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Switzerland May 2013: VW Tiguan climbs to highest ever 2nd place

June 14th, 2013 No comments

VW Tiguan 2013VW Tiguan

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

The Swiss new car market is down 7% year-on-year in May to 27,252 registrations, which brings the year-to-date total to 127,400 units, also down 7% on 2012. The VW Golf finally enjoys the full benefits of its new generation, selling more than double the #2 this month at 1,226 sales and 4.5% which is its highest market share in the country so far in 2013. Volkswagen also places the Tiguan at #2 with 564 units and 2.1%, which is simply its highest ever ranking in Switzerland and only its third time on the podium after April and May 2012

Seat Leon Switzerland May 2013. Picture courtesy of autozeitung.deSeat Leon

Only 2 units below, the BMW 3 Series maintains itself inside the podium at #3 and is getting dangerously close to the VW Polo in the 2013 year-to-date ranking at #4 and 2,101 sales vs. 2,128. The Skoda Octavia is down two spots to #4, the Ford Focus up an impressive 14 to #6 which earns it a spot in the YTD Top 10 at #9, the Audi A3 up one further rank to #7, the Mini up 13 to #9 and the BMW X3 up 12 to #12. Other great performers this month include the Seat Leon up a whopping 34 spots to #13, the Fiat Punto up 22 to #19, Dacia Sandero up 38 to #23, Skoda Yeti up 35 to #29 and the Renault Captur breaking into the Swiss Top 100 for the first time at #93.

Previous month: Switzerland April 2013: Also warming up to the BMW 3 Series

One year ago: Switzerland May 2012: VW Tiguan stays on podium

Full May 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland April 2013: Also warming up to the BMW 3 Series

May 14th, 2013 1 comment

BMW 3 Series Switzerland April 2013BMW 3 Series

See the Top 100 best-selling model and Top 37 All-brands by clicking on the title! *

Swiss new car sales stabilise in April: down just 2% to 28,397 registrations, which brings the year-to-date total to 100,148 units, down 7% on 2012. The VW Golf now has definitely wrestled his way out of the Skoda Octavia’s claws, selling 1,238 units for a 4.4% market share vs. 639 and 2.3% for the Octavia. The Golf now also frankly leads year-to-date with 3,785 sales and 3.8% vs. 3,157 and 3.2%. Similarly to Austria, Switzerland is now warming up to the new generation BMW Series 3, up one spot on March to land on the podium at 605 units and 2.1% and now #4 year-to-date vs. #18 in 2012…

Opel Mokka Switzerland April 2013The Opel Mokka is already Opel’s best-seller in Switzerland!

Other great performers this month in Switzerland include the Peugeot 208 up 6 spots to #6, the Audi A3 up 15 to #8, Suzuki Swift up 5 to #9, BMW 1 Series up 6 to #10 and the Suzuki SX4 up 11 to #13. The Opel Mokka is up 6 ranks to a best-ever #15, becoming Opel’s best-seller in the country both this month (ahead of the Opel Astra at…#38!) and year-to-date already at #23 with 1,011 sales ahead of the Astra at #24!

Previous month: Switzerland March 2013: VW Golf #1, Honda Jazz on podium!

One year ago: Switzerland April 2012: VW Tiguan and Mercedes C-Class shine

Full April 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland March 2013: VW Golf #1, Honda Jazz on podium!

April 13th, 2013 9 comments

Honda Jazz Switzerland March 2013Honda Jazz

* See the Top 100 best-selling models and Top 38 All-brands by clicking on the title! *

The Swiss new car market is down 12% year-on-year in March to 28,554 registrations, bringing the year-to-date total to 71,751 units, down 9% on 2012. Last month I was wondering whether the Skoda Octavia could break 19 consecutive years of VW Golf domination by the end of 2013 after topping the models ranking for the first two months of the year… It’s like the VW Golf heard me, because it took its revenge in March, selling 1,208 units for a 4.2% market share vs. 693 and 2.4% for the Octavia, meaning the Golf is back in the lead year-to-date with 2,547 sales vs. 2,518 for the Octavia. Still extremely close though, so the rest of the year will still be fascinating to follow indeed.

