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Japan Kei cars November 2013: Daihatsu Tanto strong, Honda N-WGN lands

Honda N-WGN Japan November 2013. Picture courtesy of autoc-one.jpHonda N-WGN

* See the Top 25 best-selling models and Top 8 All-brands by clicking on the title! Thanks Stephen *

Sales of new Kei cars in Japan continue on their great run: they are up a splendid 21% year-on-year in November to 180,971 registrations, bringing the year-to-date total to 1,944,246 units, up 5% on 2012 and more than the entire French car market… The Honda N-Box holds onto its pole position thanks to sales up 19% year-on-year to 19,513, but is threatened this month by the Daihatsu Tanto boosted by the new model and up 56% to 19,246. The Daihatsu Move also impresses at +51% to 12,677 units. The N-Box is now assured to finish the year at #1 for the very first time, with sales adding up to 216,867 after 11 months vs. 193,646 for the Daihatsu Move.

Daihatsu Tanto Japan November 2013. Picture courtesy of autoc-one.jpDaihatsu Tanto

Further down, the Suzuki Spacia is down 3 spots from a fantastic 2nd spot last month to a still very satisfying #5 at 12,192 sales, the Nissan Dayz is down one to #7 and 9,055 units, the Mitsubishi eK is up 83% year-on-year to #11 and 3,707 sales and the Toyota Pixis Space is stable at #12, still the brand’s only offering in the Kai car category. Finally, we welcome an all-new model in the sales charts this month: the third iteration of Honda’s N-range: the N-WGN lands directly at #13 with 2,910 sales.

Previous month: Japan Kei cars October 2013: Suzuki Spacia up to #2

One year ago: Japan Kei cars November 2012: Honda N-One already close to 10,000 sales

Full November 2013 Top 25 models and Top 8 All-brands Ranking Tables below.

Japan Kei cars November 2013 – brands:

PosBrandNov-13%/12Oct2013%/12Pos
1Daihatsu58,45932.3%25%2606,96931.2%-4%1
2Suzuki53,58229.6%18%1575,10029.6%5%2
3Honda32,68118.1%7%3369,58819.0%25%3
4Nissan17,6629.8%49%4171,1548.8%18%4
5Mitsubishi6,4743.6%24%578,7914.1%5%5
6Mazda4,3732.4%10%654,1502.8%9%6
7Toyota3,8782.1%32%837,4871.9%-8%8
8Subaru3,8332.1%19%750,9102.6%-24%7
 –Others290.0%81% –1000.0%75% –

Japan Kei cars November 2013 – models:

PosModelNov/12Oct2013Pos2012
1Honda N-BOX19,51319%1216,86712
2Daihatsu Tanto19,24656%8125,41854
3Daihatsu Move12,67751%4193,64625
4Daihatsu Mira12,415-16%3146,33441
5Suzuki Spacia12,192new297,8068 –
6Suzuki WagonR11,586-19%5171,37533
7Nissan Dayz9,055new670,3299 –
8Suzuki Alto7,97024%7103,55466
9Honda N-ONE6,174-36%9100,846717
10Nissan Moco3,822-10%1151,711107
11Mitsubishi eK3,70783%1045,6321113
12Toyota Pixis Space3,00034%1227,4091212
13Honda N-WGN2,910new –2,91027 –
14Mazda Flair Wagon1,691195%1313,00019n/a
15Suzuki MR Wagon1,499-17%1427,1051311
16Subaru Stella1,225-10%1521,7751414
17Suzuki Jimny1,211-7%1714,4211818
18Suzuki Every Wagon1,159-22%1817,0451615
19Mazda Flair1,113-7%1619,18815n/a
20Subaru Pleo1,017223%1910,93322n/a
21Honda Life754-44%2112,4092010
22Daihatsu Atrai68331%208,8632320
23Mazda Carol527-7%228,4802419
24Honda Vamos440-37%235,5022522
25Subaru Lucra141-39%251,6313025

Source: JMVA, many thanks to Stephen for helping compile the data!

This Post Has 2 Comments
  1. The score for the Toyota Pixis Space also includes the Pixis Epoch (based on the Daihatsu Mira), two very different models with sales combined under the collective Pixis nameplate – much like Daihatsu Move including Move and Move Conte, or Suzuki Alto including Alto, Alto Eco and Alto Lapin.

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