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Japan September 2018: Suzuki (+7.5%), Jaguar (+68.5%) shine

Jaguar sales are up 68.5% year-on-year in Japan in September.

* Now updated with the Top 54 All-brands, Top 50 regular cars, Top 33 kei cars & Top 20 foreigners *

The Japanese new vehicle market drops 2% year-on-year in September to 485.379 registrations, sending the year-to-date tally down 0.9% to 4.023.608 units. Brand leader Toyota falls three times faster than its home market at -6.3% to 25.9% share vs. 28.3% YTD, while Honda (-6.5%) reclaims the #2 spot it holds YTD off Suzuki (+7.5%) despite the latter posting the largest year-on-year gain in the Top 8. Nissan (+0.8%) and Daihatsu (+0.2%) manage a positive result – just – to close out the Top 5 ahead of struggling Mazda (-3.8%) and Subaru (-7.6%). Hino (+40.5%), Isuzu (+8.5%) and Mitsubishi (+6.1%) complete a Top 10 once again 100% Japanese just as Mercedes (-17.3%) is stuck at #11 by a disturbing decline. In fact Mini (+4.1%) is the only Top 5 foreign brand to improve with Volkswagen (-6.3%), Audi (-5.5%) and BMW (-3.2%) all in difficulty. Further down, Jaguar (+68.5%), Citroen (+32.4%), DS (+31.5%), Abarth (+27.4%) and Alfa Romeo (+16.4%) all score spectacular gains.

First appearance of the Mercedes CLS is the Japanese foreigner Top 20.

Among regular cars, the Nissan Note (-12%) tops the charts for the 6th time in the past 15 months, cementing its YTD lead (-11%) ahead of the Toyota Aqua (-22%) and Prius (-28%) in a podium 100% in negative as is also the case YTD. The Nissan Serena (+15%), Toyota Corolla (+57%) and Vitz (+19%) are the only Top 13 nameplates lodging a double-digit year-on-year gain. The Nissan Leaf (+1292%), Subaru Forester (+226%) and Toyota Crown (+157%) all benefit from new generations with the Honda Jade (+376%), Lexus RX450H (+82%) and Mitsubishi Outlander (+60%) also outstanding in the Top 50. The Honda N-BOX (-16%) and Nissan Dayz (-1%) dominate the kei cars charts, ahead of the Suzuki Spacia (+44%) and Daihatsu Tanto (+2%). Among foreign nameplates and across the 3rd Quarter of 2018, the Mini (+5%) posts an 8th quarterly win in the past 10 while the Mercedes C-Class (+26%) overtakes the VW Golf (-17%) to claim the 2nd spot for the first time since Q4 2016. The VW Polo (+60%) remains at #4, with the Volvo 40 Series (+23%), VW Beetle (+21%) and Audi A3 (+16%) also in great shape while we welcome the Mercedes CLS inside the Top 20 foreigners for the first time.

Previous month: Japan August 2018: Toyota Corolla scores first podium in 3 years

One year ago: Japan September 2017: Nissan Note, Honda Freed shine, market up 3.9%

Full September 2018 Top 54 All-brands, Top 50 regular cars, Top 33 kei cars and Top 20 foreigners below.

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Japan August 2018: Toyota Corolla scores first podium in 3 years

The Toyota Corolla is at its highest at home since September 2015.

* Now updated with the Top 50 All-brands, Top 50 regular cars and Top 33 kei cars *

New light vehicle sales in Japan gain 2.5% year-on-year in August to 364.216 registrations, meaning the year-to-date volume is now down just 0.8% to 3.538.227. Brand leader Toyota edges up 0.6% to 29.6% share, one percentage point above its YTD level of 28.6% and more than double any other manufacturer present in Japan. Suzuki (+12.8%) posts the largest gain atop the sales charts, returning to the #2 spot for the 4th time in the past 5 months and knocking Honda (+8%) down to #3. Daihatsu (-0.1%) is down marginally but remains at #4 ahead of Nissan (+5.3%) while Mitsubishi (+16.1%) and Mazda (+11.7%) both score sturdy results in the remainder of the Top 10 just as Hino (-32.1%), Subaru (-17.7%) and Isuzu (-15.9%) crumble down.

For the second straight month, there are no foreigners in the Top 10 brands with Mercedes (-1.6%) holding onto its crown at #11 overall, distancing Volkswagen (+19.2%) once again very strong, BMW (-12.9%) and Audi (-7.6%). Below Lexus (+21.3%) faring the best of any Japanese brand, Alfa Romeo (+153.7%), DS (+116.7%), Jaguar (+105.4%), Chevrolet (+52%), Porsche (+42.6%), Citroen (+27%), Ferrari (+25.5%), Peugeot (+19.4%) and Jeep (+14.4%) are among the most dynamic foreigners.

The success of the new Jimny helps Suzuki back up to #2 in the brands ranking.

