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Czech Republic June 2013: Hyundai i30 at highest foreign share in 2 years, first study suggests Rapid cannibalised Octavia and Fabia

July 5th, 2013 No comments

Hyundai i30 Czech Republic June 2013Hyundai i30

* See the Top 150 best-selling models and Top 46 All-brands by clicking on the title! *

Harsh landing for Czech new car sales, down 20% year-on-year in June to 14,482 registrations, which brings the year-to-date total to 80,818 units, down 14% on 2012. This month the leading Skoda trio reverts to market shares very close to their 2013 YTD levels: the Skoda Octavia is up from 8.3% in May to 9.7% vs. 10.2% year-to-date, the Skoda Fabia down from 7.9% to 6.6% vs. 6.7% while the Skoda Rapid improves from 4.8% to a best-ever 4.9% share thanks to 711 sales, to be compared with 4.2% year-to-date.

Skoda Rapid Czech Republic June 2013It would appear that the Skoda Rapid has cannibalised sales of Octavia and Fabia.

Exactly one year ago in June 2012, the Rapid launched at home in Czech Republic, so I thought it would be a good time to start looking at its impact on the rest of the Skoda range, in particular the Octavia and Fabia. In June 2012, the Octavia held 13.2% of the Czech market vs. 13.7% year-to-date, while the Fabia was at 7.7% and 8.6% respectively. Overall, Skoda holds 29.1% of the market in June 2013 vs. 30.6% in June 2012 and 29.5% so far in 2013 vs. 31% in 2012. So the first learning is that the Rapid has not helped Skoda gain market share, which can mean it has almost entirely cannibalised the rest of the range.

Skoda Octavia Rapid Czech Republic June 2013. Picture courtesy of autopruvodce.czLooks like a natural evolution: Skoda Octavia I, Octavia II and… Rapid.

The Octavia lost 3.5 percentage points YTD (from 13.7% to 10.2%) while the Fabia lost 1.9 percentage point (from 8.6% to 6.7%). Add these two losses and you arrive at a combined 5.4% market share loss year-on-year, which is more than the Rapid’s market share so far in 2013 (4.2%). This is a very initial and basic study and the changeover between two Octavia generations at the same time, as well as the Fabia now getting a little old, may have biased the results, so I will do this again in a few months. But at this stage we can roughly say that the Rapid looks like it has “stolen” two thirds of its sales from the Octavia and one third from the Fabia. Again, this is assuming that buyers don’t move in and out of the Skoda brand which is incorrect, but an interesting first look indeed.

Hyundai ix20 Czech Republic June 2013Hyundai ix20

In third position in June, the Hyundai i30 impresses at 643 sales and 4.4% share. This is the i30′s second best-ever share in the country below the 6.1% it reached in October 2010 and the best market share for a foreign model (even though the i30 is produced locally) since the Ford Focus hit 4.5% in June 2011. In fact, Hyundai manages to place no less than 3 models inside the Czech Top 7 this month: the i20 is #5 with 308 sales and 2.1% and the ix20 is #7 at 292 units and 2%.

Notice also the Peugeot 308 up 8 spots on May to #6 with 2% share (vs. 1.6% in France!), most probably due to run out prices before the new generation lands, the Dacia Sandero up a whopping 17 ranks to #16, the Seat Leon stable at an outstanding 18th place (vs. #142 over the Full Year 2012!), the Opel Astra up 9 to #19, BMW 5 Series up 26 to #36, Kia Carens up 38 to #53, Peugeot 2008 up to #65 and the Mercedes CLA up to #117.

Previous month: Czech Republic May 2013: Skoda fits entire range within Top 10 for the first time

One year ago: Czech Republic June 2012: Hyundai i30 shines, Skoda Rapid lands

Full June 2013 Top 150 models and Top 46 All-brands Ranking Tables below.

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Categories: Czech Republic

Czech Republic May 2013: Skoda fits entire range within Top 10 for the first time (7 models!)

June 9th, 2013 3 comments

Skoda Octavia Czech Republic May 2013Skoda Octavia

* See the Top 150 best-selling models by clicking on the title! *

The Czech new car market is down year-on-year once again but slightly less so than last month at -8% to 14,822 registrations, bringing the year-to-date total to 66,336 units, down 13% on 2012. Now this is a historical month in the Czech Republic for homegrown carmaker Skoda: for the first time in the 118-year history of the brand, its entire range fits within the monthly Top 10! The fact that the entire range fit within the Top 10 may have happened before but never had Skoda’s range been so extensive, currently composed of 7 models. Basically what it means in crude terms is that in Czech Republic, Skoda doesn’t have any dud models and all sell extremely well, a very rare feat for any manufacturer anywhere in the world.

