Singapore September 2015: Honda up 4-fold to 16.7% share

Honda HR-V Singapore September 2015. Picture courtesy motortrend.comHonda sales are up 313% year-on-year in Singapore in September.

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The drastic price reduction of Certificates of Entitlements continue to have a boosting effect on the Singaporean new car market, with sales up a mammoth 79% year-on-year in September to 5.260 registrations. The year-to-date total now stands at 38.933 units, up 93% on the same period last year. Toyota doubles its sales year-on-year to 1.146 to stay in the lead with 21.8% of the market (these figures include Lexus), Honda is up four-fold to 879 sals and 16.7% share, ahead of Nissan (+137%), Mercedes (-20%) and BMW (-7%). Luxury brands have lost a large part of their appeal in Singapore indeed, now that it is cheaper to register a car in the country. Notice also Hyundai up 181%, Subaru up 233%, Kia up 131%, Citroen up 124% and Land Rover up 147%. As for Mitsubishi, the Japanese carmaker goes from zero sales in September 2014 to 170 this month!

Previous month: Singapore August 2015: Honda, Nissan and Mazda lift market up 82%

One year ago: Singapore September 2014: Honda increases sales 8-fold

Full September 2015 Top 35 All-brands Ranking Table below.

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Singapore August 2015: Honda, Nissan and Mazda lift market up 82%

Honda HR-V Singapore August 2015Honda sales are up 9-fold year-on-year in Singapore in August.

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Exceptional growth rates in Singapore go hand-in-hand with the price reduction of COE (Certificates of Entitlement), where in fact the market is essentially getting back to its level of half-a-decade ago. 4.700 new vehicles hit Singaporean roads in August vs. just 2.589 a year ago, bringing the year-to-date total to 33.673 units, almost double the 2014 figure (+96%). If Toyota (+59%) remains in the lead by far with 18.9% market share, Honda shoots up 7-fold to 691 sales and 14.7% and now also ranks #2 year-to-date, Nissan is up 168% in third place (now #4 YTD) and Mazda is up 166% at #5. Mercedes (+34%), BMW (-3%), Volkswagen (+5%) and Audi (+54%) lose sizeable market share as mass market cars become more affordable with reduced COEs.

Previous month: Singapore July 2015: Honda, Peugeot and Subaru shine, market up 39%

One year ago: Singapore August 2014: Toyota/Lexus and Nissan in great shape

Full August 2015 Top 37 All-brands Ranking Table below.

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Singapore 1st Quarter 2015: Toyota Corolla in control

Toyota Corolla Singapore March 2015. Picture courtesy of zeeginition.comThe Toyota Corolla remains the best-selling model in Singapore.

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Rare model data is now available for Singapore, albeit with a bit of delay as this is Q1 2015. It shows the Toyota Corolla is the lead followed by the Mazda3 and Mercedes E-Class, with the Honda HR-V shooting up to a brilliant 4th place overall above the Toyota Harrier.

Previous post: Singapore July 2015: Honda, Peugeot and Subaru shine, market up 39%

Full Q1 2015 Top 5 models Ranking Table below.

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Singapore July 2015: Honda, Peugeot & Subaru shine, market up 39%

Honda Jazz Singapore September 2014. Picture courtesy of posttoday.comHonda is the fastest-growing brand in the Singaporean Top 20 at #2.

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After surging 190% in June, the Singaporean new car market returns to more reasonable growth rates in July at +39% to 3.176 registrations, lifting the year-to-date total to 28.973 sales, exactly double the amount of a year ago (+99%)… This sudden taking off of the market finds its origin in the lowering of the price of Certificates of Entitlement – the sesame to be able to drive a car on Singapore roads. Having reached stratospheric heights – the equivalent of the price of the car itself – COEs are now slowly coming back to more manageable levels, with the effects being sales of mass market brands sky rocketing back to their levels of a decade ago when COE were at similar prices, whereas premium marques are losing their advantage and seeing their sales drop. Toyota outpaces the market at +69% to 20.7% share, followed by Honda (+218%), Mercedes (-23%), Mazda (+18%) and Nissan (+79%). Hyundai (+81%), Kia (+100%), Subaru (+181%), Peugeot (+193%) and Mitsubishi – inactive a year ago – also make themselves noticed.