Honda CR-V Switzerland March 2013Honda CR-V

But the biggest event this month could potentially be found in third position: the Honda Jazz is up a mammoth 57 spots on February to land on the last step of the podium thanks to 535 units and 1.9% share while its SUV companion the Honda CR-V is up 28 ranks to #10. Notice also the BMW 3 Series up 22 to #4, Ford Focus up 13 to #5, Opel Mokka up 7 to #21, Mercedes B-Class up 22 to #34 and the Opel Adam up 8 to #87.

Previous month: Switzerland February 2013: Could the Skoda Octavia break 19 consecutive years of VW Golf domination?

One year ago: Switzerland March 2012: Range Rover Evoque in Top 20!

Full March 2013 Top 100 models and Top 38 All-brands Ranking Tables below.

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Categories: Switzerland

Graubünden (Switzerland) 2012: Kingdom of Four Wheel Drives

March 25th, 2013 2 comments

VW Tiguan Switzerland 2012The VW Tiguan should rank high in the Graubünden canton in 2012

* See the Top 20 best-selling brands by clicking on the title! Many thanks to Rutger *

Thanks to Rutger we have now access to official data for a region of Switzerland called Graubünden, the country’s largest and easternmost canton and home of world-famous ski station St Moritz. The canton is entirely mountainous, and locally known as “the world’s 4WD kingdom”… Why? Because out of 7,613 new vehicles sold in the canton in 2012, no less than 5,152 or 68% were Four Wheel Drives…

Suzuki Grand Vitara Graubunden Switzerland 2012Suzuki is the #3 brand in the canton vs. #18 overall in Switzerland.

Now let’s get into the detail of the most popular brands in this ‘kingdom’… Volkswagen leads the way but just: with 1,014 sales and 13.3% share, 65% of which are 4WD, it is only 14 units above Skoda at 1,000 and 75% 4WD ratio. Very surprising but kind of logical when you know how fond this region is of 4WD, Suzuki is the third most popular carmaker here with 645 sales and 8.5% share, 95% of which being 4WD – yes Grand Vitara we are looking at you!

Notice also Audi at #4 with 84% 4WD ratio, BMW at #5 with 87%, Subaru at #7 with Mercedes at #6 with 65% and Dacia at #9 with 64% (thanks Duster). Further down, notice Volvo up to #11 vs. #17 overall in Switzerland, Mitsubishi up from #23 to #15 and Jeep up from #28 to #19.

Switzerland Full Year 2012 post: Skoda Octavia and Subaru XV impress

Full Year 2012 Top 20 brands Ranking Table below. Read more…

Categories: Switzerland

Switzerland February 2013: Could the Skoda Octavia break 19 consecutive years of VW Golf domination?

March 13th, 2013 3 comments

Skoda Octavia Switzerland February 20132 out of 2 so far in 2013 for the Skoda Octavia… 10 months to go.

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

New car sales in Switzerland are down an ok 5% year-on-year to 22,175 registrations, bringing the year-to-date total to 43,197 units, down 7% on 2012. And the Swiss models ranking can’t stop surprising us month after month. We (I) thought the arrival of the 7th generation would enable the VW Golf to reclaim its traditional pole position without contestation for at least the next few years. Not so. For the 2nd month in a row and the 4th time in the last 6 months after September, October and January, the Skoda Octavia is the most popular model in the country thanks to an outstanding 1,017 sales and 4.6% share, by far its best share in the last 12 months and potentially ever, to be compared with 805 units and 3.6% for the Golf.

VW Golf Switzerland 1993The last time the Golf was not #1 at year-end in Switzerland it looked like this.

