Romania Full Year 2019: Dacia Logan enjoys 15th straight win, Duster and Sandero break records in 6th consecutive double-digit market gain (+23.4%)
The Dacia Duster broke its monthly share record in 2019, as did the Sandero.
Discover over 50 years of Romanian Historical Data here.
It’s another stunning year for the Romanian new car market, up 23.4% year-on-year in 2019 to 161.562 units. This marks a 6th consecutive year of double-digit gains since a low of 57.710 units back in 2013. The 2019 tally is the largest annual score since the all-time high of 343,080 registrations in 2008 which we remain a long way off from though. Romanian customers are flocking towards the best-sellers, with the podium brands all outpacing an already galloping market and holding 47.2% of the market vs. 44.8% in 2018. Homegrown market leader Dacia (+36.4%) is up to 31.1% share, Renault (+27.7%) is up one spot to #2 and 8.4% and Ford (+28.3%) is up two to #3 and 7.7%. Skoda (+11%), Volkswagen (+5.2%) and Opel (+3.9%) on the other hand underperform quite spectacularly. Nissan (+65.3%), Hyundai (+39.4%) and Toyota (+32.5%) also beat the market in the remainder of the Top 10 while further down, Lamborghini (+285.7%), Lexus (+68.8%), Citroen (+64%), Ferrari (+58.3%), Volvo (+44.8%) and BMW (+40.2%) stand out.
In the models ranking, the Dacia Logan (+26.9%) celebrates 15 years in pole position and manages to outpace its home market to improve its share to 16%. The Logan is now on a streak of 184 monthly wins, with no interruption since its launch back in September 2004. Even though the podium remains unchanged with the Dacia Duster (+33%) and Sandero (+75.5%) both markedly improving their shares, these two nameplates have lodged new milestones in 2019. The Duster leaped to a new monthly market share record in October at 10.5%, eclipsing the 10.3% it hit back in November 2014 and only the third time in history with February 2014 (10%) the Duster crossed the symbolic 10% market share milestone at home. As for the Sandero, in October also it scored its highest share this decade at 8.1%, smashing the 6.5% it reached in September 2013, then lifting it to 8.9% in November and 10.1% in December. Although we don’t have Romanian monthly data for 2008-2009 when the first generation Sandero launched, it is highly improbable that it broke the symbolic 10% share milestone then, making December 2019 the Sandero’s new all-time record share at home. The Renault Clio (+39.7%) overtakes the Skoda Octavia (+18.9%) to #4, the Nissan Qashqai (+115.3%) slices its ranking in two to #6 and both the Ford Ecosport (+87.1%) and Suzuki Vitara (+20.5%) break into the Top 10. The VW T-Cross is the most popular 2019 launch at #49.
Previous month: Romania November 2019: Dacia Sandero breaks record again, Opel Crossland X in Top 10 in market up 57.7%
Previous year: Romania 2018: Logan, Duster and Sandero make podium 100% Dacia again in highest market this decade
Two years ago: Romania 2017: Logan, Duster, Sandero: podium 100% Dacia for the first time
Full Year 2019 Top 45 All-brands and Top 345 All-models vs. Full Year 2018 figures below.
Full December 2019 Top 40 All-brands and Top 230 All-models below.
