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Europe August 2014: 12th month of year-on-year gains

September 21st, 2014 1 comment

VW Passat Europe August 2014The VW Passat is inside the Europe Top 10 for the first time since November 2012.

* See the Top 10 best-selling models and brands by clicking on the title! *

In spite of sales down in Germany (-0.4%) and France (-3%), the European new car market is up 3% year-on-year in August to 703,918 registrations, marking a full year (12 consecutive months) of year-on-year gains. The year-to-date total now stands at 8,628,789 units, up a beautiful 6% on 2013. Brand-wise, Volkswagen and Ford both outperform the market by a large margin at +14% each leading to a 14% market share for VW (vs. 12.3% year-to-date) and 7.1% for Ford. Opel/Vauxhall is up 8% at #3 while Skoda jumps 21% to #9 with 36,530 sales and 5.2% share. In the models ranking, once again Volkswagen impresses but this time it does so more than usual, and for 3 reasons.

VW Polo Europe August 2014. Picture courtesy of largus.frThe Polo makes it a one-two for Volkswagen this month.

First, the VW Golf is up 20% on August 2013 to reach 32,456 sales. This means that for the first time in the history of the Golf nameplate, it sells double any other model on the continent, with the #2 (the VW Polo) at 16,033 units.

Second, the VW Polo is up a cool 14% year-on-year thanks to the facelifted model now hitting dealerships, meaning Volkswagen achieves a one-two for the second time in the past 12 months after last January.

Third, boosted by run-out prices across the region in preparation for the arrival of the 8th generation late this year/early next year, the VW Passat is back among the 10 most popular models in Europe, and this for the first time since November 2012, making it the first time in almost 3 years that Volkswagen places 3 models inside the European Top 10.

Opel Corsa Europe August 2014Opel Corsa sales are up 15% Europe-wide in August.

With the Opel Corsa up 15% to remain in 5th position, all Top 5 models in Europe bar the VW Golf are superminis for the 2nd month running. The Skoda Octavia (+23%) and Ford Focus (+25%) also shine, while the Audi A3 registers the harshest fall in the Top 10 (-7%) but August 2013 was an all-time record for the model and it falls to a still very impressive #8 ranking, above the #10 spot it holds year-to-date. The French are struggling, in line with their home market: the Renault Clio is down 2% to #3 and the Peugeot 208 down 5% to #9.

Previous month: Europe July 2014: Nissan Qashqai hits best ranking in 16 months

One year ago: Europe August 2013: BMW 3 Series and Audi A3 smash records

Full August 2014 Top 10 models and brands Ranking Tables below.

Read more…

Categories: Europe

Europe 7 months 2014: Discover the Top 50 models

September 1st, 2014 1 comment

Seat Leon Europe July 2014. Picture courtesy of largus.frThe Seat Leon is up two spots in the European year-to-date ranking at #24.

* See the Top 50 best-selling models by clicking on the title! *

As the year progresses, the European best-selling models sales charts cements itself and less changes are visible at the top of the ranking. This month we see no change inside the Top 20, and a counter-intuitive position swap just outside with the Citroen C3 (+35%) overtaking the Peugeot 2008 (+362%) even though the latter can still be considered in launch mode. A hiccup that will be reversed in the coming months unless the 2008 has found its cruising (and very satisfying) rhythm at #22 in Europe. The Seat Leon is up two spots compared to last month to #24, exchanging its ranking with the BMW 1 Series while the VW Up stays at #25.

Mercedes E Class Europe July 2014. Picture courtesy of largus.frThe Mercedes E-Class now leads its segment above the BMW 5 Series.

The Leon is now almost 10 places above its little sister the Ibiza (#33), once upon a time the Spanish brand’s sole true breadwinner. Similarly, the Dacia Duster is up two ranks to #27 vs. -2 to #29 for the Toyota Auris. The Mercedes A-Class overtakes the C-Class to become the brand’s best-seller in Europe so far in 2014 at #31, the Mercedes E-Class passes the BMW 5 Series to lead its segment at #38, the Kia Sportage is up two spots to #43 and the Hyundai ix35 up one to #46.