In the regular cars ranking, the Nissan Note (+10%) reclaims the top spot for the first time since last March and the 5th time in the past 14 months, cementing its YTD lead over the Toyota Aqua (-17%) knocked down to #2 in August. Thanks to the new gen hatch, the Toyota Corolla soars 61% year-on-year to hit its highest ranking at home in almost three years – since September 2015. The Toyota Prius (-28%) continues to freefall but climbs back up one rank on last month to #4, dislodging the Toyota Vitz (+35%).

The Nissan Serena (+21%), Toyota C-HR (+20%) and Toyota Roomy (+14%) also securing solid gains in the Top 10, while outside, the Toyota Crown (+211%) is up 3-fold on August 2017 thanks to the new generation. The Lexus NX300H (+419%), Nissan Leaf (+284%), Subaru Forester (+146%) and Mazda Axela (+94%) also make waves. The Suzuki Xbee is the #1 recent launch (<12 months) at #32 ahead of the Mazda CX-8 (#34), the relaunched Honda CR-V (#35), Honda Civic (#37), Mitsubishi Eclipse Cross (#48) and Toyota JPN Taxi (#49). The Honda N-BOX (+54%) and Suzuki Spacia (+64%) cements their domination of the kei car charts with outlandish gains, joined further down by the Suzuki Jimmy (+120%).

Previous month: Japan July 2018: Lexus (+30.8%), Mitsubishi (+20.8%) lift market up

One year ago: Japan August 2017: Aqua back on top, C-HR falls in market up 5.5%

Full August 2018 Top 50 brands, Top 50 regular cars and Top 33 kei cars below.

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Japan July 2018: Lexus (+30.8%), Mitsubishi (+20.8%) lift market up

The Toyota Crown scores its first Top 10 in almost 3 years thanks to the new generation.

* Now updated with the Top 62 brands, Top 50 regular cars and Top 33 kei cars *

New car sales in Japan rise 3.3% year-on-year in July to 441.534 registrations, the 2nd gain in the past 10 months alongside last April (+3.2%) and the largest uplift since last September (+3.9%), which means the year-to-date volume has every right to remain in negative territory at -1.1% to 3.174.012 units. Brand leader Toyota (+3.6%) roughly follows its home market at a towering 31.2% share vs. 28.5% so far in 2018 (-7.5%), but in the remainder of the podium both Honda (+9.9%) and Suzuki (+9.3%) post very dynamic gains ahead of Daihatsu (+0.8%) and Nissan (-0.3%) very shy on either side of the balance. Like last month, Mitsubishi (+20.8%) scores the largest uplift in the Top 10 (even the Top 12) whereas Subaru (-16.1%) and Mazda (-10.5%) are in grave difficulty.

The new generation hatch propels the Toyota Corolla up 52% in July at home.

With Isuzu (-5.1%) back up to #9, there are no foreigners in the Top 10 as Mercedes (-8%) and BMW (+4.6%) dominate at #11 and #12 respectively ahead of a very strong Volkswagen (+17.7%). Let’s also salute DS (+175%), Alfa Romeo (+160.9%), Land Rover (+66.5%), Porsche (+47.4%), Peugeot (+34.2%), Jeep (+31.4%), Lexus (+30.8%) among the fastest shooters. Over in the regular cars ranking, despite falling slightly the Toyota Aqua (-3%) celebrates a 4th consecutive pole position, a feat it hadn’t achieved since November 2015. However, 433 sales below in July the Nissan Note (-9%) remains in the YTD lead with a 6.800 unit-strong advantage over the Aqua. The Toyota Vitz (+60%) scores its highest ranking in a year (since June 2017) at #3 and the Toyota Corolla (+52%) its highest since last November at #4 thanks to the arrival of the new gen hatch. Reversely, the Toyota Prius (-19%) falls to its lowest ranking since November 2015 at #5.

The Suzuki Jimmy Sierra cracks the Japanese Top 50 as soon as its new gen launches.

The Nissan Serena (+38%) and Toyota Roomy (+29%) also shine but the best performer is the Toyota Crown (+233%) propelled up by its new generation to its first Top 10 finish in almost 3 years (since November 2015). Further down the ranking the relaunched Honda Civic (+9900%), Lexus NX300H (+556%), Subaru Levorg (+224%), Nissan Leaf (+75%), Subaru Forester (+50%) and Honda SteWGN (+49%) all make waves, but our personal favourite is the Suzuki Jimmy Sierra whose fourth generation has just launched after 20 years stuck in third, cracking the Top 50 for its first month at #50 vs. #96 over the Full Year 2017. There are 4 all-new nameplates in the July Top 50, led by the Suzuki Xbee at #30, Mazda CX-8 at #33, Mitsubishi Eclipse Cross at #46 and Toyota JPN Taxi at #49. Note that a slightly shorter version of the new gen Suzuki Jimny shoots up 425% to break into the kei car Top 10 this month.

