Home > Japan > Japan Full Year 2012: Now with Top 375 All-models ranking!

Japan Full Year 2012: Now with Top 375 All-models ranking!

Citroen DS3 C3 Japan 2012Citroen DS3 (#243) and C3 (#203)

* See the Top 375 All-models ranking by clicking on the title! *

Thanks to a secret admirer of BSCB I can share with you for the very first time in the 2.5 years history of this site an exclusive All-models ranking for Japan including Kei cars! That's 375 models... Note some version sales are now available like the Daihatsu Mira E:S (#6) and Toyota Prius Alpha (#8). As a result the Toyota Aqua brilliantly takes the lead as early as for its first year in market with 266,567 sales followed by the Honda N-Box at 211,155 and the Honda Fit at 209,276, with the Suzuki Wagon R at #4 with 195,701 units and the Toyota Prius at #5 and 187,456.

Alfa Romeo Giulietta Japan 2012Alfa Romeo Giulietta (#146)

But let's explore the ranking further down as this is the first time we have access to so much detail for Japan. Confirming Japan's status as the most 'chauvinistic' car market in the world, there is absolutely no foreign model until the 57th position occupied by the VW Golf with 18,779 sales. In fact in addition to the Golf there are only 5 imports in the Top 100: the Mercedes C-Class at #65, VW Polo at #70, BMW 3 Series at #83, Mini at #89 and Mercedes E-Class at #97.

Renault Lutecia Japan 2012Renault Lutecia (#274)

The best-selling Italian model in Japan in 2012 is the Fiat 500 at #128 with 4,506 sales, followed by the Alfa Romeo Giulietta at #146 and the Alfa Romeo MiTo at #216. In the French camp, the Peugeot 308 dominates but ranks only 175th at 1,762 units, ahead of the Renault Kangoo at #179 and Peugeot 207 at #200 while the Citroen C3 ranks #203, the Citroen DS4 #230, Citroen DS3 #243 and Renault Lutecia (aka Clio) #274.

Hyundai i30 Japan 2012Will the new generation Hyundai i30 reverse the fortune of Korean models in Japan?

Notice also the Toyota Corolla split in different versions, resulting in the Corolla Axio ranking #40, Corolla Fielder (station wagon) #31 and Corolla Rumion at #106 while the Toyota Auris ranks 86th with 10,117 sales. The Jeep Wrangler is the most popular US model in the country this year at #183 and 1,601 units and the Range Rover Evoque leads the English charge at #209 with 993 sales. Finally, only 49 Korean models found a buyer in Japan this year - 44 Hyundais, 3 SsangYongs and 2 Kias - with the Hyundai i30 leading the way at a paltry #350 with 5 sales...

Original Full Year 2012 post: Japan Full Year 2012: All-new Toyota Aqua tickles Prius

Kei car Full Year 2012 post: Daihatsu Mira puts an end to 9 years of Suzuki Wagon R reign

Imports Full Year 2012 post: Japan Imports Full Year 2012: VW Golf #1, Mini at record heights

Previous year: Japan Full Year 2011: Toyota Prius leads in difficult year

Full Year 2012 Top 375 All-models Ranking Table below.

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Categories: Japan
  1. Duncan
    May 15th, 2013 at 13:08 | #1

    Hi, I am part of a company about to launch a new space age material type car cover into the Japanese market. So my research takes me to sites like yours. Very useful, would you have a more secure mail address I could converse with you at?

    • matgasnier
      May 15th, 2013 at 14:21 | #2

      Hi Duncan,
      You can click on the ‘Contact’ tab and fill out your details there and I’ll come back to you :)

  2. JA
    February 15th, 2013 at 11:11 | #3

    585 Nissan GT-R’s wow, that’s nice.

  3. Miguel
    February 14th, 2013 at 20:03 | #4

    Saturn, Saab, Peugeot 1007, Alfa 166, De tomaso, Veyron and Maybach do not sell cars anymore… it´s quite strange!!!

  4. JB
    February 14th, 2013 at 05:19 | #5

    I’ve a question, why do you put Hyundai/Kia car photos in almost all of your posts? This is a post about Japan’s car market, which is almost entirely dominated by Japanese makes but I see no photographs from any Japanese brands. Instead we see a Hyundai which as someone mentioned does not even have any presence in Japan.

    Other than that minor bias, I love your blog and the information you provide. :)

    • matgasnier
      February 14th, 2013 at 10:20 | #6

      Hi JB,

      Thanks for your question. The reason why there are a lot of Hyundai/Kia photos in my posts is because they are kicking arse saleswise at the moment! Simple as that. Nothing more, nothing else. There are also a lot of Volkswagen photos, which some readers also find strange. This is not a car review blog and only focuses on the sales performance of cars and brands and therefore there can be some repetition in the models/brands illustrated if these happen to be really successful in a lot of countries.

      This Japan article is a little different as it is the very first time I am able to share a complete models ranking for this country on the site. Now I will ask you to please have a look at the Japan page on BSCB and scroll through the first 3 or 4 pages (30-40 articles). There would be a maximum of 5 or 6 articles about imported models are these are counted by a different organisation and not available each month. Other than that, it is only photos of Japanese models, correct?

      Given this ranking allows us an exclusive view on the sales of nearly all imported models in Japan, this is why I chose to illustrate this article with foreign models. All Japanese models mentioned in the article have already had their picture in the Japanese page of this blog at some stage in the past, which is not the case for any of the imported models represented here.

      The other interesting element in my view in this all-models ranking is the absence (or very low ranking) of Korean manufacturers whereas in South Korea Japanese models are relatively successful, with the Toyota Camry even being awarded Car of the Year there this year. To mark this point I chose to use a Hyundai picture.

      And thanks for your praise, although I have to say I find it interesting to have to justify my choice of pictures :)

  5. Vavon
    February 14th, 2013 at 05:05 | #7

    The Peugeot 1007 has been out of production for years and they still sold 1!!

  6. antek
    February 14th, 2013 at 04:12 | #8

    Lancia ? Privat import ??

  7. David
    February 13th, 2013 at 21:14 | #9

    Um, Hyundai pulled out of the Japanese market years ago – there is no longer a distributor there. Maybe those 6 cars sold were private imports, or very old stock that was only just sold now.

  8. Pedro
    February 13th, 2013 at 20:32 | #10

    No foreign car in the top 56 ? Where are the complaining voices of Miguel & Co ? If the german Top 20 are 100 % german their rection comes much quicker …

  9. Max
    February 13th, 2013 at 20:08 | #11

    56 Rovers, a Ferrari F355 and a De Tomaso ?! Really strange.

  10. February 13th, 2013 at 19:57 | #12

    This data does not include the Ford Fiesta or Focus, both sold in Japan.

  11. NismoBoy
    February 13th, 2013 at 19:23 | #13

    Congratulations for such rare data!

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