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Switzerland September 2013: Skoda Octavia teases VW Golf, Suzuki SX4 up to #6, Mazda CX-5 #10!

October 21st, 2013 2 comments

VW Golf Skoda Octavia Switzerland September 2013. Picture courtesy of autobild.deEnemy sisters: VW Golf and Skoda Octavia

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

The Swiss new car market is up 7% year-on-year in September to 22,632 registrations, bringing the year-to-date total to 226,266 units, down 8% on 2012. If one year ago the Skoda Octavia took everyone by surprise and led the models ranking ahead of the VW Golf, at the time the 7th generation Golf had not hit dealerships yet. This year, granted the Octavia is still #2 behind the Golf but it’s very close: 941 sales and 4.2% share vs. 998 and 4.4%, and the Golf has no excuse: both models are new and now well established. This is the Octavia’s second best market share in the country below the 4.6% it hit last February… So the Golf has won 2013 already with an unassailable advantage over the Octavia year-to-date (8,941 vs. 6,766) but 2014 could be a different story.

Suzuki SX4 Switzerland September 2013Suzuki SX4 S-Cross

But wait there’s more big news in Switzerland this month… Firstly the Audi A3 is up 6 spots to #5, then with the new model now in dealerships the Suzuki SX4 is up a fantastic 17 ranks on August to hit a best-ever 6th place thanks to 394 sales and 1.7%, bettering the #7 it reached last January and #8 last February. Finally, after breaking into the Swiss monthly Top 20 for the very first time last month, the Mazda CX-5 does no less than breaking into the Top 10 in September at #10 with 280 units and 1.2% share! Notice also the BMW 5 Series up 13 ranks to #16, Opel Mokka up 19 to #20, Skoda Yeti up 38 to #23, the Renault Captur cracking the Top 50 at #48 (+18), Mitsubishi ASX up to #54 vs. #94 year-to-date and the Peugeot 2008 up 14 to #76.

Previous month: Switzerland August 2013: Subaru XV and Hyundai i20 impress

One year ago: Switzerland September 2012: Skoda Octavia takes control!

Full September 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland August 2013: Subaru XV and Hyundai i20 impress

September 17th, 2013 No comments

Subaru XV Switzerland August 2013Subaru XV

* NOW UPDATED with the Top 100 models and Top 37 All-brands by clicking on the title! *

Swiss new car sales are down 5% year-on-year in August to 20,996 registrations, bringing the year-to-date total to 203,634 units, down 9% on 2012. The VW Golf is as strong as ever this month, selling 879 units for a 4.2% market share which is above its year-to-date level of 3.9%. The Skoda Octavia for its part is at 2.9%, exactly the same as year-to-date, thanks to 608 sales while the BMW 3 Series reinforces its third position so far in 2013 at 447 units and 2.1%, above the VW Polo at 1.8%.

Hyundai i20 Switzerland August 2013Hyundai i20

One year ago, the Subaru XV triggered an earthquake by taking the top spot overall above the Skoda Octavia and VW Golf. It had since fallen back to the mid-twenties, ranking #25 last month. August seems to have a particular flavour for Subaru’s mini SUV: it is up 20 ranks on July to land at a –less impressive, granted, but still fantastic – 5th place with 338 sales and 1.6%. The other great performer in the Swiss Top 10 this month is the Hyundai i20, up 20 spots to #6 at 324 units and 1.5%. Notice also the Ford Kuga once again extremely strong at #8 vs. #22 year-to-date and the BMW 1 Series back inside the Top 10 at #9.

Mazda CX-5 Switzerland August 2013. Picture courtesy of largus.frThe Mazda CX-5 ranks inside the Swiss Top 20 for the very first time this month.

Further down, we’ll pay special attention to the Mini stable at #13 vs. #20 year-to-date, the Fiat 500 up one spot to #16 vs. #27, Toyota Auris up 14 to #18 and Subaru Forester up 38 to #34. Finally, the Mazda CX-5 breaks into the Swiss Top 20 for the very first time this month, up 15 ranks on July to #20 with 237 sales and 1.1% share.

