Indonesia February 2014: Honda Mobilio #3, now a serious threat to Toyota Avanza!
The Honda Mobilio has been conceived with the Toyota Avanza as a clear target.
* See the Top 20 best-selling models and Top 5 brands by clicking on the title! *
The Indonesian new car market is in the midst of a fascinating, never seen before evolution and each month brings us its lot of surprises. Firstly it looks like 2014 will mark a 5th consecutive all-time record year, with new car sales up 8% on 2013 both in February at 111,767 registrations and year-to-date at 215,277. Secondly we witness the appearance of a new blockbuster seller this month. The once dominating trio Toyota Avanza-Daihatsu Xenia-Toyota Innova was first disturbed 18 months ago by the Suzuki Ertiga, then late last year by the arrival of the low cost green car couple Toyota Agya-Daihatsu Ayla, with the Agya ranking #2 overall in November and December. Now is the turn of the Honda Mobilio…
Can the Mobilio challenge the Avanza for the title of Indonesia’s best-seller?
The mini MPV version of the Honda Brio squarely is aimed at the Toyota Avanza, and after making its very first appearance inside the Indonesian Top 20 last month at #18, it literally explodes in February, multiplying its sales by 4 and gaining 15 spots to land on the third step of the podium at 6,241 sales and 5.6% share. The Avanza is still a fair way away at 15,708 and 14.1%, but it is very interesting to note that the Avanza’s market share so far in 2014 (14.5%) is a significant 3 percentage points lower than its Full year 2013 level (17.5%)… Plus the similarly sized Datsun Go+ will launch later this year and will undercut both the Avanza and Mobilio in price.
Unless the Datsun Go+ settles it once and for all later this year…
The Mobilio enables Honda to break into the Top 5 most popular brands at #5 with 11,915 sales and 10.7%, below Toyota (34.6%), Daihatsu (17%), Mitsubishi (12.9%) and Suzuki (12.2%). Other notable movements in the Indonesian models ranking this month include the Daihatsu Gran Max Pick-up back up to #4, the Suzuki APV back up to #10 and the Suzuki Karimun Wagon R up a further 3 spots to reach a best-ever #14.
Previous month: Indonesia January 2014: Honda Mobilio breaks into Top 20
One year ago: Indonesia February 2013: Suzuki Ertiga up to 2nd place!
Full February 2014 Top 20 models and Top 5 brands Ranking Tables below.
