skip to Main Content

Italy February 2022: Dacia (+14%) one of the only islands of growth in market burdened -22.6%

Dacia is the only year-on-year gainer among the Top 12 brands. Picture quattroruote.it

Things are not improving in Italy, on the contrary: February sales are off by a damning -22.6% to 110,869 units, leading to a year-to-date tally down -21.1% to 218,716 units. Private sales drop -25.9% to 69,900 and 62.1% share vs. 65.3% last year, self-registrations are down -22.7% to 10,481 and 9.3% share vs. 9.4% a year ago, long term leases reduce their fall to -5.7% to 22,222 and 19.7% share vs. 16.3% in February 2021 but short-term rentals sink -44.9% to 3,003 units and 2.7% share vs. 3.8% last year. Company sales are down -9.5% to 6,912 and 6.1% share vs. 5.3% a year ago. Year-to-date, private sales are off -23.3%, self-registrations are at -22.7%, long term leases at -10.6%, short term rentals at -22.6% and company sales at -8.5%.

In terms of alimentation, petrol is down -37.3% to 29,669 and 26.4% share vs. 32.8% a year ago, diesel resists better at -31% to 25,040 and 22.3% share vs. 25.1% in February 2021, GPL is up 23.3% to 9,237 and 8.2% vs. 5.2% last year, even HEV are down -7.5% to 38,533 and 34.2% share vs. 28.8% a year ago, that includes 9,691 full HEV (+1%) and 28,842 mild hybrid (MHEV). PHEV is up 11.3% to 5,473 and 4.9% share vs. 3.4% last year and BEV retreats -8.2% to 3,175 and 2.8% share vs. 2.4% a year ago. Year-to-date, petrol crashes down -38.2%, diesel is down -37%, GPL up 23.1%, HEV up 2.6%, including full HEV up 15.2% and MHEV down -1.3%, PHEV is up 27.2% and BEV is up 14.7%.

In the brands ranking, local behemoth Fiat (-29.4%) loses even more ground than its home market to hit 14.5% share, its lowest since last September. In contrast Ford (-10%) resists very well and retains the 2nd spot it already held in January vs. #5 over the Full Year 2021. Volkswagen (-33.8%), Peugeot (-35%) and Toyota (-26%) all freefall with Renault (-19.5%) keeping its loss to just a little above the market rate. Dacia (+14%) is the only year-on-year gainer in the Top 12, with BMW (-13.7%) and Jeep (-16.1%) also gaining share. Lancia (+0.7%) and Hyundai (+0.5%) edge up while further down, MG (+10725%), DR Motor (+155.6%), Cupra (+30.7%), DS (+28.8%), Maserati (+20.8%), Mini (+16.5%) and Ferrari (+13%) make waves.

Model-wise, the Fiat Panda (-24.9%) easily retains the top spot with 9.1% share despite a steep fall, while the Lancia Ypsilon (+0.7%) is up two spots on December to #2, its highest ranking since last November. The Ford Puma (-17.5%) repeats at a record third place also hit a year ago in February 2021. The Fiat 500X (-22.4%) is up one rank on last month to #4 just as the Citroen C3 (-30.9%) rallies back 18 spots to #5 but freefalls year-on-year. The Renault Captur (+59.6%), Dacia Duster (+13.4%) and Sandero (+12.6%) also shine in the remainder of the Top 10. Just outside, the Ford Kuga (+48.5%) advances 10 spots to #11 with the Opel Mokka (#22), Ford Focus (+31.6%), Kia Sportage (+28.5%), Nissan Juke (#39) and Mercedes GLA (+26.9%) also posting hefty gains. The VW Taigo breaks into the Italian Top 50 for the first time at #46.

Previous month: Italy January 2022: Toyota Yaris Cross repeats at #5 in market sinking -19.7%

One year ago: Italy February 2021: Ford Puma up to record third place, market down -12.3%

Full February 2022 Top 45 brands, Top 50 models and Top 30 YTD BEV models below.

This content is for Platinum members only.
Log In Register
Back To Top