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Russia March 2020: Skoda (+41.7%), Toyota (+36.5%) help lift market up 4%

Skoda sales in Russia soar 41.7% in March.

Anticipating a significant price increase due to a weakened currency, Russian buyers somewhat “stockpiled” on new cars in March with sales up 4% year-on-year to 162.321 units, only the 4th positive month in the past year. As a result the Q1 volume tilts back into positive at +1.8% to 398.518 registrations. If March data remains unscathed by COVID-19, April will be radically different. Indeed after President Putin announced a nationwide paid holiday week on March 25, from March 30 onwards most regions declared strict lockdowns and on April 2 Putin prolonged the non-working time until 30 April. These late measures may have allowed the pandemic to flare up over the past week, going from 2.337 confirmed cases as of 31/03 to 8.672 as of 8/04, with double-digit daily increases every day for the past 24 days placing Russia’s infections among the fastest-growing in the world. With April business activity brought to a halt, the Russian new car market is now headed towards at least a Quarter of drastically reduced sales.

Russian regions in lockdown as of April 3.

Homegrown brand leader Lada (-3%) hasn’t taken up the market’s dynamism but remains above the symbolic 20% share barrier at 20.2%, keeping Kia (+1.3%), Hyundai (-3.1%) and Renault (+4.5%) at a safe distance. Just below, Skoda (+41.7%), Toyota (+36.5%) and Volkswagen (+17.3%) all manage splendid year-on-year surges, rounding out the Top 7 in fantastic fashion. Mercedes (+32.7%) also impresses and is back inside the Top 10 just as Nissan (-7.1%) and GAZ (-5.4%) disappoint. Beyond the Top 10, Audi (+37.3%), Lexus (+30.2%) and Mazda (+29.2%) also rack up stunning growth but again Chinese carmakers Haval (+186.6%) and Geely (+45.4%) are the most dynamic and both slide inside the Top 20. Further down, Changan (+461.8%), Cadillac (+129.1%), Chery (+88.7%), Porsche (+75.3%), Subaru (+58.6%), Honda (+57.4%) and Peugeot (+31.1%) post the most spectacular upticks among brands holding 0.5% share or less.

Haval continues to surge ahead: +186.6% in March.

The Lada Granta (+11.6%) celebrates 12 consecutive monthly pole positions with a third double-digit year-on-year gain in the past 4 months. The Lada Vesta (-13.1%) reclaims the #2 spot it holds YTD, discarding the Kia Rio (-7.3%). Unshakeable at #4, the Hyundai Creta aligns a 44th straight month as Russia’s favourite SUV, a title it has held ever since its launch in August 2016… Below a VW Polo (+25.4%) in outstanding shape, the Toyota RAV4 (+102.9%) once again more than doubles its year-ago volume and is the #2 SUV in the country for the 4th month in a row. The Mazda CX-5 (+46.4%), Skoda Octavia (+42.1%), Kodiaq (+36.1%), VW Tiguan (+14.4%), Nissan Qashqai (+13.5%) and Hyundai Tucson (+10.5%) also shine in the remainder of the Top 25.

Previous month: Russia February 2020: Renault (+19.1%), Toyota (+16.6%), Haval (+127.2%) brave frozen conditions (-2.2%)

One year ago: Russia March 2019: Lada Vesta reclaims #1 spot, break records in market back up (+1.8%)

Full March 2020 Top 53 All-brands and Top 25 models below.

Russia March 2020 – brands:

