Historical data spanning the past decade is now available for Thailand on BestSellingCarsBlog, however it is rather incomplete as detailed Thai new car sales info is notoriously difficult to obtain. If you have access to any data prior to 2004 and annual data from 2004 to 2009 please make sure you get in touch! All the direct links to Thailand historical data are below. When annual data isn’t available I have included a link to the next best thing below.
* See the Top 8 best-selling pickups by clicking on the title! Thanks Falconz *
It’s a wretched year so far for the Thai new light vehicle market, with sales down a horrendous 46% over the First Quarter 2014, while pick-up sales are down 41% in March to 35,765 and down 39% year-to-date to 96,951. In an article written on the day of last week’s coup d’état, French organisation CCFA notes that the political instability in the country is finally catching up with the Thai economy in general (the GDP is down year-on-year over Q1 2014) and its automotive industry in particular.
Japanese manufacturers have helped make Thailand the pick-up factory of the world: Toyota, Isuzu, Mitsubishi, Nissan and Mazda all produce 1 ton pick-ups locally, along with General Motors and Ford, and for the first time, they are expressing their concerns about the current situation in the country. A few hours after martial law was imposed last week, Japanese government’s spokesperson Yoshihide Suga said “we have great concerns regarding the Thai situation” which is Japanese terms is a remarkably strong choice of words. Japan is by far the first direct investor in the country, with $6.9 billion invested in the country in 2013 by Japanese companies, over half of the total amount invested in Thailand last year.
Previous post: Thailand (pick-ups) February 2014: Ford Ranger stays afloat
Full March 2014 Top 8 pick-ups Ranking Table below.
* See the Top 8 All-models ranking by clicking on the title! Thanks Austin *
As is the tradition on BSCB we have a look at the Thai pick-up ranking each month. Why? Because Thailand is the 1 ton pick-up factory of the world and it’s always interesting to see how these fare ‘at home’. Sales of pick-up trucks in Thailand are down a very harsh 38% year-on-year in February to just 30,675 registrations, bringing the year-to-date total to 61,186 units, down 38.5% on 2013. Down to #2 at the same time last year, the Toyota Hilux is back in pole position thanks to 11,725 sales and 38.2% share, down 31% year-on-year while the Isuzu D-Max is down to 2nd place at 10,447 units, down 43%. Only one model stays afloat: the Ford Ranger is amazingly up 1% on February 2013 to 2,084 sales and 6.8% share.
Previous post: Thailand (pick-ups) Full Year 2013: Ford Ranger up 43%
Full February 2014 Top 8 All-models Ranking Table below.
* NOW UPDATED with the Top 70 models and Top 38 All-brands. Thanks Aero & Falkonz *
After hitting a record 1.44 million registrations in 2012, new vehicle sales in Thailand are down 8% year-on-year in 2013 to 1,324,722 units. Toyota is still king of the castle by very far, adding up to 445,225 units for a 33.6% market share. Honda follows at 211,006 units and 15.9%, just above Isuzu at 207,257 and 15.6%. Far below we have Mitsubishi (7.8%), Nissan (7.2%) and Chevrolet (4.2%). Notice also Mercedes at #11, BMW at #12, Hyundai at #13 and 0.3% and DongFeng at #17.
Now we also have a models ranking for the Full Year, and the entire Top 6 is unchanged vs. 2012, with the Toyota Hilux and Isuzu D-Max perennial leaders with 206,936 sales and 15.6% share and 178,437 units and 13.5% respectively. In third position, the Toyota Vios remains the only passenger car to sell more than 100,000 units this year, boosted by the new generation at 103,115 units and 7.8%, above the Honda City (7%), Mitsubishi Triton (3.2%) and Nissan Almera (3%). The Suzuki Swift makes its first appearance inside the Thai Top 10 at #7 and the Mitsubishi Mirage is up one spot to #9.