Previous month: Singapore June 2015: Honda up to #2 in market up 3-fold

One year ago: Singapore July 2014: Mazda, Honda and Nissan shoot up

Full July 2015 Top 35 All-brands Ranking Table below.

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Singapore June 2015: Honda up to #2 in market up 3-fold

Honda Jazz Singapore June 2015. Picture courtesy of caradvice.com.auHonda sales are up 10-fold on June 2014 in Singapore.

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The Singaporean new car market is now truly taking off, up 190% year-on-year to 6.999 registrations in June alone – that’s more than during the whole 1st Quarter of 2014. Toyota manages to outpace the market with sales up 261% year-on-year to 1.735 units and 24.8% share, while Honda is up 10-fold on June 2014 to land in 2nd place overall at 916 units and 13.1% share. Nissan is in third place with sales up 6-fold year-on-year to 741 deliveries at 10.6%. Mercedes (+65%) is knocked down to #4, Mazda (+233%) ranks 5th, while BMW (+64%) and Volkswagen (+28%) lose market share. Notice also Volvo up 275%, Kia up 227%, Porsche up 295% and Citroen up 573%.

Previous month: Singapore May 2015: Nissan, Mazda and Honda shine

One year ago: Singapore June 2014: Toyota/Lexus still reigns supreme

Full June 2015 Top 37 All-brands Ranking Table below.

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Singapore May 2015: Nissan, Mazda and Honda shine

Nissan Qashqai Singapore May 2015Nissan Qashqai

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New car sales in Singapore are up a flamboyant 114% year-on-year in May to 4.577 registrations, bringing the year-to-date total to 18.798 units, up 90% on 2014. This is due to lower prices for Certificates of Entitlement (COE), necessary for any vehicle to be allowed circulation in Singapore. Mass market brands returm to sales levels unseen in years. Toyota is up 80% to 18.8% market share, Mercedes up 74% to 11.6%, Nissan up 431% to 11.6% thanks to the launch of the Qashqai, Mazda is up 337% to 10% share, Honda up 693% to 9.7%, Kia up 633% to 3.4%, Peugeot up 657% to 1.2% and Porsche up 364% to 1.1%. Reversely, Audi is down 9% to 8th overall.

Previous month: Singapore April 2015: Honda up 14-fold in market up 115%

One year ago: Singapore May 2014: Toyota/Lexus now leader year-to-date

Full May 2015 Top 33 All-brands Ranking Table below.

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Singapore April 2015: Honda up 14-fold in market up 115%

Honda HR-V Singapore March 2015The HR-V helps push Honda up 1314% year-on-year in Singapore

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Unlocked by a sharp fall in Certificates of Entitlement prices, Singapore new car sales are up a whopping 115% year-on-year to 3.758 registrations, bringing the year-to-date total to 14.221 units, up 83% on 2014. Toyota (+57%) and Mercedes (+51%) grow much slower than the market, whereas Honda – lifted up by the arrival of the HR-V, is up 14-fold (!) or 1314% on April 2014 to third place with 509 sales and 13.2% share. BMW is back up 4 spots on March to #4 but improves by just 42% and its year-to-date sales are down 20%. Mazda is up 412% to #5, Audi up 171% to #8, Kia up 445% to #10, Subaru up 215% to #13, Porsche up 276% to #14 and Citroen up 614% to #15.

Previous month: Singapore March 2015: Toyota, Mazda and Honda post explosive gains in market up 97%

One year ago: Singapore April 2014: Toyota/Lexus remains on top

Full April 2015 Top 35 All-brands Ranking Table below.

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Singapore March 2015: Toyota, Mazda and Honda post explosive gains in market up 97%

Toyota Corolla Singapore May 2014Toyota hits its highest market share in Singapore in at least 3 years.

