Home > Brazil > Brazil May 2013: Ford Fiesta hits highest ranking in 8 years

Brazil May 2013: Ford Fiesta hits highest ranking in 8 years

Ford Fiesta Brazil May 2013. Picture courtesy of blogauto.com.brThe new model pushed the Ford Fiesta to its highest ranking in Brazil since January 2005...

* See the Top 75 best-selling models and Top 20 brands by clicking on the title! *

New car sales in Brazil continue to evolve at record heights, with May up a very solid 10% year-on-year to 300,614 registrations. This means the year-to-date total now stands at 1,404,925 units, up 9% on 2012. At this rate, 2013 could well be the year the Brazilian market crosses the symbolic 4 million annual sales mark for the first time, a milestone that only 4 countries in the world have passed before: the USA, China, Japan and Germany (once in 1991)... The models ranking podium is unchanged and identical to both 2013 year-to-date and Full Year 2012 rankings: the VW Gol leads, followed by the Fiat Uno and Palio.

Peugeot 208 Brazil May 2013. Picture courtesy of carplace.virgula.uol.com.brPeugeot 208

The performance of the month is delivered by the Ford Fiesta hatch boosted by the new model: it is up 7 spots on April and 4 on mid-May to a brilliant 4th place with 11,395 sales and 3.8% share. This is the Fiesta's highest ranking in Brazil since it hit the same spot at mid-April 2011 and its highest month-end position in over 8 years: it reached #3 in January 2005... The two stars of the previous couple of months are both taking a breather in May: the Chevrolet Onix is down 2 spots compared to the mid-May ranking to #8 and the Hyundai HB20 is down 5 ranks on April to #9 but remains #4 year-to-date. Notice also the Chevrolet Prisma up to #14, the Hyundai HB20S up to #22 and the Peugeot 208 up to #31.

Previous post: Brazil mid-May 2013: 4 Fiats in Top 5, Hyundai HB2oS up to #22

Previous month: Brazil April 2013: Hyundai HB20 all set, now HB20S lands

One year ago: Brazil May 2012: VW Gol, Fiat Uno and Palio on podium

Full May 2013 Top 75 models and Top 20 brands Ranking Tables below.

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Categories: Brazil
  1. June 12th, 2013 at 07:11 | #1

    Claro, mas contabilizar duas gerações distintas também acho injusto, mas contabilizar Hatch e Sedan separadamente acho estranho! E era isso ao que me referia! Concordo plenamente com você, quando duas gerações são contabilizadas juntas! @Richard

  2. Richard
    June 9th, 2013 at 04:26 | #2

    Rapaz, às vezes não me parece muito justo em alguns momentos. Como pode contabilizar o novo e o antigo Gol e o novo e antigo Uno e o novo e antigo Fiesta como um só carro?, quando custam valores diferentes? Aliás, coisa típica de Brasil isso, vender duas gerações ao mesmo tempo. Pode parecer melhor de identificar o tipo de carro, contabilizar por wagon, sedan, etc, mas às vezes é esquisito.@Luis

  3. June 9th, 2013 at 02:53 | #3

    Sou brasileiro e posso responder a pergunta acima! Nós, aqui no Brasil, temos diversas categorias, de Hatch, Sedan, Wagon e suas vendas são divididas por aqui assim, não são como na Europa, que existe o confuso sistema de segmento A, B, C, aqui temos Hatchs, Sedans, SUVs, Wagons! Pra mim é muito melhor assim que isso de contabilizar tudo junto!

  4. Josh
    June 7th, 2013 at 05:46 | #4

    @Sonico
    Sonico If VW did not split the Golf and Jetta it would be by far the worlds best selling car

  5. Richard
    June 7th, 2013 at 04:57 | #5

    That’s why I don’t like FIAT. They should have been investing in the 500 to make it more popular, and it was supposed to have been figured in this list. The problem, it seems, is that the other cars, Siena, Palio and Uno, are the ones FIAT is, by now, really willing to work more upon. See, how can such a car, the 500, be a huge success in other countries and here, is put aside? How come? It’s money. They (seem) to make much more profit out of those craps I mentioned. That’s why the 500’s sales are timid. I say that because people here are (shamely) willing to buy a smart fourtwo (for instance) for 50 % more money (the price of a Focus/Corolla/Cruze/Civic!)! How come?!@Emi Ang

  6. Richard
    June 7th, 2013 at 04:42 | #6

    FIAT 500 is a different story. It is FIAT at its best, and that’s where I see a lot of identity and originality. Everything in this car is so positive to me, and FIAT did it so right. I would love to ride a 500 and would be happy if I could buy one for my wife. They should invest more in this car and make it cheaper (or at least hold its price for 2 or 3 years).@Emi Ang

  7. MOMO
    June 7th, 2013 at 04:01 | #7

    After full merge (takeover) with Chrysler we will talk about culture. Until that I agree Brazil is Fiats salvation.

  8. Emi Ang
    June 7th, 2013 at 03:02 | #8

    What happend with the Fiat 500?

  9. Richard
    June 7th, 2013 at 01:44 | #9

    Brazil is the salvation of FIAT, otherwise it could be disappearing right now, but don’t fool yourself about all this investment, because its sales won’t increase at the same rate of its investment. With the new competition and the renewing of the old brands, the only thing that will hold FIAT in a high position is its aftersales and number of dealers. But a car is not only all about dealers and aftersales, but about culture as well, and that’s where FIAT still fails (unless we talk about poor culture or culturing the poor).@MOMO

  10. MOMO
    June 6th, 2013 at 22:27 | #10

    Fiat has plan so maintain no1 car producer and seller in Brazil. They are investing a lot of money in their plants in Brazil, and they have plans to open some new plants. In next three Italians will invest 7,5 billion dollars, and no doubt it will pay off. They are introducing new products like Jeep (great May results), and some Alfa Romeos. Also Fiat Industrial has big plans for South America, opening two new CNH Global (New Holland) plants in Argentina.

    Also, I would like to mention great success of Brazilian car market in general. In next 10 years it will be Worlds no3 market, no doubt.

  11. Richard
    June 6th, 2013 at 20:56 | #11

    Yes! Good point, Sonico. They split sedans and wagons, and I could understand why, because even though are basically the same car, they’re fit in different categories. But there is another interesting thing. They don’t split figures of old versions. For example, there are two generations of Gol, Uno and Fiesta being accounted as one (there are other examples), and that seems unfair to me. OK, they’re the same car, but the old version costs much less, thus selling to what would be a buyer of a different category car, and this helps disguising the real figure of the sales.

  12. Steam
    June 6th, 2013 at 19:35 | #12

    Chevrolet is ahead of Volkswagen in may.

  13. Sonico
    June 6th, 2013 at 18:25 | #13

    I will never get why Brazilian split the figures (into Hatch and Wagon, for example) even if the model is the same… it makes the picture change a bit.

    For example, if we combined the Etios Sedan and Hatch, the total is 5,493 which would place it #15, which is much more relevant; same goes for the Chevrolet Cruze, with a total 3,665 which means #24, or the Hyundai HB20 which would be in Top 5 were its sales not split.

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