Daewoo Matiz The financial crisis hit the South Korean car market with a vengeance: going from 1,512,935 units in 1997 to 779,905 in 1998, a drop of 48%! Small cars are more popular this year with the Daewoo Matiz, just launched, taking the lead with 88,951 sales and 11.4% share and the Hyundai Atos