Mercedes is the best-selling carmaker in Singapore in 2013.
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Car loan restrictions and Certificate of Entitlement (license plate permits) prices rising to all-time high levels have meant new car sales in Singapore have dropped 13% year-on-year in 2013 to just 22,472 registrations. It is fair to say that these various restrictions to discourage people from buying a car have 1. worked and 2. made Singapore the country in the world where cars are the most expensive. As a result, luxury brands have been thriving in the country for the past couple of years as they are the only ones that wealthy customers would buy no matter what. If BMW manages two consecutive years at #1 in 2011 and 2012, this year it is passed by Mercedes, holding the Singapore #1 brand title for the first time thanks to sales down ‘only’ 10% to 3,871 and 17.2% share. For its part BMW is down 26% to 3,729 sales and 16.6%.
Jaguar sales are up 27% year-on-year in Singapore in 2013.
Like in 2012, Toyota/Lexus rounds up the podium at 3,459 units and 15.4%, down 19%. In fact the entire Top 5 best-sellers are unchanged with Volkswagen at #4 (-19%) and Audi at #5 (+7%). Yep, that’s 4 German brands in the Top 5… Volvo is up one spots to #6, Mazda up a huge 11 ranks and 83% to #7 and 635 sales, Jaguar is up a brilliant 27% to break into the Singaporean annual Top 10 for the first time at #9 and 2.2% share – probably its only Top 10 ranking in the world, Subaru is up 49% to #18, Bentley up 34% to #21 and Rolls Royce up 18% to #26. Model-wise, no data available for now but the Mercedes E-Class and BMW 5 Series should be fighting for the top spot. So if you have access to models data for Singapore please make sure to get in touch!
Lexus IS – Lexus potentially pushes Toyota up to #1 this month in Singapore.
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New car sales in Singapore are down a dismal 29% year-on-year in November to just 1,632 registrations, bringing the year-to-date total to 20,375 sales, down 21% on 2012. For only the second time in the last 18 months after last July, Toyota leads the brands ranking in the country with a huge 342 sales and 21% share, keeping in mind this figure includes Lexus sales, and given this month Audi sells more than Volkswagen (192 units vs. 190) it is legitimate to wonder whether Lexus is the only reason why Toyota is ahead…
Mazda CX-5 – Mazda is up to #7 so far in 2013 vs. #18 in 2012.
Mercedes reinforces its year-to-date leadership thanks to 270 sales and 16.5%, adding up to 3,506 and 17.2% so far in 2013 vs. 3,295 and 16.2% for BMW, leader over the Full Year 2011 and 2012 but down to #5 this month. 2013 will remain in the Singapore automotive history books as the first ever year Mercedes topped the sales charts, after BMW put an end to a decade of Toyota domination back in 2011. Further down the ranking, notice also Mazda up to #6 vs. #18 in 2012, Hyundai up 10 spots on October to #8, Chevrolet also up 10 to #14 and Subaru up 6 to #21.
Mercedes holds over 20% of the Singaporean market this month.
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New car sales in Singapore are down a horrid 28% year-on-year in October to just 1,641 units, bringing the year-to-date total to 18,743 units, down 20% on 2012. Mercedes can breath a hugh sigh of relief: it was only 14 units above archenemy BMW in the year-to-date ranking last month, but is back in charge in October thanks to 334 sales and 20.4% vs. 234 and 14.3% for BMW, down to #3. Year-to-date, Mercedes now adds up to 3,236 units and 17.3% vs. 3,122 and 16.7% for BMW. Toyota has an excellent month at 289 sales and 17.6% (including Lexus), as do Volkswagen at 230 units and 14%, Honda at 2.4% and Mini at 1.2%. Still no models data available for Singapore so if you do have access to such figures, please make sure to get in touch!
One in every 4 cars sold in Singapore this month is a BMW!
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Another weak month for new car registrations in Singapore, down 12% year-on-year in September to 1,964 units which brings the year-to-date total to 17,102 sales, down a painful 19% on 2012. BMW is the most popular brand in the country for the second consecutive month and the 4th time in the last 6 months with a huge 465 sales and 23.7% share. Yep, that’s one in every 4 cars sold in Singapore this month! Mercedes follows at 17% (exactly its year-to-date share) but now only has a 14-unit advantage over BMW year-to-date! Toyota is strong at 15.7% vs. 14.4% year-to-date as is Volvo at 6.2% (vs. 4.4%).
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New car sales in Singapore are down 11% year-on-year in August to 1,747 registrations, bringing the year-to-date total to 15,138 units, down a tough 20% on 2012. Down to #5 last month, BMW is the best-selling brand in August thanks to 349 sales for a round 20% share. It is however still #2 year-to-date at 2,423 units and 16% vs. 2,569 and 17% for Mercedes, down to #4 in August with a paltry 11.7% share.
Toyota is down one spot on July to #2 at 312 units and an excellent 17.9% share (compared to 13.9% year-to-date) while Volkswagen remains third at 13.3% and Audi falls to 5th at 6.3% vs. 7.9% year-to-date. Notice also Mazda up to #6 and 4.3% vs. 2.7% YTD, Honda up to #7 and 3.1% vs. #12 and 1.8%, Kia up to #8 and 2.7% vs. #16 and 1.3% and Subaru up to #13 and 1.4% vs. #17 and 0.9%.