This means the Golf was kicked out of the #1 spot for 5 of the last 7 months, only managing to top the ranking in November and December. Knowing that the Golf has finished each year in pole position in Switzerland since the Opel Astra dominated 20 years ago in 1993, if the Skoda Octavia manages to become the best-selling model in the country in 2013 it would indeed be a historical event. But there are still 10 months to go, so let’s not get ahead of ourselves. In any case, this year is shaping up to be a fascinating one in Switzerland as I predicted in my last interview to World Radio Switzerland.

2013 Suzuki SX4 Switzerland February 20132013 Suzuki SX4 

In other news, the Renault Clio benefits from the new generation to jump up 12 spots on January to a fantastic 4th place with 366 sales and 1.7%, the Skoda Fabia is up 6 to #5 at 363 units and 1.6% while the Peugeot 208 stays #6 with 360 sales and 1.6% also but is up to #4 year-to-date. Exceptional hold of the Suzuki SX4 at #8, just as its replacement was unveiled locally at the Geneva Motor Show. Further down, the Volvo V40 maintains itself in the Top 20 at #19, the Subaru Forester is up a huge 106 ranks to #21 thanks to the new model, the Opel Mokka is up 16 to #28, Seat Leon up 46 to #29, Mini Countryman up 25 to #35 and the Opel Adam lands directly at #95 for its first month in market.

Previous month: Switzerland January 2013: Skoda Octavia back on top

One year ago: Switzerland February 2012: 5 Volkswagens in Top 6!

Full February 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland January 2013: Skoda Octavia back on top!

February 12th, 2013 1 comment

Skoda Octavia Switzerland January 2013Will the Skoda Octavia put an end to 19 consecutive years of VW Golf domination in 2013?

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

New car sales in Switzerland are down 10% year-on-year to 21,022 registrations in January, and this month something very interesting happens in the models ranking. While we thought all was back to normal at the end of 2012 when the VW Golf took back the lead in November and December thanks to the introduction of the 7th generation, in January the Skoda Octavia is back in pole position for the third time in the last 5 months. And with 808 sales and 3.8% vs. 534 and 2.5% for the Golf, it actually lodges its biggest advantage agains the Volkswagen best-seller: 1.4% share vs. 1.1% in October and 0.7% in September… And this is happening as the new generation Octavia is already unveiled but not on sale yet… As I predicted in my last interview to World Radio Switzerland, 2013 is shaping up to be the theatre of the closest fight ever between the Octavia and the Golf for the Swiss models top spot…

Mercedes A Class Switzerland January 2013Mercedes A-Class

But wait there’s more striking events in the ranking this month: the Audi A4 is up 8 spots on last month to #3, but illustrating the extreme fragmentation of the Swiss car market, only 315 units and 1.5% share are enough for it to climb onto the podium. Two recent launches (finally) take off: the Mercedes A-Class is up a huge 47 ranks to #5 with 298 sales and 1.4% thanks to the new model and the Peugeot 208 is up 44 spots to #6 at 293 units and 1.4% also.

Peugeot 208 Switzerland January 2013. Picture courtesy of Top GearIs the Peugeot 208 finally finding its mojo in Switzerland?

Other great performers include the Suzuki SX4 up 30 to #7 vs. #31 in FY2012, the Volvo V40 up 49 to #12, the Audi Q3 up 16 to #15, Honda CR-V up 35 to #24, Toyota Auris up 56 to #32, the Opel Mokka breaks into the Swiss Top 50 for the first time at #44 with 156 sales and 0.7%, the Mitsubishi Outlander is up to #68 vs. #127 in 2012 and Porsche 911 up to #86 vs. #124.

Previous post: Switzerland Full Year 2012: Subaru XV and Skoda Octavia impress

Previous month: Switzerland December 2012: VW Up! up to a record #5

One year ago: Switzerland January 2012: VW Tiguan and Volvo XC60 excel

Full January 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland Full Year 2012: Skoda Octavia & Subaru XV impress

January 21st, 2013 1 comment

The Subaru XV ranked #1 in Switzerland in August.

