Venezuela April 2015: Dodge Forza takes the lead in market up 33%

Dodge Forza Venezuela April 2015The Dodge Forza is the best-selling nameplate in Venezuela this month.

* See the Top 10 best-selling brands and Top 30 models by clicking on the title *

Recovery is still there for the Venezuelan new car market in April, albeit at a much lower growth rate than in March: up 33% year-on-year to 1.732 registrations which brings the year-to-date total to 7.551 units, up 67% on 2014 but down 86% on April 2013, a much more realistic benchmark, when 12.764 new vehicles found a buyer. A recent report by Automotive News USA outlined the fact that currency control prevents car makers present in Venezuela to repatriate earnings out of the country back to the mother company’s country. In this context, Ford de Venezuela has started selling vehicles in US dollars (1.187 of them) in an attempt to go around the rule. This month Mitsubishi resists the best with almost 25% of the market ahead of Toyota, Ford, Chevrolet and Dodge, all above 10% share. The Dodge Forza, assembled locally, is the best-selling nameplate in the country this month thanks to 204 units sold ahead of the Mitsubishi Montero Sport and the Ford Explorer, both up 10 spots on March. The Mitsubishi Lancer is down to #11 but remains in pole position so far in 2015.

Previous month: Venezuela March 2015: Chevrolet dominates market on the mend

One year ago: Venezuela April 2014: Civetchi Pick-up leads market down 90%

Full April 2015 Top 10 brands and Top 30 models below.

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USA April 2015: Chevrolet Equinox hits best ranking and volume ever

Chevrolet Colorado USA April 2015. Picture courtesy motortrend.comThe Chevrolet Colorado is the fastest-selling pickup truck in the country in April (10 days on lot).

* See the Top 15 groups, Top 40 brands and Top 274 models by clicking on the title *

U.S. new light vehicle sales are up a solid 4.6% year-on-year in April to 1.454.951 registrations, bringing the year-to-date total to 5.409.495 deliveries, up 5.4% on 2014. The seasonally adjusted sales rate (SAAR) was down to 16.52 million from 17.12 million in March, but up from 16.06 million in April 2014. Automotive News quoted Bill Fay, Toyota Division general manager, as saying “The industry is off to its best start since 2001, the last time it sold 17 million vehicles.” Once again light trucks are pulling the market up: +10.5% vs. -1.5% for cars, with trucks accounting for 54% of total sales in April and outselling cars for the 20th consecutive month. Crossovers and SUVs re purely and simply on fire: +19% and +9% respectively, with pickup trucks up 8%.

Chevrolet Equinox USA April 20152016 Chevrolet Equinox. The outgoing gen in runout mode is up to a best-ever #7.

All Top 10 manufacturers bar Honda Motor Co (-2%) register year-on-year gains, with General Motors (+6%), Ford Motor (+5%), Toyota Motor (+2%) and Fiat Chrysler (+6%) in line with the industry. Brand-wise, below Ford (+5%), Chevrolet is back above Toyota both this month (187.837 vs. 173.144) and year-to-date (664.393 vs. 659.606), Jeep (+20%) is ahead of Hyundai (+3%) for 6th place overall, Subaru jumps 18% but remains at #9 and GMC soars 20% to crack the Top 10 for the 5th time in the past 6 months. Notice also Lexus up 12%, Mercedes up 13%, Cadillac up 14%, Lincoln up 20%, Mini up 25%, Mitsubishi and Chrysler both up 26% and Porsche up 28%. Thanks to 29.188 sales in April (excluding Sprinter), Mercedes reclaims the title of #1 premium brand in the U.S. so far in 2015 but just: 107.344 deliveries in 4 months vs. 105.444 for BMW and 103.056 for Lexus.

Chrysler 200 USA April 2015. Picture courtesy motortrend.comThe redesigned 200 (+358%) helps push Chrysler sales up 26% in April.

Over on the models charts, below an unchanged Top 5 (F-Series, Silverado, Ram Pickup, Camry and Corolla), the compact crossover craze is clearly apparent: the Honda CR-V tops the brand’s lineup at #6 and 29.452 units, the Chevrolet Equinox is up a smashing 42% year-on-year to post its best-ever month and ranking at #7 and 28.856 deliveries thanks to runout prices for the outgoing generation, the Ford Escape is up two spots on March to #10, the Toyota RAV4 is up 22% on April 2014 to #12, the Nissan Rogue is up 44% to #15 and the Jeep Cherokee is up 27% to a record 19.072 sales, also equalling its best-ever ranking at #17 – also hit last October and November. Overall the compact crossover segment is up 22% to 222.007 sales in April, accounting for over 15% of the overall market and outselling both pickups and midsize cars (207.452 and 210.897 units respectively).

