The Ford F-Series is #1 in the USA for the 39th consecutive year.
After Q4 sales down just -2.4% and a December SAAR at 16.38 million vs. 17.11 million in December 2019, the U.S. new light vehicle market is down -14.6% year-on-year in 2020 to 14.59 million units. This is the lowest annual volume since the 14.49 million of 2012. Given the market was down -18% as of end September, consumer demand has remained solid (-2.2%) through the last quarter despite a surge in coronavirus cases. According to Cox Automotive, without supply constraints due to factory closures in the second quarter, the annual volume would have been higher.
Cox predicts a 2021 light vehicle market up 9% to 15.7 million units. Most manufacturers and dealers saw improved profitability thanks to limited supply and strong demand: the average transaction price is up 9% year-on-year to a record $38.077 in December according to J.D. Power. According to Edmunds, it is above $40.000 for the first time in history at $40.573. At the same time average incentives are down -7.4% year-on-year in December according to TrueCar (see table above). Light trucks, composed of pickups, crossovers, SUVs and vans, account for a whopping 79% of retail sales in December vs. 75% in December 2019.
The Chevrolet Silverado is up 3.2% in a market down -14.6%.
GMC Sierra sales are up 8.9% year-on-year.
The Toyota RAV4 is the #1 crossover in the U.S. for the 4th straight year.
Full December 2020 sales for selected 122 models below.
Full Q4 2020 Top 15 groups, Top 40 All-brands and Top 275 All-models vs. Q4 2019 figures below.
Full Year 2020 Top 15 groups, Top 40 All-brands and Top 285 All-models vs. Full Year 2019 figures below.