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Japan July 2014: Subaru Levorg almost inside Top 10

Subaru Levorg Japan July 2014. Picture courtesy of carview.co.jpSubaru Levorg

* See the Top 30 models and Top 14 local brands by clicking on the title! Thanks Stephen *

Sales of regular cars in Japan are up a shy 0.6% year-on-year in July to 285,886 registrations, bringing the year-to-date total to 2,056,488 units, up 7% on 2013. Given the rarity of the concept of used car in Japan, car purchase patterns are strongly skewed towards the first few months of sales of a new model, the bubble bursting quickly afterwards. Case in point: the Honda Fit, whose latest generation launched last September, is now falling down the ranking: from #1 in May to #2 in June and #3 in July, enabling the Toyota Aqua (-17%) and Prius (-27%) to reclaim the Top 2 spots they held over the Full Year 2013.

Toyota Voxy Japan July 2014. Picture courtesy of response.jpToyota Voxy

The Toyota Voxy for its part is still on the up in 4th place (+193%), even breaking its all-time monthly volume record at 12,704 units thanks to the hybrid variant that’s been added to the range along with this year’s facelift. Add in its twin the Toyota Noah (+102%), virtually the same car with a different face and we come to a huge 19,488 sales, equivalent to #2 overall… Meanwhile the Honda Vezel lodges a 2nd consecutive month above 10,000 monthly sales at #6 with 11,567 units. For its third month in market, the Subaru Levorg jumps 12 spots on June to stop just short off the Top 10 at #11 with 5,352 sales, already and by far the brand’s best-seller at home. The Nissan X-Trail at #20 (+59%), Mazda Axela at #22 (+134%) and Honda Odyssey at #26 (+492%) are solid but starting to retreat compared to the past few months.

Previous month: Japan June 2014: Toyota Aqua back to #1, Honda Vezel up to #4

One year ago: Japan July 2013: Toyota Aqua reclaims top spot year-to-date

Full July 2014 Top 30 models and Top 14 brands Ranking Tables below.

Japan July 2014 – brands:

PosBrandJul-14%/13Jun2014%/13PosFY13
1Toyota141,07249.3%-1%1935,91645.5%3%11
2Honda39,73513.9%65%2291,12014.2%62%23
3Nissan35,83912.5%-15%3283,89313.8%-8%32
4Subaru12,0564.2%3%572,8913.5%-7%55
5Mazda11,1533.9%-29%4100,4514.9%-3%44
6Suzuki7,1422.5%-2%651,6602.5%4%66
7Isuzu5,8492.0%7%740,4492.0%19%78
8Hino3,9701.4%16%830,8671.5%20%811
9Mitsubishi Fuso3,3591.2%9%924,9061.2%25%1114
10Lexus3,2411.1%-22%1125,6891.2%-5%1012
11Mitsubishi3,1151.1%-9%1028,9031.4%-14%99
12UD Trucks6760.2%-13%126,1080.3%23%1218
13Daihatsu2150.1%-31%131,2060.1%-21%1328
 –Foreign brands18,4646.5%-7% –162,4297.9%6% – –

Japan July 2014  – models:

PosModelJul-14/13Jun2014PosFY13
1Toyota Aqua23,909-17%1147,54611
2Toyota Prius16,865-27%3120,83932
3Honda Fit16,63644%2138,40023
4Toyota Voxy12,704193%566,214616
5Toyota Vitz11,89130%760,33977
6Honda Vezel11,567new458,246886
7Toyota Corolla11,19353%675,50445
8Nissan Note8,703-26%868,42454
9Toyota Noah6,784102%941,5971022
10Nissan Serena6,591-27%1251,06496
11Subaru Levorg5,352new238,123n/a –
12Toyota Passo5,22326%1131,8021515
13Toyota Harrier5,205n/a1334,5011289
14Honda Freed4,96081%1032,425149
15Suzuki Swift4,2387%1626,0962117
16Toyota Crown3,543-47%1830,507168
17Honda StepWGN3,520-48%1729,6801710
18Toyota Vellfire3,448-33%2226,2842012
19Toyota Spade3,437-23%1926,3261913
20Nissan X-Trail3,41659%1537,4121125
21Subaru Impreza3,244-43%2033,1551311
22Mazda Axela3,097134%1429,4661834
23Suzuki Solio2,611-3%2121,3612324
24Toyota Porte2,506-13%2517,156n/a23
25Mazda Demio2,344-46%2820,2392414
26Honda Odyssey2,328492%2422,5542239
27Nissan March2,182-19%n/an/an/a26
28Toyota Ractis2,167-9%2714,464n/a28
29Mazda CX-52,093-39%2619,1432518
30Toyota Alphard2,057-31%n/a17,572n/a21

Source: JADA

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