2015 Ford EdgeThe new Ford Edge only stays an average of 15 days on dealers lot before being purchased.

Other fantastic growth rates inside the Top 100 include the completely redesigned Chrysler 200 up 348% to #18 and 18.850 deliveries, the Ford Mustang up 81% to #31, the Ford Edge up 78% year-on-year and 18 spots on March to #32, the VW Golf up 3-fold to #77 and the Subaru Legacy up 69% to #78. The new Chevrolet Colorado advances to #62 and 7.010 units, taking a clear advantage over other mid-sized pickup the Nissan Frontier (#73 and 5.827 sales) while the segment leader, the Toyota Tacoma, is still a fair way ahead at #27 and 15.656 units. The Colorado is the fastest-selling pickup truck in the country for the third month in a row, only staying an average of 15 days on dealer lots in April before being snapped up by customers. Only the Ford Edge does better among light trucks: 10 days.

Jeep Renegade USA April 2015. Picture courtesy motortrend.comThe Jeep Renegade is already within the 100 most popular nameplates in the U.S.

The Jeep Renegade is headed straight towards blockbuster status, breaking into the U.S. Top 100 for its first full month of sales at #91 and 4.214 units, while we welcome two new nameplates in the ranking this month: the Mercedes AMG GT at #238 with 205 sales and the Land Rover Discovery Sport at #247 with 147 deliveries. Notice also the Ford Transit up a further 7 spots to #41, the Acura TLX up 13 ranks to #97, the Chevrolet Trax at #109, Lexus NX at #111, GMC Canyon at #132, Mercedes GLA at #143, Lincoln MKC at #147 and Porsche Macan at #164.

Previous post: USA 1st Quarter 2015: Trucks lift market up 6%

Previous month: USA March 2015: Hyundai Elantra, Nissan Rogue, Chrysler 200 and Jeep Cherokee hit all-time record volumes

One year ago: USA April 2014: Jeep up 52% to break record thanks to Cherokee

Full April 2015 Top 15 groups, Top 40 brands and Top 274 models below.

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Argentina April 2015: VW Gol Trend back in charge

VW Gol Trend Argentina January 2015The VW Gol Trend is back to #1 in Argentina.

* See the Top 35 All-brands and Top 192 All-models by clicking on the title *

The Argentinean new car market seems to be slowly stabilising: down just 4% year-on-year in April to 51.371 registrations, bringing the year-to-date total to 207.155 units, down 23% on 2014. Volkswagen takes a clear advantage over all other brands this month thanks to sales up 13% on April 2014 to 9.513 units, while Ford is down 16% in 2nd place at 6.907 deliveries. Chevrolet (+13%) and Toyota (+5%) follow but Fiat (-33%), Renault (-39%), Peugeot (-33%) and Citroen (-24%) all plummet down. Nissan (+61%), Chery (+66%), Audi (+167%) and Kia (+183%) all post extremely satisfying results. Model-wise, the VW Gol Trend is back in charge for the 4th time in the past 6 months thanks to 2.621 deliveries, just above the Toyota Hilux (2.441) with the Ford Fiesta Kinetic (1.961) and Ford Focus III (1.887) rounding up the Top 4. The Chevrolet Spin jumps 14 spots to #16 and the Nissan Note is up 43 ranks to #64 for its 2nd month in market.

Previous month: Argentina March 2015: Ford Focus edges past Toyota Hilux to #1

One year ago: Argentina April 2014: VW Gol Trend consolidates leadership

Full April 2015 Top 35 All-brands and Top 192 All-models below.

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Mexico April 2015: Fourth consecutive record month

Mazda3 Mexico April 2015. Picture courtesy motortrend.comMazda sales are up 61% year-on-year in Mexico in April.

* See the Top 27 best-selling brands and Top 10 models by clicking on the title *

The Mexican new car market is very consistent at very high year-on-year gains in 2015: up another 23% in April to 94.796 registrations, marking a fourth consecutive monthly record (previous April best was in 2005 at 86.426) and bringing the year-to-date total to 400.953 units, up 22% on 2014. Once again Nissan outperforms the market with sales up 26% to 24.566 and 25.9% market share, above General Motors at 19.6% (+24%), Volkswagen at 12.4% (+1%) and FCA Mexico at 7.9% (+15%). Notice Mercedes up 29%, Peugeot up 38%, Acura up 48%, Honda up 51% and Mazda up 62%, while Hyundai stops two units short off a Top 10 ranking at 1.726 sales and 1.8% share. Model-wise there is not much change in the ranking, with the Chevrolet Aveo still holding the top spot with 5.1% above the Nissan Versa (+26%), VW Vento (+63%) and Chevrolet Spark (+50%) while the Nissan March shoots up 67% year-on-year in 6th place.