PosBrandMar-20%/19Feb2020%/19PosFY19
1Lada32,80820.2%-3.0%179,60020.0%-3.4%11
2Kia19,80812.2%1.3%251,87013.0%-2.1%22
3Hyundai15,8139.7%-3.1%341,57610.4%0.4%33
4Renault13,6408.4%4.5%432,0568.0%9.2%44
5Toyota12,5877.8%36.5%527,2316.8%26.0%56
6Volkswagen10,0076.2%17.3%623,7946.0%7.8%65
7Skoda9,8566.1%41.7%821,0015.3%13.9%77
8Nissan7,5624.7%-7.1%718,2254.6%-5.5%88
9GAZ4,7132.9%-5.4%911,0972.8%-2.9%99
10Mercedes4,4272.7%32.7%1110,3342.6%15.6%1110
11Mitsubishi4,4242.7%-9.8%109,2662.3%-13.0%1212
12Mazda3,5022.2%29.2%137,5851.9%15.4%1314
13UAZ2,7421.7%-11.2%127,2931.8%-5.7%1413
14Lexus2,2441.4%30.2%174,5631.1%15.9%1617
15Datsun1,9121.2%-28.8%144,8771.2%-10.5%1516
16Niva1,7311.1%new184,0571.0%new1744
17Audi1,7301.1%37.3%153,9411.0%17.2%1919
18Haval1,5991.0%186.6%164,0471.0%178.7%1820
19Ford1,1590.7%-67.5%232,1420.5%-72.3%2115
20Geely9350.6%45.4%192,4660.6%57.5%2021
21Land Rover8970.6%-4.7%201,9990.5%-6.2%2223
22Subaru8390.5%58.6%241,7210.4%5.5%2425
23Chery8150.5%88.7%251,6890.4%37.4%2627
24Porsche7890.5%75.3%281,4110.4%42.1%2828
25Suzuki7870.5%6.1%221,9290.5%73.2%2324
26Volvo7840.5%-5.3%211,7020.4%5.3%2522
27Volkswagen Vans7060.4%0.7%271,4910.4%-4.2%2726
28Changan5730.4%461.8%261,2450.3%535.2%2933
29Peugeot4890.3%31.1%291,0500.3%15.0%3029
30Citroen3700.2%8.5%308390.2%24.9%3132
31Infiniti2370.1%-60.4%315150.1%-59.7%3331
32Honda2330.1%57.4%394300.1%-4.9%3637
33Jeep2080.1%0.0%324490.1%-12.1%3436
34Genesis1870.1%3.3%334310.1%-29.2%3535
35Cadillac1810.1%129.1%363520.1%72.5%3845
36Mercedes Vans1540.1%3.4%373280.1%-9.4%4039
37Lifan1510.1%-69.2%344200.1%-69.3%3730
38FAW1500.1%14.5%383410.1%56.4%3941
39Jaguar1120.1%-59.3%353070.1%-45.4%4138
40Fiat1110.1%22.0%412450.1%10.4%4343
41Dongfeng1010.1%-17.9%402690.1%-13.2%4240
42Chevrolet1000.1%-96.4%422020.1%-96.6%4518
43Isuzu580.0%-9.4%432070.1%22.5%4446
44Iveco230.0%4.5%44630.0%34.0%4748
45Zotye200.0%-87.9%46710.0%-87.2%4642
46Brilliance150.0%25.0%47440.0%2.3%4850
47Opel110.0%n/a48200.0%n/a5155
48Foton80.0%-75.0%49160.0%-69.8%5251
49Hyundai LCV60.0%n/a45250.0%-60.9%5049
50Chrysler50.0%-28.6%50100.0%-28.6%5354
51Smart20.0%-92.0% –310.0%-45.6%4947
 –BMWn/an/an/a –10,8802.7%12.3%1011
 –Minin/an/an/a –7530.2%27.4%3234

Russia March 2020 – models:

PosModelMar-20%/19Feb2020%/19PosFY19
1Lada Granta11,6317.2%11.6%129,6607.4%3.6%11
2Lada Vesta11,1726.9%-13.1%326,7856.7%-4.0%22
3Kia Rio8,2745.1%-7.3%222,8995.7%2.8%33
4Hyundai Creta6,8034.2%4.7%418,8154.7%12.2%44
5VW Polo5,3713.3%25.4%612,8203.2%8.6%56
6Toyota RAV45,2933.3%102.9%711,5952.9%96.4%715
7Hyundai Solaris4,2452.6%-28.6%512,1063.0%-14.7%65
8Lada Largus3,7822.3%-5.0%98,8842.2%-5.8%87
9VW Tiguan3,5682.2%14.4%88,7652.2%20.1%99
10Nissan Qashqai3,3922.1%13.5%117,5381.9%13.7%1121
11Renault Duster3,2682.0%-7.6%167,0841.8%-14.3%148
12Toyota Camry3,1331.9%-8.0%127,5301.9%-8.7%1213
13Renault Logan3,0661.9%-13.6%107,8062.0%-1.1%1010
14Skoda Octavia2,9511.8%42.1%226,3601.6%18.0%1918
15Renault Sandero2,9231.8%-2.2%176,6271.7%0.7%1716
16Lada 4×42,8211.7%-7.3%136,6511.7%-13.9%1614
17Skoda Rapid2,8131.7%-5.2%196,8111.7%-14.5%1511
18Mazda CX-52,5921.6%46.4%215,5901.4%27.4%2125
19Mitsubishi Outlander2,5541.6%-3.3%155,4071.4%-5.0%2323
20Kia Sportage2,5381.6%4.0%147,2611.8%-5.2%1312
21Nissan X-Trail2,4221.5%-13.2%186,4811.6%-2.9%1827
22Skoda Kodiaq2,4061.5%36.1%n/a5,7431.4%21.6%2022
23Lada XRAY2,3931.5%-10.5%255,1701.3%-19.9%2417
24Renault Kaptur2,3631.5%-14.5%205,4901.4%-12.2%2219
25Hyundai Tucson2,0641.3%10.5%235,0161.3%-9.9%2524

Source: AEB

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