Alfa Romeo is the #2 carmaker in Italy all through the 1960s. In 1967, the Italian new car market progresses at the same rate as in 1966: +14.5% to a new record 1.162.246 registrations, its second ever millionaire year. Fiat sees its share thaw slightly to a still gigantic 73.2%,…
The Fiat 500 Giardiniera ranks inside the Top 10. In 1966, new car sales in Italy shoot up 14.5% to cross a very symbolic barrier for the first time: the million annual sales at 1.014.975. Fiat edges up to a mammoth 74.1% share ahead of Alfa Romeo at 4.9%. With…
Fiat 850 In 1965, new car sales in Italy bounce back up 6.8% to 886.297 units. Fiat improves to 73.9% share, the highest since the 76.9% it managed in 1960 and well above Alfa Romeo at 5.5%. Italian carmakers reclaim the monopoly of the Top 4 with Lancia at #3…
Fiat 500 In 1964, the Italian market takes a breather after exponential growth that saw it climb from just 209.215 units in 1958 to 951.704 in 1963. 1964 sales are down -12.8% to 830.175 registrations. Fiat holds 70.3% of the market ahead of Alfa Romeo at 5.7% with Volkswagen remaining…
Fiat 600 Now updated with 1956-1959 annual brands production data. Launched in 1955, the Fiat 600 is an instant success with Italian consumers. It would be the best-selling car in the country for 8 years in a row between 1956 and 1963. Thanks to the team at UNRAE I can…
The Fiat Topolino brings the car to the Italian masses post-war. In 1951, the Italian market grows 11% to sign a 4th consecutive record year at 88.754 units, with local passenger cars production hitting 119.267 and exports 28.905. 1952 is a year of consolidation, with sales edging up 0.4% to…
Fiat 514 Saloon (1929) Exclusive annual sales data covering almost 25 years from 1928 onwards is now available for Italy, sourced from ANVIA and UNRAE. Fiat 527 Ardita (1934) The market remains very limited over the period, with a peak at 33.436 units in 1929 (+108%) on the previous years,…