Previous post: Mexico 1st Quarter 2015: Mazda3 breaks into Top 10

Previous month: Mexico March 2015: Top 222 All-models and All-brands available

One year ago: Mexico April 2014: VW Jetta up to #4 in market down 8%

Full April 2015 Top 27 brands and Top 10 models below.

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Brazil April 2015: Honda HR-V and Jeep Renegade take off

Honda HR-V Brazil April 2015. Picture courtesy uol.com.brThe Honda HR-V is already the best-selling SUV in Brazil.

* See the Top 20 best-selling brands and Top 140 models by clicking on the title *

The Brazilian new car market is back onto slippery slopes: down a very harsh 24% year-on-year in April to 211.603 registrations, bringing the year-to-date total to 860.262 units, down a depressing 18% on 2014. As it has been the case most months in recent times, the Top 3 manufacturers fall faster than the market, accelerating its fragmentation: Fiat is down 37% to 17.9% share, Chevrolet is down 32% to 16.1% and Volkswagen down 34% to 14.7%. Ford and Hyundai both lose 12% while Toyota overtakes Renault to take 6th spot thanks to sales down just 5% on April 2014. Honda, although remaining at #8, is actually up by 22%, with other gainers in the Top 20 including Audi (+75%), Mercedes (+44%), Jeep landing inside the Top 20 for the first time at #17 and Lifan back to #20.

Jeep Renegade Brazil April 2015. Picture courtesy uol.com.brJeep Renegade

The Fiat Palio reclaims the top spot it held (just) in 2014 and so far in 2015 despite sales crumbling down 43% on April 2014 to 8,841 units. However less than 100 units separate the #1 from the #3 this month, with the Chevrolet Onix remaining #2 at 8,783 deliveries and the Hyundai HB20 down just 10% to 8,753 sales. Never before had a Hyundai nameplate been so close to the overall pole position in Brazil… #1 in March, the Fiat Strada drops to #4 this month above the Fiat Uno while the Ford Ka overtakes the VW Gol (-56%) to hit #6. Notice also the Toyota Corolla up 3% thanks to the new generation to break into the Top 10 at #10.

Hyundai HB20 Brazil April 2015. Picture courtesy of CarPlaceNever before had the Hyundai HB20 been so close to being #1 in Brazil.

Traditionally very unique, the Brazilian car market is showing traits this month that very clearly link it to current worldwide trends, namely the baby SUV craze. The Honda HR-V, manufactured in Campana Argentina, is up 20 spots on March to land in 13th position with 4,957 sales and 2.3% share, instantly making it the brand’s best-seller in Brazil but also the best-selling SUV in the country! The Honda HR-V has been a runaway success in Asia so far (#4 in Japan#5 in Indonesia and #7 in Thailand), this month marks the start of a very promising career in South America. Similarly, up until now successful in Europe which was its only market to-date (#10 in Italy), the Jeep Renegade, manufactured in Goiana (Pernambuco), shoots up to #66 with 575 units and is the sole responsible for Jeep’s landing in the Top 20 marques in Brazil.

Previous post: Brazil 1st Quarter 2015: Once-in-a-decade market shifts occurring

Previous month: Brazil March 2015: Fiat Strada and Chevrolet Onix on top

One year ago: Brazil April 2014: Chevrolet Onix strong again

Full April 2015 Top 20 brands and Top 140 models below.

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South Korea April 2015: New Hyundai Tucson shoots up to #2

Hyundai Tucson South Korea April 2015. Picture courtesy visualdrive.co.krHyundai Tucson

* Now updated with Top 140 foreign models, Top 53 local models & Top 30 All-brands *

This time South Korea is the first cab off the April sales rank. Sales of local models are up 3% year-on-year in South Korea this month to 133,935 registrations, bringing the year-to-date total to 475,973 units, also up 2% on 2014. Below the Hyundai Porter holding onto its unusual pole position (9.455 sales), the big April event in South Korea is the arrival of the new generation Hyundai Tucson, making the nameplate’s sales more than double on March to land in 2nd place overall at 9.255 units and crack the year-to-date Top 10 at #10. As a result, Hyundai monopolises the Top 4 (Sonata #3 and Grandeur #4) and gets a market share boost to 47.1% vs. 32.1% for sister company Kia. The Ssangyong Tivoli is up two spots to #15 and posts its strongest volume to-date at 3.420 while the Samsung QM3 (aka Renault Captur) is up 11 ranks to #28.

