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Germany March 2014: Mercedes C-Class up 31% to #4

Mercedes C Class Germany March 2014The arrival of the new model boosts the Mercedes C-Class up to 4th place.

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New car sales in Germany satisfy this month at +5% to 296,408 registrations, bringing the First Quarter total to 711,753 units, up 6% on 2013. Brand-wise, below Volkswagen unassailable at 19.8% share, Mercedes reclaims the #2 spot it held over the Full Year 2013 and year-to-date in 2014 off Audi thanks to 26,456 sales and 8.9% vs. 24,435 and 8.2% for Audi while BMW remains 4th at 23,724 units and 8%. Skoda is creeping up closer to Ford at #7 with 17,735 sales and 6% vs. 19,742 and 6.7%, Renault is strong at 3.9% share, as are Hyundai at 3.4% and Nissan at 3%.

Seat Leon Germany March 2014The Seat Leon breaks its monthly ranking record in Germany this month.

Volkswagen monopolises the models podium for the 5th consecutive month with the Golf in the lead at 6.9% share (-7%) ahead of the Passat at 2.3% (+7%) and the Tiguan at 2.2% (+12), equalling the best-ever ranking in the country it reached last month for the first time. But the big event in the Top 10 is the arrival of the Mercedes C-Class in 4th place, up 6 spots on February and 31% year-on-year to 6,424 units and 2.2% share, missing out on a podium ranking for only 62 sales, thanks to the new models now spreading across Mercedes dealerships all over the country. Its archenemy the BMW 3 Series suffers: down 17% to #6 this month.

Mercedes GLA Germany March 2014. Picture courtesy of autobild.deInstant success: the Mercedes GLA ranks #63 for its first full month of sales.

Mercedes V Class Germany March 2014. Picture courtesy of autobild.deFirst appearance in the German ranking for the new Mercedes V-Class at #225.

The analysis continues below.

Previous month: Germany February 2014: VW monopolises Top 4 for 2nd time in 77 year-history

One year ago: Germany March 2013: Skoda Octavia hits highest ever ranking

Full March 2014 analysis, Top 293 models and Top 50 brands Ranking Tables below.

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