Taiwan September 2015: Mitsubishi Delica up to #3 in market down 27%

Mitsubishi Delica Taiwan September 2015Mitsubishi Delica

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Taiwanese new car sales crash and burn in September due to lunar year celebrations falling early in the month and resulting in just 11 working days: down a harsh 27% year-on-year to just 25.226 deliveries, pulling the year-to-date total into negative territory for the first time in 2015 at 311.274 units (-1%). Toyota remains master on board despite falling twice as fast as the market at -54% to 18.6% share, followed by Mitsubishi (-31%), Nissan (-38%) and Honda, going against the grain and up 16% to 1.849 sales and 7.3% share. Mercedes (+2%) and BMW (+3%) also lodge year-on-year gains. The Toyota Corolla is still the best-selling vehicle in the country but at a weak 5.8% share vs. 9.6% year-to-date, followed by the Toyota RAV4 (3%) while the Mitsubishi Delica jumps 9 spots on August to land on the third step of the podium. he Ford Focus remains at a strong 4th spot, the Mazda3 is up 4 ranks to #5, the Nissan X-Trail stays inside the Top 10 at #9, the Mercedes E-Class is up 6 ranks to #13 and the Honda Odyssey jumps 25 to #18.

Previous month: Taiwan August 2015: Runout deals push Ford Focus up to #4

One year ago: Taiwan September 2014: Lexus NX up to world-best #22

Full September 2015 Top 10 brands and Top 60 models Ranking Tables below.

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Taiwan August 2015: Runout deals push Ford Focus up to #4

Ford Focus Taiwan August 2015. Picture courtesy u-car.com.twThe facelifted Ford Focus hasn’t hit Taiwanese shores yet.

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Traditionally the slowest month of the year in Taiwan, August sees new car sales drop 1% year-on-year to 22.918 registrations, the culprit being Toyota lodging a surprisingly weak result: down 12% on August 2014 to 4.726 sales and 20.6% vs. 33.7% in July and 28.7% year-to-date. Reversely, Mitsubishi (+11%), Nissan (+19%) and Honda (+25%) all post significant year-on-year gains, with Ford (-12%), Mercedes (-1%) and BMW (+11%) following. Model-wise, the Toyota Corolla keeps its throne by far but is a lot weaker than usual at 6.4% share vs. 9.9% year-to-date. It is followed by the Toyota RAV4 and Nissan Tidda, with the Ford Focus the best performer of the month: up 11 spots on July to an outstanding 4th position with 2.8% share, potentially the result of runout deals in the wake of the facelifted model reaching Taiwanese shores. Notice also the Nissan X-Trail up to #6, the Mercedes E-Class at #19 and the Luxgen M7 Turbo at #22.

Previous month: Taiwan July 2015: Toyota RAV4 and Mazda3 shine

One year ago: Taiwan August 2014: Porsche Macan in Top 20

Full August 2015 Top 10 brands and Top 60 models below.

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Taiwan July 2015: Toyota RAV4 and Mazda3 shine

Mazda3 Taiwan July 2015. Picture courtesy u-car.com.twThe Mazda3 leaps to 6th place overall in Taiwan in July.

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The Taiwanese new car market is up 3% year-on-year in July to 46.803 registrations, bringing the year-to-date total to 263.130 units, also up 3% on 2014. Toyota is even stronger than usual in the brands ranking, accounting for over one-third of the market at 33.7% share vs. 29.4% year-to-date, while Nissan (11.4%) is back above Mitsubishi (9%) so far in 2015. Mazda is up 3 spots to #4 and 5.7%, mainly thanks to the Mazda3 up to #6 this month and the CX-5 up to #18. Notice also local manufacturer Luxgen strong at #9 and 3.7% share. Model-wise, the Toyota Corolla remains sovereign with a higher-than-average market share at 11.6% vs. 10.2% year-to-date, with the Toyota RAV4 also particularly popular this month in 2nd place and 5.9% vs. 4.4%. In fact the entire Top 5 is identical to the year-to-date ranking with the Toyota Yaris, Wish and Nissan Tiida in tow. The Nissan X-Trail stays inside the Top 10 at #9 and is now #19 year-to-date, the Lexus NX ranks at an excellent 25th place and the Porsche Cayenne is at #52 above the Macan at #55.