Previous post: Japan First Half 2018: Nissan Note set for historical annual win

Previous month: Japan June 2018: Lexus, Mazda defy market down 5%, Toyota down 16.3%

One year ago: Japan July 2017: Nissan Note reclaims top spot, Toyota C-HR down

Full July 2018 Top 50 brands, Top 50 regular cars and Top 33 kei cars below.

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Japan First Half 2018: Nissan Note set for historical annual win

The Nissan Note is set to become only the second non-Toyota nameplate to rank #1 in 50 years.

* Now updated with the Top 62 brands, Top 50 regular cars, Top 35 kei cars and Top 20 foreigners *

After stretching its legs last year with a 9.2% surge, the Japanese new vehicle market falls back to earth in 2018, dropping 1.8% or 50.000 units to 2.732.478. Two carmakers are responsible for this decline: Toyota down 9.2% or 78.000 units to 28% share vs. 30.3% over the same period a year ago and Subaru down 20.2% or 20.000 sales to 2.8% share vs. 3.5% in 2018. The market bar these two brands is actually up 2.6%… Honda (+2.4%) and Suzuki (+4.4%) post solid gains to close out the podium like last year, and in fact the entire Top 10 is unchanged on H1 2017. Mitsubishi (+16.2%) is by far the best performing Top 10 carmaker ahead of Mazda (+7.5%) and Hino (+5.4%) with Daihatsu (+1.7%) also in positive and ending the period just 883 sales below Nissan (-2.3%) while Isuzu (-11.7%) struggles. Just outside the Top 10, Lexus (+49.5%) delivers the best performance of any Japanese brand this year so far.

Thanks to the Eclipse Cross, Mitsubishi lodges the largest year-on-year gain in the Top 10.

Mercedes (-0.6%) remains the most popular foreign carmaker in Japan but drops one spot on a year ago to #12, passed by Lexus in the premium order. Volkswagen (+1.9%) and BMW (-7.8%) also both step down one spot because of Lexus with BMW outselling Volkswagen in June. Audi (+4.4%), Mini (+2.4%), Volvo (+10.8%), Jeep (+13.2%) and Peugeot (+32.7%) follow, all outpacing the market, while further down McLaren (+65.7%), Alfa Romeo (+62.2%), Chevrolet (+57.8%), Lotus (+51.1%), Citroen (+32.2%), Land Rover (+21.7%), Cadillac (+15.7%) and Lamborghini (+14.3%) are among the best performers.

The Honda Fit (in 2002 and 2008) is the only non-Toyota model to have ranked #1 in the past 50 years.

Model-wise, it’s a full-on earthquake we’re witnessing, with the Nissan Note slated to snap its very first annual win despite a 13% year-on-year drop to 73.380 sales. If held until the end of the year, the Note would be the first non-Toyota to top the annual regular car charts in a decade and only the second non-Toyota nameplate to rank #1 in 50 years alongside the Honda Fit in 2002 and 2008. As a reminder, the Toyota Corolla led from 1969 to 2001 and 2003 to 2007, the Prius from 2009 to 2012, 2016 and 2017 and the Aqua from 2013 to 2015 – you can consult 1969-2017 Historical Japanese car sales here (keep in mind we are talking regular cars here, not including kei cars). Paradoxically, the Note only ranked #1 in Japan from January to March this year, with the Toyota Aqua taking the relay since thanks to a mid-life facelift. Meanwhile the Prius tumbles down 30% to #3, losing its main point of difference as its hybrid technology is now available in all other Toyota nameplates.

The Nissan Leaf more than doubles its sales over the period thanks to the new model.

The next three best-sellers all gain volume year-on-year and progress in the ranking: they are the Nissan Serena (+3%), Honda Fit (+4%) and Toyota Voxy (+8%) with the Toyota Roomy (+15%) posting the largest gain in the Top 10. In contrast, the Toyota C-HR (-48%), Honda Freed (-28%), Toyota Vitz (-18%) and Toyota Sienta (-16%) all fall heavily. Further down, notice the Toyota Camry (+1114%), Lexus NX300H (+133%), Nissan Leaf (+103%), Toyota Land Cruiser W (+69%), Honda StepWGN (+45%), Daihatsu Thor (+34%), Mazda CX-3 (+31%), Toyota Noah (+15%) and Toyota Alphard (+13%) all posting robust improvements. No less than six brand new nameplates manage to climb into the Top 50, led by the Mazda CX-8 (#28) and Suzuki Xbee (#29) with the Honda Civic (#37), Mitsubishi Eclipse Cross (#42), Lexus NX300 (#48) and Lexus LS500H (#50) in tow.

The Suzuki Spacia is up 38% to rank #2 kei car so far in 2018 thanks to a new generation.

