* NOW UPDATED with the Top 10 best-selling brands and models *
New light vehicle sales in Morocco are up a shy 1% year-on-year in 2014 to 122,081 registrations, divided in 109,670 passenger cars (+1%) and 12,411 light commercial vehicles (-1%). French-Romanian manufacturer and local producer Dacia continues to progress with sales up 11% to 33,734 units and a huge 27.6% market share above Renault (-31%) just saving its 2nd spot from Ford (+9%) with Hyundai and Fiat rounding up the Top 5 and knocking Peugeot down to #6. Dacia even manages in Morocco what it hasn’t yet managed in any country in the world – including at home in Romania: monopolising the Top 4 best-selling models!
The Logan finishes the year in pole position once again just under 10% market share, above the Dokker (+17%), Sandero (+9%) and Duster (+6%). Off these four models, only the Duster isn’t assembled locally. The only missing element of the Dacia range atop the Moroccan sales charts is the Lodgy (only 418 sales in 2014), but this may change soon: the low-cost MPV is involved in a campaign started in late 2014 to renew the country’s ‘large taxi’ parc thanks to government aid. Renault comes in 2nd place in the brands ranking with sales down an abysmal 31% to 11,475 and 9.4% share, mainly due to the discontinuation of the locally-produced previous generation Kangoo. The Clio IV (#7) and new Kangoo (#9) make it 6 Renault Group models in the 2014 Moroccan Top 10.
Full Year 2014 Top 4 models and Top 10 brands vs. 2013 figures below.