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Australia: 1990-2013 Nameplates records now available!

The Holden Commodore sold 94,642 units in Australia in 1998, an all-time record.

* See the Top 55 most successful nameplates in Australia by clicking on the title! *

* See the Full Year 2013 Report here *

This ranking has now been updated with 2013 figures, and with a record year come a lot of nameplate volume records: no less than 11 in the Top 55 most successful nameplates in the country since 1990. Obviously the first significant change is the #1 ranking reached for the first time by the Toyota Corolla. Then we have the Hyundai i30 beating its volume and ranking records at 30,582 and #4, with the 4 following models beating all records (volume/share/ranking) just below: the Mitsubishi Triton (24,512/2.2%/#7), Ford Ranger (21,752/1.9%/#10), Mazda CX-5 (20,129/1.8%/#11) and Hyundai ix35 (19,086/1.7%/#13). The Holden Colorado, Toyota RAV4, Hyundai i20, Mazda BT-50, Holden Captiva7 and Jeep Grand Cherokee are the other record-breakers this year.

Ford Ranger Australia 2013. Picture courtesy of carsguide.com.auThe Ford Ranger beat its volume, share and ranking records this year.

The original post starts here: Now that year-end detailed models rankings for Australia are available without interruption since 1990, I can give you a summary of the most popular nameplates over the period! They are ranked by yearly volume record, with info on their record market share and position also included. No surprise on top: the Holden Commodore holds the nameplate all-time record with 94,642 units sold in 1998. It's fair to say that this record is in safe hands: with the fragmentation of the market, last year's leader has sold just over 44,000 units.

Ford Falcon

Note that the Commodore's market share record is a nowadays-impossible 12.8%, reached in 1996 while the Ford Falcon, whose volume record was reached in 1995 (81,366) also hit a huge 12.7% share that year. The Toyota Corolla is the third most popular nameplate in Australia over the last 20 years with a record of 47,901 sales in 2008. The Mazda3 follows at 44,128 units in 2012, ahead of the Hyundai Excel at 44,018 sales in 1998, the Toyota Hilux at 42,956 in 2008 and the Toyota Camry at 42,522 in 1999.

Toyota Corolla in Broken Hill, Australia in April 2008

The rest of the Top 10 is composed of the Mitsubishi Magna at 41,008 sales in 1997, the Holden Astra at 34,218 units in 2005 and the Holden Cruze at 33,474 sales in 2011. Note that the above models along with the Ford Laser and Hyundai i30 are the only 12 nameplates to ever rank within the year-end Top 5 in Australia over the period.

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See the Top 50 most successful nameplates in Australia in 1990-2012 below.

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  1. David
    October 29th, 2012 at 03:25 | #1

    @Frank Stevens

    Toyota Land Cruiser name has been around since 1951.

  2. Frank Stevens
    October 29th, 2012 at 03:09 | #2

    As ever, very interesting Matt.
    I think it’s also worth mentioning that by my reckoning the Falcon is the longest continuing nameplate of any marque anywhere in the world, with over 50 years uninterrupted and loyal service for Ford Aus.
    Some might argue that the Corvette name has been around longer (since ’55), but it’s effectively a stand-alone marque and division of GM in its own right.
    The Chevy Impala has been around since 1958, but it suffered a seven year hiatus in the mid nineties.

  3. David
    October 29th, 2012 at 00:09 | #3

    @matgasnier

    Fair enough. Anyway I have the official VFACTs report from 2004 and it states 22372.

    • matgasnier
      October 29th, 2012 at 00:20 | #4

      Cool – corrected now :)
      cheers
      Matt

  4. David
    October 28th, 2012 at 21:40 | #5

    Nicely done. A few small corrections – the Holden Ute record is actually 22,372, in 2004. The 1999 record for Camry actually also includes Vienta, which was a separate nameplate. If you want to count “Camry family” then technically the record is held by Camry/Aurion in 2008 with 48,380. The same also applies to Magna and Verada.

    • matgasnier
      October 29th, 2012 at 00:03 | #6

      Thanks David :)
      Weirdly I have 23.311 units for the Holden Ute in 2004…
      I get your point about the Camry/Vienta, however given the Vienta was so similar to the Camry (unlike with the Aurion) I decided to keep the figure including the Vienta.
      cheers
      Matt

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