However as January 2014 sales have shown, this ranking is about to be turned upside down with the arrival of the new generation Toyota Yaris, the Isuzu MU-X, Nissan Juke and Mazda CX-5… Further down, notice the Ford Ranger up 9 spots on 2012 to #11, the Honda Amaze up to #15, the Mitsubishi Attrage landing at #27, Nissan Pulsar at #44, Chevrolet Spin at #47, Proton Exora at #49, Volvo V40 at #58 and the Proton Preve at #60.
Previous post: Thailand January 2014: Toyota Yaris nails it, Isuzu MU-X #10
Full Year 2013 Top 70 models and Top 38 All-brands Ranking Tables below. Read more…
* See the Top 50 best-selling models & Top 20 brands by clicking on the title! Thanks Austin *
As we await final Full Year 2013 figures for Thailand, thanks to Austin and Thai website headlightmag I can give you very detailed data for January 2014! 69,154 new vehicles found a buyer in the country this month, and below perennial leaders Toyota Hilux (17.3% share) and Isuzu D-Max (14.7%) we witness a once in a decade event: a changeover in the passenger car sales lead. Enjoying eco-car tax privileges, the new generation Toyota Yaris now costs less than the Vios and outsells it for the first time and, strikingly, as early as for its first month in market thanks to 4,070 sales and 5.9% share vs. 3,582 and 5.2% for the Vios!
In fact Toyota places 4 models inside the Top 5 with the Corolla back up to #5 and 3.7% share thanks to the new generation. The Honda City and Nissan Almera are passed by the Mitsubishi Triton (#6) and Ford Ranger (#7) but we have a second new entrant in the Top 10 this month: the all-new Isuzu MU-X, an SUV version of the Isuzu D-Max, superbly lands directly at #10 with 1,808 sales and 2.6% share, pushing Isuzu to #2 brand with 18.6% share vs. 15.6% over the Full Year 2013. Notice also the Nissan Juke appearing at #12.
Full January 2014 Top 50 models and Top 20 brands Ranking Tables below.
* See the Top 8 All-models ranking by clicking on the title! Thanks Austin *
As is the tradition on BSCB we have a look at the Thai pick-up ranking each month. Why? Because Thailand is the 1 ton pick-up factory of the world and it’s always interesting to see how these fare ‘at home’. Pick-up sales in Thailand are down 17% year-on-year in December to 46,649 registrations, bringing the Full Year 2013 total to 529,169 units, down 11% on 2012. The Toyota Hilux remains by far the best-seller in the category (and the overall Thai market for that matter), evolving exactly like the market at -11% to 207,116 sales, maintaining its market share of the category above 39%.
The Hilux is followed as usual by the Isuzu D-Max down just 6% to 178,437 units, improving its share to 33.7%. In third position, the Mitsubishi Triton dives down 31% to 8% share, whereas the Ford Ranger delivers the best performance of all pick-ups in Thailand this year: up a whopping 43% and 3 spots on 2012 to #4 with 28,287 sales and 5.3% share. The Mazda BT-50 (-11%), Chevrolet Colorado (-36%) and Nissan Navara (+6%) follow.
Previous month: Thailand (Pick-ups) November 2013: Toyota Hilux unreachable
December and Full Year 2013 Top 8 All-models Ranking Table below.
* See the Top 8 All-pick ups ranking by clicking on the title! Thanks Austin *
As is the tradition on BSCB we have a look at the Thai pick-up ranking each month. Why? Because Thailand is the 1 ton pick-up factory of the world and it’s always interesting to see how these fare ‘at home’. Sales of these vehicles slow down their fall in Thailand at a still harsh -24% year-on-year in November to 40,666 registrations. The Toyota Hilux displays a mammoth 15% market share advantage over the Isuzu D-Max this month at 43.5% vs. 28.4%, this is potentially the highest gap we’ve seen between the two models in a decade! The Mitsubishi Triton fares well at 9.1% vs. 8% year-to-date as does the Ford Ranger at 6% vs. 5.4%.
Previous month: Thailand Pick-ups October 2013: Market in crisis at -35%
One year ago: Thailand Pick-ups November 2012: Isuzu D-Max catches up
Full November 2013 Top 8 pick-ups Ranking Table below.
