Lesotho Full Year 2016: Toyota Hilux ultra-dominant, Fortuner up to #3

The Toyota Fortuner is up 35% to third place in 2016. 

* See the Top 10 best-selling brands, light vehicles and passenger cars by clicking on the title *

Thanks to our partnership with Lightstone and NAAMSA we can share with you today and for the third year running official registrations data for Lesotho, a landlocked country surrounded by South Africa and home to two million inhabitants. Toyota reigns supreme in the brands ranking, followed by Ford like in 2015 just as Nissan creeps up one spot on last year to land on the podium. Isuzu is up two to #4, Volkswagen is stable at #5 and Mazda up four to #6, all bypassing Chevrolet down a depressing four ranks to #7. Hyundai and Land Rover both break into the Top 10.

The Toyota Hilux is the best-selling vehicle in Lesotho in 2016.

Model-wise, the Toyota Hilux remains head and shoulders above the competition, selling 3.8 times more than the #2, the Ford Ranger, despite dropping 21% while the Ranger is up 19%. The Toyota Fortuner soars 35% thanks to the new generation to land on the podium, knocking the Toyota Etios (-17%) and Corolla (-37%) down one spot each. The Isuzu KB, Nissan NP200 and NP300 return into the Top 10 this year. In the passenger cars aisle, Toyota monopolises the Top 5 with the Corolla Quest and Prado added onto the Fortuner, Etios and Corolla, while the VW Polo and Polo Vivo return inside the Top 10.

Previous year: Lesotho Full Year 2015: Toyota Hilux stays on top, Ford Ranger up

Two years ago: Lesotho Full Year 2014: Toyota Hilux and Etios on top

Full Year 2016 Top 10 brands, light vehicles and passenger cars vs. Full Year 2015 figures below.

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Lesotho Full Year 2015: Toyota Hilux stays on top, Ford Ranger up

Toyota Hilux Lesotho 2015. Picture courtesy cars.co.zaToyota Hilux

* See the Top 10 brands, passenger cars & light vehicles by clicking on the title *

For only the second time ever on BSCB and thanks to NAAMSA I can share with you official information on the most popular brands and models in Lesotho, an enclaved landlocked country surrounded by South Africa and home to two million inhabitants, 40% of which live below the international poverty line of US$1 a day. Note the rankings we share only include the models imported from South Africa and reported to NAAMSA but this is almost 100% of new car sales in Lesotho. This year, Mercedes-Benz have been omitted from this study due to their irregular sales reporting.

Toyota Etios Lesotho 2015The Toyota Etios is once again the best-selling passenger car in Lesotho.

Like in 2014, the Toyota Hilux is the best-selling light vehicle in Lesotho by far with 334 deliveries, and this despite sales down 13%. The Ford Ranger (+76%) snaps the 2nd spot away from the Toyota Etios (-44%) while the Toyota Fortuner jumps 3 spots to #5. The Top 10 passenger cars are only Toyotas (6) and Fords (4) with the Figo up to #6 and the Ecosport, Fiesta and Kuga making their first appearance. Brand-wise, Toyota and Ford stay on top, followed by Chevrolet (+2), Nissan (+3) and Volkswagen (+3) while Renault, Volvo and Mazda break into the Top 10 and Jeep is down 5 spots.

Previous year: Lesotho Full Year 2014: Toyota Hilux and Etios on top

Full Year 2015 Top 10 brands, passenger cars and light vehicles below.

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Lesotho Full Year 2014: Toyota Hilux and Etios on top

Toyota Etios Lesotho 2014The Toyota Etios is the best-selling passenger car in Lesotho in 2014.

* See the Top 10 brands, passenger cars & light vehicles by clicking on the title *

Now updated with sales figures for the Top 5 passenger cars and light vehicles.

For the first time on BSCB and thanks to NAAMSA I can share with you official information on the best-selling brands and models in Lesotho. Translating into “the land of the people who speak Sesotho” and just over 30.000 km2 in size, Lesotho is an enclaved landlocked country completely surrounded by South Africa and home to just over two million inhabitants, 40% of which live below the international poverty line of US$1.25 a day. Rankings by brand, passenger car models and overall light vehicles are available and paint a very different picture from the South African market that surrounds it. Note these rankings only include the models reported to NAAMSA, however almost 100% of new vehicles sold in Lesotho are imported from South Africa and thus reported to NAAMSA so this is an almost exact depiction of the Masotho market for 2014.

Mercedes E Class Lesotho 2014. Picture courtesy of largus.frThe Mercedes E-Class is the 3rd best-selling passenger car in Lesotho.

Toyota is ultra-dominant in Lesotho, placing seven nameplates within the Top 10 best-selling light vehicles in the country, including the Hilux (#1) selling almost 400 units, Etios (#2 and best-selling passenger car) with 85 deliveries and Corolla (#3) at just above 50 sales. Mercedes ranks at an astounding third place overall, with the E-Class the third best-selling passenger car and 7th best-selling light vehicle overall. American manufacturers also do surprisingly well in Lesotho: Jeep is #4 and places both the Wrangler and Grand Cherokee inside the Top 10 passenger cars, while Dodge ranks #9 and Chrysler #10.

Full Year 2014 Top 10 brands, passenger cars and light vehicles below.

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Lesotho/Swaziland: Toyota Hilux and VW Polo Vivo should lead

VW Polo Vivo

We welcome countries #158 and #159 on BestSellingCarsBlog: Lesotho and Swaziland.

I could not find any official data for these two countries landlocked by South Africa. In this context, the best-selling models there are most likely very similar and follow the same evolution as the ones in South Africa, namely the Toyota Hilux, VW Polo Vivo, Toyota Corolla and VW Polo.

For this reason I have decided to link the Lesotho and Swaziland posts directly to the South Africa category.

You can see the monthly South African best-selling models here.

If you know any more about car sales in Lesotho and Swaziland please make sure to get in touch!

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