Skoda Range Czech Republic May 2013Skoda Superb, Fabia, Octavia (old gen), Roomster and Yeti

So let’s recap all 7 models: the Octavia remains on top however it sees its market share melt from 12.8% last month to just 8.3%, just enough to stay above the Fabia at 7.9%. The Rapid stays in third place but hits its best market share so far at 4.7%, the Superb is up 3 spots at #5, the Citigo up 4 to #8, and finally both the Yeti and the Roomster are stable at #10. In other news, the Ford Fiesta is up a magnificent 12 spots to climb up to #4 and best-selling import, the Toyota Yaris is also up 12 to #16, the Seat Leon is up a further 9 to #18 vs. #142 over the Full Year 2012 (!), the Renault Fluence is up 22 to #23 and the Ford Mondeo up 40 to #30. A couple of newcomers in the ranking: the Kia Carens at #91 and the Renault Captur at #117.

Previous month: Czech Republic April 2013: Skoda Octavia back in the groove

One year ago: Czech Republic May 2012: Skoda Superb and VW Tiguan impress

Full May 2013 Top 150 Ranking Table below.

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Categories: Czech Republic

Czech Republic April 2013: Skoda Octavia back in the groove

May 8th, 2013 1 comment

Skoda Octavia Czech Republic April 2013Skoda Octavia

* See the Top 150 best-selling models by clicking on the title! *

The Czech new car market slows down its fall in April at -9% year-on-year to 15,061 registrations, bringing the year-to-date total to 51,514 units, down 14% on 2012. After a couple of weak transition months below 10% share, the Skoda Octavia is back in the groove thanks to the new generation with 1,775 sales and 12.8%, its strongest monthly volume since last June and best share since last January. The Skoda Fabia is also back up to 7% share at 970 units while the Skoda Rapid is down to 4.2% at 574 sales. There is still more room between the Octavia and the Fabia (5.8 percentage points) than between the Fabia and the Rapid (2.8 percentage points)…

Seat Leon Czech Republic April 2013Seat Leon

In 4th position the VW Golf continues to spark, up to 3.8% share thanks to 519 sales and now well and truly installed at #4 and best-selling import year-to-date. Hyundai manages the exceptional feat of placing 3 models within the Top 7 this month: the i30 at #5 (+3), ix20 at #6 (+1) and i20 at #7 (-1). Other great performers include the Ford B-Max up 9 spots on March to #20, the Dacia Sandero up 3 to #25, Seat Leon up 29 to #27 and Honda CR-V up 8 to #29. Finally, the Mercedes CLA makes its first appearance at #148.

Previous month: Czech Republic March 2013: Skoda Rapid gets serious

One year ago: Czech Republic April 2012: Five Skodas in the Top 6!

Full April 2013 Top 150 Ranking Table below.

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Categories: Czech Republic

Czech Republic March 2013: Skoda Rapid gets serious

April 11th, 2013 2 comments

Škoda Rapid Czech Republic March 2013. Picture courtesy of veciautomobilove.czSkoda Rapid

* See the Top 150 best-selling models and Top 43 All-brands by clicking on the title! *

2013 is definitely not shaping up to be the best of years for new car sales in the Czech Republic with March down another 21% year-on-year to 13,820 registrations, bringing the year-to-date total to 36,453 units, down 16% on 2012. Things are starting to get really interesting within the models ranking podium this month as all models are now in uncharted territory… The Skoda Octavia still leads but spends its 2nd consecutive month below 10% share which it had not done once for the previous 5 years at a weak 8.3% and 1,149 sales. The Skoda Fabia is under 7% share for the third time in a row – this had never happened to the nameplate before in this country – at 849 units and 6.1%, its lowest score since last August.

The reason? The Skoda Rapid, which has inserted itself in the Skoda range between the Fabia and the Octavia, now larger and more expensive with the new generation. It took a bit of time for the Rapid to reach the Czech podium but in March it takes off with 654 sales and 4.7% share. There is now more room between the Octavia and the Fabia (2.2 percentage points) than between the Fabia and Rapid (1.4 percentage points). As I had predicted a couple of months ago, the Rapid could well rock the boat and displace the Fabia from #2 soon or even rank #1 a couple of times this year… Fascinating times ahead for the Czech car market indeed.

Skoda Citigo Czech Republic March 2013Skoda Citigo

Another Skoda model making waves this month after a shaky start is the Citigo, up 10 spots on February to break into the Czech monthly Top 5 for the very first time at #5 with 373 sales and 2.7%, also volume and share records for the model here. With the Superb at #9, Yeti at #10 and Roomster at #11, this means the entire Skoda range (7 models) ranks within the Top 11 this month, better than last October and December when it fit within the Top 12. Can all local models rank within the Top 10 soon?

