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Taiwan September 2019: Toyota RAV4 breaks volume and share records in market up 6.7%

The Toyota RAV4 hits the highest share of any nameplate in Taiwan in almost 4 years.

The Taiwanese new car market is up by a solid 6.7% year-on-year in September to 32.854 units, yet the year-to-date tally remains in negative territory at -3.3% to 312.169. Brand leader Toyota (+20.4%) almost triples the market growth to cement its domination at 22.2% share, followed by Mitsubishi/CMC (+4.1%) and Nissan/Infiniti (+10.6%). Ford (+45.3%) and Lexus (+21.1%) also shine in the Top 10 whereas Volkswagen (-28.3%), Honda (-25.5%), Mazda (-19.8%) and BMW (-17.2%) all freefall. Model-wise, the Toyota RAV4 (+277.8%) almost quadruples its sales year-on-year to smash its Taiwanese volume record established just last June by over 1.000 units to 4.110 and 12.5% share. This means the RAV4 is now only 32 units off stealing the YTD crown off the Toyota Corolla (+64.4%). This is the highest volume by any nameplate in Taiwan since January 2018 (Corolla 4.123) and highest share since December 2015 (Corolla 12.8%). The CMC Veryca (+1.8%) reclaims its YTD #3 spot ahead of the Nissan Kicks and Honda CR-V (-25.4%).

Previous month: Taiwan August 2019: Toyota RAV4 snaps lead in market down -7.9%

One year ago: Taiwan September 2018: Toyota Auris lands, hurts Corolla in market down -1.8%

Full September 2019 Top 10 brands and Top 80 models below.

Taiwan September 2019 – brands:

PosBrandSep-19%/18Aug2019%/18PosFY18
1Toyota7,29022.2%20.4%172,61523.3%-5.3%11
2Mitsubishi, CMC3,79311.5%4.1%335,30411.3%-5.8%22
3Nissan, Infiniti2,8498.7%10.6%225,2418.1%-1.8%34
4Honda2,0966.4%-25.5%923,2307.4%-19.7%43
5Mercedes2,0406.2%-10.8%420,9316.7%-4.5%55
6Ford (e)1,7005.2%45.3%514,1994.5%23.6%710
7Lexus1,3884.2%21.1%1015,1574.9%17.4%67
8Volkswagen1,1293.4%-28.2%710,8883.5%-10.3%99
9BMW1,1093.4%-17.2%811,7983.8%-0.9%88
10Mazda1,0403.2%-19.8%610,5393.4%-37.3%106

Taiwan September 2019 – models:

