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Sweden 1970: Volvo 142/144 at 18.9% market share

Volvo 142

* See the Top 7 best-selling models by clicking on the title! Many thanks to Rene *

In 1970 the Volvo 142/144 manages to hold close to 19% share of the Swedish market, or more than double the score of the #2, the Saab Sedan V4 (96) at 8.4%.

Saab 96

It’s a 100% Swedish podium this year with the Saab 99 climbing onto the third step with 6.2% share, just above the VW 1300/1500. Counted separately, the Volvo 145 station wagon ranks #6 overall.

Previous post: Sweden 1968-1969: Volvo 140 Series on top

Full Year 1970 Top 7 Ranking Table below.

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Argentina 1969-1970: Fiat 600 sovereign

Fiat 600

* Many thanks to Bruno for making this post possible! *

Launched in 1960, the Fiat 600 is met with amazing success in Argentina, even being the best-selling car in the country in 1969 and 1970. It would be produced to a massive 300,000 units over its 22 year career, staying in production until 1982.


Peugeot 504

1969 was a fertile year in Argentina: the Peugeot 504 launched its production that year and it has become the most popular car in Argentina’s history, with 496,693 units produced between 1969 and 1999, just above the Ford Falcon at 494,208 units.

Germany 1967-1970: VW Beetle and Opel Kadett on top

VW Beetle

* See ‘Read more’ for the 1967-1970 Rankings – many thanks to Florian for the data! *

Car sales in Germany drop by 10% in 1967 at 1,356,655 registrations before gaining 5% in 1968 (1,425,089) and a massive 29% in 1969 (1,841,048). The VW Beetle celebrates 20 years in German pole position in 68 and gets back above 300,000 sales the year after at 332,612 units in 69 and 328,715 in 70.

Opel Kadett

The Opel Kadett should rank 2nd all through the period, selling 159,907 units in 69, while the Opel Rekord, Ford 12M/15M, VW 1600, Ford 17M/20M and Capri (76,443 sales in 69) also shine.

Renault 4

Notice the Renault 4 up to a fantastic 84,900 sales in 1970, its best-ever in the country, meaning it probably ranks within the Top 5 that year – the best-ever ranking for a foreign model in Germany since the 40s. The Ford Escort launches in 68 but starts slow, only reaching 40,027 sales in 70.

1967-1970 Ranking Tables below.

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USA 1960-1970: Chevrolet Impala breaks records

1965 Chevrolet Impala

I only have patchy data for this period in the US so if you have access to detailed figures please make sure to get in touch!

From 1960 to 1970, one model dominated car sales in America: the Chevrolet Impala. In 1965 the Impala sold 1,074,925 units, still to this date the highest annual sales volume ever achieved by a single model in the US (Ford Model T figures were production not sales). In fact no other model has managed to sell over 1 million units in a year, and the Impala did it twice, passing the million benchmark again in 1966.

1966 Ford Mustang

Other very successful models of the period include the Ford Mustang, peaking at 550,000 sales in 1966…

VW Beetle USA 1968VW Beetle

…and the VW Beetle reaching almost 300,000 units in 1960 and peaking at 423,008 in 1968. A total of 5.5 million Beetles were sold in the US over 60 years.

Please get in touch if you have more info!

Previous post: USA 1927-1932: Ford Model A sells 4.8 million units in 4 years!

Next post: USA 1972: Chevrolet Vega threatens VW Beetle

Norway 1970: Last year at #1 for the Beetle, the Japanese land

VW Beetle

* See the Top 10 best-selling models by clicking on the title! Many thanks to Rene *

After a one-off stratospheric figure in 1969 the Norwegian car market is back to normal this year, down 29% to 70,226 registrations. The VW Beetle is the best-selling model in the country for the 12th consecutive year and for the 13th time in the last 15 years but it is the last one: its sales fall by 64% this year to 6,091 and its market share halves to 8.7%.

Opel Kadett

In the meantime the Opel Kadett climbs onto a best-ever 2nd spot at 4,890 units and 7%. Up 2 spots on 1969 and down just 6% year-on-year, the Volvo 140 Series rounds up the podium with 4,617 sales and 6.6%. After 5 years in a row in 2nd place, the Ford Cortina falls to #4 and is followed by the Opel Rekord/Caravan and the Ford Escort.

Datsun Sunny

But the big event in Norway this year is the arrival en masse of Japanese models in the Top 10 for the first time ever! The Datsun Sunny/1200/120Y lands directly in 8th position with 1,901 sales and 2.7% and is followed by the Mazda 1200/1300 at 1,672 units and 2.4% and the Mazda 1500/1600/1800 with 1,559 sales and 2.2%. This is the start of a long love story between Norwegian consumers and Japanese brands…

Previous post: Norway 1968-1969: Beetle, Cortina and Kadett on podium

Next post: Norway 1971: Volvo 140 takes the lead

Full Year 1970 Top 10 Ranking Table below.

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