Previous month: Switzerland July 2013: Audi A3 up to #5, Ford Kuga climbs up to #7

One year ago: Switzerland August 2012: Historical: Subaru XV takes the lead!

Full August 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland July 2013: Audi A3 up to #5, Ford Kuga climbs up to #7

August 14th, 2013 3 comments

Ford Kuga Switzerland July 2013. Picture courtesy of autobild.deFord Kuga

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

Contact me at matt@bestsellingcarsblog.com for a more in-depth analysis of this market.

New car sales in Switzerland are up an encouraging 5% year-on-year in July to 26,333 registrations, bringing the year-to-date total to 182,638 units, still down a harsh 10% on 2012. The models podium stays unchanged compared to both June and year-to-date rankings: the VW Golf leads the way with 987 sales and 3.7% share, ahead of the Skoda Octavia at 757 units and 2.9% and the BMW 3 Series with 521 sales and 2%.

Audi A3 Switzerland July 2013Audi A3

The Peugeot 208 beats its ranking record in Switzerland for the 2nd month running, up one further spot to #4 at 475 units and 1.8% while the Audi A3 is up a fantastic 10 ranks on last month to land at #5 with 435 sales and 1.7% and the Ford Kuga is up an even more impressive 11 spots to a splendid 7th place at 415 units and 1.6%, a ranking it also reached in June 2012. Notice also the Mini up 3 ranks to #13, the Fiat 500 up 7 to #17, Volvo XC60 up 39 to #24, Mazda CX-5 up 49 to #35, the Jeep Grand Cherokee up from outside the Top 100 in June to #50 this month and the Renault Captur up 24 spots to #53.

Previous month: Switzerland June 2013: BMW 3 Series now #3 year-to-date

One year ago: Switzerland July 2012: Subaru XV shoots up to world-best #4

Full July 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland June 2013: BMW 3 Series now #3 year-to-date

July 9th, 2013 2 comments

BMW 3 Series Switzerland June 2013. Picture courtesy of Largus.frThe BMW 3 Series is now the third best-selling model in Switzerland so far in 2013.

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

It’s a very painful month for new car sales in Switzerland: June is down a harsh 28% year-on-year to 29,805 registrations, bringing the year-to-date total to 156,305 units, down 12% on 2012. The VW Golf comes back to earth at 1,066 sales 3.7% share vs. 4.5% last month while the Skoda Octavia is back up to its traditional 2nd place at 800 units and 2.8%, its best market share in the country since last February. The BMW 3 Series has been stuck at an outstanding third position for the last 3 months, which has now earned it a logical #3 spot year-to-date, passing the VW Polo and to be compared to #18 in 2012! If it manages to hold this third spot until the end of the year, it will be the first time since 2008 that the 3 Series ranks on the Swiss annual podium.

Peugeot 2008 Swizterland June 2013. Picture courtesy of largus.frPeugeot 2008

Other great performers this month in Switzerland include the Ford Fiesta up 10 spots on May to #6, the VW Touran up 14 to #8 (making it 5 Volkswagens in the Top 9), Skoda Fabia up 13 to #13, Opel Astra back up 20 to #14, Ford Kuga up 21 to #18, Renault Megane up 23 to #21, Seat Ibiza up 13 to #22, Seat Alhambra up 17 to #25 and the Renault Scenic up a huge 55 ranks to #26. Further down, we welcome 2 newcomers in the Swiss monthly Top 100: the Chevrolet Trax at #67 with 158 sales and the Peugeot 2008 at #68 and 156 units while the Renault Captur is up 16 spots to #77.