Previous Europe post: Strategy: Was killing Chevrolet in Europe a good idea?

Previous post: Europe July 2014: Nissan Qashqai hits best ranking in 16 months

One year ago: Europe July 2013: Ford Focus at highest in almost a year

Full January-July 2014 Top 50 models Ranking Table below.

Read more…

Categories: Europe

Europe July 2014: Peugeot 308 & Dacia Duster strongest in Top 50

September 1st, 2014 4 comments

Peugeot 308 Europe July 2014. Picture courtesy of largus.frThe Peugeot 308 continues to climb up the European ranking: #14 in July.

* See the Top 333 best-selling models and Top 52 brands by clicking on the title! *

As is the tradition on BSCB, after looking into the Top 10 models and brands we get to explore into a more detailed European ranking. As far as models are concerned, inside the Top 20 the Peugeot 308 (+79% to #14), VW Tiguan (+17% to #15), Renault Captur (+51% to #17), Dacia Duster (+86% to #18) and Seat Leon (+75% to #19) all register impressive gains. The Audi A4 is up 9 spots on June to #23, the Skoda Fabia up 5 to #29, Kia Sportage up 9 to #44, the Mini up a further two spots to #38 thanks to the third generation and the Skoda Rapid up 13 to break into the European Top 50 for the second time in the past 3 months at a record 48th position.

Previous Europe post: Strategy: Was killing Chevrolet in Europe a good idea?

Previous post: Europe July 2014: Nissan Qashqai hits best ranking in 16 months

One year ago: Europe July 2013: Ford Focus at highest in almost a year

Full July 2014 Top 333 models and Top 52 brands Ranking Tables below.

Read more…

Categories: Europe

Strategy: Was killing Chevrolet in Europe a good idea?

August 20th, 2014 15 comments

Chevrolet Cruze crash. Picture courtesy of autoblog.comGeneral Motors crashed Chevrolet down in Europe. A good thing?

On paper yes, in practice no.

In December 2013, General Motors announced it would kill the Chevrolet brand in Europe to concentrate on ailing Opel and its UK sister brand Vauxhall. A reshuffling of priorities that made sense given Opel racked up an incredible $18 billion in losses over the past 12 years. GM cited damaging in-house competition that had eroded the profitability of both Opel/Vauxhall and Chevrolet in the region to justify the cull. Harsh but clean-cut, killing Chevrolet Europe is one of these decisions that is strategically sound but could potentially oversee the reality on the ground and changing consumers perceptions as a result.

Chevrolet Bel Air ImpalaChevrolet’s heritage is still present in European consumers’ minds.

Too big to kill?

Killing a brand such as Chevrolet in such a large market as Europe – 13 million new vehicles this year – is a huge deal and is not likely to happen smoothly. In troubled times, General Motors has made the decision to sacrifice the smaller of two struggling brands, but perhaps not the less healthy. By 2011 Chevrolet was selling just under 200,000 annual units on the continent through a network of 1,900 dealers, a little below Volvo and more than Mini, Honda, Suzuki or Mazda. Granted, the brand perception of Chevrolet may have morphed from badass American cars to dubious Korean imports by the time most models in the range had a Daewoo origin, but Chevrolet enjoys almost 100% awareness in Europe due to its long American heritage.

It’s not like GM killed a young, tiny brand in the bud like Nissan could be tempted to do with Infiniti in Europe if sales don’t increase dramatically in the near future. And it’s certainly not the same as killing Cadillac which had repeatedly struggled to sell more than a few thousand cars annually in Europe over the past two decades. Chevrolet is a brand that, if segmented well and properly differentiated with Opel, could definitely have kept growing on the continent. Heck, if Peugeot/Citroen PSA, in a similar precarious situation in Europe as GM, can finally decide to significantly differentiate its two brands while adding a third premium one (DS), why can’t the #3 manufacturer in the world do so?

Chevrolet Spark Europe 2014The Spark was Chevrolet’s best-seller in Europe in 2013.

Is the Opel brand really more healthy than Chevrolet?