There are only two other brands represented in the Top 10 this month: Volkswagen with the Golf at a brilliant 4th place and Hyundai placing the i20 at #6, the ix20 at #7 and the i30 at #8… Other great performers include the Fiat 500L up 19 ranks to #24, Dacia Sandero up 21 to #28, Audi A3 up 30 to #30, BMW 3 Series up 22 to #34, Mitsubishi ASX up 64 to #39 and the Seat Toledo up 41 to #52.

Previous month: Czech Republic February 2013: Skoda Rapid #3, Peugeot 301 in Top 20

One year ago: Czech Republic March 2012: New gen Hyundai i30 takes off

Full March 2013 Top 150 models and Top 43 All-brands Ranking Tables below.

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Categories: Czech Republic

Czech Rep February 2013: Skoda Rapid #3, Peugeot 301 in Top20

March 6th, 2013 No comments

Peugeot 301 Czech Republic February 2013Peugeot 301

* See the Top 150 best-selling models and Top 40 All-brands by clicking on the title! *

Things are getting ugly for new car sales in the Czech Republic: down 22% year-on-year in February to 10,562 registrations, bringing the year-to-date total to 22,633 units, down 14% on 2012. Feeling the effect of the generation changeover, the Skoda Octavia falls below 10% share for the first time in potentially 5 years at 9.6% and 1,014 sales, followed by the Skoda Fabia at 686 units and 6.5%, its lowest share since last August. But it may also all be due to the success of the Skoda Rapid, maintaining itself on the third step of the Czech podium this month tanks to 364 sales and 3.4% share, with the VW Golf only 6 units below…

Skoda Rapid Czech Republic February 2013Skoda Rapid

Other great performers in the Czech Republic this month include the Hyundai i20 up to #6, its best ranking in one year, the Peugeot 301 up a huge 50 spots on January to break into the Czech Top 20 for the first time at #19 with 128 units and 1.2% (and making the Czech Republic the third country in the world where the 301 has ranked within the Top 20 so far with Turkey and Algeria), the Peugeot 5008 up 29 to #20, Fiat Punto up 26 to #30, Citroen C-Elysee up 11 to #34, Seat Toledo up 43 to #93 and the Opel Mokka landing at #140.

Previous month: Czech Republic January 2013: Skoda Rapid on podium for the first time

One year ago: Czech Republic February 2012: Hyundai i20 improves further

Full February 2013 Top 150 models and Top 40 All-brands Ranking Tables below.

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Categories: Czech Republic

Czech Republic January 2013: Skoda Rapid on podium for 1st time

February 9th, 2013 No comments

Skoda Rapid Czech Republic January 2013bSkoda Rapid

* See the Top 150 best-selling models and Top 30 All-brands by clicking on the title! *

New car sales in the Czech Republic are down 7% year-on-year to 12,071 registrations. For the 7th time in the last 12 months, the models podium is 100% Skoda in January but there is a newcomer in the gang this month… Now that the new generation Octavia has been introduced, the model is back up to stratospheric heights with 1,640 sales and 13.6% share, while the Fabia is shy again at 807 units and 6.7%. After a few months of stop-and-go, the Skoda Rapid takes off in January, up 9 spots on last month to land at #3 with 405 sales and 3.4%. It could go further up later on in 2013, but it is very difficult to predict where the Rapid will stabilise, because it is the first time a model of that size gets introduced in the Skoda range, and some cannibalisation with the Fabia and newly ‘premiumised’ Octavia will occur.

Skoda Octavia Czech Republic January 2013Skoda Octavia

The Hyundai ix20 is up 8 spots on December to reach a record 6th place at 255 units and 2.1%, beating its previous best of #8 reached first in January 2012. Other great performers this month include the Hyundai i20 up 17 ranks to #9, the Mazda CX-5 up 34 to a best-ever #18, Hyundai i40 up to #28 vs. #60 in 2012, Audi A3 up 38 to #47 and the Citroen C3 Picasso up 86 to #48. Finally, the Citroen C-Elysee lands directly inside the Czech Top 50 at #45 with 60 sales, the Peugeot 301 is up 14 spots to #69, the Seat Toledo lands at #136 and the Range Rover, boosted by the new model, is up to #150.

Previous post: Czech Republic Full Year 2012: Hyundai i30 on podium for the first time

Previous month: Czech Republic December 2012: Skoda Citigo and Rapid shine

One year ago: Czech Republic January 2012: Skoda Yeti and Hyundai i20 at their best

Full January 2013 Top 150 models and Top 30 All-brands Ranking Tables below.