Previous month: Switzerland June 2013: VW Tiguan climbs to highest ever 2nd place

One year ago: Switzerland June 2012: Ford Kuga up to #7

Full June 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland May 2013: VW Tiguan climbs to highest ever 2nd place

June 14th, 2013 No comments

VW Tiguan 2013VW Tiguan

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

The Swiss new car market is down 7% year-on-year in May to 27,252 registrations, which brings the year-to-date total to 127,400 units, also down 7% on 2012. The VW Golf finally enjoys the full benefits of its new generation, selling more than double the #2 this month at 1,226 sales and 4.5% which is its highest market share in the country so far in 2013. Volkswagen also places the Tiguan at #2 with 564 units and 2.1%, which is simply its highest ever ranking in Switzerland and only its third time on the podium after April and May 2012

Seat Leon Switzerland May 2013. Picture courtesy of autozeitung.deSeat Leon

Only 2 units below, the BMW 3 Series maintains itself inside the podium at #3 and is getting dangerously close to the VW Polo in the 2013 year-to-date ranking at #4 and 2,101 sales vs. 2,128. The Skoda Octavia is down two spots to #4, the Ford Focus up an impressive 14 to #6 which earns it a spot in the YTD Top 10 at #9, the Audi A3 up one further rank to #7, the Mini up 13 to #9 and the BMW X3 up 12 to #12. Other great performers this month include the Seat Leon up a whopping 34 spots to #13, the Fiat Punto up 22 to #19, Dacia Sandero up 38 to #23, Skoda Yeti up 35 to #29 and the Renault Captur breaking into the Swiss Top 100 for the first time at #93.

Previous month: Switzerland April 2013: Also warming up to the BMW 3 Series

One year ago: Switzerland May 2012: VW Tiguan stays on podium

Full May 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland April 2013: Also warming up to the BMW 3 Series

May 14th, 2013 1 comment

BMW 3 Series Switzerland April 2013BMW 3 Series

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Swiss new car sales stabilise in April: down just 2% to 28,397 registrations, which brings the year-to-date total to 100,148 units, down 7% on 2012. The VW Golf now has definitely wrestled his way out of the Skoda Octavia’s claws, selling 1,238 units for a 4.4% market share vs. 639 and 2.3% for the Octavia. The Golf now also frankly leads year-to-date with 3,785 sales and 3.8% vs. 3,157 and 3.2%. Similarly to Austria, Switzerland is now warming up to the new generation BMW Series 3, up one spot on March to land on the podium at 605 units and 2.1% and now #4 year-to-date vs. #18 in 2012…

Opel Mokka Switzerland April 2013The Opel Mokka is already Opel’s best-seller in Switzerland!

Other great performers this month in Switzerland include the Peugeot 208 up 6 spots to #6, the Audi A3 up 15 to #8, Suzuki Swift up 5 to #9, BMW 1 Series up 6 to #10 and the Suzuki SX4 up 11 to #13. The Opel Mokka is up 6 ranks to a best-ever #15, becoming Opel’s best-seller in the country both this month (ahead of the Opel Astra at…#38!) and year-to-date already at #23 with 1,011 sales ahead of the Astra at #24!

Previous month: Switzerland March 2013: VW Golf #1, Honda Jazz on podium!

One year ago: Switzerland April 2012: VW Tiguan and Mercedes C-Class shine

Full April 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland March 2013: VW Golf #1, Honda Jazz on podium!

April 13th, 2013 9 comments

Honda Jazz Switzerland March 2013Honda Jazz

* See the Top 100 best-selling models and Top 38 All-brands by clicking on the title! *

The Swiss new car market is down 12% year-on-year in March to 28,554 registrations, bringing the year-to-date total to 71,751 units, down 9% on 2012. Last month I was wondering whether the Skoda Octavia could break 19 consecutive years of VW Golf domination by the end of 2013 after topping the models ranking for the first two months of the year… It’s like the VW Golf heard me, because it took its revenge in March, selling 1,208 units for a 4.2% market share vs. 693 and 2.4% for the Octavia, meaning the Golf is back in the lead year-to-date with 2,547 sales vs. 2,518 for the Octavia. Still extremely close though, so the rest of the year will still be fascinating to follow indeed.

