Italy 1966: Fiat up to 74.1% share, Top 5 brands 100% Italian in first millionaire market (+14.5%)
The Fiat 500 Giardiniera ranks inside the Top 10. In 1966, new car sales in Italy shoot up 14.5% to cross a very symbolic barrier for the first time: the million annual sales at 1.014.975. Fiat edges up to a mammoth 74.1% share ahead of Alfa Romeo at 4.9%. With…