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Categories: Czech Republic

Czech Republic Full Year 2012: Hyundai i30 on podium for 1st time

January 9th, 2013 No comments

Hyundai i30

* See the Top 200 best-selling models and Top 50 All-brands by clicking on the title! *

The Czech new car market is up just 0.4% in 2012 to a record 174,009 registrations, and the Top 2 models stay unchanged for the 4th consecutive year. The Skoda Octavia remains the most popular model in the country albeit with sales down 5% to 22,406 units and 12.9%, its lowest market share since 2008. The Skoda Fabia at #2 also loses ground: down 13% to 14,355 sales and 8.2%. For the first time since 2009 and the Ford Fusion, a foreign model manages to hop onto the year-end podium: boosted by the new generation, the Hyundai i30 is up a splendid 35% year-on-year and 5 spots to 4,888 units and 2.8%, its best year so far in the country.

The 2013 model should help the Skoda Octavia keep its crown next year

The Skoda Superb is down one rank and 1% to #4 and is now followed by the Skoda Yeti (+7%) and Roomster (+33%) at its best since 2008. This means there are 5 Skodas in the Czech Top 6 this year and for the first time ever in the history of automobile in the country! This total may increase in 2013 with the Skoda Citigo finishing 2012 at #14 (+550%) for its first full year of sales and peaking at #6 in August and December, and the Skoda Rapid landing at #44 but up to #12 in October and December… Other great performers in the Top 10 are the Ford Fiesta up 48% to #9 and the Hyundai ix20 up 62% to #10.

The Hyundai ix20 is a newcomer in the Czech year-end Top 10

Further down, notice the Hyundai ix35 up 22% to #17, the Nissan Qashqai up 120% to #21, Kia Rio up 49% to #28, Nissan Juke doubling its sales to #51, Peugeot 208 disappointing at #57, BMW 3 Series up 120% to #60, Hyundai i40 up 224% to #61, Mercedes ML-Class up 214% to #68 and Audi Q3 landing at #70. There are 3 additional all-new models in the Czech Top 100 this year: the Ford B-Max at #90, Dacia Lodgy at #93 and Mazda CX-5 at #100.

Previous post: Czech Republic December 2012: Skoda Citigo and Rapid shine

Previous year: Czech Republic Full Year 2011: Skoda Octavia, Fabia and Superb on podium again

Full Year 2012 Top 200 models and Top 50 All-Brands Ranking Tables below.

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Categories: Czech Republic

Czech Republic December 2012: Skoda Citigo and Rapid shine

January 9th, 2013 No comments

Skoda Rapid

* See the Top 150 best-selling models and Top 43 All-brands by clicking on the title! *

* See the Full Year 2012 post here *

New car sales in the Czech Republic are down a depressing 15% year-on-year in December to 12,784 registrations, bringing the Full Year total to 174,009 units, up just 0.4% on 2011. The Skoda Octavia leads the way this month with 1,360 sales and 10.6% (vs. 12.9% in the Full Year) ahead of the Skoda Fabia at 1,057 units and 8.3% vs. 8.2%. Excellent performance of the Hyundai i30 back up to #3 for the 5th time this year with 492 sales and 3.8%, its 2nd best ever market share in the country after the 3.9% it hit last June

Skoda Citigo

The Skoda Citigo is up 5 spots on November to reach #6 with 291 units and 2.3%, its highest ever ranking and market share, also hit last August. The Skoda Rapid is back up 8 ranks to #12 like last October with 230 sales and 1.8%, the Hyundai ix35 is up 11 to #13, the Dacia Logan up 17 to #22, Honda CR-V up 8 to #27, Hyundai i40 at #30 vs. #61 in the Full Year, Mercedes M-Class up 18 to #41 and the Volvo XC60 up 20 to #44. Among recent launches, notice the Ford B-Max down 15 to #34, the Dacia Lodgy down 5 to #36 and the Peugeot 301 down 12 to #82. Brand-wise, Hyundai is up to a fantastic third place in December with 9.4% share just below Volkswagen at 9.7%…

Full Year post: Czech Republic Full Year 2012: Hyundai i30 on podium for the first time

Previous month: Czech Republic November 2012: Ford B-Max and Peugeot 301 up

One year ago: Czech Republic Full Year 2011: Skoda Octavia, Fabia and Superb on podium again

Full December 2012 Top 150 models and Top 43 All-brands Ranking Tables below.