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Now that the price of Certificates of Entitlement (the right to register a car) are back down to more affordable levels, car sales in Singapore are up a majestic 97% year-on-year in March to 3,925 registrations, bringing the year-to-date total to 10,364 units, up 74% on 2014. Thanks to sales up 166% on March 2014 to 968 units, Toyota (including Lexus) delivers its highest market share in the country in at least 3 years at 24.7% and reclaims the year-to-date lead off Mercedes, down to a paltry 6th place this month. Meanwhile mass market Japanese brands are having the time of their lives: Mazda is up 326% to 10.4% share, Honda up 508% to 9.5% and Nissan up 101% to 8.3% while Volkswagen underperforms at… +81%. Mitsubishi is reborn at #10 and 110 sales.

Previous post: Singapore Full Year 2014: Toyota Corolla new best-seller

Previous month: Singapore February 2015: Toyota reclaims #1, Honda up 10-fold

One year ago: Singapore March 2014: Toyota/Lexus takes the lead

Full March 2015 Top 32 All-brands ranking table below.

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Singapore Full Year 2014: Toyota Corolla new best-seller

Toyota Corolla Singapore 2014The Toyota Corolla is #1 in Singapore for the first time since 2006.

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The main development in the 2014 Singaporean new car market is the lowering of prices of Certificates of Entitlements (the right to register a new car) which had reached extravagant figures in the past few years – sometimes matching the price of the car itself. Lower COEs mean mass market cars are affordable again and luxury brands are not the only valid option anymore. The trend is set to continue in 2015 with even more COEs made available for the cheapest car categories. As a result premium German manufacturers loosen the grip they had over the market in the past couple of years: Toyota reclaims the brands pole position thanks to sales up 57% to 5,431, above Mercedes (+20%) and BMW (-13%). Note Toyota sales include luxury brand Lexus and would not be #1 without it.

Mercedes E Class Singapore 2014The Mercedes E-Class lost its throne to the Toyota Corolla in 2014.

The “re-massmarketisation” of Singaporean new car sales is best symbolised by the return to the pole position for the first time in 8 years of the Toyota Corolla – contrary to preliminary information that was published in the local press and had the Mercedes E-Class at #1. If Volkswagen (-12%) remains in 4th place, the rest of the ranking is completely reshuffled as a direct consequence of lower COE prices: both Mazda and Nissan increase their sales threefold on 2013 to #5 and #6 respectively, Honda is up fourfold to #8, Hyundai up 89% to #10, Kia up 179% to #11 and Subaru up 212% to #12.

Previous post: Singapore H1 2014: Mercedes E-Class best-seller

Previous year: Singapore Full Year 2013: Mercedes leads for the first time

Two years ago: Singapore Full Year 2012: BMW #1 for second year running

Full Year 2014 Top 50 All-brands vs. Full Year 2013 figures below.

Full December 2014 Top 34 All-brands below.

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Singapore February 2015: Toyota reclaims #1, Honda up 10-fold

Honda Mobilio RS Singapore February 2015. Picture courtesy indiaautosblog.comHonda just launched the Mobilio in Singapore.

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Certificates of Registration (COE) prices back down have unleashed new car sales in Singapore: up 55% year-on-year in February (after climbing 38% a year ago) to 2,903 units, bringing the year-to-date total to 6,439 deliveries, up 62% on 2014. Premium brands, the only ones that withstood sky high COE, can’t keep up: Mercedes is up “only” 20% at #2 but remains #1 year-to-date, BMW is down 38%, Audi up 2%, Jaguar down 7% and Land Rover down 21% but Porsche is up an explosive 321% thanks to the Macan. Toyota reclaims the top spot this month thanks to 529 sales and 18.2% share, Honda is up 10-fold (!) on a year ago to 238 units and 8.2%, Nissan up 67%, Mazda up 135%, Subaru up 129%.

Previous month: Singapore January 2015: Mercedes back on top

One year ago: Singapore February 2014: Mercedes & BMW lead market up 38%

Full February 2015 Top 34 All-brands ranking below.

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