By killing Chevrolet instead of Opel, did GM make a big mistake and cull the healthier of the two brands? The plan was that in the process, two things would happen: first most Chevrolet sales would transfer to Opel, then Opel, now GM’s only mass market brand on the continent, could return to profitability and its long lost days of teasing Volkswagen as Europe’s favourite brand. Does this mean that the health of the Opel brand is so tarnished that it needs its internal competitors shut off to prosper? It would appear so. Again on paper, it looks like the first thing happened: as Chevrolet abruptly died, losing 40,000 sales year-on-year in Europe in H1 2014, Opel gained almost as much (35,400). But there is nothing to say that these additional sales came from buyers who would have otherwise bought a Chevrolet.

Opel Corsa Europe 2014GM is counting on a clumsily facelifted Corsa to revive Opel sales in Europe…

In fact the detail by model over the period shows that Opel’s gains are in fact due to two new models (the Mokka and Adam), quite independently from Chevrolet’s death. The Corsa is only up 1% on the back of massive rebates continent-wide and stronger-than-usual sales to rental companies, plus I don’t believe the new ‘generation’ is ground-breaking enough to trigger a sudden surge upwards. The Astra (-9%) is outside the Top 10 for the first time since the nameplate was launched over two decades ago. The Insignia is up 35% but that’s not coming from the Chevy Malibu, stillborn here. The Meriva (2%) and Zafira (+8%) are ok but not selling in enough numbers to lift the brand, the Agila (-8%), Antara (-51%) and Ampera (-64%!) are sinking while the Cascada (+41%) is merely a blip on the radar at just 4,200 sales continent-wide. Only the Mokka (+62%) and Adam (+28%), both launched a bit over a year ago, logically step up, but what will happen when they stabilise?

Opel Mokka Europe 2014…but this responsibility falls on the Mokka for now.

Another concerning element is the definite lack of appeal of the Opel brand with private buyers, and this is a consistent situation all over Europe. Having a large part of its sales going to rental companies or fleet impacts a brand’s resale value extremely negatively as lots of ‘young’ used cars flood a market that never had a natural demand for it in the first place. For example, at home in Germany where you would expect a minimum amount of loyalty for the brand, the Corsa and Astra are the least popular models in their segments in terms of private sale ratio (17% on average). In comparison, Chevrolet was above 40% private sale ratio across most segments before last December’s announcement…

General Motors says “Opel showrooms will become bigger, this is a really good opportunity to strengthen the Opel brand. We will try to capture customers who were in the low-price segment of the market.” So Opel has been rid of Chevrolet to get bigger showrooms and compete with Skoda and Dacia, whereas it couldn’t make a profit even when competing with Volkswagen? More than an uninspired facelift of its best-seller Corsa will be needed to achieve that. Opel CEO Karl-Thomas Neumann has said in April that the automaker could reach break-even as soon as 2015, which would be a year ahead of target. However GM lost $305 million during Q2 2014, compared with a $114 million loss a year earlier, saying most of the losses were related to the closure of Opel’s assembly plant in Bochum. A lot of mixed messages indeed.

Chevrolet closing down. Picture courtesy of Auto PlusChevrolet closing down, Opel opening up?

How is the transition going at dealership level?

This is potentially the worst sign. The brand is supposed to sell cars up until 31 December 2015, yet in the Netherlands, Europe’s 6th biggest market, not a single Chevrolet was sold in July! And only one in Latvia, 4 in Finland and 6 in Estonia. This is a particularly abrupt fall even for a brand that has announced it would close down shortly. Saab didn’t fall that fast that early. A few days ago General Motors announced that “the dealer transition from Chevy to Opel is working extremely well: 85 percent have converted to selling only Opel.” This may be the case as a European average but is actually incorrect in France.

Over the decade up until 2013, Chevrolet was the third fastest growing brand in France below just Dacia and Kia with sales up 452% between 2003 and 2013 and its standalone dealership network growing from 93 to 170. Here the sudden announcement of the death of Chevrolet in Europe has angered a large part of Chevy dealers which felt they were left with no future while having built a brand from scratch for nothing. As a result, according to French magazine Auto Plus, the relationship between the General Motors France head office and the dealers is currently at its worst and that cannot be a good sign of healthy sales in the country. 140 dealerships have reportedly already closed down, not selling a single new vehicle this very minute, and as a logical consequence no Opels either – although the magazine is unclear on this point.