In the kei cars ranking, the Honda N-BOX (+20%) cements its leadership thanks to a very solid gain and is followed this year by the Suzuki Spacia soaring 38% and three spots over the same period a year ago to #2. The Daihatsu Move (+3%) overtakes both the Daihatsu Tanto (-11%) and Nissan Dayz (-6%) to land on the third step of the poiudm. Below, only the Daihatsu Mira (+10%) and Suzuki Wagon R (+8%) post positive results with the remainder of the Top 10 in negative, notably the Suzuki Hustler (-22%). Further down, the Daihatsu Atrai Wagon (+89%), Mazda Flair Wagon (+72%), Honda N-ONE (+46%), Toyota Pixis (+31%) and Subaru Pleo (+19%) make themselves noticed.

First half-year Top 20 ranking for the Jeep Wrangler in Japan.

The Mini (+2%) remains the best-selling foreign model in Japan over the period, mainly because there’s no split between different models. The VW Golf catches up at +7% and ends the Semester less than 650 sales off the Mini. The Mercedes C-Class (+7%) and E-Class (-13%) camp on their positions despite diverging behaviours, while the Volvo V40 (+11%) is the only nameplate in positive inside the Top 10, with the BMW 3 Series (-28%), Audi A3 (-16%), VW Polo (-13%) and BMW 2 Series (-12%) hit the hardest. Further down, the Mercedes GLC (+27%) and Volvo S/V60 (+14%) shine, while we welcome the Audi Q2 (#18) and Jeep Wrangler (#19) for the first time in a Japanese half-year Top 20.

Previous post: Japan June 2018: Lexus, Mazda defy market down 5%, Toyota down 16.3%

One year ago: Japan First Half 2017: Toyota C-HR storms into third place, Prius #1

Full H1 2018 Top 62 brands, Top 50 regular cars, Top 35 kei cars and Top 20 foreigners vs. Full H1 2017 figures below.

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Japan June 2018: Toyota down 16.3%, Lexus, Mazda up

Lexus sales surge 25.6% year-on-year in June.

* Now updated with the Top 55 All-brands, Top 50 regular cars, Top 33 kei cars and Top 15 foreigners *

The Japanese new car market posts an 8th year-on-year decline in the past 9 months in June, down a severe 5% to 453.765 units and pulling the year-to-date tally down 1.8% to 2.732.478. Brand leader Toyota is hit full frontal with deliveries down a very steep 16.3% yet its market share remains above its YTD level at 28.5% vs. 28% so far this year. Despite the surrounding gloom, there’s no shortage of dynamic brands in the Top 10, led by Mazda (+16.1%), Mitsubishi (+12.4%), Hino (+12.1%) and Suzuki (+9%). In contrast, Subaru (-24.3%) and Daihatsu (-8.2%) struggle as does #1 foreigner Mercedes (-7.1%) despite returning inside the Top 10 for the first time since last December at #10. Further down, Alfa Romeo (+77.4%), Jaguar (+48.3%), Citroen (+28%), Lexus (+25.6%), Volvo (+23.1%), Peugeot (+21.3%) and Jeep (+11%) post some of the largest gains in market.

Toyota sales are down 16.3% despite the arrival of the new Corolla Sport hatchback…

Over in the regular car sales charts, the Toyota Aqua threepeats in pole position for the first time since November 2015 thanks to deliveries edging up 2%, but the Nissan Note (-2%) is only 317 units below and cements its YTD lead. The Toyota Prius (-45%) is in freefall whereas the Nissan Serena (+27%) and Toyota Roomy (+21%) post the largest gains in the Top 10. The Toyota Corolla (+4%) climbs back up 5 spots on May to hit its highest ranking at home since last November at #6 thanks to the arrival of the new generation hatch dubbed Corolla Sport.

…and the new generation Crown.

Further down, notice the Honda StepWGN (+45%), the Toyota Crown up 43% thanks to the new model, the Suzuki Swift (+33%), Toyota Alphard (+28%) and Mazda CX-5 (+20%) impressive in the Top 30 while among smaller volumes the Toyota Camry (+6795%), Mazda Atenza (+275%), Subaru Levorg (+213%), Mazda CX-3 (+126%) and Honda Grace (+87%) impress. The Suzuki Xbee (#29) leads recent launches just above the Mazda CX-8 (#30) and Honda Civic (#35) while the Daihatsu Boon (+32%) makes its very first appearance in the monthly ranking since we expanded our Japan coverage from the Top 30 to the Top 50 in January. Over in the kei car aisle, the Honda N-BOX (+17%) and Suzuki Spacia (+54%) easily outsell the best-selling regular cars but 7 out of the 10 best-sellers are in negative in June. The Mazda Flair Wagon (+115%), Honda N-ONE (+23%) and Mitsubishi eK (+20%) also shine.

First Top 20 ranking in Japan for the BMW X3.

