Philippines January 2017: Toyota Fortuner takes control in record market

The Toyota Fortuner is the best-selling vehicle in the Philippines this month.

* See the Top 10 best-selling brands, Top 5 PC brands & Top 10 models by clicking on the title *

According to data published by the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and the Truck Manufacturers Association (TMA), the Filipino market is up by a gargantuan 28% year-on-year in January to an all-time record 30.425 registrations. This figure is in fact higher as the Association of Vehicle Importers and Distributors (Avid) did not release figures – and this impacts marques like Hyundai. The fantastic year-on-year gain is partly due to an upcoming excise tax hike rushing customers to forward their purchase.

The heavily discounted Mitsubishi Adventure is the best-selling non-Toyota in January.

Toyota manages to double the market’s growth at +56% to 14.542 sales, now holding a mammoth 47.8% share vs. 39.2% a year ago. The Japanese manufacturer sells almost 3 times the amount of any other carmaker in the country, starting with Mitsubishi (+2%) ahead of Ford (+2%), Honda (+24%) and Nissan also outpacing the market at +55%. Suzuki gains 42% to #6 but Isuzu (-33%) and Kia (-19%) struggle. There is now one Chinese manufacturer in the Filipino Top 10 charts: Foton at #9 with 336 units sold for a 1.1% market share. Toyota also dominates the Passenger Cars charts with 45.7% share above Mitsubishi (13.7%), Honda (11.1%), Ford (9.1%) and Suzuki (6.5%).

Mitsubishi Mirage G4 

Model-wise, the Toyota Fortuner takes control of the ranking, outpacing the traditional leader, the Toyota Vios, by a large margin: 3.563 vs. 2.954 sales. Toyota is estimated to monopolise the Top 5 with the Vios, Innova, Hiace and Wigo in tow. The heavily discounted Mitsubishi Adventure is the best-selling non-Toyota nameplate,  eagerly awaiting its replacement due this year. Current discounts amount to a staggering 70% of the base price. The Mitsubishi Mirage G4, Ford Ecosport and Everest follow.

Previous post: Philippines Full Year 2016: Toyota Vios leads, Fortuner shines in 7th consecutive record year

One year ago: Philippines Jan-Apr 2016: Ford Everest climbs to #3, record market

Full January 2017 Top 10 brands, Top 5 PC brands & Top 10 models below.