Fine, we can’t buy any Chevrolets in France anymore, or close to that. How about current owners that need repairing and/or spare parts? This is where it gets worse. Officially, over 160 service centres affiliated with Chevrolet are still in operation across the country, and General Motors has vowed to maintain Chevrolet after-sales service in Europe up to 2025. In practice, Auto Plus magazine reports French Chevy owners having trouble getting spare parts under reasonable delays and, more worringly, even getting latent defects taken care of!

Chevrolet Camaro Europe 2014The Camaro & Corvette are your only hope of getting a new Chevrolet in Europe after 2015. Or are they?

But Chevrolet is not dead…

But fear not, everything will be fine because “Opel will develop a range of models targeting former Chevrolet buyers” said Opel CEO Karl-Thomas Neumann recently. So let me get this straight. We kill Chevrolet, then start from scratch again and create a whole new range of Opel models that will undercut the current ones price-wise the same way Chevrolet undercut Opel. All this while counting on current Chevrolet owners that can’t even get their cars repaired (even though they’re supposed to until 2025) to not be angry enough to give up on either Opel or Chevrolet altogether?

The Corvette and Camaro will supposedly remain available after 2015 though. Only there won’t be anyone to sell them.

Not such a good idea after all.

Categories: Europe, STRATEGY

Europe July 2014: Nissan Qashqai hits best ranking in 16 months

August 20th, 2014 7 comments

NISSAN QASHQAINissan Qashqai

* See the Top 10 best-selling models and brands by clicking on the title! *

European new car sales mark an 11th consecutive month of year-on-year gains in July at 1,081,195 registrations, up 5.4%. The year-to-date total now stands at 7,917,269 units after 7 months, up 5.8% on the same period last year. In the models charts, the VW Golf remains sovereign, even growing twice as fast as the market at +11% to 41,914 sales, almost 20,000 units above the second best-selling car… Talk about ultra-domination… Inside the Top 5, the Ford Fiesta (+6%), Renault Clio (+12%) and Opel Corsa (+17% thanks to run out prices on the outgoing model) also outperform, as opposed to the VW Polo, down 4% in spite of its mid-life facelift.

Skoda Octavia Europe July 2014. Picture courtesy of largus.frSkoda Octavia

Ousted by a record-breaking Renault Captur and the ever-young Fiat 500 last month, both the Skoda Octavia (up 35% yoy to #7) and Audi A3 (up 23% to #9) reclaim their traditional spot among the Top 10 most popular models on the continent in July. Notice also the Nissan Qashqai hitting its best European ranking since March 2013 at #6 and the Peugeot 208 down a harsh 10% to #10.

Audi A3 Europe July 2014Audi is the 5th best-selling brand in Europe in July, above Peugeot and #1 premium.

In the brands ranking, the Top 4 best-sellers return to their year-to-date order this month with Volkswagen in the lead (+8%) ahead of Ford (+1%), Opel/Vauxhall (+8%) and Renault (+5%). Surprise in 5th place: Audi outsells Peugeot for the first time since last August to break into the Top 5 for only the third time in two years with 63,817 sales and 5.9% share (+8%) vs. 63,634 for the French manufacturer. The premium Germans are in great shape with Mercedes up 7% to #7 and BMW up 9% to #8. Finally, let’s salute the outstanding performance of Skoda, up 28% on July 2013 to 9th position with 51,876 units.

Previous post: Europe First Half 2014: Trusted nameplates outperform market

Previous monthly post: Europe June 2014: Discover the Top 340 best-selling models!

Previous month: Europe June 2014: Renault Captur first small SUV in Top 10 at #7

One year ago: Europe July 2013: Ford Focus at highest in almost a year

Full July 2014 Top 10 models and brands Ranking Tables below.