Quarterly sales data is now available for foreign models, and sees the Mini (+3%, no sales split for the Countryman) reclaim the advantage over the VW Golf (+13%) with the Mercedes C-Class (+15%) rounding up the podium and the VW Polo surging 45% to #4 thanks to the new model. The Audi A3 (+12%) rallies back up 9 spots on Q1 to #6, knocking the Volvo V40 (+26%) down to #7, the Volvo S/V60 (+36%) is up 6 ranks to #11 and the Mercedes GLC up 25% to #13. The Jeep Wrangler posts its second ever Quarterly Top 20 ranking after Q3 2016 at #17, as for the BMW X3, it breaks into the Japanese Quarterly Top 20 for the very first time at #20.

Previous month: Japan May 2018: Toyota Aqua repeats at #1, Suzuki, Lexus impress

One year ago: Japan June 2017: Toyota Prius, C-HR, Vitz lead in market up 13.4%

Full June 2018 Top 52 All-brands, Top 50 regular cars and Top 33 kei cars, Full Q2 2018 Top 15 foreigners below.

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Japan May 2018: Toyota Aqua repeats at #1, Suzuki, Lexus impress

The Toyota Aqua scores its first back-to-back win since November 2015.

* Now updated with Top 55 All-brands, Top 50 regular cars and Top 35 kei cars *

The Japanese new car market edges down 1.7% year-on-year in May to 366.155 registrations, leading to a year-to-date volume down 1.1% to 2.278.716 units. Brand leader Toyota skids down 7% to 29.2% share which is still ahead of its 27.9% YTD level. Suzuki surges 28.3% to 14.8% share but remains #3 YTD below Honda, itself up 7.6% to #3 in May. Among other local manufacturers, Daihatsu (-8.2%), Nissan (-17.5%) and even more strikingly Subaru (-35%) struggle whereas Lexus (+56.6%), Hino (+30.7%), Mazda (+24.2%) and Mitsubishi (+11.5%) shine.

The Xbee is up to a record #23 in May, helping Suzuki up 28.3%. Pictures autos-one,.jp

Mercedes (+0.8%) is up one notch on April to #11 overall, holding on to the #1 foreign carmaker title by a very slim margin (104 sales) over Volkswagen soaring 20.8%. BMW (+2.3%), Audi (+18.1%) and Mini (+18.9%) follow. Further down, notice Jaguar (+110.9%), Chevrolet (+85%), Citroen (+79.2%), Alfa Romeo (+70.7%), Abarth (+55.9%), Land Rover (+44.3%), Peugeot (+37.6%), Volvo (+32.6%), Ferrari (+25%) and Jeep (+22.8%) all posting spectacular gains.

Lexus sales are up 56.6% this month at home, led by the NX300.

In the regular cars ranking, the Toyota Aqua repeats its April win thanks to deliveries up 37%, delivering its first back-to-back victory since November 2015 and overtaking the Prius (-39% this month) to rank #2 YTD. The Nissan Note drops 13% in third place but holds onto its YTD pole position with a comfortable 7.500-unit advantage. The Toyota Roomy (+39%), Tank (+35%), Nissan Serena (+23%) and Honda Fit (+16%) also shine in the Top 10.

The 3008 helps Peugeot up 37.6% in Japan this month. Picture webcartop.jp

The Suzuki Xbee is the most popular recent launch (<12 months) up 4 spots on April to a record #23, followed by the Mazda CX-8 at #29 (-3), Honda Civic at #35 (-2), Lexus NX300 at #40 (-1) and Mitsubishi Eclipse Cross at #45 (-4). In the remainder of the Top 50 the Toyota Camry (+1826%), Lexus CT200H (+336%), Honda Jade (+216%), Mazda CX-3 (+184%), Lexus NX300H (+165%), Nissan Leaf (+160%), Honda Shuttle (+83%), Toyota Land Cruiser W (+83%) and Honda StepWGN (+57%) all deliver spectacular gains. In the kei cars world, the Honda N-BOX (+43%) and Suzuki Spacia (+46%) produce the largest gains in the Top 12 to cement their domination, with the Mazda Flair Wagon (+111%), Toyota Pixis (+59%) and Subaru Stella (+41%) also in great shape.

Previous month: Japan April 2018: Toyota Aqua leads for first time in 6 months

One year ago: Japan May 2017: Toyota Prius back to top spot, C-HR #2

Full May 2018 Top 55 All-brands, Top 50 regular cars and Top 35 kei cars below.

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Japan April 2018: Toyota Aqua leads for first time in 6 months

The Toyota Aqua is the best-selling regular car in Japan for the 1st time since last October.

* Updated with the Top 33 kei cars, Top 50 All-brands and Top 50 regular cars *

New light vehicle sales in Japan are back in positive in April at +3.2% year-on-year to 366.155 registrations, yet the year-to-date tally remains in negative at -1.3% to 1.906.848. Brand leader Toyota (-1.7%) is one of only three Top 10 manufacturers to put on the reverse gear year-on-year alongside Nissan (-0.5%) with Subaru hit by a steep 23.2% drop. The next three best-sellers all outpace the market, led by Suzuki (+9.2%) ahead of Honda (+8.2%) and Daihatsu (+4.6%). Lexus (+51.9%) splendidly posts the largest year-on-year gain in the Top 20 and returns into the Top 10, up 3 spots on March to #9. Hino (+37.1%), Volkswagen (+19.5%), Mazda (+15.6%) and Volvo (+13%) also impress in the remainder of the Top 20, while among smaller brands Lotus (+121.4%), Citroen (+112.4%), Alfa Romeo (+102.6%), McLaren (+90%), Lamborghini (+60%), Peugeot (+55%), Porsche (+44.5%), Rolls-Royce (+33.3%), Land Rover (+25.4%) and Abarth (+24.1%) shine.