PosModelSep-19%/18Aug2019%/18PosFY18
1Toyota RAV44,11012.5%277.8%121,4836.9%55.4%22
2Toyota Corolla Altis2,5647.8%64.4%221,5146.9%-0.5%11
3CMC Veryca1,4194.3%1.8%611,7513.8%11.0%35
4Nissan Kicks1,0623.2%new411,6373.7%new441
5Honda CR-V9703.0%-25.4%1411,4343.7%-17.4%53
6Ford Focus9212.8%180.8%37,7092.5%129.7%825
7Toyota Sienta8872.7%19.5%59,7593.1%-20.2%74
8Toyota Yaris8722.7%24.9%710,6423.4%12.1%66
9Mitsubishi Delica8212.5%13.1%95,9291.9%-14.8%119
10Toyota Vios7322.2%52.8%166,8972.2%-3.0%98
11Nissan Livina6582.0%22.3%103,7851.2%-39.4%1813
12Lexus NX6201.9%32.8%114,5731.5%-15.1%1516
13Mercedes GLC Class6171.9%-14.7%134,7351.5%18.9%1419
14Honda HR-V6161.9%-27.5%186,4132.1%-13.2%107
15CMC Zinger4961.5%16.7%205,7751.8%-9.6%1312
16Mercedes C Class4811.5%-15.3%125,8491.9%0.9%1215
17Mazda34381.3%4.0%83,1101.0%-48.2%2514
18Ford Kuga4211.3%25.3%263,2121.0%-24.0%2320
19Nissan Tiida4111.3%-37.6%223,6871.2%-43.8%2111
20Toyota C-HR3521.1%0.9%253,7381.2%14.6%1926
21Toyota Camry3511.1%54.6%284,1001.3%27.0%1624
22VW Tiguan3431.0%-41.2%153,7001.2%-22.5%2018
23Mazda CX-53231.0%18.8%173,9471.3%-30.8%1710
24Nissan X-Trail2970.9%-49.6%233,0501.0%-40.5%2717
25Mitsubishi Colt Plus2870.9%20.1%463,2591.0%-2.9%2229
26Mercedes E Class2860.9%-24.1%242,6640.9%-33.9%3222
27Lexus UX2740.8%new293,1121.0%new24n/a
28Subaru Forester2700.8%-17.4%212,5210.8%-5.0%3333
29Suzuki Vitara2650.8%29.9%198400.3%-62.4%6337
30Suzuki Swift2590.8%-30.4%312,3850.8%-25.7%3530
31Lexus ES2530.8%15.0%663,0381.0%121.3%2842
32Hyundai Tucson2360.7%-10.3%322,0510.7%-19.2%3735
33Honda Fit2220.7%-23.4%422,6680.9%-26.9%3123
34Toyota Alphard2000.6%new36n/an/anewn/an/a
35Honda Odyssey1960.6%-7.5%n/a1,5950.5%-30.2%4239
36Hyundai Elantra1890.6%-14.9%332,4480.8%-12.2%3432
37Mitsubishi Outlander1840.6%-19.7%692,9020.9%-13.1%2928
38BMW 5 Series1810.6%-15.8%411,6530.5%-28.6%4136
39Porsche Macan1710.5%76.3%55n/an/an/an/an/a
40VW Golf1690.5%-22.1%302,1930.7%3.4%3640
41Volvo V401690.5%n/a391,3510.4%108.5%4562
42BMW X31590.5%-12.6%401,3190.4%-6.1%4650
43Mitsubishi Grand Lancer1580.5%69.9%n/a1,3070.4%-22.4%4745
44Lexus RX1570.5%-36.7%353,0561.0%-9.6%2627
45Volvo XC601440.4%92.0%581,2480.4%12.7%4853
46VW Sharan1400.4%n/a48n/an/an/an/an/a
47Skoda Fabia1390.4%10.3%441,0470.3%n/a54n/a
48Toyota Auris1330.4%-73.7%522,7590.9%445.3%3049
49VW Transporter1240.4%-19.0%n/a5340.2%n/a77n/a
50VW Caddy1230.4%-24.5%n/an/an/an/an/an/a
51Nissan March1220.4%-13.5%599020.3%-35.4%6148
52Nissan Sentra1200.4%-72.5%381,7560.6%-56.4%3921
53VW Touran1160.4%17.2%n/a5360.2%35.0%7677
54Skoda Kodiaq1150.4%n/a45n/an/an/an/a71
55Mercedes GLA Class1130.3%-28.9%371,1810.4%-3.7%5052
56Ford Escort1130.3%-12.4%687670.2%-57.7%6846
57BMW X11120.3%-11.8%499820.3%n/a55n/a
58Mercedes GLE Class1120.3%n/a477120.2%-42.7%7058
59VW Polo1090.3%-37.7%626210.2%n/a74n/a
60Mercedes A Class1080.3%n/a731,4830.5%68.5%4457
61Toyota Prius c1080.3%24.1%561,2110.4%-12.2%4951
62Nissan Altima1020.3%n/an/an/an/an/an/an/a
63Volvo XC40980.3%-38.8%349350.3%n/a59n/a
64BMW 1 Series960.3%-34.2%658090.3%16.7%6463
65BMW X4930.3%-21.8%619410.3%n/a58n/a
66Luxgen M7 Turbo870.3%4.8%647900.3%-32.9%6659
67Porsche Cayenne870.3%-48.5%n/a6800.2%-41.4%7354
68Volvo S60/V60860.3%n/a631680.1%n/an/an/a
69Honda City850.3%-45.9%789680.3%-43.0%5644
70BMW 7 Series840.3%-26.3%793580.1%n/an/an/a
71BMW 3 Series820.2%-71.2%431,7260.6%9.2%4043
72Kia Picanto810.2%-31.9%719570.3%n/a57n/a
73DFSK Fuwin800.2%21.2%767630.2%43.7%6975
74BMW X5780.2%n/a608890.3%16.7%6267
75Mercedes S Class740.2%-10.8%757690.2%-33.4%6756
76Suzuki SX4690.2%1625.0%n/an/an/an/an/an/a
77Subaru Levorg670.2%n/a575270.2%n/a78n/a
78Skoda Octavia660.2%-35.3%n/a4980.2%-34.6%8072
79Lexus IS530.2%-61.6%n/a8090.3%-30.0%6555
80Luxgen U5530.2%-48.5%807110.2%-72.0%7138

Source: U-car.com.tw

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