrations, and down 7% year-to-date at 25,790 units. There is a bit of a reshuffle in the models ranking this month: after leading with nearly 20% share for a few months, the Chevrolet Aveo drops to #2 and let the Ford Fiesta access the pole position with 1,122 sales and 10.9% market share. The Venezuelan Fiesta is a restyled version of the 1999 European model identical to the Fiesta sold in Brazil.
The Aveo is still #1 year-to-date by far at 15.5% share, and the Chevrolet Optra ranks 3rd this month at 6.7%, but it is still #2 in 2011 with 2,582 units and 10%. Excellent performance of the Chevrolet Silverado, up 8 spots on February in 4th place with 532 sales and 5.2%.
The new Ford Ranger, a unique design for South American that has nothing to do with the US version, is an instant hit: already #5 for its very first month of sales with 488 units changing hands and 4.7% share.
Full Top 20 Ranking Table below.
Venezuela March 2011:
| Pos | Model | Mar | % | Feb | 2011 | % | Pos | 2010 |
| 1 | Ford Fiesta | 1,122 | 10.9% | 3 | 2,298 | 8.9% | 3 | 3 |
| 2 | Chevrolet Aveo | 974 | 9.5% | 1 | 4,000 | 15.5% | 1 | 1 |
| 3 | Chevrolet Optra | 694 | 6.7% | 2 | 2,582 | 10.0% | 2 | 2 |
| 4 | Chevrolet Silverado | 532 | 5.2% | 12 | 760 | 2.9% | 9 | 9 |
| 5 | Ford Ranger | 488 | 4.7% | - | 488 | 1.9% | 20 | - |
| 6 | Ford Explorer | 473 | 4.6% | 6 | 1,049 | 4.1% | 6 | 6 |
| 7 | Jeep Grand Cherokee | 437 | 4.2% | 18 | 594 | 2.3% | 13 | 8 |
| 8 | Chevrolet Luv | 435 | 4.2% | 26 | 657 | 2.5% | 12 | 16 |
| 9 | Toyota Corolla | 412 | 4.0% | 5 | 1,091 | 4.2% | 5 | 4 |
| 10 | Chevrolet Spark | 361 | 3.5% | 17 | 820 | 3.2% | 7 | 5 |
| 11 | Chevrolet C3500 | 360 | 3.5% | 4 | 1,448 | 5.6% | 4 | 23 |
| 12 | Ford F350 | 359 | 3.5% | 9 | 737 | 2.9% | 10 | 10 |
| 13 | Toyota Fortuner | 316 | 3.1% | 7 | 812 | 3.1% | 8 | 7 |
| 14 | Kia Sportage | 290 | 2.8% | 13 | 560 | 2.2% | 15 | 27 |
| 15 | Renault Kangoo+Koleos | 286 | 2.8% | 16 | 553 | 2.1% | 17 | 31 |
| 16 | Hyundai Elantra | 280 | 2.7% | 21 | 512 | 2.0% | 18 | 20 |
| 17 | Mitsubishi Lancer | 272 | 2.6% | 19 | 678 | 2.6% | 11 | 17 |
| 18 | Jeep Cherokee | 247 | 2.4% | 10 | 497 | 1.9% | 19 | 11 |
| 19 | Mazda BT-50 | 216 | 2.1% | 11 | 569 | 2.2% | 14 | 29 |
| 20 | Chevrolet NPR | 185 | 1.8% | 22 | 373 | 1.4% | 23 | 13 |
Source: CAVENEZ