The Toyota Roomy is up 32% to a highest-ever 4th place this month. 

Over in the regular car rankings, the Toyota Aqua soars 22% year-on-year to take the lead for the third time in the past 9 months along with last August and October, distancing the Toyota Prius (-16%) and Nissan Note (-15%). Year-to-date, the order is reversed with the Note #1 (-15%) above the Prius (-23%) and Aqua (-2%). The Toyota Roomy surges 32% to equal its highest ever ranking at #4, also hit last October. Its twin the Toyota Tank (+15%) also impresses at #10, keeping in mind that when adding Daihatsu Thor figures (#32) we arrive at 15.359 units or #1 overall, 62% above the Aqua with a 4th rebadge, the Subaru Justy, still missing. The Mazda CX-8 gains three spots on March to lead all recent launches (<12 months) at #26, just above the Suzuki Xbee hitting a new record #27 (+4), the Honda Civic at #33 (+8), the Lexus NX300 at #39 and the Mitsubishi Eclipse Cross at #41 (-14).

The all-new Mazda CX-8 is up to #26 to lead all recent launches.

Over in the kei car ranking, both the Honda N-BOX (+62%) and Suzuki Spacia (+64%) post tremendous year-on-year gain and dominate the charts as they do YTD. The next four best-sellers however are all in decline: the Daihatsu Move (-2%) distancing the Daihatsu Tanto (-14%), Suzuki Wagon R (-12%) and Nissan Dayz (-17%). In fact, the Daihatsu Mira (+72%) is the only other nameplate in positive in the remainder of the Top 10, also scoring the largest year-on-year gain in the Top 15. Other notable performers include the Daihatsu Atrai Wagon (+115%), Mazda Flair Wagon (+89%), Subaru Pleo (+63%) and Toyota Pixis (+63%).

Previous month: Japan March 2018: Mitsubishi (+21.7%), Lexus (+38.1%) defy market down 3.5%

One year ago: Japan April 2017: Toyota C-HR climbs into pole position

Full April 2018 Top 50 All-brands, Top 50 regular cars and Top 33 kei cars below.

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Japan March 2018: Mitsubishi (+21.7%), Lexus (+38.1%) defy market down 3.5%

The Mitsubishi Eclipse Cross breaks into its home Top 30 for its first full month of sales.

* NOW UPDATED with the Top 55 All-brands, Top 50 regular cars, Top 33 kei cars and Top 20 foreigners *

The Japanese new car market disappoints once again with a 6th consecutive year-on-year decline at -3.5% to 667.275 registrations, pulling the year-to-date tally down 2.3% to 1.540.691 units. Brand leader Toyota is hit a lot harder at -9.9% to 27% share, with the Top 8 best-sellers unchanged on February and the YTD order. Mitsubishi once again is the best performer with a 21.7% surge and Daihatsu (+4%), Mazda (+2.2%) and Honda (+1.1%) are also in positive but Subaru (-9.2%), Nissan (-6.6%) and Suzuki (-1%) all decline. Further down, Lexus (+38.1%) posts the largest gain in the Top 20, with McLaren (+136.4%), Alpina (+78.9%), Alfa Romeo (+69.7%), Lotus (+68.4%), Land Rover (+58.8%), Chevrolet (+58.1%), Cadillac (+44.3%), Citroen (+21.8%), Peugeot (+14.9%) and Porsche (+10.8%) also showing great form.

The Nissan Note is the best-selling regular car in Japan for the third month running.

In the regular cars ranking, the Nissan Note manages a third consecutive month in pole position despite a steep 21% year-on-year, making it 8 monthly wins for this generation Note, starting in November 2016. The Toyota Prius freefalls 30% but remains in 2nd place while the Nissan Serena (+3%) overtakes the Toyota Aqua (+17%) to climb onto the third step of the podium. The Honda Fit (+8%) rounds up the Top 5, followed by the Toyota Voxy (+15%) while the remainder of the Top 10 all post double-digit declines, the hardest hit being the Toyota C-HR (-35%). Further down, the Honda StepWGN (+49%), Toyota Alphard (+46%), Land Cruiser (+104%), Camry (+1020%), Nissan Leaf (+91%), Daihatsu Thor (+76%) and Lexus NX300H (+126%) post the largest gains in the Top 50. Launched last month, the Mitsubishi Eclipse Cross shoots up to #27 for its 1st full month of sales, becoming the #1 recent launch (<12 months) above the Mazda CX-8 (#29), Suzuki Xbee (#31), Honda Civic (#41) and Lexus LS500H (#50).