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Categories: Czech Republic

Czech Republic November 2012: Ford B-Max & Peugeot 301 up

December 6th, 2012 2 comments

Peugeot 301

* See the Top 150 best-selling models by clicking on the title! *

The Czech new car market is down 11% year-on-year in November to 14,203 registrations, however the year-to-date total is still in positive territory, up 2% on 2011 to 161,225 units. After being passed by the Skoda Fabia for the first time in over 2 years last month, the Skoda Octavia reclaims its traditional pole position in November with 1,555 sales and 10.9%, reinforcing its 2012 leadership at 21,046 units and 13.1%. The Skoda Fabia is back to #2 with 1,136 sales and 8% while potential ‘inside threat’ the Skoda Rapid has a hiccup month, down to #20 with just 146 units and 1%…

Ford B-Max

For the 4th time this year after JanuaryJuly and September, the Top 4 best-sellers are 100% Skoda. The Superb is up  3 spots on October to #3 with 482 sales and 3.4%, its 2nd highest monthly volume ever behind the 535 units it sold last May, and the Yeti is also up 3 ranks to #4 at 416 units and 2.9%. The Hyundai i30 drops to #5 but stays the best-selling foreign model with a solid 380 sales and 2.7%, ahead of the Skoda Roomster and Renault Thalia, both at 2.6%.

Skoda Superb

Notice also the Skoda Citigo stabilising around the 10th place, down 2 spots this month to #11, the Ford B-Max up 14 ranks to #19 which is for now its world-best ranking, the Hyundai i40 up 43 to #29, the Dacia Lodgy up 31 to #31, the Subaru Forester up 34 to #43 and the Range Rover Evoque up 38 to #65. Finally, the Peugeot 301 makes its very first appearance in the Czech Top 100 at #70 with 42 units while the Mercedes Citan lands directly at #112 with 21 sales and the Fisker Karma sells its first unit in the country.

Previous month: Czech Republic October 2012: Skoda Fabia #1, Citigo #9, Rapid #12

One year ago: Czech Republic November 2011: Skoda Citigo in Top 30

Full November 2012 Top 150 Ranking Table below.

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Categories: Czech Republic

Czech Rep October 2012: Skoda Fabia #1, Citigo #9, Rapid #12

November 6th, 2012 1 comment

Skoda Rapid

* See the Top 150 best-selling models by clicking on the title! *

Czech new car sales are up a trend-bucking 7% year-on-year in October to 15,963 registrations, bringing the year-to-date total to 147,022 units, up 3% on 2011. After 26 consecutive months of Skoda Octavia domination and for the first time since July 2010, the Skoda Fabia reclaims the models ranking #1 spot thanks to 1,820 sales and 11.4%, its strongest share in at least 2 years, vs. 1,743 and 10.9% for the Octavia. The imminent arrival of the new generation and the wide release of the cheaper-but-not-much-smaller Skoda Rapid were fatal to the Octavia this month, but it retains the 2012 year-to-date crown by far at 19,491 units and 13.3% vs. 12,162 and 8.3% for the Fabia.

Skoda Fabia 

For the 4th time this year after March, April and June, the Hyundai i30 brilliantly climbs onto the Czech podium at #3 with 442 sales and 2.8%, followed by the Skoda Roomster (2.7%), the VW Golf (2.5%), the Skoda Superb and Yeti (both at 2.4%) and the Kia Cee’d (2.3%). The Skoda Citigo spends its 2nd month within the Czech Top 10 after last August (#6), up 3 spots on September to #9 and delivers its strongest monthly volume so far at 337 units and 2.1%.

Skoda Citigo

The other big event this month is the 12th position of the Skoda Rapid, now widely available across the country, up 51 ranks and 585% on last month to 274 sales and 1.7%. The Rapid will in all likeliness break into the Czech monthly Top 10 as early as this November. But for now, we have the entire Skoda range (7 models) within the Top 12 best-sellers at home, a remarkable feat.

Ford B-Max

Other great performers this month include the Ford Kuga up a huge 64 spots to #18, the Citroen C3 up 24 to #19, the Ford B-Max up 28 to #33 at 114 units and 0.7% for just its 2nd month of sales in the country and the Subaru Forester up 43 to #77. After selling one unit in September, the Fiat 500L shoots up to #77 with 44 sales this month. Finally, we welcome 3 new models in the ranking in October: the Opel Mokka with 6 units, the Peugeot 301 with 4 and the Citroen C-Elysée with 2.

Previous month: Czech Republic September 2012: 4 Skodas in Top 4, Superb #3

One year ago: Czech Republic October 2011: 4 Skodas in the lead

Full October 2012 Top 150 Ranking Table below.

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Categories: Czech Republic