Read more…

Categories: Europe

Europe First Half 2014: Trusted nameplates outperform market

August 5th, 2014 7 comments

Audi A3 Europe June 2014. Picture courtesy of L'ArgusThe Audi A3 reaches its highest ever year-to-date ranking in Europe at #9.

* See the Top 356 best-selling models and Top 60 brands by clicking on the title! *

Check also:

China First Half 2014: Santana makes it 4 Volkswagens in Top 6

USA First Half 2014: Top two pick-ups pause growth

After going through the detailed European models ranking for June, we now spend some time studying the year-to-date rankings in order to extract longer-term trends. As a reminder, Europe-wide sales are up 6% to 6.85 million units halfway through the year. An interesting observation at the very top of the models sales charts: the higher the rank, the stronger the year-on-year gains! This goes against a decade-long trend of increased fragmentation and thiner market shares for the leading vehicles, and would seem to indicate a strengthening of notoriety for the trusted nameplates around in these uncertain times. This can also be explained by new generations being launched roughly at the same time for the models in question, but in any case we have not seen this phenomenon happening in Europe in over a decade.

VW Golf Europe June 2014. Picture courtesy of largus.frBoth market leader and biggest gainer in the Top 8: the VW Golf.

Illustrating the trend, the VW Golf gains a very significant 14% over the same period one year ago, cementing its pole position at 269,074 sales, the Ford Fiesta is up 9% to regain the 2nd spot off the Renault Clio, itself up 5%. Reversely, the VW Polo is down 2% at #4, the Opel Corsa up just 1% at #5, the Ford Focus down 1% at #6 and the Peugeot 208 down a tough 13% at #7, hit full frontal by the success of the 2008 (#21). Note the Focus overtakes the 208 this month for 6th place overall, with another shift inside the year-to-date Top 10: the Audi A3 passes the Skoda Octavia to reach its highest-ever European year-to-date ranking at #9, even though neither models make it to the June Top 10.

Citroen C4 Picasso Europe June 2014The new generation pushes the Citroen C4 Picasso up 63% this year across Europe.

Other interesting changes inside the year-to-date Top 50 compared to last month include the Renault Captur boosted by its historical 7th place in June to #15 overall with 87,103 units, the Peugeot 308 back inside the European Top 20 at #19 (+60%) whereas it only ranked #41 one year ago and the Renault Mégane back up 4 ranks to #23, still a harsh 9 spots below its ranking at the same time last year. Not moving much on the ladder but lodging impressive year-on-year gains are the Fiat 500 at #12 (+15%), the VW Tiguan at #16 (+13%), Dacia Sandero at #20 (+36%), Citroen C3 at #22 (+40%), Seat Leon at #26 (+62%), Citroen C4 Picasso at #28 (+63%), Dacia Duster at #29 (+39%), Opel Mokka at #33 (+63%), Fiat 500L at #37 (+51) and Opel Insignia at #41 (+35%).

Infiniti Q50 Europe June 2014European Infiniti sales are up 70% so far in 2014.

Brand-wise, Volkswagen (+2%) and Ford (+5%) lead but see their market share decline while Opel (+8%), Renault (+14%) and Peugeot (+7%) outperform the market. Premium brands pause: Audi and BMW are up 5% while Mercedes is up 3%. Outside the Top 10, notice Skoda up 17%, Nissan up 10%, Dacia up 35% and among the Top 15 most popular brands in Europe for the first time ever, Seat up 12%, Mazda up 23% and Suzuki up 13%. Further down, let’s salute Jeep up 40%, Lexus up 35%, Infiniti up 70%, Maserati up 393% and Tesla landing at #34 with 5,440 sales.

Previous post: Europe June 2014: Discover the Top 340 best-selling models!

Previous month: Europe 5 months: Opel Astra rebounds

One year ago (models): Europe June 2013: Renault Clio now #2 year-to-date

One year ago (brands): Europe June 2013: Ford up 7%, Renault up to #3

Full First Half 2014 Top 356 models and Top 60 brands Ranking Tables below.

Read more…

Categories: Europe

Europe June 2014: Discover the Top 340 models and Top 55 brands

August 5th, 2014 1 comment

Renault Mégane Europe July 2014. Picture by largus.frThe Renault Mégane is up 20 spots on May to #12 this month in Europe.