Honda CR-V Switzerland March 2013Honda CR-V

But the biggest event this month could potentially be found in third position: the Honda Jazz is up a mammoth 57 spots on February to land on the last step of the podium thanks to 535 units and 1.9% share while its SUV companion the Honda CR-V is up 28 ranks to #10. Notice also the BMW 3 Series up 22 to #4, Ford Focus up 13 to #5, Opel Mokka up 7 to #21, Mercedes B-Class up 22 to #34 and the Opel Adam up 8 to #87.

Previous month: Switzerland February 2013: Could the Skoda Octavia break 19 consecutive years of VW Golf domination?

One year ago: Switzerland March 2012: Range Rover Evoque in Top 20!

Full March 2013 Top 100 models and Top 38 All-brands Ranking Tables below.

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Categories: Switzerland

Graubünden (Switzerland) 2012: Kingdom of Four Wheel Drives

March 25th, 2013 2 comments

VW Tiguan Switzerland 2012The VW Tiguan should rank high in the Graubünden canton in 2012

* See the Top 20 best-selling brands by clicking on the title! Many thanks to Rutger *

Thanks to Rutger we have now access to official data for a region of Switzerland called Graubünden, the country’s largest and easternmost canton and home of world-famous ski station St Moritz. The canton is entirely mountainous, and locally known as “the world’s 4WD kingdom”… Why? Because out of 7,613 new vehicles sold in the canton in 2012, no less than 5,152 or 68% were Four Wheel Drives…

Suzuki Grand Vitara Graubunden Switzerland 2012Suzuki is the #3 brand in the canton vs. #18 overall in Switzerland.

Now let’s get into the detail of the most popular brands in this ‘kingdom’… Volkswagen leads the way but just: with 1,014 sales and 13.3% share, 65% of which are 4WD, it is only 14 units above Skoda at 1,000 and 75% 4WD ratio. Very surprising but kind of logical when you know how fond this region is of 4WD, Suzuki is the third most popular carmaker here with 645 sales and 8.5% share, 95% of which being 4WD – yes Grand Vitara we are looking at you!

Notice also Audi at #4 with 84% 4WD ratio, BMW at #5 with 87%, Subaru at #7 with Mercedes at #6 with 65% and Dacia at #9 with 64% (thanks Duster). Further down, notice Volvo up to #11 vs. #17 overall in Switzerland, Mitsubishi up from #23 to #15 and Jeep up from #28 to #19.

Switzerland Full Year 2012 post: Skoda Octavia and Subaru XV impress

Full Year 2012 Top 20 brands Ranking Table below. Read more…

Categories: Switzerland

Switzerland February 2013: Could the Skoda Octavia break 19 consecutive years of VW Golf domination?

March 13th, 2013 3 comments

Skoda Octavia Switzerland February 20132 out of 2 so far in 2013 for the Skoda Octavia… 10 months to go.

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

New car sales in Switzerland are down an ok 5% year-on-year to 22,175 registrations, bringing the year-to-date total to 43,197 units, down 7% on 2012. And the Swiss models ranking can’t stop surprising us month after month. We (I) thought the arrival of the 7th generation would enable the VW Golf to reclaim its traditional pole position without contestation for at least the next few years. Not so. For the 2nd month in a row and the 4th time in the last 6 months after September, October and January, the Skoda Octavia is the most popular model in the country thanks to an outstanding 1,017 sales and 4.6% share, by far its best share in the last 12 months and potentially ever, to be compared with 805 units and 3.6% for the Golf.

VW Golf Switzerland 1993The last time the Golf was not #1 at year-end in Switzerland it looked like this.