Previous month: Taiwan May 2015: Nissan X-Trail stays in Top 5

One year ago: Taiwan July 2014: Toyota Vios now clear #2 below Toyota Corolla

Full July 2015 Top 10 brands and Top 60 models below.

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Taiwan June 2015: Nissan X-Trail stays in Top 5

Nissan X-Trail Taiwan June 2015. Picture courtesy u-car.com.twNissan X-Trail

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The Taiwanese new car market is up 3% year-on-year in June to 41.248 registrations, bringing the half-year total to 216.327 units, also up 3% on 2014. Toyota still reigns supreme at 30.8% share above Mitsubshi (10.6% and now #2 year-to-date as well), Nissan (10.2%), Honda (6.7%) and BMW (6.6%). Domestic manufacturer Luxgen is solid in 9th place with 1.491 sales and 3.6% share. Model-wise, the Toyota Corolla is crowned once again thanks to 4.152 deliveries and 10.1% share, above the Toyota RAV4 (5%), Yaris (4%) and Wish (3.5%) while the Nissan X-Trail spends a second consecutive month inside the Top 5 in 5th position with 1.359 units and 3.3% share. Notice also the Lexus NX at #26 and the Porsche Macan at #42.

Previous month: Taiwan May 2015: Nissan X-Trail lands 47 units off 2nd place

One year ago: Taiwan June 2014: Toyota Vios on podium again

Full June 2015 Top 10 brands and Top 50 models below.

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Taiwan May 2015: Nissan X-Trail lands 47 units off 2nd place

Nissan X-Trail Taiwan May 2015. Picture courtesy u-car.com.twNissan X-Trail (Chinese model shown)

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The Taiwanese new car market recedes by 6% year-on-year in May to 34.478 registrations, however the year-to-date total is still in positive at +3% and 175.079 units. Toyota remains sovereign in the brands ranking at 9.743 deliveries and 28.3% share, distancing Nissan at 11.1% and Mitsubishi at 10.5%. Honda is solid at #6 and 6.1% share, Ford is back above Mercedes and BMW, Mazda shines again at #8 and local manufacturer Luxgen is back inside the Top 10 at #9 with 1.104 sales and 3.2% share. The Toyota Corolla tops the model sales charts as usual with 8.9% share, more than double any other nameplate in the country. The big event this month is the landing of the Nissan X-Trail directly in 4th place with 1.343 sales and 3.9% share, only 47 units off a #2 ranking: the Toyota Yaris sells 1.390 units at #2 and the Wish sells 1.372 at #3. Notice also Luxgen U6 Turbo back up 4 spots on April to #11 and the Porsche Cayenne back up to #37 above the Macan at #40.

Previous month: Taiwan April 2015: Mazda3 improves again to #7

One year ago: Taiwan May 2014: Toyota Vios up to 2nd place

Full May 2015 Top 10 brands and Top 50 models below.

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Taiwan April 2015: Mazda3 improves again to #7

Mazda3 Taiwan April 2015. Picture courtesy u-car.com.twMazda3

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The Taiwanese new car market is down 1.3% year-on-year in April to 33,790 registrations, bringing the year-to-date total to 140,601 units, up 5% on 2014. Toyota holds the fort as usual with a mammoth 28.9% market share above Mitsubishi/CMC (10.3%) now also #2 year-to-date, Nissan/Infiniti (9.3%), Honda (6.2%), Mercedes (5.8%) and BMW (5.5%). Local manufacturer Luxgen is knocked outside the Top 10 to #12. Model-wise, the Toyota Corolla posts a particularly strong month at 10.6% share and is one of 4 Toyotas in the Top 4 along with the RAV4, Yaris and Wish, all holding 3.4% of the market. The Mazda3 continues its fantastic run, up a further 3 spots on March to 7th overall with 3% share whereas it ranked #34 over the Full Year 2014.