* See the Top 340 best-selling models and Top 55 brands by clicking on the title! *

As is now the tradition on BSCB, after going through the June Top 10 where the main event was the historical 7th place of the Renault Captur, I can now share with you much more detailed data for the European new car market, with a Top 340 models ranking – full brands ranking will follow shortly. As always there is one change in the Top 10 compared to the initial figures: the Fiat Nueva 500 finds its way among Europe’s 10 most popular vehicles for the 2nd time ever after last March at #10, dislodging the Opel Astra at 19,011 sales (+22%) vs. 18,766.

Mini Europe June 2014. Picture courtesy of largus.frThe new generation pushes the Mini back into the European Top 40 in June.

Tremendous performance of the Renault Mégane up 20 spots on last month to a splendid 12th place with 18,099 units (+11%), and the Scénic also shining: up 16 ranks to #20 at 14,498 units (+6%) vs. #35 year-to-date, making it definitely a month to remember for the Renault brand. Other great performers inside the Top 50 include the Peugeot 308 up 93% on June 2013 to #15, the Seat Leon up 60% to #21 vs. #26 year-to-date, the Dacia Duster also up 60% to #25, Opel Insignia up 50% to #35 and the Mini back up 25 spots on May to reclaim its place inside the Top 40 thanks to the new model whereas it only ranks #62 in 2014 so far.

Dacia Logan MCV Europe July 2014Dacia Logan MCV

Further down, let’s salute the Nissan Note up 168% to #60, the Dacia Logan up 19 spots on May and a huge 292% year-on-year to #65 thanks to the new generation MCV, the BMW 4 Series up 17 ranks to a best-ever #71 with 5,515 sales, the Mercedes GLA still headed upwards at a record #82 and 4,773 units, the BMW 2 Series also hitting its highest ranking so far in Europe at #145 (+19 on May) and the Porsche Macan down 10 to #148 but still the brand’s best-seller on the continent.

BMW i8 Europe June 2014. Picture courtesy of autobild.deFirst appearance of the BMW i8 in the European sales charts.

Traditionally a couple of months after their first appearance in their respective countries, all-new model pop up in the European ranking as continent-wide data becomes available. This month we welcome no less than 7 newcomers in the sales charts! The VW Golf Sportsvan leads the charge, landing directly inside the Top 100 at #98 with 3,902 sales, followed by the Citroen C4 Cactus at #119 with 2,670 units and the Mercedes V-Class at #167 and 1,136 sales. Then we have the Peugeot 108 at #171, the BMW X4 at #223, the BMW i8 at #288 and the Rolls Royce Wraith at #297.

Previous post: Europe June 2014: Renault Captur first small SUV in Top 10 at #7

Previous month: Europe May 2014: Discover the Top 334 models and Top 57 brands

One year ago: Europe June 2013: Renault Clio now #2 year-to-date

Full June 2014 Top 340 models and Top 55 brands Ranking Tables below.

Read more…

Categories: Europe

Europe June 2014: Renault Captur first small SUV in Top 10 at #7

July 18th, 2014 14 comments

Renault Captur Europe June 2014. Picture courtesy of largus.frThe Renault Captur is up to an all-time high 7th place in Europe this month.

* NOW UPDATED with the Top 10 best-selling models and Top 25 brands! Click on title to see *

The European new car market celebrates a 10th consecutive month on year-on-year growth in June at +4% to 1,230,363 registrations, bringing the half year total to 6,851,552 units, up 6% on 2013 and matching an expansion from June 2009 through March 2010. Some analysts warn that this growth comes from a low base and is due to heavy discounting, with retail incentives across Europe’s top 5 markets increasing 10% year-on-year to 2,748€ ($3,700) per vehicle according to Autonews. For Hyundai’s European operations head Allan Rushforth: “After a six-year slump in the European car market, an inconsistent and heavily incentivised recovery is better than no recovery at all.” Well said.

Peugeot 2008 Europe June 2014. Picture courtesy of largus.frIs the Peugeot 2008 next inside the European Top 10?

