Home > Italy > Italy Station Wagons November 2012: BMW 3 Series up to #5

Italy Station Wagons November 2012: BMW 3 Series up to #5

BMW 3 Series Touring

* See the Top 10 best-selling models by clicking on the title! *

The Italians are one of the last consumers in the world with the Swedish and Slovak to continue to love Station Wagons (SW), with most models in the Large segment selling almost exclusively as Station Wagons. This is why there is a monthly update about Italian SW sales on BSCB. In a market down 20% overall, SW sales in November are down 27% year-on-year to 8,345 units, bringing the SW market share down to 7.8% from 8.6% a year ago. The Opel Astra is back in pole position thanks to 869 sales this month but stays #2 year-to-date behind the Ford Focus at 10,892 units vs. 11,094.

Very strong over the past few months, the Audi A4 and VW Passat are solid again in November and both sell 751 units for an out-of-this-world 91% Station Wagon ratio. The BMW 3 Series, now with the new generation available in Touring configuration, is up to a brilliant 5th place with 570 sales and 54% SW ratio vs. 39% year-to-date. Notice also the Volvo V60 back in the Top 10 at #10.

Previous month: Italy Station Wagons October 2012: VW Passat holds onto #1 spot

One year ago: Italy Station Wagons November 2011: Renault Megane #2

Full November 2012 Top 10 Ranking Table below.

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Categories: Italy
  1. Steam
    December 6th, 2012 at 10:24 | #1

    Why don’t italian brands offer an attractive station-wagon? No need to make money?

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