* See the Top 100 best-selling models and Top 40 All-brands by clicking on the title! *

Listen to my impressions on the 2012 Swiss car market and my predictions for 2013 during my interview on World Radio here. In 2012 new car sales in Switzerland are up 3% year-on-year to 328,139 registrations, making Switzerland one of only a few major European markets to gain ground on 2011 with the UK and Denmark. It also makes 2012 Switzerland’s 2nd best year ever after 1989.

If the models podium stays unchanged year-on-year (Golf-Octavia-Polo), it actually masks a very eventful year that we were able to follow in detail on BSCB as Switzerland became a monthly update in 2012. On paper the VW Golf stays in the lead by far with 12,413 sales and 3.8%, down 2% year-on-year. But the transition between the 6th and 7th generation was actually pretty chaotic…

The Skoda Octavia was #1 in Switzerland in September and October.

The Swiss car market went through a massive earthquake in August when the Subaru XV took the lead of the models ranking for the first time, relegating the VW Golf at #3. The XV finishes 2012 at #14. Then it was the turn of the Skoda Octavia to hop into pole position not once but twice in September and October, finishing the year at a record 10,424 sales and 3.2% share. This means the Golf was away from the #1 spot for 3 consecutive months, which potentially hasn’t happened in Switzerland in almost 20 years, since the Opel Astra ranked #1 in 1993

Mercedes C-Class

In fact, this year and possibly for the first year ever in the country, Volkswagen places 5 models in the Top 6: the Tiguan is up a huge 14 spots and 56% to #4, the Passat is down 3% to #5 and the Touran is up 4 ranks to #6. With the Skoda Octavia at #2, the VAG Group actually monopolises the Top 6. The Mercedes C-Class is also one of 2012′s stars, up a massive 15 spots and 32% to #7 with 4,391 sales and 1.3%.

Seat Alhambra

Other great performers include the Toyota Yaris up 16 ranks to #12, Nissan Qashqai up 9 to #17, BMW 3 Series up 13 to #20, Audi Q3 up 156 spots to #28 for its first full year, the VW Up! landing directly at #33 and peaking at #5 in December, Audi A6 up 30 to #36, Opel Zafira up 32 to #38, Range Rover Evoque up 125 to #40 and breaking into the Top 20 in March and the Seat Alhambra up 82% and 41 ranks to #43.

Previous post: Switzerland December 2012: VW Up! up to a record #5

Previous year: Switzerland Full Year 2011: VW Golf at highest volume in 10 years

Full Year 2012 Top 100 models and Top 40 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland December 2012: VW Up! up to record #5

January 20th, 2013 1 comment

VW Up!

* See the Top 80 best-selling models by clicking on the title! *

* See the Full Year post here *

29,108 new cars found a buyer in Switzerland in December, bringing the Full Year 2012 total to 328,139 sales. Volkswagen finishes the year on a high, placing no less than 4 models in the Top 5. The VW Golf enjoys the benefits of the arrival of the 7th generation, #1 for the 2nd month in a row and taking off to 5.8% share thanks to 1,674 sales. It is followed by the VW Polo, up 2 spots on November to hit a fantastic 4.1% and 1,198 units, more than double its 2012 share… The Passat is up 10 ranks to #4 but the most impressive Volkswagen this month in Switzerland is without a doubt the Up!: up 7 spots to beat its ranking record once again to #5 with 685 sales and 2.4%.

BMW 1 Series

The BMW 1 Series also impresses, up a massive 18 ranks on last month to #6 at 553 units and 1.9%, its highest ranking in the country in over a year. Other great performers this month include the BMW 3 Series solid in the Top 10 at #9 vs. #18 in the Full Year, the Mini up 17 spots to #13, Renault Scenic up 23 to #17, Subaru Legacy up to #25 vs. #83 in the Full Year, Mazda CX-5 at #33 vs. #63, Kia Cee’d up to #56 vs. 96, Volvo V40 up to #61 vs. #127, Renault Espace up to #69 vs. #107 and Porsche Cayenne up to #70 vs. #103. Notice also the Ford B-Max down 22 ranks to #64 and the Dacia Lodgy down 17 to #80.

