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Ireland June 2017: Fleets push BMW up to #1 in reduced market

Surprise: the BMW 5 Series is the best-selling nameplate in Ireland this month. 

* See the Top 30 All-brands and Top 170 All-models by clicking on the title *

For the past couple of years, Ireland has functioned on a bi-annual license plate change like the UK, in January and July. June therefore has become one of the weakest months of the year. June 2017 figures are down a further 14% to a meagre 1.395 units, with the year-to-date total down 10% to 91.180 sales. Most probably due to a batch of fleet car deliveries, BMW surges up almost 5-fold on June 2016 to land at a very unusual pole position in the brands ranking with a disproportionate 21.5% market share. It is followed by Volkswagen at 11.8% (-16%), Toyota at 9.5% (-58%), Skoda at 6.6% (+31%) and Dacia at 5.9% (+122%). Peugeot (+33%), Opel (+65%) and Seat (+86%) are also in solid shape. Logically, the BMW 5 Series (10.3% share) and X1 (4.9%) dominate the models ranking, distancing the VW Golf (-7%), Dacia Sandero (+173%), BMW 4 Series (+925%), Toyota Yaris (-58%) and BMW 1 Series (+775%). The YTD leader, the Hyundai Tucson, is down 59% to #13.

Previous month: Ireland May 2017: VW Polo leads, Peugeot 3008 up to #4

One year ago: Ireland June 2016: Toyota monopolises podium in reduced market

Full June 2017 Top 30 All-brands and Top 170 All-models below.

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