Rare but true, the market leader Volkswagen loses ground this month at -3% to 11.5% share vs. 12.1% year-to-date while the star of the month is without a doubt Renault, up a spectacular 21% on June 2014 and two spots on May and its year-to-date ranking to 2nd place with 105,469 sales and 8.6% vs. 6.8% so far in 2014. And the biggest news of the month is the very first Top 10 ranking of the Renault Captur, shooting up from #23 in May directly into 7th place this month thanks to a record 20,893 registrations, even outselling fellow countryman the Peugeot 208, down 15% to #8 and 19,373 units! This is the first time a small SUV manages to rank within the 10 most successful models on the continent and the final sign, if we needed any more, than this segment is sure to grow drastically over the next few years. Perhaps the most impressive fact is that the Captur’s success hasn’t been to the detriment of the Clio on which it is based whereas the Peugeot 2008 has definitely put a dent in 208 sales.

Mitsubishi Outlander PHEV Europe June 2014. Picture courtesy of autoweek.nlEuropean Mitsubishi sales are up 44% year-on-year in June.

Other manufacturers to make themselves noticed this month are Opel/Vauxhall up 12% in third place, Skoda up 13% to #11, Nissan up 10% to #13, Dacia up 32% to #15, Seat up 13% to #17, Volvo up 15% to #18, Mazda up 12% to #20, Suzuki up 10% to #21 and Mitsubishi up a massive 44% but remaining in 25th place. In the models ranking, the Top 5 best-sellers are identical to last month with the VW Golf keeping its implacable stranglehold on the charts at 43,960 units (+7%) vs. 34,606 (+12%) for the Clio at #2, ahead of the Ford Fiesta (+1%), Opel Corsa (+3%) and VW Polo (-14%). The Ford Focus overtakes the 208 to rank #7 year-to-date and both the Nissan Qashqai (#9) and Opel Astra (#10) gain one spot on May.

Previous post: Europe 5 months: Opel Astra rebounds

Previous monthly post: Europe May 2014: Discover the Top 50 models and Top 57 brands

Original May post: Europe May 2014: Renault and Skoda shine in market up 4%

One year ago: Europe June 2013: Renault Clio now #2 year-to-date

Full June 2014 Top 25 brands Ranking Table below.

Read more…

Categories: Europe

Europe 5 months 2014: Opel Astra rebounds

July 13th, 2014 23 comments

Opel Astra Europe May 2014. Picture courtesy of autobild.deThe Opel Astra is back up two spots to #11 year-to-date in Europe.

* NOW UPDATED with the Top 350 best-selling models and Top 60 brands! *

As is the tradition on BSCB we now spend some time studying the year-to-date rankings for Europe in order to extract longer-term trends. As the year progresses the models ranking cements itself and large month-on-month variations become rarer. Proof: there are no ranking changes inside the year-to-date Top 10 compared to last month, with the Ford Focus getting ever closer to the Peugeot 208 in the fight for the 6th place and the Skoda Octavia dangerously catching up its sales deficit with the Nissan Qashqai for 8th position. The first move happens, like last month, just outside the Top 10 at #11 where the Opel Astra, thanks to a stable month of May, regains two spots to rank #11, overtaking the Fiat 500 (#12) and BMW 3 Series (#13).

Fiat Panda Europe May 2014Fiat Panda

Further down, the Fiat Panda takes advantage of a particularly weak month of the Renault Captur to regain the #16 spot, the VW Passat passes the Dacia Sandero at #18 and the Peugeot 2008 is back inside the Top 20 at #20, above the Citroen C3. The Peugeot 308 (#22), VW Up (#23), Seat Leon (#25) and Audi A4 (#29) also progress while the Citroen C4 Picasso (#28) drops one spot but is up 73% year-on-year.

Volvo XC60 Europe May 2014. Picture courtesy of largus.frVolvo XC60 sales are up 35% so far in Europe this year.