Previous post: Switzerland 2012-2013: Listen to my interview on World Radio

Full Year post: Switzerland Full Year 2012: Subaru XV and Skoda Octavia impress

Previous month: Switzerland November 2012: VW Golf back in charge

One year ago: Switzerland Full Year 2011: VW Golf at highest volume in 10 years

Full December 2012 Top 80 Ranking Table below.

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Categories: Switzerland

Switzerland 2012-2013: Listen to my interview on World Radio

January 11th, 2013 No comments

Will the Renault Captur be as successful in Switzerland in 2013 as the Subaru XV was in 2012?

* Listen to my interview here *

* See my previous interviews on World Radio Switzerland by clicking on the title! *

Last week I had the honour of being interviewed by Alex Helmick from World Radio Switzerland once again about the eventful year the Swiss new car market went through in 2012. Resisting the surrounding gloom to even gain ground over 2011, Swiss new car sales went through a massive earthquake in August when the Subaru XV took the lead of the models ranking for the first time, relegating the VW Golf at #3.

But wait there was more: the Skoda Octavia took the relay in both September and October, meaning the Golf was away from the top spot for 3 consecutive months, something that may not have happened in 20 years… What were the other big surprises of 2012? What’s in store for the Swiss market in 2013? Will the Renault Captur and Peugeot 2008 be as successful as the Subaru XV in the country? All is revealed in my World Radio Switzerland interview :-)

You can also listen to my commentary on the Subaru XV taking the lead of the Swiss models ranking in August here, and my view on the Skoda Octavia ranking #1 in Switzerland in September here.

Listen to my previous 2 interviews below.

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Categories: Switzerland

Switzerland November 2012: VW Golf back in charge

December 22nd, 2012 10 comments

VW Golf

* NOW UPDATED with the Top 80 best-selling models! Click on title to see *

In November 26,950 new cars found a buyer in Switzerland, bringing the year-to-date total to 299,031 units with only one month to go to finish 2012. After an unprecedented 3 month-break, the VW Golf is back in change in the Swiss models ranking, potentially helped by the arrival of the 7th generation, however it took a weak performance from the Skoda Octavia (at just 3% share vs. 3.5% last month) to crown the Golf that sold 840 units for a bland 3.1% share. Year-to-date, the Golf stays in the lead by far with 10,739 sales and 3.6% vs. 9,571 and 3.2% for the Octavia.

Subaru XV

Excellent month for the Ford Fiesta, up 8 spots on October to #3 at 604 units and 2.2%. It is followed by the VW Polo and Renault Clio, both down one rank to #4 and #5 respectively while the Subaru XV is back up one spot to a world-best #6 with 404 sales and 1.5%. Other great performers in the Swiss Top 20 include the BMW 3 Series up 5 to #7, the Nissan Qashqai, Suzuki SX4 and BMW X3 all up 10 to #8, #10 and #11 respectively, the VW Up! reaching its best ranking so far in Switzerland at #12, the Suzuki Swift up 12 to #13 and the Range Rover Evoque up 13 to #19.

Further down, notice the Mazda CX-5 up 15 ranks to #22, the BMW X1 up 10 to #23, the Fiat Panda up 14 to #25, the Ford B-Max up 31 to #42, the Dacia Lodgy up to #63 and the Volvo V40 up to #67.

Previous month: Switzerland October 2012: Skoda Octavia holds onto pole position!

Listen to my 2nd interview about Switzerland on WorldRadio Switzerland here

Full November 2012 Top 80 Ranking Table below.

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Categories: Switzerland