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In July, new car sales in Singapore are down a horrid 27% year-on-year to just 1,702 registrations, bringing the year-to-date total to 13,391 units, down 21% on 2012. For the first time in almost one year (since August 2012), Toyota is the most popular manufacturer in the country this month (Lexus sales included) with 367 sales and 21.6% but remains #4 year-to-date at 1,786 units and 13.3%. Mercedes stays #2 with 288 sales and 16.8% and keeps its pole position year-to-date at 2,365 units and 17.7%.
Was the first Datsun Go registered in Singapore in July? Get in touch if you know.
Both Volkswagen at #3 and Audi at #4 are up one spot on June to 15.9% and 9.2% share respectively, both significantly higher than their year-to-date levels of 13.9% and 8.1%. Leader last month, BMW falls to #5 in July at just 7.2% share vs. 15.5% year-to-date (#2). Notice also Mazda at #7, Hyundai and Kia both up 5 ranks to #8 and #12 respectively, Subaru at #14 and Datsun (re) appearing in the ranking at #30 with 1 unit sold which could be a freak event or the very first Datsun Go registered in the country.
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New car sales in Singapore are back down a harsh 15% year-on-year to 2,197 registrations, bringing the year-to-date total to 11,689 units, down a steep 20% on 2012. While last month we thought the market’s decline was coming to an end (-5%), another hike in the price of certificate of entitlement (the equivalent to buying your licence plate) for cars below 1,600cc to US$57,900 (yes you read that well) has brought the market down once again. As a reminder, in Singapore certificates of entitlement costs as much as the car itself, which has skewed the market towards luxury brands, the only ones worth buying anymore.
To illustrate this trend, for the third time in the last 4 months BMW takes the lead of the Singaporean sales charts thanks to 443 sales and 20.2%, its strongest market share so far in 2013, adding up to 1,952 units and 16.7% year-to-date. This is still not enough to catch up with Mercedes though at 2,077 sales and 17.8%. Toyota lodges a very strong month at #3 and 15,9% vs. #4 and 12.1% year-to-date, kicking Volkswagen down to 4th place. Nissan is in great shape at #6 and 4.6%, as is Mazda at #7 and 2.9% and Subaru at #12 and 1.6% vs. #21 and 0.7% year-to-date.
Bentley Continental GT. Picture by MDL 2011, all rights reserved.
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As predicted last month, sales of new cars in Singapore slow down their fall in May at -5% year-on-year to 2,186 registrations, which brings the year-to-date total to 9,492 units, down 21% on 2012. The reason for this is the lowering of the price of Certificates of Entitlement (the equivalent of buying your licence plate). These are still however more than the actual price of the car, which explains the very particular brands ranking we have been observing in Singapore for the last couple of years.
For the second time in the last 3 months, BMW tales the lead of the brands sales charts thanks to a fantastic 414 sales and 18.9% share, way above Mercedes at 292 units and 13.4%. However Mercedes is still in pole position in the year-to-date ranking with 1,719 sales and 18.1% vs. 1,509 and 15.9% for BMW. The 4 following brands are identical to the year-to-date ranking: Volkswagen rounds up the podium ahead of Toyota, Audi and Volvo.
But the most impressive performance this month in Singapore is delivered by Bentley, up 13 spots on April to land inside the Singaporean Top 10 at #10 with 52 sales and 2.4% share! Only one other country in the world allows Bentley such a strong presence: Monaco, where it finished 2012 in 16th position with 2.2% market share… Notice also Ferrari up 3 ranks to #17 vs. #26 in 2012, Rolls Royce up 2 to #20 vs. #33 in 2012 and Koenigsegg selling one unit!
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New car sales in Singapore are down 16% year-on-year in April to 1,919 registrations, bringing the year-to-date total to 7,306 units, down a worrying 26% on 2012. This fall may recede soon though, as the price of Certificates of Entitlement (the equivalent of buying your licence plate) has gone down significantly in April for most categories of cars, cars above 1,600cc dropping the most: by almost S$7,000 to S$67,010. This is still more than the actual price of the car, which explains the very particular brands ranking we have been observing in Singapore for the last couple of years.
Passed by BMW last month, Mercedes is back on top in April thanks to 335 sales and 17.5% while its Bavarian rival is being threatened by Volkswagen at #2 with 267 units and 13.9% vs. 262 and 13.7%. Toyota ranks 4th at 12.1% share ahead of Audi at 10.1% and Volvo at 5.8%, meaning the Top 6 brands in April are identical to the 2013 year-to-date ranking. Notice also Nissan up 4 spots to #7, Honda up 2 to #10, Mini up 5 to #14, Ferrari up 7 to #20 and Rolls-Royce up 3 to #22.
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1,744 new vehicles found a buyer in Singapore in March, bringing the year-to-date total to just 5,387 units, down 28% on 2012. BMW reclaims the brands pole position for the first time since December with 343 sales and 19.7%, but Mercedes, #2 this month at 288 units and 16.5%, remains #1 year-to-date with 1,092 sales and 20.3% vs. 828 and 15.4% for BMW. Volkswagen stays #3 at 14.4% share ahead of Toyota at 11.9% while Volvo is up one spot to #5 at an excellent 6.3% share, Jaguar up 4 to #6 at 4.6%, Porsche up 3 to #8 at 2.8%, Land Rover also up 3 to #9 and 2.6% and Bentley is up 7 ranks to #17 and just under 1% share.