Other great year-on-year increases inside the Top 100 include the Opel Mokka at #34 (+56%), Skoda Rapid at #55 (+127%), Nissan Note at #60 (+140%), Mazda CX-5 at #72 (+39%), Volvo XC60 at #76 (+35%), Toyota RAV4 at #81 (+32%), Opel Adam at #84 (+42%) and Dacia Logan at #85 (+205%). As far as all-new models are concerned, notice the BMW 4 Series at #95, Suzuki SX4 Cross at #104, Mercedes GLA at #121, Tesla Model S at #179, BMW 2 Series at #181 and Porsche Macan at #185.

Dacia Logan MCV Lodgy Europe May 2014. Picture courtesy of largus.frDacia is up 36% year-on-year in Europe so far in 2014.

Brand-wise, the entire Top 8 best-sellers are unchanged year-on-year with Volkswagen (+3%) still reigning supreme above Ford (+7%) and Opel (+7% also). Biggest gainers in the Top 30 include Renault (+12%), Peugeot (+8%), Skoda (+19%), Dacia (+36%), Seat (+12%), Mazda (+25%), Suzuki (+13%) and Porsche (+14%), with Jeep (+36%), Lexus (+34%), Maserati (+395%) and Infiniti (+61%) also shining further down.

Previous post: Europe May 2014: Discover the Top 50 models and Top 57 brands

Previous month: Europe 4 months 2014: Fiat 500 inches closer to Top 10 at #11

One year ago (brands): Europe May 2013: Worst May in 20 years

One year ago (models): Europe May 2013: Peugeot 208 on podium, Nissan Qashqai up 11%

Full 5 months 2014 Top 350 models and Top 60 brands Ranking Tables below.

Read more…

Categories: Europe

Europe May 2014: Discover the Top 334 models and Top 57 brands

July 12th, 2014 6 comments

Peugeot 308 Europe May 2014The Peugeot 308 is up to #13 this month in Europe. Is the Top 10 for next month?

* NOW UPDATED with the Top 334 best-selling models and Top 57 brands! *

As is the tradition on BSCB, after going through the May Top 10 we now have access to much more detailed data for the European new car market. But first one little change in the Top 10 compared to when first figures were published: the Nissan Qashqai edges past the Opel Astra to reclaim its spot among Europe’s 10 most popular vehicles with 17,365 sales vs. 17,346. The most impressive jump this month is the work of the Peugeot 308, now benefitting fully from its new generation and the new station wagon variant especially successful in Scandinavian markets: it is up 10 spots on April to a splendid 13th place at 14,935 units (+79% year-on-year) and can now dream of a Top 10 spot in the near future.

Seat Leon Europe May 2014. Picture courtesy of largus.frThe Seat Leon is among Europe’ Top 20 best-sellers for potentially the first time.

The VW Passat is back up one rank to #15 vs. #18 year-to-date thanks to runout prices for the current generation, the Seat Leon brilliantly breaks into the European Top 20 for potentially the first time ever at #19 and 14,144 sales (+73%), the Peugeot 2008 returns at #20, flatly beating the Renault Captur (#23) this month thanks to a strong score at home in France, the VW Up is up 5 ranks on April to #21, the Audi A4 up 3 to #25, Citroen C4 Picasso up 77% on May 2013 to #26 and the Opel Mokka reaches its highest ever European ranking at #27, up 73% year-on-year.

Further down, the Skoda Rapid is up 4 spots to #50, the BMW 4 Series down 3 to #88, the Mercedes GLA up a further 7 to #89, the Porsche Macan remains the brand’s best-seller across the continent at #138 with 1,757 sales, the Ford Ecosport is up 60 ranks to #172, the Jeep Cherokee up 39 to #175, the Tesla Model S up 40 to #186 and the Alfa Romeo 4C ranks #258 at 153 units.

Previous post: Europe May 2014: Renault and Skoda shine in market up 4%

Previous month: Europe April 2014: Discover the Top 334 models and Top 55 brands

One year ago (brands): Europe May 2013: Worst May in 20 years

One year ago (models): Europe May 2013: Peugeot 208 on podium, Nissan Qashqai up 11%

Full May 2014 Top 334 models and Top 57 brands Ranking Tables below.

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Categories: Europe