Previous month: Taiwan March 2015: CMC Veryca and Delica push up

One year ago: Taiwan April 2014: Toyota Vios and Nissan Livina shoot up

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Taiwan March 2015: CMC Veryca and Delica push up

CMC Veryca Taiwan March 2015. Picture courtesy of news.u-car.com.twThe CMC Veryca is up to 5th place overall in March.

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New car sales in Taiwan are down slightly year-on-year in March at -1% to 33,892 registrations, however first quarter results are frankly into positive territory, up 7% on 2014 to 106,811 units. Toyota leads the way as usual with 26.2% of the market, followed by Mitsubishi/CMC at 10.6%, Nissan/Infiniti at 10% and Honda at 6.4%. Mercedes is up to a fantastic 5th place with 5.8% share, BMW is up to #8 and 4.6% and local manufacturer Luxgen remains inside the Top 10 with 1,205 sales and 3.6% share. In the models ranking, below the Toyota Corolla (weak at 7.5% share), the Toyota RAV4 and Nissan Tiida round up the podium while the two CMC models (the LCV arm of Mitsubishi Taiwan) spark up this month: the Veryca is up to 5th place with 1,074 deliveries while the Delica is up to #10 thanks to 823 units sold. The Luxgen U6 Turbo ranks #13, the Mercedes C-Class is up to #16, the Lexus NX at #23 and the Hyundai Santa Fe at #25.

Previous month: Taiwan February 2015: Lexus NX breaks into Top 10

One year ago: Taiwan March 2014: Toyota Corolla up to 13% share

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Taiwan February 2015: Lexus NX breaks into Top 10

Lexus NX Taiwan February 2015. Picture courtesy u-car.com.twLexus NX

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The Taiwanese new car market is up a superb 19% year-on-year in February to 24,933 registrations, still half the January figure due to Lunar New Year celebrations, therefore bringing the year-to-date total to 72,919 units, up 12% on 2014. A very good start of 2015 in Taiwan. While the Top 3 brands are unchanged on January and FY2014 (Toyota-Nissan-Mitsubishi), the big story this month is the 4th place of premium Japanese carmaker Lexus with 1,981 sales and a mammoth 7.9% market share, whereas it did not rank inside the January Top 10. This performance is partly due to the launch of the cheaper 200t variant of the NX SUV, hithertoo only available as a 300h hybrid, propelling the Lexus NX nameplate to a record-breaking 10th place in the overall Taiwanese models ranking with 528 sales and 2.1% share.

Toyota Corolla Taiwan February 2015. Picture courtesy of u-car.com.twUnstoppable: the Toyota Corolla

In other news, Toyota monopolises the podium once again with the Corolla (8.7%), RAV4 (4.2%) and Wish (3.6%) followed by the Nissan Tiida (3.5%) whereas the Nissan Sentra is back up to 6th place with 2.9% of the market. The Luxgen U6 Turbo slips out of the Top 10 at #12 and the Honda Fit (#13) and Mitsubishi Outlander (#15) both maintain themselves at levels much higher than a year ago thanks to new models.

Previous month: Taiwan January 2015: Luxgen U6 Turbo and Mazda3 shine

One year ago: Taiwan February 2014: Luxgen U6 Turbo resists at #6

Full February 2015 Top 10 brands and Top 50 models below.