The Daihatsu Mira is up 44% year-on-year in March, the largest gain among the Top 10 kei cars.

Over in the kei cars ranking, the Honda N-BOX remains the dominant force in the segment and the overall market as a 3% year-on-year gain propels it to 26.851 units and the best-selling vehicle in the country. The Suzuki Spacia (+24%) and Daihatsu Move (+16%) both overtake the Nissan Dayz (-14%) to rank 2nd and 3rd respectively for the month, while the Daihatsu Tanto (-18%) closes out the Top 5 but posts the steepest decline in the Top 10. Below the Suzuki Wagon R up 3%, the Daihatsu Mira on the other hand signs the largest year-on-year improvement among the ten best-selling kei cars in March at +44%. Further down, notice the Honda N-ONE (+205%), Daihatsu Atrai Wagon (+137%), Mazda Flair Wagon (+64%), Subaru Pleo (+53%) and Toyota Pixis (+28%) all significantly higher than a year ago.

The Audi Q2 makes its first appearance among the Top 20 foreigners in Japan.

As is the tradition every quarter we have access to foreign models ranking in Japan, and over the First Quarter of 2018, and it’s a mini-event on top: for only the second time in the past eight quarters, the VW Golf (+2%) takes the lead, knocking the Mini (+2%) to 2nd place. The Mercedes C-Class, E-Class and BMW 3 Series round out the Top 5, replicating the Q4 2017 and FY2017 orders. The Volvo V40 shoots back up 6 spots on Q4 2017 to #6 ahead of the BMW X1 and VW Polo. The Mercedes GLC (+29%), A Class (+18%) and BMW 5 Series (+12%) all post very solid gains. We have two new arrivals in the Foreign Top 20: the Audi Q2 leaps directly to #16 while the VW Tiguan is propelled by its new generation to #18.

Previous month: Japan February 2018: Nissan Note repeats, Lexus and Mitsubishi soar

One year ago: Japan March 2017: Nissan Note reclaims top spot

Full March 2018 Top 55 All-brands, Top 50 regular cars, Top 33 kei cars and Q1 Top 20 foreigners below.

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Japan February 2018: Nissan Note repeats, Lexus and Mitsubishi soar

The Nissan Note posts a second concecutive month as #1 regular car in Japan.

* NOW UPDATED with the Top 33 Kei carsTop 50 All-brands and Top 50 cars *

The Japanese new car market slips down 2.2% year-on-year in February to 473.878 registrations, pulling the year-to-date tally further into negative at -1.5% to 873.418 units. Market leader Toyota is struggling: down 10.5% to 27.9% share which is the steepest decline in the Top 6. Honda goes against the grain with a 3% year-on-year gain in 2nd place, distancing Nissan (-2%), Suzuki (+0.7%) and Daihatsu posting a very strong 7.1% improvement. In 9th place overall, Lexus lodges the largest year-on-year gain in the Top 25 at +68.1% with Mitsubishi (+22.4%) also very solid in the remainder of the Top 10 whereas Mazda (-4.1%), Isuzu (-10.6%) and Subaru (-16.4%) all lose significant ground.

The new LS500H helps Lexus up 68.1% year-on-year at home in February.

Further down, Mercedes (+0.7%) remains the most popular foreign carmaker in Japan and the only one holding more than 1% market share but only ranks #12 vs. #10 over the Full Year 2017. It is followed by Volkswagen (-5.5%), BMW (-7.9%) and Audi (+5.8%). Lamborghini (+90.6%), Alfa Romeo (+68.8%), Chevrolet (+54.8%), Peugeot (+32.5%) and Jeep (+31.5%) shine but Smart (-84.1%), DS (-50.7%), Aston Martin (-26.9%), Porsche (-26%) and Jaguar (-25.5%) are hit the hardest.

First Top 30 ranking for the Suzuki XBee.

For the first time on BSCB we can share with you coverage of the 50 best-selling regular cars (up from 30). For the first time for this generation, the Nissan Note manages two consecutive months in pole position among regular cars thanks to deliveries down just 7%, it is the 7th time this generation Note ranks at #1 at home, starting in November 2016. The Top 4 is unchanged on January with the Toyota Prius (-28%), Aqua (-2%) and Nissan Serena (-5%) in tow. At #6, the Honda Fit (+2%) is the only Top 10 nameplate to gain ground vs. February 2017, with the Toyota C-HR (-41%) posting the steepest decline.

The new Toyota JPN Taxi breaks into its home Top 50 this month.