* See the Top 50 best-selling models and Top 25 brands by clicking on the title! *
Thanks to Falkonz I can share with you today a rare insight into the Thai best-sellers both for the month of September and year-to-date. Hope you enjoy as this is exclusive to BestSellingCarsBlog! Now that the government’s “first car” incentive program is a thing of the past, new car sales in Thailand drop by a harsh 28% year-on-year in September to 94,945 registrations, bringing the year-to-date total to 1,034,296 units, down 9% on 2012. If the two best-sellers remain the Toyota Hilux (14.6% share) and Isuzu D-Max (10.8%), the Toyota Vios, boosted by its new generation, is threatening this order in September: up to a fantastic 10.3% market share thanks to 9,732 sales. This is still not enough to pass the Honda City year-to-date and reclaim the title of best-selling passenger car in the country, but at this rhythm this feat should be achieved before year-end…
The Nissan Almera for its part has gotten rid of the Toyota Corolla (while we await for the new model), ranking 5th once again this month with 3,349 sales and 3.5% and adding up to 33.123 units year-to-date vs. 32,269 for the Corolla, down to a paltry #14 in September. Excellent showing of the Suzuki Swift at #6 and 3.3% vs. #8 and 2.8% year-t0-date and the Ford Ranger up to #8 and 2.8% vs. #12 and 2% so far in 2013. The Mitsubishi Attrage, a Mirage sedan which has its only worldwide production centre in Thailand, confirms it is the new darling of this market by lodging a third consecutive Top 10 finish at #9 with 2,470 sales and 2.6% share, outselling the Mirage (#17) by almost 2 to 1.
Previous post: Thailand Pick-ups October 2013: Market in crisis at -35%
Previous models post: Thailand 7 months 2013: Discover the Top 50 best-selling models!
Full September 2013 Top 50 models and Top 25 brands Ranking Tables below.
* See the Top 8 All-pick-ups ranking by clicking on the title! Thanks Austin *
As is the tradition on BSCB we have a look at the Thai pick-up ranking each month. Why? Because Thailand is the 1 ton pick-up factory of the world and it’s always interesting to see how these fare ‘at home’. At the moment: not so well as the rest of the Thai market thanks to the difficult political and economic pass the country is going through at the moment. Sales of 1 ton pick-ups are down 35% year-on-year in October to just 35,015 registrations, but are still led by the Toyota Hilux at 13,247 units and 37% follows by the Isuzu D-Max at 11,387 sales and 31.8%. The Mitsubishi Triton (8.6%), Ford Ranger (7.6%), Mazda BT-50 (5.8%) and Chevrolet Colorado (5.5%) all lodge market shares above their year-to-date levels.
Previous month: Thailand Pick-ups September 2013: Chevrolet Colorado shines
Full October 2013 Top 8 Ranking Table below.
* See the Top 8 best-selling pick-ups by clicking on the title! Thanks Austin *
As is the tradition on BSCB we have a look at the Thai pick-up ranking each month. Why? Because Thailand is the 1 ton pick-up factory of the world and it’s always interesting to see how these fare ‘at home’. And for now they are faring rather poorly, with September pick-up sales in Thailand down a harsh 27% year-on-year to 36,068 units. The Toyota Hilux is very close to its year-to-date level at 38.6% share of the segment vs. 38.4% but the Isuzu D-Max falls to 28.5% vs. 34.8%. The Ford Ranger over performs at 7.3% vs. 5.1% but remains #4 while the Chevrolet Colorado sells 2,425 units for a 6.7% market share vs. 4.7% year-to-date and climbs to #5 overall.
Previous month: Thailand August 2013: Mitsubishi Attrage off to a great start
Previous Pick-up post: Thailand Pick-ups July 2013: Toyota Hilux kills it
One year ago: Thailand Pick-ups September 2012: Mazda BT-50 impresses
Full September 2013 Top 8 Ranking Table below.