This means the Golf was kicked out of the #1 spot for 5 of the last 7 months, only managing to top the ranking in November and December. Knowing that the Golf has finished each year in pole position in Switzerland since the Opel Astra dominated 20 years ago in 1993, if the Skoda Octavia manages to become the best-selling model in the country in 2013 it would indeed be a historical event. But there are still 10 months to go, so let’s not get ahead of ourselves. In any case, this year is shaping up to be a fascinating one in Switzerland as I predicted in my last interview to World Radio Switzerland.

2013 Suzuki SX4 Switzerland February 20132013 Suzuki SX4 

In other news, the Renault Clio benefits from the new generation to jump up 12 spots on January to a fantastic 4th place with 366 sales and 1.7%, the Skoda Fabia is up 6 to #5 at 363 units and 1.6% while the Peugeot 208 stays #6 with 360 sales and 1.6% also but is up to #4 year-to-date. Exceptional hold of the Suzuki SX4 at #8, just as its replacement was unveiled locally at the Geneva Motor Show. Further down, the Volvo V40 maintains itself in the Top 20 at #19, the Subaru Forester is up a huge 106 ranks to #21 thanks to the new model, the Opel Mokka is up 16 to #28, Seat Leon up 46 to #29, Mini Countryman up 25 to #35 and the Opel Adam lands directly at #95 for its first month in market.

Previous month: Switzerland January 2013: Skoda Octavia back on top

One year ago: Switzerland February 2012: 5 Volkswagens in Top 6!

Full February 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland

Switzerland January 2013: Skoda Octavia back on top!

February 12th, 2013 1 comment

Skoda Octavia Switzerland January 2013Will the Skoda Octavia put an end to 19 consecutive years of VW Golf domination in 2013?

* See the Top 100 best-selling models and Top 37 All-brands by clicking on the title! *

New car sales in Switzerland are down 10% year-on-year to 21,022 registrations in January, and this month something very interesting happens in the models ranking. While we thought all was back to normal at the end of 2012 when the VW Golf took back the lead in November and December thanks to the introduction of the 7th generation, in January the Skoda Octavia is back in pole position for the third time in the last 5 months. And with 808 sales and 3.8% vs. 534 and 2.5% for the Golf, it actually lodges its biggest advantage agains the Volkswagen best-seller: 1.4% share vs. 1.1% in October and 0.7% in September… And this is happening as the new generation Octavia is already unveiled but not on sale yet… As I predicted in my last interview to World Radio Switzerland, 2013 is shaping up to be the theatre of the closest fight ever between the Octavia and the Golf for the Swiss models top spot…

Mercedes A Class Switzerland January 2013Mercedes A-Class

But wait there’s more striking events in the ranking this month: the Audi A4 is up 8 spots on last month to #3, but illustrating the extreme fragmentation of the Swiss car market, only 315 units and 1.5% share are enough for it to climb onto the podium. Two recent launches (finally) take off: the Mercedes A-Class is up a huge 47 ranks to #5 with 298 sales and 1.4% thanks to the new model and the Peugeot 208 is up 44 spots to #6 at 293 units and 1.4% also.

Peugeot 208 Switzerland January 2013. Picture courtesy of Top GearIs the Peugeot 208 finally finding its mojo in Switzerland?

Other great performers include the Suzuki SX4 up 30 to #7 vs. #31 in FY2012, the Volvo V40 up 49 to #12, the Audi Q3 up 16 to #15, Honda CR-V up 35 to #24, Toyota Auris up 56 to #32, the Opel Mokka breaks into the Swiss Top 50 for the first time at #44 with 156 sales and 0.7%, the Mitsubishi Outlander is up to #68 vs. #127 in 2012 and Porsche 911 up to #86 vs. #124.

Previous post: Switzerland Full Year 2012: Subaru XV and Skoda Octavia impress

Previous month: Switzerland December 2012: VW Up! up to a record #5

One year ago: Switzerland January 2012: VW Tiguan and Volvo XC60 excel

Full January 2013 Top 100 models and Top 37 All-brands Ranking Tables below.

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Categories: Switzerland