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Taiwan January 2015: Luxgen U6 Turbo and Mazda3 shine

Luxgen U6 Turbo Taiwan January 2015. Picture courtesy of u-car.com.twLuxgen U6 Turbo

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New car sales in Taiwan are up a beautiful 8% year-on-year in January to 47,986 registrations, the best January score since 2011. Toyota is above 30% share thanks to 14,571 sales, followed by Nissan (11.1%), Mitsubishi (10.7%), Honda (6.6%), Mazda shooting up to #5 and 5.2% share thanks to the Mazda3 up to #11 while local manufacturer Luxgen is up to #7 and 4.8% share. The Toyota Corolla remains the best-selling nameplate in the country by far with a mammoth 12.2% share ahead of the Toyota RAV4 and Yaris like in December. The Luxgen U6 Turbo is back up to a splendid 6th place with 1,460 sales and 3% share, the Mitsubishi Outlander continues its progression at #15, the Hyundai Santa Fe is up to #21, the Volvo S60 up to #37 and the Lexus NX up to #43.

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Previous post: Taiwan Full Year 2014: Toyota Corolla leads, Luxgen shines

One year ago: Taiwan January 2014: Luxgen U6 Turbo lands in third place!

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Taiwan Full Year 2014: Toyota Corolla leads, Luxgen shines

Toyota Corolla Taiwan 2014. Picture courtesy of u-car.com.twToyota Corolla

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Very dynamic marketplace in Taiwan with new car sales up 12% on 2013 to 423,829 registrations, the first time Taiwanese consumers purchase more than 400,000 new vehicles in a single since 2005 when the market topped 510,000 units. Toyota keeps the lead of the brands ranking but slips just under 30% share at 29.7% because of sales up ‘only’ 8% on 2013. Nissan and Mitsubishi follow like in 2013 while Ford overtakes Honda for just 104 units to #4 and both Mercedes (+15%) and BMW (+17%) outperform the market. But the star manufacturer in Taiwan this year is local brand Luxgen storming into the Top 10 at #8 thanks to sales up 129% to a record 16,687.

Toyota RAV4 Taiwan 2014. Picture courtesy of u-car.com.twToyota RAV4

Model-wise, no surprises on top: the Toyota Corolla reigns supreme and even improves its market share to 10.6% thanks to the new model and sales up 21%. Below the Corolla’s overwhelming position, the Taiwanese market fragments further this year: while in 2013 there were 3 additional nameplates above 4% share, in 2014 there are none and the monthly #2 spot was held by successive new launches du jour. The Toyota RAV4, #2 in May and December, sees its regularity rewarded by the annual #2 spot, up from #4 in 2013. The Nissan Tiida, #2 in February and June, follows with the Toyota Wish, #2 in March and in 2013, falls down to #4.

Toyota Vios Taiwan 2014. Picture courtesy of u-car.com.twToyota Yaris

The success story of late 2013, the Nissan Sentra is up fourfold on 2013 to finish its first full year in market at an excellent 5th position with 13,318 deliveries. It ranked #2 in January but struggled to reach the podium for the remainder of the year. The Toyota Yaris (#6) and Vios (#7) were completely overhauled halfway through the year to great success: the Vios ranked #2 in May, July and August as the Yaris took the relay at #2 in September, October and November.

Luxgen U6 Turbo Taiwan 2014. Picture courtesy of u-car.com.twThe Luxgen U6 Turbo ranked #3 in January.

Illustrating the record year of local manufacturer Luxgen, the U6 Turbo landed with a big splash in January directly to #3 with 5% share and is the best-selling all-new model of 2014 in Taiwan, ending the year at #12 with 10,443 sales, with the U7 Turbo at #46 and the S5 Turbo at #47. Notice also the Ford Kuga more than doubling its sales year-on-year and up 20 spots to #19, the Hyundai Santa Fe up to #27, the Subaru Forester up to #29 and the Ford Ecosport climbing its way into the Top 50 for its first full year of sales.

Previous month: Taiwan November 2014: Toyota Corolla and Yaris on top

One year ago: Taiwan Full Year 2013: Toyota RAV4 and Honda CR-V storm into Top 5

Two years ago: Taiwan Full Year 2012: Toyota Corolla and Camry on top

Full Year 2014 Top 10 brands and Top 50 models vs. Full 2013 figures below.

Full December 2014 Top 10 brands and Top 50 models below.

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