Mercedes-Maybach S 600 (X 222) 2014The Mercedes S-Class is the 3rd best-selling foreign nameplate in South Korea.

Over on the imported aisle totalling 18.205 registrations and 12% of the overall market vs. 14% year-to-date, Mercedes reclaims the lead off BMW at 4.135 deliveries vs. 3.798 with Volkswagen (2.612) passing Audi at an unusually weak 1.010 units. Ford is back up 4 spots to 5th foreigner above Mini, Toyota, Lexus and Peugeot. The Mercedes E-Class returns to the #1 foreigner position thanks to 1.535 sales, distancing the BMW 5 Series (1.424) while the Mercedes S-Class climbs on the podium with an outstanding 1.125 deliveries. The VW Tiguan, Golf and BMW 3 Series follow. Great gainers this month include the Mini Cooper up 5 spots to #8, the Ford Explorer up 8 to #9, VW Jetta up 15 to #10 and the Peugeot 2008 up1 1 to #12.

Previous month: South Korea March 2015: Hyundai Porter and Sonata on top

One year ago: South Korea April 2014: New Hyundai Sonata shoots up to #1

Full April 2015 Top 30 All-brands, Top 53 local models and Top 140 foreigners below.

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Uruguay March 2015: Suzuki and Chery post robust results

Chery Fulwin 2 Uruguay March 2015. Picture courtesy youtube.comChery is the 6th most popular carmaker in Uruguay in March.

* See the Top 44 All-brands by clicking on the title *

The Uruguayan market is back into positive territory in March: up a very solid 17% year-on-year to 4,865 registrations, bringing the year-to-date total to 12,795 units, now down just 1% on 2014. Suzuki confirms the new order in Uruguay by holding a very impressive 16.3% share of the market thanks to 794 sales while Volkswagen snaps the 2nd place away from Chevrolet at 10.4% vs. 10.3% share. Chinese carmakers are back above 20% share this month, with Chery leading the way at #6 and a robust 264 units and 5.4%, and a total of 12 reps inside the Top 30: BYD, Great Wall, FAW, Geely, Lifan, Dongfeng, Chana, Gonow, Changhe, Foton and JAC…

Previous month: Uruguay February 2015: Suzuki takes off, cements new leadership

One year ago: Uruguay (brands) March 2014: Fiat up to 2nd place

Full March 2015 Top 44 All-brands ranking below.

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Egypt March 2015: Suzuki Ciaz takes off

Suzuki Ciaz Egypt March 2015. Picture courtesy cartrade.comSuzuki Ciaz

* See the Top 145 All-models ranking by clicking on the title. Thanks Ldman *

The Egyptian new light vehicle market is in great shape once again this month: up 11% year-on-year in March to 25,491 registrations, which brings the first quarter total to 72,193 deliveries, up 15% on 2014. The Chevrolet TFR pickup (aka Isuzu D-Max) cements its newfound leadership of the market with 2,404 sales, above the Hyundai Verna (2.162) and Nissan Sunny (1.425) back to the third spot it holds year-to-date. The Mitsubishi Lancer EX is up a further two spots on February to #5 overall, after a difficult start of the year the Renault Logan unlocks itself at #7 as does the Sandero at #23. But the big surprise this month is the 12th place of the Suzuki Ciaz, up a whopping 49 spots on February thanks to 555 sales and 2.2% share, thus shooting up to #25 so far in 2015. Affordable sedans are a pet fave of Egyptian crowds so the Ciaz could well climb further up in the coming months.

Previous month: Egypt February 2015: Chevrolet TFR and Speranza Tiggo shine

One year ago: Egypt March 2014: Chevrolet TFR #1, Peugeot 2008 lands in Top 50

Full March 2015 Top 145 All-models ranking below.

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Mexico March 2015: Top 222 All-models and All-brands now available

Dodge Attitude Mexico March 2015. Picture courtesy youtube.comThe Dodge Attitude is a rebadged Mitsubishi Attrage exclusive to Mexico.

* See the Top 222 All-models and Top 38 All-brands by clicking on the title *

This month we have the opportunity to have a much more detailed look at the Mexican market. March figures for now, a full First Quarter update with full references to 2014 figures. Different methodologies from ADMA mean the Nissan Pickup now ranks #8. Great gainers in March include the Nissan X-Trail up 6-fold on a year ago to #11, the Chevrolet Matiz up 151% to #12, the Mazda3 up 125% to #15, Ram Pickup up 54% to #21, Nissan Frontier up 38% to #25, Honda Fit (now produced locally) up 642% to #28, Honda City up 283% to #29 and the Mazda2 (now domestically assembled) up 176% to #43.