The Nissan Leaf (+117%), Honda StepWGN (+72%) and Toyota Land Cruiser W (+63%) are the most dynamic in the Top 30. We welcome the cutesy Suzuki XBee inside the Japanese Top 30 for the very first time and for its 2nd month of sales in the country at #30 with just under 3.000 units sold this month. Among recent launches (<12 months), it distances the returning Honda Civic (#38), the Lexus LS500 (#43), Lexus LS500H (#45) and the all-new Toyota JPN Taxi landing at #50. The Honda N-BOX (+13%) continues to dominate the Kei car ranking ahead of the Nissan Dayz (-11%) – both nameplates outselling the Nissan Note – while the Suzuki Spacia (+25%) and Daihatsu Move (+19%) both overtake the Daihatsu Tanto (-15%) to rank #3 and #4 respectively. The Honda N-ONE (+56%), Mazda Flair Wagon (+47%), Suzuki Jimny (+43%), Daihatsu Mira (+38%) and Mitsubishi eK (+34%) also impress.

Previous month: Japan January 2018: Nissan Note #1, Mazda CX-8 and Nissan Leaf shine

One year ago: Japan February 2017: Toyota Prius leads, CH-R climbs onto podium

Full February 2018 Top 50 All-brands, Top 50 cars and Top 33 Kei cars below.

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Japan January 2018: Nissan Note #1, Mazda CX-8 and Nissan Leaf shine

The Nissan Note is the best-selling car in Japan this month. Pictures autoc-one.jp

* NOW UPDATED with the Top 35 kei cars *

* See the Top 52 All-brands and Top 30 cars by clicking on the title *

The Japanese new car market edges down 0.5% year-on-year in January to 399.540 registrations, with the two best-selling brands in negative: Toyota drops 6.5% to 26.7% share vs. 30.3% over the Full Year 2017 and Honda is down 5.2% to 14.1%, albeit slightly better than the 13.8% it held in FY2017. Below is a string of four manufacturers gaining ground on a year ago: Nissan (+0.9%), Daihatsu (+11.3%), Suzuki (+5.4%) and Mazda (+4.5%). Lexus (+59.7%) and Mitsubishi (+13.4%) post the biggest year-on-year gains in the Top 10 while Subaru (-21.7%) endures the largest drop. Mercedes (+2.5%) remains the most popular foreign carmakers but drops four spots on December to #12, followed at a distance by Volkswagen (-10.8%), BMW (-19.5%) and Audi (-8.6%). Peugeot (+89%), Aston Martin (+78.6%), Chevrolet (+54.5%), Ferrari (+51.2%), Renault (+29.6%), Bentley (+21.4%) and Jeep (+20.5%) are the most dynamic further down the ranking.

The 2nd gen Nissan Leaf has already ranked inside the Top 30 three times vs. twice for the 1st gen.

Over in the regular car aisle, the Nissan Note returns to #1 for the first time since last September and the 6th in total for this generation, starting in November 2016. This month it has a 3.180 sales-advantage over the Toyota Prius, its largest gap on the #2 so far. The Toyota Voxy (+14%), Honda Fit (+12%) and Toyota Aqua (+6%) post robust gains while the Toyota Roomy (+5%) and Tank (+6%) tandem of twins continues to impress, adding up to 12.253 sales which would place them in 2nd position overall. It’s a bad month for SUVs: all leaders in the segment fall flat in January: the Toyota C-HR (-40%), Harrier (-31%) and Honda Vezel (-43%).

First Top 30 ranking for the all-new Mazda CX-8, now the brand’s best-selling SUV.

One SUV that has started its career flamboyantly is the Mazda CX-8 breaking into the Top 30 for the first time at #25. The Toyota Land Cruiser continues to feel the effects of its facelift, up 70% to #29 while the Camry is on another planet vs. the previous model: +966% to #30. But the hero of the month is the Nissan Leaf: up 163% on the previous gen to #19, its highest ranking at home also hit last October. It is the Leaf’s fifth time ever inside the monthly Top 30, including three for this gen – October 2017 (#19), December 2017 (#27) and January 2018 (#19) and two for the first gen – February 2011 (#25) and January 2016 (#28).

Suzuki Wagon R sales are up 251% year-on-year thanks to a new generation.

In the kei cars aisle, the Honda N-BOX (+9%) remains dominant, but this month it is followed by the Nissan Dayz (+31%) and Daihatsu Tanto (-8%) while the Daihatsu Move, #2 in 2017, is down 2% to #4. The Suzuki Spacia (+33%), Wagon R (+251%) and Daihatsu Mira (+57%) are next, all posting spectacular year-on-year gains. Notice also the Daihatsu Atrai Wagon (+141%), Mazda Flair (+114%), Nissan NV100 (+51%) and Honda N-ONE (+26%) all signing very healthy increases.

Previous post (1): Japan Full Year 2017: Complete Japanese models data now available

Previous post (2): Japan Full Year 2017: Prius and N-BOX on top, C-HR wins one month

One year ago: Japan January 2017: Nissan Note leads, Toyota C-HR up to #4

Full January 2018 Top 52 All-brands, Top 30 cars and Top 35 kei cars below.

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