VW Golf Mexico March 2015. Picture courtesy motortrend.comVW Golf

Two nameplates deserve a specific paragraph on their own. Firstly the Dodge Attitude. Born as a rebadged Hyundai Accent that had to be ditched when Hyundai entered the Mexican market last year, the Dodge Attitude is now a rebadged Mitsubishi Attrage. And it suits it well, because sales of the nameplate literally take off over the past year: from 39 units in March 2014 to 869 this month and 1903 year-to-date. Secondly, the VW Golf, which used to be moribund nameplate in Mexico, is now making a name for itself now that Mexican car buyers are on the hunt for more sophisticated options in the market. Golf March sales go from a lonely four units in 2014 to 529 this month, earning the nameplate a spot in the Top 50 at #46.

Previous March post: Mexico March 2015: VW Vento up to 2nd place in market up 22%

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full March 2015 Top 222 All-models and Top 38 All-brands below.

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Brazil 1st Quarter 2015: Once-in-a-decade market shifts occurring

Chevrolet Onix Brazil March 2015Now within throwing distance of the overall #1 spot in Brazil: the Chevrolet Onix.

* See the Top 140 best-selling models and Top 20 brands by clicking on the title *

The Brazilian new car market is undergoing a severe correction in 2015, down 16% over the first quarter to 648,677 deliveries. The brands ranking is relatively stable but behaviours vary widely: the Top 3 carmakers all underperform a market already in freefall, adding up to a 52.9% share vs. for Fiat (-28%), Chevrolet (-18%) and Volkswagen (-22%) all see their market share thaw, adding up to 52.9% vs. 57.8% a year ago. Ford gains 1.3 point share to 10.4%, Hyundai almost 1 point to 7.5% while Toyota and Honda both gain 1.2 point to 6.3% and 5.1% respectively. Mercedes registers the largest year-on-year gain in the Top 20 at +14% to bypass BMW and become the #1 luxury brand in the market. This somewhat tranquil brands ranking is the tree that hides the forest.

VW Gol Brazil March 2015. Picture courtesy of uol.com.brDefunct: the VW Gol.

Even though it is down drastically in volume terms, the Brazilian market has suddently matured in the past 12 months. New anti-pollution laws put in place in January 2014 have triggered snowballing changes in the market, first forcing the end of a few dated best-sellers then pushing consumers upmarket. The days of overpriced, indecently profitable pieces of junk sold as new cars to a Brazilian consumer with its hands tied are over. True competition and value for money are starting to show their ugly head in Brazil – scary.

Fiat Palio Fire Way Brazil March 2015. Picture courtesy of carros.uol.com.brNew king: the Fiat Palio (Fire Way model pictured).

Examples: the Chevrolet Onix (up 4 spots on a year ago to #2 overall) and Hyundai HB20 (up 5 ranks to #4) are miles ahead of what Volkswagen and Fiat have been offering for decades (rehashes of basic designs and basic cars), and were engineered in Brazil for Brazilian consumers. Historic leaders are paying a dear price for their complacency. Just a year ago, all market analysts – included myself – genuinely thought the VW Gol would be untouchable as Brazil’s best-seller for many more years to come. It had held the top spot for 27 of the previous 28 years and the monthly pole position for that entire time bar a handful of months. Yet the unthinkable happened in 2014 and the Fiat Palio edged past the Gol for the title of best-selling car in Brazil. What we are witnessing so far in 2015 is even more unthinkable: the Gol has literally fallen apart, down 54% to 8th position, the nameplate’s lowest ever intermediate ranking in Brazil.

Ford Ka Brazil March 2015Pushing Ford past 10% market share: the Ka.

The Fox is now VW’s best-seller at #5, while Ford has hit the jackpot with the Ka, landing in 7th place above the Gol, even though it has awfully cannibalized the Fiesta Hatch (-60% to #18). Namplates in shape in 2015 include the Chevrolet Prisma (+13%), VW Up (+193%), Toyota Corolla (+65%), Honda Fit (+64%), Hyundai HB20S (+11%) and Nissan March (+64%). The Ford Ka sedan is most popular all-new nameplate at a brilliant #25, followed by the Fiat Weekend (#49) and Honda HR-V (#56). The Lifan X60 is by far the best-selling Chinese nameplate in Brazil at #83, lifting the brand into the overall Top 20 for the first time.

Full Q1 2015 Top 20 brands and Top 140 models vs. Full Q1 2014 figures below.

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